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Lead Magnet Creation | Audio Downloads

Lead Magnet Creation | Audio DownloadsLead magnet creation can be a complex process, but producing audio downloads is as close to “easy” as it gets.

In previous articles, I described how you can create eBooks and reports, and video tutorials to ethically bribe folks to sign on to your email list.

In this one, I will briefly describe how to offer your material as mp3 audio downloads.

The Technical Stuff

Now, keep in mind, this is not about the technical “how to”.  Let me just say that it’s pretty simple if you do some simple information searches for “how to make an mp3 with …”.  You’ll need to fill in the blank depending on what sort of computer and operating system you have.

I will tell you quickly, that I use a MAC, and have a ridiculously simple method for making audios.  I create a “video” on Screenflow.  It is formatted to pick up audio from an external mic.  I use the “Blue Snowball” that can be purchased rather cheaply from the Apple Store.

After I’ve completed the “video”, I use Garage Band to “rip” the audio track and have it processed as an mp3 or podcast.

Now, if you have no idea what I’m talking about, don’t worry.  Whatever computer and equipment you use has easy solutions for the actual recording and processing of an audio product.

The Production

Now this is the really important part.

It’s time to sit down and actually record your audio.

I have a fairly simple method for doing this.

Decide what valuable information or training you want to give people so they’ll be compelled to opt in to your mailing list.

Make a simple outline of 5 or 6 key points that you want to talk about.  

Now, summarize those key points in an ending wrap up to your audio.

Last, write an introductory paragraph that tells people you are going to tell them all about “xyz”, and that when you’re done they will have learned whatever your “wrap up” says they learned.  Basically, you just insert your summary paragraph into the introduction.

You can actually read your introductory and summary paragraphs if you want.  Or you can just talk from your experience and expertise.  What’s important is that it should not sound like you’re reading.  Whether or not you are is immaterial.

You should be familiar enough with your subject matter that it’s not necessary to do anything more than outline your key points.  However, if there are things you need to remember, especially facts or figures, you could have those written in front of you.

Practice, Practice, Practice

If it’s your first time around the block with mp3 production, my best advice is this: just do it.

Don’t make it great, maybe not even good.

Just do it.

Again and again and again, until you start feeling comfortable producing audio products.  I can pretty much guarantee that you’ll be really surprised how quickly you’ll start feeling like a pro.

The more often you practice this skill within a short period of time, the better you’ll get at it.  But do it over a short period of time.

It’s far better to make 10 audios in 5 days, than to make 20 over 3 months.  Don’t ask me why, that’s another article altogether.  Just take my word for it here, and complain to me later if you didn’t think it worked for you.  (But it will).

Make Your Pitch

Once you’ve got an mp3 audio download link with your lead magnet creation, you’re in business.

So, now it’s time to pitch it to your readers and visitors.  

Don’t tell them what they’ll learn, tell them how their lives will be improved and their problems solved by your fantastic and free mp3 download.

Invite them to leave their name and email address on your optin form, and they’ll have a link to your audio emailed straight to their inbox.

Pretty simple, as product creation goes.

I’d love to have your social shares and comments below.  Are you ready to make an audio download your next lead magnet creation?

David Merrill 101
I'm an Internet Marketer and Online Marketing Coach. My students learn no-nonsense, power strategies and techniques to build solid blogging and internet businesses. David Merrill+

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27 Responses to Lead Magnet Creation | Audio Downloads

  1. Donna Merrill April 25, 2013 at 11:02 pm #

    Very cool info here, David.

    I’d really like to start building up a podcast list, but never knew where to start. This will help get me moving in that direction.
    Donna Merrill´s last blog post ..Go-Giving

    • David Merrill 101 April 27, 2013 at 11:22 pm #

      As with anything, it’s easy once you see how easy it is.

      Until then, it remains a mystery and worse, a roadblock to you moving on to the next level.

      Thanks for the visit, Donna, always nice to see you here!

  2. Yorinda April 26, 2013 at 5:29 pm #

    Hi David,
    thank you so much for the great tips.

