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4 Ways To Get Money From Your List | Optimized Email Marketing

4 Ways To Get Money From Your List | Optimized Email MarketingThere are 4 Ways To Get Money From Your List, but it takes an optimized email marketing strategy to cash in on them.

Internet marketers still rely on their email lists more than anything else to drive profits.

Yes, it’s still true… the money IS in the list.

In fact, it’s probably more true today than ever.

That’s because your email list is the one place where you get to really build a relationship with people.

The size of your list is not the critical issue, here, although marketers talk about their list size all the time.

The truth is, you can often get more money from small lists than you can from large ones.

The difference between making your list where the money is or not… is not the size, it’s the trust factor you’ve built into your list.

When people trust you, then they’ll be far more likely to buy your offers.

It’s really that simple… and powerful.

In order to build the trust of your followers, though, you need to maintain a highly optimized email marketing program.

That’s why I didn’t simply call this post “4 Ways  To Get Money From Your List” but rather, “4 Ways To Get Money From Your List | Optimized Email Marketing.”

Here’s what that looks like.

4 Ways To Get Money From Your List | Optimized Email Marketing

1. Targeted List

Every good email list starts with this.

This is the cornerstone step of the 4 ways to get money from your list.

Make no mistake, the money IS in the list… but only if it’s the right list to begin with.

You must populate your list with people who really belong there.

Special: FREE Guide Shows How We Build Our Own Lists

Don’t invite people to join your list to get “lots of great information” about one thing, and then, 3 days or 3 weeks into their subscription, start delivering emails on a totally unrelated topic.

Don’t try to convince your email subscribers what they want.

They already know that, and it’s the reason they joined your list.

Target your audience directly and purposefully, and you’ll only get people on your list who belong there.

It’s very tempting to try to “cast a wide net” in the hopes of getting a “big list.”

But stay focused on the prize.

A “big list” of subscribers aren’t interested in your specific niche and specific niche offers.

So don’t try to get them on your list in the first place.

Drop your line very carefully into a well targeted pool of folks truly interested in what they’re about to hear from you once they’ve joined your list.

2. Auto-responder Messages

Your auto-responder messages are the ones you set up in your ESP (email service provider).

These are evergreen messages that everyone who signs up for your list will get.

You should have 30 to 60 days of emails loaded into your auto-responder series.

Special: FREE Guide Shows How We Build Our Own Lists

That way, even if you’re on vacation, subscribers will be getting your great information, value and maybe even offers on an ongoing basis from the moment they opt in.

It’s also one of the key methods among the 4 ways to get money from your list, because it allows you to be making sales from your list, truly, on auto-pilot.

That’s what makes auto-responder messages such an important part of your optimized email marketing.

The key thing to get right here, is to make sure those messages are highly congruent to the opt in offer you used.

So, if you offer a free graphics package when people sign up, the emails they get from your auto-responder messages should be related to ways they can use images in their marketing or content.

Remember that the auto-responder messages need to be evergreen.

Once you’ve written them, people might be reading them 5 years later.

So don’t write about things that will belie their dating.

Don’t, for instance, say “wow, this has been a wild winter but I’ve made it very productive.

Let me share with you how I’ve done that.”

This will make no sense to someone reading your email during a heat spell.

Try to avoid the temptation to talk about “what’s hot” in your niche because that will undoubtedly change… and it will probably change very quickly.

Just share great information about the topic people signed up to hear about and you should be building a solid following of subscribers anxious to hear more from you.

Mix in sales offers that, again, are evergreen.

Things like your own coaching program or graphic design service, or maybe a stable third party service like website hosting.

If there are changes to things, you’ll have to make changes of course.

Special: Get Help With Your Online Business

But the idea is to avoid putting prices or other minute details that are subject to change within the body of your auto-responder emails.

Just speak broadly about the offer, then put a link to the sales page where all details and pricing will be kept up to date.

Don’t be promoting things that are no longer available or viable a few months down the road, of course.

Those things are best offered in your broadcast messages.

3. Broadcast Messages

In addition to your auto-responder messages, you should be sending emails to your list on a consistent basis.

If it’s once a week, try to send it around the same time each week.

So decide on a schedule and stick to it.

Your broadcast messages can be a combination of “value” emails in which you give people greater insight or added information about your niche.

They can can consist of stories, interviews, links to articles or even videos… all of which give your readers enhanced value related to your main topic, or closely related ones.

Broadcast messages is where you’ll usually find that “the money is in the list.”

Special: FREE Guide Shows How We Build Our Own Lists

Of all the “4 ways to get money from your list” this is the most direct method.

