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4 Steps To List Building Success

4 Steps To List Building Success

If you’re new to internet marketing, you are probably confused as to what an online business is all about.

It’s about a lot of things, really, but foremost among them is list building.

Like any other business, internet marketing really is about having customers and prospects that you can do business with on an ongoing basis.

The best way to do this is to build an email list.

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An email list is simply a database of the contacts, buyers and clients you have for your products and services.

Even established bloggers struggle to build a good email list.

It is the greatest asset for any business.

So, I would like to go over the 4 Steps To List Building Success.

If you’re a newbie this will be groundbreaking for you.

If you’re an established blogger, this is an opportunity for you to rededicate yourself to putting all the pieces together in order to operate a profitable online business.

1. Hook Up With an Autoresponder Service

In order to collect names for an email list you need something called an autoresponder service.

When people sign up to join your list, their key data… usually name and email address… need to be stored somewhere.

This is what is called a database.

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You need an autoresponder to do that.

Once people are on your list and in your database you can then send them emails any time you want.

They can also get emails automatically the moment they join your list.

There are many autoresponders to choose from.

The one I’ve used most often, and is really my favorite and recommended one… is GetResponse  (my affiliate link).

This is the most intuitive and easy to use.

I’ve also found it to be the most reliable.

That means they send your messages out on time, and the delivery rate is high.

A high delivery rate is especially important because if your emails are winding up in people’s spam boxes, they won’t see them.

I really like GetResponse for two other reasons…

  1. It’s really easy to use… I mean, really easy.
  2. You can talk to customer service, on the phone, anytime you have a problem or want help setting things up or running your email campaigns better. 

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And, by the way, here’s something you don’t find too often… when you do call, your “hold” time to wait for a live customer service tech is usually under a minute!

2. Create A Lead Magnet

In order to get people to subscribe to your email list, you need to offer them something for free.

This is called a “lead magnet” or an “ethical bribe.”

Essentially you are giving people something that they want in exchange for their email address.

Typically this would be something like an ebook or video video training.

It could be a cheat sheet or a checklist.

It does not need to be something complicated.

One of the biggest problems that I have found with blogging students is that they make a big project of creating a lead magnet product.

Because they make it such a big deal, it never happens.

The result is that they never get around to the business of building a good email list.

Your business will sit in neutral and you won’t be getting much profit until you finally get around to doing this.

So make your lead magnet simple enough that you can create it, and get it in the hands of your subscribers.

Just a short report of 10 pages is fine.

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A single 10 minute video is fine.

A list of your 6 favorite resources which is nothing more than 6 URL links will almost certainly reap great results.

These are all easy things to create.

Yet, you can make valuable by giving people information that they need… but don’t have the time or knowledge to search for.

You do the search for them.

Give them the information they want and they’re happy to subscribe to your email list to get it because, after all, it’s free.

3. Build A Squeeze Page

You make your free lead magnet offer to people on something called a squeeze page.

This is a single web page that contains an “opt-in” or “sign-up” form for people to enter their name and/or email address in order to get your offer.

A squeeze page is a single landing page that simply asks people if they would like your free or offer and if so, calls on them to sign-up to get it.

You can use any good page builder to create your squeeze page.

One of my favorites is Optimize Press (my affiliate link).

The simpler, the quicker and the more direct, the better your squeeze page will be.

Just tell them what you’re going to give them.

Tell them why it will be valuable to them.

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That can all be done in just a matter of one or two sentences.

Then tell them that they need to give you their email address so that you can deliver it to them.

After they give you the email address, they click a submission button that forwards their information to your auto responder.

Then, they can go to their inbox and get your free product.

Your autoresponder will automatically send it to them the moment that they subscribe.

They will get a series of related email messages from your autoresponder.

With all this happening, your business is ready to sign up a list of eager prospects and anxious customers.

4. Drive Traffic To Your Squeeze Page

Now the last thing you need to do is drive traffic to your squeeze page.

If you have a blog then the people that already visit your blog will see your promotion asking them to sign up to get your free product.

But a blog post is just one type of content.

