Personal branding is most commonly associated with your personal blog. But I teach my clients to consider a parallel approach to personal branding by developing You Tube and other video channels in coordination with an ezine article writing campaign. You might want to consider adding this strategy to your blogging and personal branding efforts.
Coordinate You Tube Videos and Ezine Articles
You Tube video campaigns can personally brand you as an expert on topics that are more fully explored in companion ezine articles that you publish simultaneously. This is a coordinated effort that is designed to drive You Tube visitors to your ezine articles for further information. At the same time, ezine article readers are being driven to your You Tube videos for a more intimate and personal review of your topic.
I encourage my clients to introduce people to their topics and ideas at the same time that they introduce themselves as go-to leaders that people interested in these topics and ideas will want to consult and work with. At the heart of this strategy is developing your approach to a topic by coordinating a distinct campaign to share particular insight or information through your own unique and personal perspective.
Let Me Show You How To
Put This “Insider” Technique To Work
First, try creating an outline of the main features of the topic that you wish to discuss.
Next, write a somewhat detailed article. In it, you should expand each of the points made in your outline. Give some specific examples or possibly story lines that underscore your point of view.
After your article is written, create a You Tube video using the same outline. Use your own personal impressions and experiences, possibly sharing story lines that underscore or illustrate your point of view. You can reference your article in your video, and even link back to it. In that way, after you have briefly illustrated an idea, technique or strategy in your video… you can send viewers immediately to your article for a fuller narrative explanation.
This is a very powerful method for introducing people to your personal brand. We can already presume are become interested in your topic. That’s how they found your article or video… by browsing the keywords that your article are video is about.
If they like your unique approach to the topic, now they have qualified themselves as prospects both interested in your topic and also… attracted to you and your handling of the topic. They are now truly qualified prospects that are interested in following you.
Drawing Your Prospects Into Your Personal Brand
At this point, it becomes your job to direct them to your Twitter and Facebook pages, and to your personal blog. From here, they can become involved in other things you do. This might include your primary business, your affiliate programs or anything else you might be offering.
To make this strategy even more powerful, you could consider writing ezine articles for multiple sources, and submitting video to multiple other video hosting sites in addition to YouTube, Your personal branding efforts are limited only by the amount of effort you put into creating excellent content and proceed to syndicate it through multiple video and article sharing and hosting sites. Perhaps most exciting of all, it will not cost you anything except for your time and talent. And that’s really what you want to invest first and foremost.
Thanks for the encouragement David. This is my biggest obstacle to overcome. I’m working on thanks to encouragement from people like yourself.
David,
I love your explanation of this topic on Personal Branding. Such good points to remember when starting out.
Thanks,
Val
.-= Val Wilcox´s last blog ..Can You Hear Me Now? =-.
David,
What I love about your posts are how straight-forward and to-the-point they are. This article is so clear-cut and focused, exactly what you teach us to do as we develop our ezine articles and YouTube videos!
Personal Branding takes time and work, but the time and work put into creating a trustworthy, reliable Brand Called You cannot be dismissed. In the long run, making the extra effort will reward you in ways you cannot imagine. I like how you encourage us to cast our nets wide across the Internet, exploring avenues off the beaten path. The Big Sites like YouTube are fiercely competitive…there are so many other places we can build a presence.
Maybe in a future post you could share some of those places with us?
~Mary Lou
.-= Mary Lou´s last blog ..Hard Work and The Power of Plastic Shoes =-.
David,
´s last blog ..Life Is A Journey, Not A Race? =-.
This is something I haven’t done and the way you wrote it inspires me to do it. Your presentation is very focused, broken into simple steps, inviting and inspiring action. It is like a magic wand – you wave it and it is done. Just like nature does – with harmony and finesse.
Thank you for your brilliance,
Venus
.-= Venus
David,
Now you’re thinking! This article is great! You are sharing some really great stuff! Once you have everything hooked up correctly then use the social media sites to give you massive exposure! Well done!
.-= Michael Feil´s last blog ..8 Keys To Success For Live Events =-.
Glad you guys are all getting some value out of this strategy. Simple as it is, the magic is in the doing of course! Mike adds a great word or advice here… get in the flow with your articles and videos and THEN, broadcast it widely and loudly on all the social media sites. Powerful combination! And Mary Lou, I do intend to do a future blog post here on the various sites you can explore for hosting your videos and articles, because You Tube and EzineArticles is just the beginning! Keep up the good work guys.
Hi David,
What a great article and how practical. I love practical content I can put to use straight away, as usual it is always what I need at that given time. Will let you know as soon as I get some videos up and maybe I can get some feed back good or bad
Yamuna Keller
Hey David,
Love this post, very good content that is inspiring and empowering and practical
Beautiful wisdom thank you for sharing
Blessings David
.-= Jeremy Creager´s last blog ..Women Longing For Their Men To Step It Up ~ Self-Love-Reflections =-.
Hey David,
Great info! Personal Branding is so important and the more avenues we have in place the bigger our circle of influence becomes.
And video is so POWERFUL for personal branding and creating an article to pair with it …great advice!!
Regards,
Sharon
.-= Sharon Hartman´s last blog ..The Power Of A Tribe? =-.
David,
I had considered integrating the articles, blogs, twitter, facebook but haven’t moved into video. It is a natural progression and they should all work together. I have an acquaintence who spends a couple of hours once a week on all of it and it all works together.It also helps get your message out more clearly and synergistically (not sure that is a word) but you know what I mean!
Thanks for the push towards video!
Christy