You can broadcast messages about your new coaching program or a reminder to pick up your $7 ebook.

Broadcast emails can promote affiliate products, hot new launches or even business opportunity programs.

This is where most people get it wrong, though.

They tend to do one of two things, both of which get them nowhere.

The either blast out nothing but sales messages, or they practically never send them for fear of offending their readers.

If you do nothing but sell things to your list… stop.

Send more emails that offer just value without attaching an affiliate offer to it.

If you’re afraid to promote offers to your list, altogether, get over it. You’re stifling your business and
totally misunderstanding the concept of  optimized email marketing.

4 Ways You Can Get The Money From Your List | Optimized Email Marketing

4. List Maintenance

Another important aspect of optimized email marketing is maintaining your subscriber list.

That means deleting people from your list who are not opening your messages or buying your offers.

Marketers are so afraid to shrink their list, but this is the wisest thing you can do.

If someone hasn’t opened an email from you for even 30 days (certainly by 60 or 90 days),

  • they might have a bad email address, or
  • they’ve opted in for your offer with an email address they never look at except to grab free offers, or
  • your email messages are ending up in their spam boxes.

If you don’t delete these people from your list, your “open rate” will suffer and it will make you look like a spammer to people like Yahoo and Gmail and others.

Once they decide you’re a spammer, hardly any of your emails will avoid spam boxes, even for your most faithful readers.

My favorite auto-responder is GetResponse.

I’ve used them for years, partly because they have great systems in place for helping you delete non-performing subscribers.

They also have a toll free phone number to get help, and they’ll walk you through the entire process of anything you need to do while they wait.

If you don’t use GetResponse, make sure your ESP offers service like this… otherwise transfer your list to a provider that does.

There’s little sense to run a sophisticated, highly optimized email marketing program if your emails aren’t even getting delivered.

To learn more about running an optimized email marketing program, this is real nuts and bolts, detailed article on the topic…

4 Ways You Can Get The Money From Your List | Optimized Email Marketing

4 Ways To Get Money From Your List | Optimized Email Marketing

Do you believe that “the money is in the list?”

Have you learn something about how to do it from my “4 ways to get money from your list.”

Do you have the right systems in place to make it work in your business?

If not, what improvements would you like to see in your own optimized email marketing program?

I look forward to reading your comments below.

And as usual… please share this article on your social sites.

Thanks!

David Merrill 101
I'm an Internet Marketer and Online Marketing Coach. My students learn no-nonsense, power strategies and techniques to build solid blogging and internet businesses. David Merrill+

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43 Responses to 4 Ways To Get Money From Your List | Optimized Email Marketing

  1. ikechi June 26, 2016 at 10:31 am #

    Hi David

    I made a comment in this post. I am still wondering how I am missed it.

    You are so right and you listed cool ways to maximise a list for email marketing.

    Indeed the money is in the list and as you have shared in this post, we should not take for granted the people in our lists.

    So thanks so much for this awesome tip. Take Care
    ikechi´s last blog post ..Comment on 3 Emotions that Decide Your Life Long Decisions by Ikechi Awazie

  2. David Merrill June 26, 2016 at 10:44 am #

    It’s so true, Ikechi, that you cannot “take for granted the people in our lists.”

    We tend to think of a list as a bunch of numbers and email addresses with open and conversion rates. But, really, it’s people behind all those numbers and metrics.

    We need to find ever improved ways to reach out to the “people” on our lists to make sure we are serving their needs.

    To the extent that we do that, we will find a much easier path to reaping profits from our lists.
    David Merrill´s last blog post ..A Big Email List Can Have Small Results

  3. Gaurav Singh June 28, 2016 at 2:09 am #

    It has been always told that email marketing is the basic of internet marketing. It is also true that money drive passion sometimes. Today found some new methods to enhance my email marketing.
    There is always an need to to get in reach of the people and most sites used already pre-defined ways.
    I believe that by adopting these methods, it will surely help me and my website via email marketing and wider reach.
    Thanks
    Gaurav Singh´s last blog post ..Top 100+ High PR CommentLuv Enabled Blogs 2016

  4. Tony July 1, 2016 at 1:03 pm #

    I also have a great targeted newsletter list and I just send new email to all of my readers to promote for new products or tell them something that interesting.

    That’s a great way to monetize mailing list.
    Tony´s last blog post ..How To Reduce Image Size Without Losing Quality

    • David Merrill 101 September 24, 2016 at 9:07 pm #

      Yes, Tony, that’s a good method.