You can also do a YouTube video.

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If you don’t have a blog, you could publish your blog posts on Quora or Tumblr or even use your Facebook page.

Anywhere you can develop content that people in your niche will find interesting and valuable, is the perfect place to embed an opt-in offer.

Just link your offer to your squeeze page.

This is what we call content marketing.

You simply create content and then shop it around all over the internet.

The more you market your content in this way, the better your chances are of people finding your opt-in offer and subscribing your email list.

Once they get on your email list, they will be the perfect prospects and customers for your products and services.

Just make sure that your lead magnet offer is relevant and enticing to readers in your niche to make your list highly targeted and responsive to the emails you send them.

4 Steps To List Building Success

So tell me this.

Have you used all of these 4 steps to building a list?

Have you used some of them?

Which steps present the greatest challenge to you?

Leave a comment below.

Let me know if you’re ready to use these “4 Steps To List Building Success” to grow your online business faster and bigger.

And don’t forget to share this article on your social sites.

David Merrill 101
I'm an Internet Marketer and Online Marketing Coach. My students learn no-nonsense, power strategies and techniques to build solid blogging and internet businesses. David Merrill+

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19 Responses to 4 Steps To List Building Success

  1. Joy Healey December 2, 2016 at 6:30 pm #

    Hi David

    I have made many mistakes in online business, but one of the biggest was having a couple of niche sites that managed to get to page 1 of Google and NO auto-responder. Another disaster was having a team of hundreds if prospects and customers in a network marketing business, but letting the parent company hold that list. In short, they shut down and nicked my list. (I know that for a fact because my family were on the list.)

    I THOUGHT I would wait until I had enough customers to be “worth it”. BAD move. Once I had enough, it was totally unworkable to send emails by hand – and I kept forgetting. Also I completely missed visitors who “looked without shopping”. They probably bought from the competitors who DID had the common-sense to add an auto-responder / lead magnet.

    Older and wiser, I worked my way through several different auto-responders and finally ended up with GetResponse. Can only echo all the good things you say about GetResponse. (In fact I left them once – but quickly came back, because they were streets ahead of others I tried.)

    Sorry to witter on about my online mistakes, but having no autoresponder is such an important one to avoid.

    Joy – Blogging After Dark
    Joy Healey´s last blog post ..Free eCommerce Store With Products To Sell

  2. Ruth Bowers December 2, 2016 at 6:46 pm #

    I love building out lead magnets and opt-in funnels. It’s one of my favorite things to do as far as marketing tasks go. This is a nice step by step process that makes it easy for beginners to follow and implement.
    Ruth Bowers´s last blog post ..[Friday Five] 5 Time-Saving Content Creation Tips

  3. Sue Bride December 4, 2016 at 1:48 pm #

    GetResponse is my favorite autoresponder too. Before I committed to it I tried a few others. My blog theme caters for creating squeeze pages too. That saves money paying for external services.

    I’m guilty of spending a lot of time creating my give-aways but at least I’m now completing them. One thing I do find hard is email follow ups, to those who sign up for my lists. (apart from the autoresponder follow ups sending people to download pages that is)
    Sue Bride´s last blog post ..11 Practical Methods to Increase Creativity For Bloggers

  4. Kathryn Maclean December 4, 2016 at 3:00 pm #

    Hi David,
    I do all 4 steps mentioned but need to work on number 3 more.
    I am returning to Get Response after trying 3 others. You don’t know if you don’t compare other autoresponders. I liked your description – this is what we call content marketing. I am working on this for the new year. All the best to you David.

  5. Amaka Adindu December 11, 2016 at 7:03 pm #

    Great information on list building. I finally got a handle on it. Newbies need to know the steps to list building. The phrase money is on the list is so true. Most marketers need to focus on building their list. Thanks for sharing.

  6. Beth Hewit December 16, 2016 at 3:25 pm #

    Hi David,

    Great steps for people getting started in this industry or trying to make sense of where they are right now. I think sometimes, people over complicate the process.

    Thanks for setting out here for others to understand so clearly.

