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6 Ways To Use Video To Increase Affiliate Sales

6 Ways To Use Video To Increase Affiliate SalesIn this article, I am going to give you 6 ways to use video to increase affiliate sales in your business.

Many people think that video is window dressing for their online business. It’s far more than that, though.

Video just keeps getting more and more critical to building a successful online business.

I think one of the problems a lot of people have, is thinking that video has to be really polished and professional looking in order to get people’s attention.

They do not.

In fact, people are often more likely to view a video that looks “raw” or “rough” than something that looks like it came from some slick marketing company.

This is especially true if you’ve built a good relationship with your followers. They already trust you, and now they’d just like to hear from you before making a purchase, to confirm their decision to buy.

Here are 6 ways to use video to increase affiliate sales in your business.

Sales Presentation

The most common way to use video is to simply link to a sales page that has a video on it.

When someone clicks the link to the product you are promoting, they get a video that does the selling of the product or service.

It’s not your video, but it’s a video nonetheless, and people love consuming information from videos. They’re far more likely to sit through a 10 minute video than to scroll down some long, never-ending sales page full of text, arrows, images and hyped up messages.

Now, if the product you’re promoting doesn’t have a video, then you can do your own.

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Just embed it directly into your blog post or web page, and direct people to “click the link below” to get all the details.

That way, as they watch your video encouraging them to buy, they can see your link to the sales page whenever they’re ready to learn more, and make their purchase.

First Person Consumer Experience

A great way to increase interest in your affiliate offers is to shoot a video talking about your personal experience with the product.

This is a “face to camera” video, meaning you sit in front of the camera and just talk about the pros and cons of the product, from your “consumer” point of view.

To give this the feel of an authentic consumer point of view, you need to talk about what you didn’t like about the product as well as what you did like. Nobody is totally in love with every feature or aspect of any product.

If you don’t point out the product’s shortcomings or your disappointments, you’ll sound like a cheerleader or salesperson instead of an objective consumer, giving an honest review.

If you do, you’ll give your audience an opportunity to decide for themselves whether or not the product is right for them based on your review. If they decide they want to grab it, your affiliate link will be posted beneath the video so you can earn the commission.

Demo Video (by the Vendor)

Now, here’s an easy video for you to do.

It’s easy because you don’t need to produce the video, you only need to embed it on your site from the vendor’s YouTube channel.

Most vendors put their sales page demo videos on YouTube to give their product public exposure, and to make sure people know how to use it.

Find the video and put it on your own site.

Tell your readers about the product, then say something like this: “The video below will show you exactly how this works.”

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Even though you didn’t produce the video, most viewers will be thankful to you for having curated it and put it on their site.

When they see the same video on the sales page, it will only confirm their decision to buy.

Remember, they won’t be clicking the affiliate link to see the sales page, unless they were already impressed with your review and demo video.

One other note, here. Vendors usually have demo videos of their products even if they don’t put them on the sales page. So look around to find one.

Demo Video (by You)

Everything I said about using a vendor’s demo video, also pertains to doing your own demo video.

It’s even better, though, because it builds your brand as the expert, the authority and the person to keep in touch with even after their purchase.

It builds your business as much as it builds the vendor’s.

This is big because one of the things affiliate marketers and bloggers struggle with is overcoming the sense that they’re just a salesperson. Doing your own demo videos helps you leap over that roadblock and begin to develop your own brand, rather than always be promoting other people’s brands.

So just put together a 3 or 4 minute screen capture video of the way the affiliate product you’re selling works.

That’s your own demo video, and it can do wonders for your sales volume and your personal brand at the same time.

Testimonials

Part of your review should tell your audience, “hey, here’s what other people are saying about this product.”

You can get these videos from the vendor’s sales page or from a broader YouTube search.

If you’re really building relationships with your buyers, you can even ask them to supply honest video testimonials to you.