      Just be consistent so your readers don’t lose touch with you.
      David Merrill 101´s last blog post ..My To-DO List

  5. Francis Quarshie July 2, 2016 at 11:56 am #

    Hey David,

    First time here.

    See, Enstine Muki is one such good “emailer,” if there’s a word like that. He practices every point you’ve raised in this post.

    He’s the type I can’t resist clicking to open and read the mails he sends to me.

    Great points bro. And thanks for sharing.

    Francis.
    Francis Quarshie´s last blog post ..6 Tantalizing Tips to Help Grow Your Blog Audience

  6. Chris Rob July 2, 2016 at 3:18 pm #

    Hi David!

    i Must say you have described each and every point in this post. Targeted Audience is the Key.
    if one have right audience then boom!

    Thanks for sharing such an amazing post with us
    Regards
    Chris
    Chris Rob´s last blog post ..9+1 Must Have WordPress Plugins Every Blogger Should Use

    • David Merrill 101 September 24, 2016 at 9:10 pm #

      Absolutely right, Chris…

      you must have a targeted audience or else your emails will fall on deaf ears…

      that converts into low open and click through rates.
      David Merrill 101´s last blog post ..Write Blog Posts Your Readers Want

  7. Kathryn Maclean July 3, 2016 at 7:52 pm #

    Hi David,
    People hear that phrase all the time but I wonder if they really understand it.
    Your email list is the best place to sell you and your products. The best way! Hence the phrase.
    More money from a smaller list is not understood A responsive list.
    Maintaining a highly optimized marketing program.
    Target your audience to get people who belong there.

    Makes perfect sense to me.
    Great article. I save your articles to post to my facebook pages.

    • David Merrill 101 September 24, 2016 at 9:14 pm #

      Thanks for posting to your facebook pages, Kathryn.

      Love the sharing 🙂

      Money’s in the list if you’re targeting the right audience… for sure… but so many people don’t do it right and end up with a bunch of unsubscribes and even worse, disengagement.

      You don’t need a big list for a good business, only an engaged and responsive one.
      David Merrill 101´s last blog post ..How Do I Drive Traffic To My Blog

  8. yogesh vishvakarma July 4, 2016 at 10:01 am #

    i am here for the very first time and this is my first post in your blog. and you got it right money is in your list. if you have Email list you can do it 🙂
    yogesh vishvakarma´s last blog post ..How to Enable Ctrl+C and Ctrl+V For Copy Paste in Windows Command Prompt

  9. Mandy Allen July 10, 2016 at 3:13 pm #

    Hi David, great points there, I am currently working on my next product which is about email content and everything you have said is covered in my course because I believe they are key points to having success with your list. Engaging in meaningful relationships for me means I will only market appropriate content to my list, I totally agree that you should not be going off track, if they sign up for one thing don’t take them on another pathway or they’ll desert you for sure!

    Nice to see you back!

    Enjoy the journey!
    Mandy Allen´s last blog post ..Creative Action And The Learning Curve

    • David Merrill September 24, 2016 at 9:37 pm #

      Good news about your email marketing product, Mandy.

      Building relationships with the people on your list does include marketing the right offers, as you point out.

      It also includes learning from your subscribers, exactly what they want. Use surveys from time to time to ask people what they would benefit most from their subscription. That keeps them engaged, and it keeps your content on point.
      David Merrill´s last blog post ..My To-DO List

  10. Mark July 16, 2016 at 8:24 am #

    Thanks for sharing so man proven details and insider secrets David!

    I just purchased your 3 List Building Machines info product, and I
    can wait to start dissecting it over and over!

    And you’ve shared four proven strategies, for making sure we can maximize
    the long term profits from our various lists.Thanks!

    And I am particularly impressed with what your shared in strategy # 3,
    with regards to the effective use of our “Broadcast” email strategies!

    I will definitely be implementing your proven and extremely straight forward
    strategies!
    Mark´s last blog post ..Five Simple Things A Really Close Friendship Can Teach You About Successful Blogging!

    • David Merrill September 24, 2016 at 9:43 pm #

      The broadcast emails are really important, Mark.

      In fact, they are really the key to the 2 things that matter most in your strategy.

      #1 they build engagement because they are current. You can say, “what a great Tuesday, so far.. did you see that story on the news today …. etc” You see, it’s a LIVE message, not a canned one like your autoresponders. People love knowing that you’ve actually writing “today” and “live” and that they’re not reading something you wrote 8 months ago.

      That’s engagement.

      #2 they give you a chance to promote something that is current… your latest coaching offer, the launch of product xyz that will last for “the next 3 days only” etc.