    Your suggestion to make “10 audios in 5 days, than to make 20 over 3 months” does make sense, and I will keep that in mind with any new project.

    Windows has an inbuilt soundrecorder which can be set up to record from the microphone or speaker, do you think that is adequate for these audios?

    Yorinda´s last blog post ..How coconut oil may benefit your health

    • David Merrill 101 April 27, 2013 at 11:25 pm #

      I think the windows sound recorder is fine, Yorinda.

      But consider, too, a great free program called Audacity that can be used for either PC or Mac. Try it out and compare, but I think you’ll probably like Audacity a lot.

  3. Julieanne van Zyl April 26, 2013 at 9:36 pm #

    I agree David, audios are very easy! I prefer to do audios to powerpoint slides myself, but having just an audio is great sometimes as well. You can do them easily over skype too, with another person. Great for interviewing other people.

    Have a good weekend! Julieanne
    Julieanne van Zyl´s last blog post ..Setting up Facebook Networked Blogs

    • David Merrill 101 April 27, 2013 at 11:27 pm #

      Don’t forget too, Julianne, that you can record your powerpoints, then rip the soundtrack from the video and convert it into an mp3.

  4. Kimberly Castleberry April 28, 2013 at 2:56 am #

    Similar to you, I produce almost all of my mp3s, first as a video, then extract the audio from it. Thankfully, Camtasia has a produce as mp3 option but the idea is the same regardless of the software you use. Audios have a LOT more versatility than a video while still contributing the unique sound of your voice that is lost in text.
    Kimberly Castleberry´s last blog post ..How To Add Google+ Comments To WordPress Easily

    • David Merrill 101 April 28, 2013 at 11:46 am #

      Versatility is a key point here, Kim.

      There truly are so many uses for audio than video, and people can access them so much more easily from so many different devices. Yet, as you point out, it still offers you a great opportunity for branding yourself to your audience.

  5. The Food Curator April 28, 2013 at 1:02 pm #

    Excellent advice 🙂 It sounds simple and I never thought of doing that before, but now I think some podcasts may be in order.
    The Food Curator´s last blog post ..Wimpy…still the home of the hamburger?

    • David Merrill 101 April 28, 2013 at 1:34 pm #

      The best way to learn a new thing is to just jump in and start doing it.

      Sounds like you’re at the edge of the diving board… lol

  6. nick catricala April 28, 2013 at 7:12 pm #

    wonderful and very useful tips… I wish I could follow them…but after not able to keep it up, I soon let them go… meaning I still do not do them.

    Ho, yes, I read in other places just as you suggested “10 audios in 5 days, than to make 20 over 3 months” it make really sense, I love to keep in mind and hope soon I can make it a reality haha :-).

    Thanks so much again, I hope my coach does not read your post.. I was told to do this a long time a go and still not happening 🙂
    nick catricala´s last blog post ..doctors do care for their patients as humanly possible.

    • David Merrill 101 April 29, 2013 at 10:12 pm #

      Every day is a new one, Nick.

      Maybe today is the day you start putting this into action. Good luck!

  7. Clint Butler May 2, 2013 at 7:12 am #

    This is something I have been meaning to do for quite some time but never really got around to it. More along the lines of a podcast however, I want to go through all the content on my blog an put it into an audio format. Thanks for the push David, now that I know your doing it I have to play catch-up!!
    Clint Butler´s last blog post ..How To Find Your Tribe Who Will Invest In Your Products

    • David Merrill 101 May 5, 2013 at 9:32 pm #

      Podcasts are cool, Clint.

      And pretty simple. Just create a dedicated WP blog site to house your mp3’s and create an RSS feed from which iTunes can “broadcast” them to members search (via keywords) your topic.

      A great plugin to coordinate all that activity is called “podPress”.

  8. Alan Jenkin May 2, 2013 at 3:09 pm #

    That sounds pretty cool to me, David. You’ve broken the process down into simple steps so that even a neophyte to audios like me can follow it.
    Now I need to find a place to slot this into my schedule to add another tool to my marketing kit.
    Alan Jenkin´s last blog post ..5 Steps To Make Money With A List

    • David Merrill 101 May 5, 2013 at 9:36 pm #

      Well, I never recommend using too many marketing tools, Alan.

