A student in our coaching club asked me recently, “should I have an autoresponder on my blog?”
It seemed like the real question was “should I host an autoresponder on my blog?”
Now, I’m not a very technical person so the thought of self hosting my own autoresponder sends chills up my spine.
Why would I want to, even?
Autoresponder services are staffed with career IT techs who spend their entire careers working on this technology.
They spare no effort making sure that when you get subscribers to your email list, they’re going to have their email messages delivered properly, on time and on schedule. They spare no effort on your behalf keeping your messages out of your subscribers’ spam folder.
If you’re a techie sort of a person that feels totally competent hosting your own autoresponder, then that’s great.
Otherwise, if you’re a blogger that has all he/she can do to keep good content rolling through your site, then I’d suggest you use a paid service for an autoresponder.
There are lots of good ones out there.
Aweber, Mail Chimp and Get Response are just a few of the bigger ones that come to mind rifght away.
Personally, I like SendReach. I think they’re in a class by themselves, and are a next generation autoresponder that is breaking new ground in email management and delivery.
But that’s not what this article is about, really.
And the key to leveraging this list into the foundation for a strong and profitable blogging business, is rooting it securely in a dependable autoresponder.
There is really nothing more important to your blogging business than your autoresponder.
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That’s why you need to turn this aspect of your business over to the pros who can best handle it.
Your job is making sure to create emails that are valuable to your subscribers.
That means you need to spend the biggest part of your time writing and compiling emails that your followers will look forward to receiving.
You need to make them actually want your emails, not just put up with them begrudgingly.
To make sure you’re running this part of your business right, you need to be on your autoresponder every day figuring out how good a job you’re doing.
In other words, what is your click-through rate and your open rate?
Which lists are performing best, and what are they responding to most?
This is the stuff that really drives your email marketing strategy.
I’ll be joining Donna in hosting our next Whirlwind Success “VIP Club” live event on exactly this topic.
We call this training event “Email Marketing Fire.”
That’s because we will demonstrate exactly how to set your new, cold, stale and unproductive email lists on fire!
Make email marketing the center of your business, instead of a passive, casual part of it.
If you’re ready to take your blogging business to the next level, then get ready to ignite your email list.
Whatever you do, make sure that email marketing is not a casual thing in your online business.
It is, in fact, its heart and soul.
The harder you work on this part of your business, the more successful you will be.
So, back to the question: “Should I Have An Autoresponder On My Blog?”
The answer is an emphatic “Yes.”
Whether you host your own autoresponder (good luck), or use one of the many excellent autoresponder services available (highly recommended)… just do it.
Don’t try to take shortcuts, and don’t cheap out with some third rate approach.
And above all, learn to manage your autoresponder to the max.
It should be the first thing you tend to every single day as your sit at your computer to begin your business day.
“Should I Have An Autoresponder On My Blog?”
What do you think?
You know I always love reading your comments.
How much a part of your business is your autoresponder?