      That’s profits, sales, conversions.
      David Merrill´s last blog post ..A Big Email List Can Have Small Results

  11. Jack Duncan July 23, 2016 at 11:06 am #

    David,

    I noticed that your favorite service is GetResponse. We had an account with them many years ago and their deliverability was lacking. Glad to see they have turned things around. If you haven’t checked out ActiveCampaign, you might want to take a look. They have some really impressive automation tools for their autoresponders now.
    Jack Duncan´s last blog post ..33 Unique Keyword Research Sources (Get More Traffic)

    • David Merrill September 24, 2016 at 9:46 pm #

      Thanks for you input, Jack.

      I actually have an account with ActiveCampaign to manage some of my lists, but GetResponse for most of them.

      I like Active, but so far, I’m still favoring GetResponse. Truthfully, they are both good, but GetResponse is much more user friendly I find, especially if you’re relatively new to email marketing.
      David Merrill´s last blog post ..List Building On My Mind

  12. Sam Adeyinka #Coach July 24, 2016 at 1:05 pm #

    Hello David, how are you doing today? I am so glad to stumble on this post, thanks to the comment you made on Mandy’s blog. 🙂

    Wait…I was wondering, are you in anyway related to Donna Merrill (husband or brother)?

    Email marketing is really powerful and it cannot be over-emphasized in matters relating to online marketing or perhaps, making money online.

    I realized this a while back but I was doing nothing about it until now. Yet, I feel I am doing something wrong because most of the people in my list seem to me dead as they aren’t opening my mails and it bothers me, David. I believe I need help with this!

    Trust me I have read several blog posts and I’m now sharing messages with my list but these folks aren’t engaging with me. See, I am in the “start an online business niche”, that is I help people start, launch and grow online businesses.

    Is there anything you can advice me on about growing my list or perhaps a kind of report I can work on that people can attract email subscribers?

    Please, David, I need this help. Thanks.

    Sam

    • David Merrill September 24, 2016 at 9:51 pm #

      Well yes, I am Donna’s husband… haha, small world, right?

      As for your unresponsive list, I’d need to know more about what you’re doing… the frequency of your emails, the ratio of “value” to “promotion”, the quality of the “value”, and where you list came from… did they come from an offer to build an online business, or something else?

      That’s just for starts.

      It’s not always easy to get folks engaged with you, but generally I’d say to make sure you email once a day… every day… without fail. Make sure you’re sending good quality information, inspiration etc. Only “promote” every other email, so 50% of the time. Some people like to promote 20%, others 90% but I like a ration in between.

      Stick to your program and things will pick up 🙂
      David Merrill´s last blog post ..Write Blog Posts Your Readers Want

  13. arpita July 30, 2016 at 6:50 am #

    Thanks for the great blog sharing. I wonder if they really understand it. Your email list is the best place to sell you and your products.

    • David Merrill September 24, 2016 at 9:56 pm #

      It’s absolutely the best place to sell your products, Arpita.

      Even for people running commerce sites.

      Just think, you might sell one product to someone on an em site, but from your email, 10 time that over the next 60 or 90 days, plus you have a lifelong customer.
      David Merrill´s last blog post ..How Do I Drive Traffic To My Blog

  14. Joan J. Carrigan August 2, 2016 at 7:11 am #

    Hi David,
    I’ve been watching you for sometime now with the spare time I’ve had available. But I want to know, I’ve gotten my website started up and all, but the problem is, which I’m curious of, how do you get in contact with the people and how do you find “useful” people to enlist on your blogroll? I have had my site up for a year now and it has only gotten 700 page impressions so far (which is roughly 2 views a day…).
    Thanks
    Joan J. Carrigan´s last blog post ..Make Money Online

    • David Merrill September 24, 2016 at 10:24 pm #

      I’ve looked at your blog, Joan, and you have very little content there. You need to blog more consistently, more often and over a longer period of time. That’s the start to getting more page views, along with sharing your content on social media and replying to comments you get on your blog.
      David Merrill´s last blog post ..My To-DO List

  15. Aravinth August 4, 2016 at 4:30 am #

    Hi David,

    The each and every point that you mentioned in the post is interesting and always an important one.

    As you mentioned in email marketing and others too, the targeted audience will play a major role.

    The ideas that you mentioned for a maximise the list was really good.

    thank for the nice post.
    Aravinth´s last blog post ..iPage Coupon and Offer 2016

    • David Merrill September 25, 2016 at 12:11 am #

      Building your list with people that are in your target audience is essential to your success, Aravinth.