      It seems to me like less is usually more when it comes to the number of strategies you employ, unless you have a team of VA’s (virtual assistants) or similar.

      But remember, this article is talking about using audio for lead magnet creation primarily, so yes, that can also make it a marketing strategy, but not necessarily. You could create mp3’s strictly as your free offer (lead magnet), and market it in any way you’d like. When you convert it into a podcast and submit it to iTunes, for instance, then it becomes more of a marketing strategy.

  9. Sarupa Shah May 5, 2013 at 5:59 am #

    David – this is something I do every now and then and you have made me reconnect to the power of audio – would you suggest an audio theme so 5 audios on subject x, get the 1st one free here…and then go for the buy the series, or maybe give away the lot to get more list building?
    Sarupa Shah´s last blog post ..11 Quotes that will change your business and life!

    • David Merrill 101 May 5, 2013 at 9:44 pm #

      Well my recommendation, Sarupa, would be to convert the audios into podcasts to build your list (see my reply to Alan Jenkin)


      simply create a lead magnet product with mp3 items, as a way to create your free product. Then you can market that “product” in any way, including podcasts.

      In your example, you could have a product consisting of 5 mp3’s and make just the first one available on iTunes, and people could buy the entire course if they want to get the other 4.

      And remember this, too, since I see you do a lot with video: you can “rip” the audio track from your videos (or, for instance, from your teleseminars). This gives you a working mp3 that you can either offer as a free podcast on iTunes, a free lead magnet via optin, or even a paid product.

      In the last instance, if your teleseminar costs attendees $497, you could wait 6 months, then offer the audio rebroadcast for $97.

      Lots of different ways you can go, here, most importantly of course, just pick one and give it a whirl! Good luck, let me know if I can help.

  10. Robin J Emdon May 5, 2013 at 6:02 pm #

    Yup! Practice! Practice! Practice!

    Total immersion is the key David. Nice article, easy to follow, some cool tips here.

    Thank you.

    Robin J Emdon´s last blog post ..Wake Up and Smell The Coffee – Your MLM Business IS Worth a Fortune!

    • David Merrill 101 May 5, 2013 at 9:45 pm #

      Good to have you stop by, Robin.

      No method or technique will ever trump implementation. So, I agree totally: practice!

  11. 10 audios in 5 days is better! That sounds like great advice and it sounds like advice given by someone who has actually been there and done that! I will take your word on it. You obviously know what you are doing. And I’ve heard good things about Garage Band, too!

    Thanks for more great information, as usual!!!!
    Jupiter Jim@Thesis Tutorial, Thesis Theme, WordPress Tutorial´s last blog post ..How to Change Font Size and Font Family in WordPress Posts and Pages

    • David Merrill 101 May 25, 2013 at 11:29 pm #

      Hope you get to put some audios into play, Jim.

      They’d be a great addition and alternative to the video tutorials you do such a nice job with.

  12. Steve Borgman June 14, 2013 at 9:22 pm #

    Dave, thanks for the great ideas you’re sharing with us! Starting a podcast i something I’ve been wanting to do for a while. I’ve started getting used to the sound of my voice with Audioboo, but there’s nothing like a genuine podcast. The next challenge, for me, is upgrading my computers, which have aged. Then I can store the mp3’s. It’s time to get a new computer!

    • David Merrill 101 June 26, 2013 at 11:52 pm #

      Good point, Steve.

      MP3’s, like videos, do take a fairly significant amount of hard drive space. I store my videos on Amazon S3, and MP3’s on an external hard drive.
      David Merrill 101´s last blog post ..Lead Magnet Creation | Teleseminars

  13. Lesly Federici June 15, 2013 at 4:40 pm #

    Awesome David!
    I love the part – don’t tell them what they’ll learn, tell them how it will change their lives.. very important. That’s what’s sometimes called “sell the sizzle”. I appreciate the tips !
    Lesly Federici´s last blog post ..What’s Good About Network Marketing

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