Internet marketing has many applications beyond the overtly commercial ones.
As Donna (my wife, for newcomers to this blog) and I are situated at the precipice of our new joint membership site, it occurs to me that we will, indeed, be entertaining many new relationships around the world.
Many of these fellows, associates and subscribers, will be looking for training specific to creating profits online. That’s fine, and there will be plenty of course material slanted in that direction.
However, I caution readers from presuming that internet marketing is a purely commercial undertaking. Indeed, I’ve worked with a fair number of students that are interested in internet marketing for the express purpose of marketing, not products, but ideas and communities.
The same mechanics that I use to construct commercial websites or blogs, can be used in a much broader universe. Not everyone online is developing and affiliating information, or even tangible products. It may surprise you to hear that for every student I work with on creating commercially coherent online strategies, there are at least two, maybe three (not a scientific analysis, to be sure) students who are purely using the internet for personal branding, or community building activities.
Here’s a closer look at how this works.
Communications have trended historically.
- From sign language to verbal and postural cues.
- To the oral traditions established by ancient Greek poets.
- Textual transmissions via sketches, markings, symbols and written language.
- Musical lore and cultural traditions unraveled in the song and performance of the Medieval troubadour.
- Mass dissemination of written texts via the Gutenberg printing press.
- Electronic transmission of code and even voice, via the telegraph and telephone of the Industrial Age.
- Movies, radio and television of the 20th Century mass media era.
- Web 1.0 static information of the early internet era.
- Web 2.0 relationship and interactive communication sites and platforms that dominate today’s world of online communications.
From sign language to verbal and postural cues.
As communications have increased in size, the global community has shrunk.
Donna and I look forward to formalizing our trainings for people who want to keep up with the latest online communications trend, by applying information technology and constructing social media relationships that can help you build friendships, communities and even businesses.
We particularly look forward to assisting you in establishing an entrepreneurial presence, rooted in personal branding and achieved through personal development.
What are your online goals and challenges?
I’d love to have your comments below, and shares of this post across your social sites.