with your business is to take action, and be an action taker.
Everywhere online, we are told that taking action is THE way to succeed.
I don’t disagree with that.
In fact, you will very rarely find a person who has “failed” at anything that actually took wise, consistent and meaningful action on whatever it is they failed at.
That said, I’d like to put a bit of perspective on just what it is that “action takers” need to do in order to be successful. After all, not all actions are equal, and not all action takers reach the same levels of success.
Develop A Strategy Based on What You’ve Learned
I use video instruction to teach my clients elements of internet marketing.
I recently learned that I can utilize a video installation called Camtwist to help me make my video presentations more entertaining and visually appealing.
I developed a strategy to integrate Camtwist in my presentations.
Take Action On That Strategy Immediately
Knowing nothing at all about Camtwist, I reviewed some tutorials offered by Camtwist and some Camtwist users that I trust.
This was one form of taking action.
But even better, I downloaded Camtwist and tried it out a bit for myself.
Then I advanced to the best action taking step of all. I “taught others” to use Camtwist.
Now, admittedly, I didn’t hardly know what I was doing, but that’s okay. You see, taking action is best done immediately, quickly and prior to fully understanding what the action is even about. In fact, taking action becomes the strategy, in and of itself.
So, on the same day, I heard about Camtwist, I downloaded it, I started using it a bit, and then I shot this very unhelpful video tutorial about how to use elements of Camtwist.
Not too great, is it.
I’m taking the action required to take this new tool out of the “box” and start playing with it. That’s how I’ll really get good at using it.
I mean, you could give a 5 year old his first basketball, and tell him all the great things he can do with it. But until he starts bouncing it around a bit, he’ll remain pretty clueless about it.
If he just leaves it in the box and listens to me talking about how cool it is, fine. Then a friend comes over and says “hey, you wanna play with that basketball?” … he’ll probably say, “no, I’ve had it in this box for 2 months and it doesn’t do anything. I guess it’s just not as much fun as people tell me it is.”
Test The Success Of The Action You’ve Taken
The next step I’m preparing to do now, is to conduct a live tutorial for a very small group of subscribers.
They will be given the opportunity to receive some free coaching from me, in the form of a video tutorial. In exchange, they accept that that I’m using some new tools and the presentation is bound to be flawed (although the information will be top notch).
Further, they agree to evaluate and grade me on my presentation. Finally, they agree to tell me how they’d find their learning experience more valuable in the future.
So I don’t have to guess how good an idea this is, I’ll let some of my students do that for me.
Evaluate Your Results To Determine Subsequent Actions To Take
Once you get your feedback, you’ll know what further action to take. In my example above, it won’t take long to know whether or not my presentations are improved by using Camtwist.
So, all this happens within a few days.
I won’t be telling you 2 months from now that, “hey, I heard this Camtwist thing is supposed to be cool. I’ve gotta try it out one day.”
Fast action takers get fast results, and move on from there, for better or for worse.
Don’t keep a bunch of post-its in your head.
Rip them off, try them out, use them more or else trash them. Keep in motion, every single day. That’s what action takers do, and the most successful people online or anywhere else will always be the action takers.
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