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Combining Your Online Marketing with Your Personal Branding

The most powerful use of online marketing is attraction marketing: developing your own personal brand and delivering it. Personal branding is primarily about finding your unique voice and syndicating it through various internet strategies such as promotion of a personal blog, social media and tribal syndication. These strategies become a distillation of what we know as attraction marketing.

Since I’ve been involved with my own tribe, my own personal brand has begun to take form. For me, my personal brand is about the message I want to share with the world. One of the first things I learned from my tribe affiliation is that the most important thing to do is to share the message… share it often, share it clearly, share it despite your misgivings about your ability to do so.

I was recently reminded of this message offline, with implications that are applicable to the organic growth of my online presence.

The most important thing to do is to deliver your message… in whatever way, shape or form is available to you at this very moment.

If you wish you could do it better… in time, you will. If you want everybody to hear it… realize that you can really only speak to one person at a time, so be personal rather than a “personality”.

We are blessed to have great examples of others who have perfected their messages and their personal brands, like Jonathan Budd and Katie Freiling. And most of us are attracted to them because everyday they put themselves out on the line for all to see… not just a business or opportunity or lesson plan. They give us themselves.

But they are not YOU. They can never deliver what you can and in the way that you can. You can choose to deliver your SELF to the world in the very same way. And people will be attracted more to the YOU they are introduced to, than any THING you have to offer.

I encourage you to Make that delivery YOUR purpose, and you will have mastered the secrets of personal branding and attraction marketing.

David Merrill 101
I'm an Internet Marketer and Online Marketing Coach. My students learn no-nonsense, power strategies and techniques to build solid blogging and internet businesses. David Merrill+

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10 Responses to Combining Your Online Marketing with Your Personal Branding

  1. jean February 9, 2010 at 8:35 pm #

    a great post David and I love the way you have combined the two, which is very importent
    .-= jean´s last blog ..Personal Branding. =-.

  2. Robin Lynn Brooks February 9, 2010 at 10:20 pm #

    I can appreciate more than ever your message here today. I never would have thought you could actually build a genuine relationship on the internet with someone really. Love the post and think it is a very good point.
    .-= Robin Lynn Brooks´s last blog ..Failure Inspires Success & Courage =-.

  3. Ken Pickard February 9, 2010 at 10:38 pm #


    I love to hear when people find their brand. This one element really separates you for all the others who are wondering around all the social sites trying to figure it out.

    You’ve come a long way in such a a short time to be able and “find yourself.” Keep sharing the great information you have and allow us to follow your transformation journey.

    Ken Pickard
    The Network Dad
    .-= Ken Pickard´s last blog ..My Top 3 Social Sites =-.

  4. Jaden Daniels February 9, 2010 at 11:05 pm #

    You are so right. I used to think I needed to act like someone else, because if people knew that I was just a good ole country boy they wouldn’t want to build a relationship with me. I found out I was wrong.
    Thanks for posting. It is something I know a lot of people struggle with especially when they are beginning.
    .-= Jaden Daniels´s last blog ..Tribe Syndication Is The Buzz of 2010 =-.

  5. John McGinn February 10, 2010 at 12:03 pm #

    David, great post. It reminds me of Shakespeare’s quote “To thine own self be true.” Authenticity is key. It reminds me that there are probably more people like me out there who are willing to connect with me, and that is the way to build lasting relationships and networks. Great job! Keep ’em coming! ~ John
    .-= John McGinn´s last blog ..Mastermind Groups, Tribes, Twibes, and other Sources of Iron =-.

  6. Michaelé Harrington February 12, 2010 at 1:30 am #

    Hi David,

    Wow! What a wonderful, heartfelt message you just shared. The story about the little girl singing was so inspiring. It’s such a refreshing reminder about the importance of authenticity.
    She was being her own unique and authentic self and so are you.
    Your message really shines on video. I can’t wait to see more!
    .-= Michaelé Harrington´s last blog ..How To Create A Raving Tribe Of Cheerleaders Begging To Syndicate YOUR Content =-.

  7. Danielle Merrill February 19, 2010 at 1:21 am #

    That was eloquently said, and so true. I think it’s an important thing for a person to understand both in business and in life.

  8. admin February 19, 2010 at 1:34 am #

    Hey Danielle, coming from you, I’d say I hit the nail on the head!

  9. emmie olivas September 28, 2010 at 10:21 pm #


    Great post on combining life and business, something that we need to integrate!


    • David Merrill September 28, 2010 at 11:44 pm #

      Thanks for the visit, Emmie.

      It’s so simple, yet people overlook this too many times.

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