Continuing with my series about lead magnet creation, I’d like to have you explore the idea of offering teleseminars for your “ethical bribe”. I know I’ve talked a lot about building relationships with people through video and webinars, because people like visual presentations. But I wouldn’t discount the power of the telephone, either. In fact, [...]
Webinars are among the more compelling lead magnet creation formats you can use. Some marketers are hesitant to use webinars for delivering content because they think it might be too technical. Others suffer from “stage fright” related to presenting material to an audience. While both of these issues are real concerns that must be addressed, [...]
Interviews make for pretty enticing “bribes” to get people to sign up for your email list. And when it comes to lead magnet creation, this is really one of the simplest forms of content you can create. So, it’s definitely worth considering for a free product offer. Many people steer clear of conducting interview because [...]
Lead magnet creation can be a complex process, but producing audio downloads is as close to “easy” as it gets. In previous articles, I described how you can create eBooks and reports, and video tutorials to ethically bribe folks to sign on to your email list. In this one, I will briefly describe how to [...]
Lead magnet creation is an essential aspect of list building. In this article, I will give you yet another way you can quickly create content to ethically bribe readers to subscribe to your email list. In a moment, you’ll see how easy it is to construct video tutorials to use as your lead magnet. Bear [...]
In an earlier article, “Lead Magnet Offers”, I discussed the general nature of lead magnet offers. In this one, I want to give you an idea of what the process of lead magnet creation looks like in the form of free eBooks and reports. Free eBooks and reports real common lead magnets. Many marketers believe [...]
In the scheme of things, the world economy keeps closing in on workers and employers alike. Wage earners and the working masses find fewer and fewer places to shop their skills, or offer their services. Many of the private businesses that once hired them have closed up shop, sized down, or been nationalized by governments. [...]
One of the keys to list-building, is to offer people an “ethical bribe” in the form of a “lead magnet”. Lead magnets are usually free offers for information or products in exchange for people signing up to receive your emails, often referred to as your “newsletter”. So, clearly, you are bribing people to join [...]
Internet marketing, blogging, online networking… these and other online ventures of solopreneurs often call into play our inner acrobat, juggler and trapeze artist. It’s not always a simple matter to know what we can learn to do ourselves, and when we need to hire others to help us out. Nowhere is this truer than [...]
Internet marketing has many applications beyond the overtly commercial ones. As Donna (my wife, for newcomers to this blog) and I are situated at the precipice of our new joint membership site, it occurs to me that we will, indeed, be entertaining many new relationships around the world.Many of these fellows, associates and subscribers, will [...]
