The most powerful use of online marketing is attraction marketing: developing your own personal brand and delivering it. Personal branding is primarily about finding your unique voice and syndicating it through various internet strategies such as promotion of a personal blog, social media and tribal syndication. These strategies become a distillation of what we know as attraction marketing.
Since I’ve been involved with my own tribe, my own personal brand has begun to take form. For me, my personal brand is about the message I want to share with the world. One of the first things I learned from my tribe affiliation is that the most important thing to do is to share the message… share it often, share it clearly, share it despite your misgivings about your ability to do so.
I was recently reminded of this message offline, with implications that are applicable to the organic growth of my online presence.
The most important thing to do is to deliver your message… in whatever way, shape or form is available to you at this very moment.
If you wish you could do it better… in time, you will. If you want everybody to hear it… realize that you can really only speak to one person at a time, so be personal rather than a “personality”.
We are blessed to have great examples of others who have perfected their messages and their personal brands, like Jonathan Budd and Katie Freiling. And most of us are attracted to them because everyday they put themselves out on the line for all to see… not just a business or opportunity or lesson plan. They give us themselves.
But they are not YOU. They can never deliver what you can and in the way that you can. You can choose to deliver your SELF to the world in the very same way. And people will be attracted more to the YOU they are introduced to, than any THING you have to offer.
I encourage you to Make that delivery YOUR purpose, and you will have mastered the secrets of personal branding and attraction marketing.