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Make sure to tell them the testimonials can be either good, bad or a mixture. This will ensure the video testimonials sound authentic, and will even give you great market insights at the same time that you build engagement with your followers.

Bonus Videos

If you’re offering bonuses to people for buying from your affiliate link, you can highlight those bonuses with videos.

You can use any kind of video to tell people about your bonuses, but most likely, a face to video is best. Again, it not only tells people about your special bonuses, it also showcases your authority and expertise.

If you’re really uncomfortable with face to camera, then do a screen capture with a short demo of your bonus, or a slide presentation.

And hey, here’s one other idea. If you’re on Periscope, you could even throw in a “scope” video about your bonus.

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Video is a key tool you can use to build a successful affiliate business.

These are just 6 ways to use video to increase affiliate sales in your business.

There are other ways, too.

Now, I’d love to hear from you in the comments below.

Do you use video now, or have I given you some ideas to get you started?

David Merrill 101
I'm an Internet Marketer and Online Marketing Coach. My students learn no-nonsense, power strategies and techniques to build solid blogging and internet businesses. David Merrill+

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31 Responses to 6 Ways To Use Video To Increase Affiliate Sales

  1. Edward Thorpe December 13, 2015 at 6:25 am #

    Hi David,

    Good advice about using videos for affiliate sales. Because I’m camera shy, featuring a vendor’s video on my site, appeals to me.
    Thanks,
    Edward
    Edward Thorpe´s last blog post ..When You Lose A Parent

    • David Merrill 101 December 13, 2015 at 2:21 pm #

      A lot of people are camera shy, Edward.

      Doing face to camera video is powerful, but only if the presenter is self-assured and comfortable on camera. If you’re not, then use other people’s videos.

      But try to put some in your own voice too, like with screen capture videos. That way, YOU are the messenger, not someone else, even though you don’t get in front of the camera.
      David Merrill 101´s last blog post ..How Do Bloggers Make Big Bucks?

  2. Monna Ellithorpe December 13, 2015 at 10:42 am #

    Hi David, I’m slowly working in more videos to my posts and reviews. I don’t like to be in front but I know it’s the best way and I will work towards the other side of the lens.

    Thank you very much for your suggestions and help, always.
    Monna Ellithorpe´s last blog post ..May I Have Your Permission?

    • David Merrill 101 December 13, 2015 at 2:23 pm #

      Very few people like being in front of the camera, Monna, but doing screen capture video is the next best thing to it.

      Also, you can make a 30 second appearance on a screen capture, just so people get to see you for a moment.

      You can even appear in one of those little postage stamp sized camera views on a corner of your screen capture for some or all of the duration.
      David Merrill 101´s last blog post ..Getting Quality Backlinks To Your Blog

  3. Jacs Henderson December 13, 2015 at 4:06 pm #

    Hi David,

    right from I saw your post title, every bone in my body is shouting ‘I know I should do more video”!! This is the second time this week I’ve been told that… so thank you for reinforcing the message … again!

    In your 6 ways to use video, you have covered something for everyone to improve on, we all use some of these ways of presenting products, and using the vendor’s is a great way to boost a blog post and product because it is so easy for people to watch when it is under their noses!

    I agree, producing one’s own demo’s is a good thing, with some genuine feedback on the product.
    I think videos are great to share on social media as they are eye-catching, and if I see one by someone I know, I have to watch it!!

    Must do more…

    Cool ideas, thanks 😊

    ~ Jacs
    Jacs Henderson´s last blog post ..How To EXPLODE Your Social Circle Of Influence!

    • David Merrill 101 January 16, 2016 at 9:22 pm #

      I think, too, Jacs, that video is important because it lets people know who you are.

      This is especially important for people doing affiliate and network marketing. They don’t have their own products, they are selling somebody else’s. So why should somebody join your team, or buy a product from ou instead of from somebody else.

      Video lets people get to know, like and trust you, so they feel confident coming to you for these things, instead of somebody else.

