Creating a path to online marketing success requires taking up precise Social Media positions, and executing proven strategies to drive traffic, prospects, and down-lines from Social Media sites to your blog and into your sales funnel.
I always advise my clients to begin their online success journeys by developing a meaningful Social Media presence. Most of you are probably already on various Social Media sites. But now you need to learn how to use them to become a powerful engine to endlessly drive prospects and leads into your online business. Every entrepreneur knows that prospects and leads are how you spell success. Let me give you a brief insider glimpse at the counsel I give my clients for using Social Media to achieve this critical goal.
1. Assume Position
When YOU–the entrepreneur–go online to begin marketing, consider which marketing positions to take up. Usually, you start by creating accounts on the “Big Three” social media sites: Facebook, You Tube and Twitter.
There are social bookmarking sites like Digg and Delicious, video sites like Viddler, Metacafe and Google Videos. And this just scratches the surface. But I suggest you do what I teach my clients: start with the Big Three and expand as you begin to develop your online niche, create valuable content for others to share, and start building a base of followers, readers and viewers.
So, let’s say you open accounts for the Big Three sites. These constitute be the Social Media “positions” that you have taken up.
Open accounts for each of them in order to assume those positions.
Carefully develop your profiles to define who you are and why you’re in the Social Media to begin with. In this way, you’ve taken the first step to identifying yourself to potential business partners and prospects.
2. Reinforce Your Social Media Positions
Developing your business through Social Media requires more than just creating and setting up accounts, of course. You must reinforce your positions with good, valuable content that is specifically meaningful to your target clientele.
This will be the subject of the second part of this 3-part series.
3. Use Your Positions To Co-Ordinate and Carry Out Your Extreme Marketing Campaigns
Now that you’ve got your social media positions staked out, it’s time to attack. Go on the offensive. Root out all the browsers and seekers of whatever products, information and other value that you have to offer.
This will be the subject of the third part of this 3-part series.
SUMMARY
Your Social Media sites will be the base from which all operations proceed, and your Internet Marketing Success will be measured by how effectively you carry out missions to attract and convert prospects, leads, down-lines and business partners into your marketing funnels. Once you have established ongoing reinforcement of your Social Marketing positions, you are ready to unleash extreme campaigns that will put your business on the map and establish you as a force to be reckoned with in the world of cutting edge internet entrepreneurs and online marketers. – Don’t miss my other posts that detail the second and third parts of this 3-part series designed to propel you to rapid victory in Online Marketing.
Great info that clearly explains the basics of starting in the Social Media market. Thanks for sharing,
Val
.-= Val Wilcox´s last blog ..“Woo-Hoo, What A Ride!” =-.
Hi Dave,
GREAT video and post! I watched and listened to your suggestions and see where I need to do more with Social Media. I like how you laid out the 3 points of attack. Positioning is so important, and then taking action from that position is super important.
I have been reluctant to promote myself on Facebook because I don’t want to be seen as “one of those people.” However, I am learning from great examples like you that when approached and executed strategically, posts that promote something of value will be received as such.
This post is very helpful. I look forward to Parts 2 and 3!
.-= Mary Lou´s last blog ..You Check the Oil in Your Car Every 3000 Miles…But When Was the Last Time You Checked Your Passion? =-.
Hey Glyna and Venus. Glad to know I might have inspired some “action” steps. That’s what it all gets down to.
Hi David
You hit it right on the head in this one. It’s not just enough to set up these sites, you need to know how to execute the strategies to succeed. Thanks
.-= Glyna Humm´s last blog ..Google Buzz – Ready to Sting or Get Stung? =-.
David,
your post is very informative and helpful to make sure all the steps are done to succeed with the social media. I enjoy it and the video and have decided to make sure I do what you suggest. Looking forward to more of your valuable advice.
´s last blog ..The Law Of Laws (part 2) =-.
Gratefully,
Venus
.-= Venus
You bring a lot of value to anyone in the marketing industry David. Good to know your suggestions even if we aren’t marketing at the moment. Look forward to using your ideas.
.-= Kellie Frazier´s last blog ..Choose Between the Evergreen and the Redwood For Your Tribe =-.
Thanks for tuning in Val, and Mary Lou, I’m planning to do parts 2 and 3 on the next 2 consecutive weeks. Happy to share them with you!
Hey David,
thanks for the post, I really like the SUMMARY
I am looking forward to the 2nd and 3rd parts
your adding great value, keep up the good work, I love how your covering the ground work for internet marketing and building a web business.
Thanks for doing a video to go with this post as well
Blessings my friend and fellow tribe mate
Jeremy
.-= Jeremy Creager´s last blog ..What does the ego fear the most? It is Love, Self Love, Selfish Love and Selfless Love!!! Welcome to the SHADOW Side! =-.
I am wondering why you didn’t mention Linkedin. Linkedin groups are an amazing source of qualified traffic.
Hey David,
Thanks for the info! I’m learning a lot and looking forward to your next post
Karla’s lost blot http://karlasetchel.wordpress.com/2010/03/24/fibromyalgiach…-support-group/
Another great informative post!
Like the video, it really helps in making the personal connection.
You are exactly right…setting up the sites is the first step.
Then learn how to master them, one by one.
Looking forward to you sharing the process!
Thanks for sharing David!
Sharon
.-= Sharon Hartman´s last blog ..How To Create and Why You Need…A Gravatar =-.
Thanks for the great advice David!!!
Sincerely,
David Haines
http://www.aboveallsuccess.com
.-= David A Haines´s last blog ..Are We Adding Value? =-.
David,
You are definitely a mentor!. A really wonderful “attack plan”.
I won’t miss the 2nd and 3rd parts.
Thanks for sharing
Raisa
.-= Raisa Garrido´s last blog ..Cambia tu Manera de Pensar y Cambiará tu vida =-.
Glad you’re tuned in Raisa. I’m really hoping this helps people to take action and start pulling others into their online efforts. It’s all happening in the Social Media. Without it, you’re all alone. – And Lots of Luck with that
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Hey Fred, you make a good point. Where does Linked In fit into all this. My wife uses it a lot. I have an account but never developed it. I guess it’s time for me to learn more about it. How’s it working for you?
Excellent, Excellent. I like not only the post but the video which did a great job reinforcing your post.
.-= Nelson Schroeder´s last blog ..OMG!…..I’ve Found My Niche =-.
Great video and post, thanks David!
You really laid out the steps needed for success online ~ at the end of the day it’s about building relationships, positioning yourself strategically and consistent engagement. I’ve used the phrase “assume the position” in terms of mindset and considering the outcome to already be accomplished in your head ~ and I think that’s an important part of the success equation as well. You have to be crystal clear about your intention, and then with the actions you’ve laid out, the sky’s the limit!
I really look forward to the next 2 installments!
.-= Beth Allen´s last blog ..7 Keys to Living Your Most Passionate Life =-.
Thanks for stopping by Beth. You’re absolutely right about crystal clear intentions. Without starting there, your campaign is certain to have problems. It seems self-evident, but I’ve seen many people rush forward and really have no clear end in sight.
Thanks for the input Beth.