If you are blogging for cash, you may be wondering where it will come from? I’ve spoken to people who have been building their Social Media connections while developing their blogs with killer content… but they still don’t know how to monetize their blog and Social Media connections.
The Product
You can’t make money unless you have a product.
Are you selling a product? Have you developed a product?
You could be selling a product for an MLM that you represent. Or you might develop your own product, such as an instructional ebook or a series of training videos. This depends, of course, on what your niche is, and where your passion lies.
Another way to create cash from your blog is to affiliate other people’s products. So, for instance, if you’ve been learning to speak Spanish from somebody’s online course or training CD’s, you could contact that source and see if they have an affiliate program. If so, then you could become an affiliate of the Spanish course, offering it to others and reaping an affiliate commission when they purchase it.
The Leads
So let’s say you’re now an affiliate of a program that we’ll call, for the sake of illustration, “Speak Spanish Now”.
How do you sell this on your blog and on Social Media platforms?
I teach that the best and most immediate way to start cashing in on your blog is to create an Opt-In Form. That will put prospects DIRECTLY into your sales funnel.
That means it’s time for you to SELL “Speak Spanish Now”.
“Speak Spanish Now” prospects are going to be directed to your Thank You Page (also called your Sales Page). This is where you get to tell them all the reasons that they’ll learn Spanish better with “Speak Spanish Now” than any other competing program.
But what if your prospect is directed to your Sales Page and does not buy “Speak Spanish Now”?
The Conversion
Finally, let’s talk about converting leads into CASH-Paying Cstomers.
The fact is, very few customers buy in to your offer the first time they are presented with it. On average, it takes 5 exposures before your lead is converted in a cash-paying customer. But how are you going to get the chance to present your “Speak Spanish Now” offer 5 times? Or 10 times or 20 times?
The majority of your cash-flow will come through your Auto-Responder series. This is a series of emails you will develop to keep feeding your prospects the “Speak Spanish Now” promotion, and anything related to it, forever. That’s right. Forever. Because even if they buy “Speak Spanish Now”, they are still your customer. They will always be in your sales funnel and you can, and should, always offer them more related things to buy. This is how you build your business.
Building your Auto-Responder business is critical to your success. I’ll give you a quick review of how to in the following video.
In future blogs, I will discuss some of the finer details to developing a powerful and profitable Auto-Responder campaign.
Certainly, the most direct link to creating cash flow from your blog is the your Auto-Responder campaign. And the best way to monetize your Social Media is to get people to migrate from your Social Media sites, onto your blog, where they will have the opportunity to Opt-In to your offer.
Can’t wait for the auto-responder Blog David. Just purchased my Auto-responder this week and am starting to study how to use it. I am always in your debt because of your great post.
.-= Nelson Schroeder´s last blog ..The 3 D’s…Do It, Delegate It, Dump It =-.
David ~ your posts always have great examples and clear steps ~ I always appreciate that! This is very timely for me, as creating my opt-in and autoresponders is top of my list right now. I’m close!
You are so right that it is with repetition that monetization happens ~ and I would say the main reason for that is that trust is established over time. Through the value of your autoresponders, people come to know, like and trust you, and then want to buy from you!
Thanks for the extra push to get it done!
.-= Beth Allen´s last blog ..Is Your Attention on Your Intention? =-.
David,
Thanks for bringing clarity to one the online marketers most confusing concern. We all want to know how to make money in the online world and you have done a great job of explaining this.
I’ve had my auto responder in place for awhile now but it still could use some more updating and knowing how to better use it would be something I must work on. I look forward to that post in the future.
.-= Don Enck´s last blog ..Do You Love Your Competition? =-.
David,
This is an area that lots of people want to get into and I know when first starting out it was very confusing to so anytime I have access to information that helps me I am happy. So thanks for sharing.
Garth
.-= Garth´s last blog ..Dating Tips – Men, Not Getting That Second Date, and Want It? =-.
Hey David,
Thank you so much for yet another fabulous post. You have a gift for setting out complex issues in a straight-forward fashion that is so helpful. I definitely need to work more on monetizing, so this is great info for me! Keep it comin’!!!
Mentor Mama
.-= Nancy Burke Barr´s last blog ..INTERNET MARKETING: A Lesson Learned From Herding Goats =-.
Hi David,
Again, your post about the nuts and bolts of how to blog effectively is spot on. The list we build and subsequent relationship we form with the people on our list are at the core of being successful with our online business efforts.
By the way, I got a sneak preview of your what your new blog will look like from the the Empowered Blogs site and it is awesome! Can’t wait to see it live and in person! (It’s one of the featured blogs that scrolls along on the page.)
Keep these terrific lessons about success online coming! Of anyone in the Tribe, you present complex information the most clearly and precisely, in my opinion.
Mary Lou
.-= Mary Lou´s last blog ..How Are You Really Doing in Your Primary Network Marketing Opportunity? A Survey =-.
Nelson, the Auto-Response campaign is ESSENTIAL to monetize you blog. It’s amazing how many people give such little thought to it.