      Most attorneys give free consultations. People can talk to them before retaining them. It’s because when you get to sit with somebody and know them a bit, you’re much more likely to hire them. Anybody can write a contract. But you want to work with someone you like, and trust, don’t you?

      That’s what video accomplishes for bloggers and other online entrepreneurs.
      David Merrill 101´s last blog post ..How Do Bloggers Make Big Bucks?

  4. Kathryn Maclean December 13, 2015 at 4:09 pm #

    Hi David,
    Good points on using video.
    Doing a vendor video is a very good idea. I try to use these as much as possible.
    So is doing a very short video. face to face just so they can see you.
    Doing your own demo videos help to begin to develop your own brand, rather than always be promoting other vendors. Video testimonials sound authentic, especially face to face videos for your special bonuses. It also showcases your authority and expertise. Videos are the way to go. Great post.

    • David Merrill 101 January 17, 2016 at 8:28 pm #

      Doing your own demo videos are one of the very best ways to develop your own brand as an affiliate marketer, as you said here, Kathryn.

      It’s especially effective if you teach something a little unique from the product you’re doing the demo for. That puts you a step ahead of all the other affiliates who are satisfied to do a simple show and tell.
      David Merrill 101´s last blog post ..A Big Email List Can Have Small Results

  5. Chery Schmidt December 16, 2015 at 12:18 am #

    Hello David, Looks like you covered them all here my friend! I sm going to start taking video marketing more serious n 2016. For some reason I did slack off in 2015 but you have just given me some great advice to get me back in action!
    Great Share
    Thanks.
    Chery :))

    • David Merrill 101 January 17, 2016 at 8:30 pm #

      Video does take longer than other things, Chery, but it’s so worth the effort. People remember you when they’ve seen or even just heard you on video.

      When you try to stand out from the hoard of all the other affiliate marketers, this is the way to do it.
      David Merrill 101´s last blog post ..A Big Email List Can Have Small Results

  6. Kim Willis December 16, 2015 at 5:21 am #

    Good one David,

    I know writers get a bit precious about video content, but the fact is that many people love to consume their content via video. And the trend is going to continue in the direction of video content.

    You’ve got some good ideas here, David.

    Borrowing other videos including the vendor’s video is an easy way for novice and experienced marketers alike to get some video action happening.

    I like to create my own videos most of the time. Even if they’re not as professional as the vendor’s videos, people like them because of their authenticity.

    Your suggestions are great – testimonial videos, review or demo videos, personal experience videos, etc. They all work.

    Video content novices may feel initially uncomfortable with the idea of creating video content. And if they’re nervous about fronting a camera there are other options – including screen capture with voiceover – that make it easier for shy people to create good video content.

    Thanks again David.

    Kim
    Kim Willis´s last blog post ..6 Ways Your Website Can Generate More Leads and Sell Up a Storm

    • David Merrill 101 January 17, 2016 at 8:36 pm #

      For people who are camera shy, Kim, they can get their feet wet by doing a screen capture (using Camtasia or Screenflow and others) that allows them to have just a little postage stamp sized video of themselves in the corner of the video.

      I know this might sound a bit technical to some people, but trust me, it’s really easy. These are the kinds of things that make working with a coach such a big asset. Yes, you can learn all the little tricks on your own… eventually.

      I always suggest that people just hire a good coach and cut to the chase with things they’re not skilled in. My clients always tell me how much faster and easier things are for them because of our coaching sessions.
      David Merrill 101´s last blog post ..How Do Bloggers Make Big Bucks?

  7. Ashok SIngh December 16, 2015 at 11:21 am #

    Hello David,
    I have seen a slight shift how people differentiate in a a video and blog post. Even I prefer to watch video for any Affiliate product review s compare to blog post. Even the SEO guys are leveraging the power of Youtube to rank their Local business site.