    Beth Hewit´s last blog post ..Why you should write funny blog posts!

  7. Emenike Emmanuel December 31, 2016 at 8:36 pm #

    Hi David,

    You just nailed. So simple and straight forward strategies for list building. I ran a giveaway recently on a new eBook I published and I got 400 emails instantly. I was just imagining if I had set up my email listing, but however, I learnt my lessons and I was able to connect with loyal customers.

  8. Mandy Allen January 2, 2017 at 2:56 am #

    A comprehensive list that covers all the bases. I find the techy side very challenging. I can write, create, make videos, think of ‘stuff’ to give away, all that is no problem. When it comes to actually presenting it to the public I get in a right 2 and 8. Squeeze pages baffle me, I have trouble using even the simplest html editor and then getting that page to somewhere else is a mystery! I’ve been blogging for 7 years now, and mostly outsource the techy side, simple as I am sure it is!

    Enjoy the journey!

  9. Dr. Elise Cohen Ho January 8, 2017 at 5:42 pm #

    This is a big focus for me in the coming months and am so happy to know exactly where to come to for some answers. Great post. I have a list of actionable steps and I am ready to go.
    Dr. Elise Cohen Ho´s last blog post ..Why I Do Not Make New Year Resolutions

  10. Taiwo January 14, 2017 at 5:06 am #

    Hi David,
    Building my mail list is a major project I am working on now. Sincerely, I found this post helpful.
    I will apply this guide.

  11. Hemant Kumar January 18, 2017 at 4:52 am #

    Wow I have never seen a article with great content like this and which are on point.
    List building is really necessary for bloggers.
    This is my first time in your blog and its will be my breakfast everyday 🙂
    Thanks for sharing useful information.
    Hemant Kumar´s last blog post ..Rank on the First Page of Google- The Ultimate Guide [InfoGraphic]

  12. Rajpal Singh January 22, 2017 at 12:08 pm #

    Hi David,

    Really good information for list building. I think list building is one thing that you should form day one.
    Rajpal Singh´s last blog post ..Guide To Come Up With A Perfect Domain Name

  13. saransh January 30, 2017 at 5:17 am #

    hey there!
    i really liked reading your article and want to read your blog’s more articles
    saransh´s last blog post ..Best # 100+ Happy Valentines Day 2017 Quotes

  14. Hemant Kumar February 5, 2017 at 12:30 am #

    Great post.
    This is really very useful for me.
    These 4 steps for list building is really really awesome.
    Thanks for this great post 🙂
    Hemant Kumar´s last blog post ..Valentine’s Day quotes for her: Cute valentine quotes

  15. Louise February 9, 2017 at 9:33 pm #

    I did do all these steps before when I had a niche website. It definitely is effective. About the ethical bribe, I think nothing beats exclusive content, an ebook you create, something really cool, fast to read and valuable. I’m working on creating that now. 🙂 Thanks for the article!
    Louise´s last blog post ..Top 10 Amazing Websites You Don’t Know About

  16. Anuradha Chawla February 10, 2017 at 2:09 pm #

    Hey David

    This is my first visit to your blog and very good information. Keep Blogging !!
    Anuradha Chawla´s last blog post ..4 Real Blog Success Metrics You need to Track

  17. Mary Beth Davis February 19, 2017 at 3:56 pm #

    Getting people to sub to your lists can be tough. You need to make an incentive. I agree you should provide a friendly reason to come back and see again. Like further great content from the blog. Thats what brought me here today. Your blog is great to read and to come back to. Congrats.

  18. Enstine Muki March 13, 2017 at 3:30 am #

    Hi David,
    What’s up buddy?
    Been away since last year and just coming back.
    I noticed too you have been busy on other stuffs. When is the next post buddy?
    Enstine Muki´s last blog post ..Smartmockups Review (+ Discount) ~ Product Mockup with 400+ photorealistic templates!

  19. Saeed Jatoi March 14, 2017 at 7:34 pm #

    We new bloggers underestimate the value of list building but now I have figured out the value of list building and just completed till 2nd step. Thanks for sharing such an awesome knowledge with us!s

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