I’ll be helping you along with some ideas on that soon, Nelson. Thanks for checking in!Q
.-= David Merrill´s last blog ..Cash For Blogging: How To Monetize Your Blog & Social Media =-.
Beth, you make some great points here. I’m excited for you to get your campaign in gear! I’m always here to help any way I can.
I always appreciate your comments.
.-= David Merrill´s last blog ..Cash For Blogging: How To Monetize Your Blog & Social Media =-.
Don, I will certainly be putting together some practical advice on Auto-Responders. I know you’ll find it useful since you’re in the arena!
It’s really good to get in the habit of adding email blasts on a REGULAR basis to your Auto-Response campaign. You can use blasts to do spontaneous and timely things that a regular response campaign just can’t do.
Look forward to you stopping by for that.
.-= David Merrill´s last blog ..Cash For Blogging: How To Monetize Your Blog & Social Media =-.
Garth, you’re right. This is a soft spot in many marketers’ campaigns. So I hope to give it some teeth! Thanks for commenting.
.-= David Merrill´s last blog ..Cash For Blogging: How To Monetize Your Blog & Social Media =-.
Nancy, I think we all get caught up in the excitement of promoting our ideas and sharing our knowledge with those that share our passions.
But, yea, monetizing is essential if you’re going to be able to stay in the game and continue sharing. Hope to see you put it to some good use. I’m here for you if you get tripped up along the way!
.-= David Merrill´s last blog ..Cash For Blogging: How To Monetize Your Blog & Social Media =-.
Mary Lou, it’s always nice to know you’re out here. I guess I strive to keep my information streamlined, simple and practical from my past classroom days… YOU know how that is.
The new blog designs are really incredible and BEST of all is that they can be moved around and changed anytime and so easily. I’m gonna be like a kid with a new toy as soon as I get my hands on it!
Thanks for your continual support Mary Lou.
.-= David Merrill´s last blog ..Cash For Blogging: How To Monetize Your Blog & Social Media =-.
Hi David,
You have such an amazing way of breaking the essentials down into clear and easy to understand steps!
Auto-responders have taken me ages to put together so I can’t wait for that post.
Thanks for the awesome value you share
.-= Michaelé Harrington´s last blog ..Are MLM Replicated Websites Effective At Growing Your Business? =-.
Thanks for the visit Michaele. Always good to hear from you.
A lot of people have been asking me about Auto-Responders, and I look forward to putting that info together for you.
Being able to monetize a blog is a huge question that most marketers don’t understand and you did a great job of explaining it!!
This post will definately bring clarity to alot of marketers.
Having an autoresponder and building ones list is a gold mine if done properly…most people don’t realize this.
Thanks so much for sharing value David,
Regards,
Sharon
.-= Sharon Hartman´s last blog ..Change What Is Not Working In Your Life =-.
We get so busy with the process of blogging, that we often don’t take the time to learn the most effective monetizing procedures and campaigns. But you’re right, Sharon, monetizing your blog is huge.
Thanks for your input.
Hi David!
The whole idea of using your blog as “a business door” is just awesome.
As you mention, autoresponders and automation are “the tools” of contemporary marketing, but most of the time we don´t even know where to start… so, thanks a lot for the clarifying tips.
By the way, I can help with the “Speak Spanish Now”
Saludos
.-= Omar Estrada´s last blog ..El CONCEPTO DE PROPUESTA FINANCIADA =-.
I like that Omar – your blog IS the front door to your business!
I think a lot of us are interested in the Speak Spanish Now. Would love to hear more. I’ll be checking your blog for it.
Hi David,
Life is great if you are able to earn money with things you are passionate about. That is joy and not “work”
You broke apart the whole process in easy to understand steps!
Thanks for sharing.
Raisa
.-= Raisa Garrido´s last blog ..Como lograr cualquier cosa que quieras en la vida =-.
Love to help out, Raisa. Thanks for your support.
Hello David,
You’ve outlined the marketing process very clearly.
Well done.
As of Autoresponder, It’s a MOST HAVE TOOL for any online marketer
today cause it contains the real value of the business: YOUR LIST.
thanks for sharing,
Yossi
.-= Yossi Steinblatt´s last blog ..How to catch your Twitter quitters? =-.
So right, Yossi.
An Autoresponder system is a MUST because… your list is the greatest value you have as an online marketer.
David, again another awesome article. This will definitely help a lot of people. Can’t wait for the auto-responder article….
Regards,
David Haines
.-= David A Haines´s last blog ..5 Network Marketing Secrets =-.
It’s coming my friend! Thanks for your anticipation…
Hi David,
interesting article illustrated with an easy-to-follow example about building a business. I’m looking forward to further posts. Have a blessed weekend and take care.
To a prosperous life
Oliver
.-= Oliver Tausend´s last blog ..The Power of Gratitude VII (The END ?) =-.
Keepin’ it real… and that means SIMPLE. If it’s not simple, then my readers and clients aren’t likely to put it to use. Thanks for noticing Oliver.