    I have been a new into blogging but now I think learning to video blog is the best time to get into race.
    Back to you!! 🙂
    Ashok SIngh´s last blog post ..Fallout Shelter PC download for Windows

    • David Merrill 101 January 17, 2016 at 9:28 pm #

      Video really is an important tool for a blogger to use, Ashok.

      If you don’t know all the specifics of how to do it effectively, either study up, or better yet (always my best advice)…. get coaching from someone who can help you move your business forward swiftly and correctly.

      Blogging is a fast moving enterprise, best to get things going fast, and not linger for months or years until you “learn everything” (which you never will… nobody can).

      I look forward to seeing some of your YouTubes 🙂
      David Merrill 101´s last blog post ..How Do Bloggers Make Big Bucks?

  8. Erika Mohssen-Beyk December 20, 2015 at 8:16 pm #

    Hi David ,
    we talked about video and I know it is very good to use it.
    As we see many starting using it as a demo or how to video
    and it is very effective. It needs the right equipment 🙂 I made
    some and had a hard time and after I got me a better camera,
    I did not make another one. Maybe have to make a new one
    to get used to it 🙂
    Thank you for this post with different ideas to use video.Tt may
    help to begin with a demo video by a vendor to get started.
    Erika
    Erika Mohssen-Beyk´s last blog post ..How To Raise Your Energy Frequency

  9. Joy Healey December 22, 2015 at 9:27 pm #

    Hi David,

    I will use other people’s videos whenever I can in my blog posts, but every video I have made with myself in it has gone swiftly to the bin.

    Perhaps a screen demo would be OK, but I don’t like my voice either LOL

    Joy
    Joy Healey´s last blog post ..Guaranteed Profit From Marketing Tools

  10. Issac paul December 23, 2015 at 3:39 pm #

    Hey david,
    Video marketing works as charm with affiliate niche blogs 🙂

    This post was the best post which i have read today, Thanks for taking effort crafting high quality content 🙂 & sharing your clear cut ideas with us it’s making me to learn something new everyday 😀 ! Again thanks for sharing your precious knowledge & time online 🙂 i have learned so much of thing from your blog 😀 you’re blog is just awesome filled with beautiful content

    Warm regards,
    Issac paul

  11. Sonal Talwar December 25, 2015 at 5:08 am #

    Hi David

    All great ideas to use videos in a post. I guess in the coming year I should start using them.

    Thanks for sharing.

    Merry Christmas!
    Sonal Talwar´s last blog post ..A Happy and a Healthy Christmas!

  12. Mary Sloane December 27, 2015 at 5:24 pm #

    Thanks David a timely piece as I have sworn I am finally going to break through and become a good affiliate marketer this year and make money doing it!

    I think it is extremely powerful if you have actually used the product or service that you are promoting otherwise I really am not sure I want to buy from you.

    I also think that you must clarify how the bonuses are going to help the person make better use out of the product you are recommending to them.

    I’m excited about this coming year.

    May 2016 be your very best year yet!

    Mary
    Mary Sloane´s last blog post ..Plan to Multiply! “Use the Most Powerful Force in the Universe”

  13. Dr. Erica Goodstone December 27, 2015 at 8:28 pm #

    David,

    Valuable tips, as usual. I have created many different types of videos but I have not used the actual videos of the product creators for any affiliate sales. Actually I have not done much affiliate selling but in 2016 that is part of my plan as I set up webinars and summits in different niches and do some of my own teaching.

    Warmly,

    Dr. Erica
    Dr. Erica Goodstone´s last blog post ..Love in the Age of Terror

  14. Enstine Muki January 7, 2016 at 4:49 pm #

    Hey David,
    Each time I read posts like this sharing beautiful points about video, I run sick because it’s like a luxury here. As Internet bandwidth is still expensive in my country, streaming a few videos bumps your bills.

    However, we shall get to the fair point one day 😉

    Happy New Year
    Enstine Muki´s last blog post ..Affiliate Marketing For Bloggers ebook ~ The ebook for every blogger!