      Too many of my students have big lists and wonder why they get so little profit.

      The answer is almost always that they’ve built their list from a poorly targeted audience.
      David Merrill´s last blog post ..Write Blog Posts Your Readers Want

  16. Taposh Kapuria August 12, 2016 at 12:35 am #

    Hi, How are you today? I just love your content. List building is a great way to attract potential customers. On the another hand, we will get traffic also. Thanks for sharing this.
    Taposh Kapuria´s last blog post ..Free RSS Feed Submission Sites List to Get Traffic

  17. Arvind August 15, 2016 at 9:47 pm #

    Email Marketing is one of the most important parts in blogging and most of the newbies don’t pay much attention towards it.

    I liked the post and the way how it describes everything 🙂

    • David Merrill September 25, 2016 at 12:18 am #

      Happy to have you here, Arvind.

      You are so right, new bloggers work so hard to produce good content, share it all over the world, try to link to affiliate products, but they overlook the vastly more important and potentially profitable aspect of email marketing. Building a good list from your blog should be priority #1, not to be put off for “another day.”
      David Merrill´s last blog post ..List Building On My Mind

  18. Deborah A. Ten Brink August 21, 2016 at 2:47 pm #

    You are always so insightful, David. Your expertise always shines through!

    You made a statement here that really drives home the sad truth. When you replied to a comment by saying, “We tend to think of a list as a bunch of numbers and email addresses with open and conversion rates. But, really, it’s people behind all those numbers and metrics. We need to find ever improved ways to reach out to the ‘people’ on our lists to make sure we are serving their needs,” it made me think of all the lists I’ve been on over the years where I could tell I WAS just a number.

    We have to remember that the blog isn’t about us, it’s about serving our readership.

    Thank you for all the great points you made.

    Deborah
    Deborah A. Ten Brink´s last blog post ..Google Analytics A Good Place To Begin Collecting Data

    • David Merrill September 25, 2016 at 12:21 am #

      It’s not nice to be a number 🙂

      Glad you bring that to our attention, Deborah.

      We get all caught up in the metrics, the profits, the list size… hey, it’s just people.

      What are we doing to make sure they get VALUE from being on our list.?

      That’s the place your business can become a gold mine, not from big numbers of people who never do business with you.
      David Merrill´s last blog post ..Write Blog Posts Your Readers Want

  19. Donna Merrill September 11, 2016 at 7:46 pm #

    Hi David,

    When it comes to this…I do believe that list management is most important of all. We do have to cater to those on our list FIRST AND FOREMOST before anyone else. Don’t we?

    -Donna
    Donna Merrill´s last blog post ..3 Ways To Build A Massive Blog Following | Lessons From Jon Morrow

    • David Merrill September 25, 2016 at 12:23 am #

      Yes, Donna, we must make the PEOPLE on our lists our main focus.

      I’ve seen people with a list of 500 people getting much better results than others with lists of over 5 thousand!

      That tells you something… it’s called engagement. That means people.

      Thanks for taking time to visit… I know how busy you are these days 🙂
      David Merrill´s last blog post ..How Do I Drive Traffic To My Blog

  20. Matthew Sherriff September 19, 2016 at 1:59 pm #

    Email marketing is extremely powerful and you bring up some great points here!

    It’s about creating a relationship with your list…

    Thanks for the value!

    • David Merrill September 25, 2016 at 12:25 am #

      Yes, Matthew, you must build a relationship with the PEOPLE on your list. That’s what makes good email marketing and propels your blogging business.
      David Merrill´s last blog post ..Write Blog Posts Your Readers Want

  21. Jessica Smith October 7, 2016 at 2:08 am #

    Thanks David for this tips, they look very workable but I have question pls. I have a tech blog where I had built almost 1k mail subscribers but I am yet to understand their interests before thinking of selling out stuff through mail. Is there any guide on this. I somehow fear seeing an unsubscribe notification when I send out newsletters.

  22. Benny Mark October 27, 2016 at 12:54 pm #

    The power in a targeted list is so much we cannot compare. Email marketing is infact so powerful it has one of the best conversions. So it is imperative to really maintain this list for retargeting. Great Post!
    Benny Mark´s last blog post ..Make Money Writing Freelance: Top 40 Sites

  23. Chetan November 21, 2016 at 1:29 pm #

    I think, the way to find the targeted audience is through identifying how they subscribed to the list. If they subscribed for some case study, then they are keen on learning, if they subscribed for checklists then they are probably in the middle stage of learning.
    Great piece of article David.

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