I assume your blog is your business.
You put a lot of effort into creating your blog content, and then sharing it across the internet.
You need to gain some reward for this effort, of course… and that’s when it becomes your online business.
So, what business blueprint do you work from, as the architect of your blog?
Here are some typical business blueprints
Network marketers work hard to get people to join them in their “primary business.” As company representatives for one opportunity or another, their blueprint is to leverage their blogs to build “downline teams” for their business.
Affiliate marketers share links to products that somebody else has built, but products that they have rights to offer for a commission. The rights to affiliate these products are given freely, but the commission is either low, or limited. Limited, in the sense that it does not extend to the owner’s higher end offers that buyers are aggressively marketed for.
Affiliate marketers use their blogs to encourage people to purchase affiliate products they offer or review. These can be digital information products like Clickbank offers, or they can be physical products most commonly associated with Amazon sites.
Affiliate marketers can even purchase licensing rights to sell an entire group of digital products (a so-called “sales funnel”) for very high, sometimes 100% commissions for front-end products. They usually earn far less for back-end, high ticket items. And, they have to buy those rights, which is not usually cheap.
Some bloggers focus on promoting their own digital products and services.
They might have a course on Facebook marketing, or a training membership site.
They could be offering services like social media consulting, SEO coaching, legal services, graphic design or almost anything you can think of.
There are many types of blueprints that bloggers can refer to when constructing their online business.
Those described above are the most typical ones you’ll see.
So what’s the secret to building an online business?
I don’t think there’s any “secret” or “hidden code” or such thing.
There are definitely key things you need to know and master, though, if your business is to be successful.
Let’s take “personal branding” for example.
I know people talk about branding all the time, and everyone seems to agree that it’s an essential element of blogging.
In addition to having a compelling “About Me” page, and letting people understand what you’re all about through your blog content, there are some more subtle methods for branding.
I don’t see these being used a lot, though.
For instance, I click links all the time that route me directly from someone’s blog post to a sales page for something they’re affiliating or to a company site for their primary opportunity.
On the surface, this makes sense.
If I’m blogging to get people to buy my affiliate product or join my MLM opportunity, don’t I want them to click a link to a sales page or company site?
That’s where they can buy the product (and I earn a commission) or join my company as my downline (and I earn commission).
But am I really building an online business with this method?
I may be earning a commission.
But even if my sales link gets an extraordinarily high 25% conversion rate, I’m still losing 75% of my prospects when they click away without buying or joining.
And what about for the people who do buy or join. Has this process left them thinking of me as a leader?
Probably not. They’re probably not even thinking about me.
You see, when I sent them to a sales page or company registration page, I disappeared. They’ve left me, they’ve left my blog and now they’re dealing with the vendor or the product or company.
Consider this simple branding strategy
Somebody clicks my link to “digital product x” and instead of getting the “Product X” sales page, they land on a squeeze page featuring a video of me. In the video I say something like this:
Hi… I’m David Merrill. I’m really glad you’re interested in “Product X” because it’s going to be just what you need to accomplish…. etc etc. Now just enter your email address in the box on the right to Learn More.. instantly.
Now, instead of rushing my prospect to the sales page, I slow her down, ask her to opt in to my email list. So I brand myself as someone who can help her achieve what she wants, and build my list in the process.
The results are that…
- I’ve added a high quality subscriber to my email list.
- If they buy “Product X”, they’ll get an email from me thanking them for their purchase, and offering more great value from “Me”… in the form of my newsletter. So I not only earn a commission (short-term benefit), but I gain a valuable subscriber to my list (long-term benefit).
- If they don’t buy “Product X”, they’re on my email list and I can continue to remind them to buy “Product X”, but I can also interest them in many other things.
- Because they’re on my list, either way, I now have the opportunity to frequently give them value, build a deeper relationship with them, gain their trust, occasionally promote offers to them, and have them be part of my business.
I think you can easily see that by inserting my personally branded squeeze page between the affiliate link and the sales page, I’ve gone much further toward building an online business rather than simply try to get a sale.
If you’re a network marketer, just modify this process toward your end.
Before sending someone to the company site, ask them to join your list. In that way, you’ll brand yourself, making them more likely to want to join “your team.”
In addition, you’ll have them on your list from which you can continue to build a relationship with them. All this, even if they didn’t join your primary opportunity… yet.
How else can you build a successful online business?
Funny you asked.
It just so happens that I’ll be co-hosting (with Donna) a webinar that will go over many great strategies like this for building a successful online business.
So, if you’re new to blogging and don’t have a clue as to how to build an online business…
Or, if you’re already blogging but the business end of it is not getting you the results you’d like…
I think you’ll benefit greatly from this webinar.
Learn more about how you can build a successful online business by clicking here:
Are you getting the results you’d like in building your online business?
What kind of obstacles stand between your blog and your dreams?
I’d love to hear about your journey.
Please leave a comment below, and join the discussion.
(PS: don’t forget to share this article on your favorite social sites… thanks!)