  15. Alize Camp January 9, 2016 at 11:59 am #

    I’m using video and YouTube.com to making more affiliates sale by giving readers and viewers useful tutorials as well as step by step guides. That’s good way to attract more real customers to affiliate programs.
    Alize Camp´s last blog post ..How To Open And Use Force Quit Mac Application

  16. Vashishtha Kapoor January 11, 2016 at 6:37 am #

    Hi david
    I agree with all you said above. demo video also shows that you actually had your hands on or with the product and later you wrote your experience with that. otherwise I hardly found a guy having affiliate sales with a fake review.
    demo videos is a nice ideas. I was taking screenshots before but now I will also do some videos and podcasts. good luck to you too. 😛 🙂
    thanks
    Vashishtha Kapoor´s last blog post ..Using Point wordpress theme to Design a Beautiful wordpress blog

  17. Moumita Ghosh January 14, 2016 at 7:12 am #

    Hello David,

    Before buying any SEO tools or any plugins I always see the videos on it. From videos we can get clear ideas. So videos are the best way to increase Affiliate Sales.

    Thanks & regards,

    Moumita Ghosh
    Moumita Ghosh´s last blog post ..10 Content Management Systems Those are Rocked

  18. Mandy Allen March 14, 2016 at 8:37 am #

    Whilst I recognize the immense value of this I cannot play videos because of such a poor internet connection and am always very aware of the possibility of missing connecting with some people because of that so I always back it up with a transcript for those who cannot play the video.

    Enjoy the journey!
    Mandy Allen´s last blog post ..Cleansing your personal space

  19. Siddaiah Thirupati April 8, 2016 at 4:31 am #

    Hi David,

    Recently I read one success story on YouTube, she earned $10,000 in three months only from her YouTube channel, she strongly believes 90% prospect customers roam in YouTube to know much information about the products.

    Yes, I agree with all these 6 ways can increase affiliate sales, at present I am concentrating more on videos, thanks for sharing such a valuable information, see you soon.
    Siddaiah Thirupati´s last blog post ..InfusionSoft Pricing, Features And Benefits- Brief Review

  20. Chris Rob April 17, 2016 at 11:27 am #

    Hi there!

    youtube is the best way to get affiliate sales. i was trying my luck in affiliate marketing and found youtube to get more sales, all you need is to target the right audience and you are good to go.

    Thanks for writing awesome post

    Regards
    Chris
    Chris Rob´s last blog post ..How to Speed up WordPress Site

  21. Manidipa Bhaumik May 25, 2016 at 6:26 am #

    Hi David,

    First person consumer experience and a demo video of the product from the person are the most powerful types. It gives the user confidence about the product & build trust. Many of my blogging peers are concentrating on making their own channel in youtube (mostly reviews of affiliate products) and seeing some great results from that. Thanks for the share.
    Manidipa Bhaumik´s last blog post ..Bluehost India Coupon Code 30% off Hosting Discount [Review]

  22. Ashvin May 25, 2016 at 8:17 am #

    Hi David,
    Using video for affiliate sales is a great idea. Creating Youtube channel is the best way to get more affiliate sales. i am also thinking to start affiliate marketing.
    Thanks for sharing this awesome tips.

    Regards,
    Ashvin.
    Ashvin´s last blog post ..Benefit of Evergreen Content for Your Blog

  23. Emma Tomlinson June 22, 2016 at 1:38 am #

    Wonderful article with awesome ideas! Some of these seemed like I knew them all along but never noticed. Kudos for the post!
    Emma Tomlinson´s last blog post ..How to Enable or Disable SSD TRIM in Windows 10

  24. Sonia October 30, 2016 at 6:45 am #

    Hi David!

    So glad I came across this article thanks to the PAC Rotator!

    I have heard that video is THE thing to have but thought it had to be a video of me! Yikes! So learning that any video that provides information about the product for sale is the way to go, I am now more confident about boosting up my affiliate marketing efforts.

    Thank you as always! Love your work

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