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Keeping Pace With Online Communications

Keeping Up With Online CommunicationsInternet marketing has many applications beyond the overtly commercial ones. 

As Donna (my wife, for newcomers to this blog) and I are situated at the precipice of our new joint membership site, it occurs to me that we will, indeed, be entertaining many new relationships around the world.

Many of these fellows, associates and subscribers, will be looking for training specific to creating profits online.  That’s fine, and there will be plenty of course material slanted in that direction.

However, I caution readers from presuming that internet marketing is a purely commercial undertaking.  Indeed, I’ve worked with a fair number of students that are interested in internet marketing for the express purpose of marketing, not products, but ideas and communities.

The same mechanics that I use to construct commercial websites or blogs, can be used in a much broader universe.  Not everyone online is developing and affiliating information, or even tangible products.  It may surprise you to hear that for every student I work with on creating commercially coherent online strategies, there are at least two, maybe three (not a scientific analysis, to be sure) students who are purely using the internet for personal branding, or community building activities.

Here’s a closer look at how this works.


Communications have trended historically.

  • From sign language to verbal and postural cues.
  • To the oral traditions established by ancient Greek poets.
  • Textual transmissions via sketches, markings, symbols and written language.
  • Musical lore and cultural traditions unraveled in the song and performance of the Medieval troubadour.
  • Mass dissemination of written texts via the Gutenberg printing press.
  • Electronic transmission of code and even voice, via the telegraph and telephone of the Industrial Age.
  • Movies, radio and television of the 20th Century mass media era.
  • Web 1.0 static information of the early internet era.
  • Web 2.0 relationship and interactive communication sites and platforms that dominate today’s world of online communications.

From sign language to verbal and postural cues.

As communications have increased in size, the global community has shrunk.

Donna and I look forward to formalizing our trainings for people who want to keep up with the latest online communications trend, by applying information technology and constructing social media relationships that can help you build friendships, communities and even businesses.

We particularly look forward to assisting you in establishing an entrepreneurial presence, rooted in personal branding and achieved through personal development.

What are your online goals and challenges?

I’d love to have your comments below, and shares of this post across your social sites.

David Merrill 101
I'm an Internet Marketer and Online Marketing Coach. My students learn no-nonsense, power strategies and techniques to build solid blogging and internet businesses. David Merrill+

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35 Responses to Keeping Pace With Online Communications

  1. Donna Merrill January 25, 2013 at 3:35 pm #

    I am happy to be on this post with David.

    We are so excited in our new venture and if anyone has any questions for me I will be pleased to answer them.
    Donna Merrill
    Donna Merrill´s last blog post ..Things Go Wrong

    • David Merrill 101 January 26, 2013 at 11:19 pm #

      Thanks Donna!

      A membership site is really a great way to maintain communication with all our followers.

      That’s really the essence of constructing a portal that is content-intensive… to reach folks who find that content relevant to their own businesses, and to build meaningful relationships with them as part of our team.

  2. Alan Jenkin January 25, 2013 at 6:33 pm #

    Thank you for sharing this, David. I wish you both success in this venture. I noticed that the audio was very low on my computer when I watched your video – is it just me or was it the recording level?

    I’m glad your knee is better 🙂

    Alan Jenkin´s last blog post ..Kill the Java Exploit

    • David Merrill 101 January 26, 2013 at 11:22 pm #

      Yes, Alan, the audio was definitely your situation.

      I ran it on 3 different browsers and it was just fine.

      Thanks for the heads up though. It’s great to alert site masters of any potential problems. I like to encourage readers, students, subscribers alike, to do the same.

  3. Chery Schmidt January 26, 2013 at 11:24 am #

    HI Guys, Great Video Thanks for the heads up on your membership site! Yes everyone is online these days, and yes the internet is the new communication form!!!! I am so looking forward to learning more form you two. A little red school house LOVE THIS!! Chery 🙂
    Chery Schmidt´s last blog post ..For Online Entrepreneurs -50 Basic Ways To Drive Traffic To Your Site

    • David Merrill 101 January 26, 2013 at 11:31 pm #

      I like the little red schoolhouse metaphor, Chery.

      The site will definitely be something of value to novices and newbies as well as advanced internet marketers. So no matter what level you’re at, bring your slab and graphite stick and grab a seat. Individual attention to all 🙂

  4. Carol Lynn January 26, 2013 at 1:41 pm #

    I’m a fan of Donna’s so by default I’m your fan, too 🙂 I’m sure with your two heads you’ll come up with a great program and you’ll have plenty of takers. Communication methods have changed quite a lot over time but people have stayed the same. We still seek information, we’re still storytellers and we still need human connections and relationships. So any communication method that taps into that is golden. Good luck in your endeavors. I look forward to seeing how this grows.
    Carol Lynn´s last blog post ..Top Marketing Blogs This Week: Finding The Best Keywords, Setting Goals And More

    • David Merrill 101 January 26, 2013 at 11:39 pm #

      I think all my friends, students and subscribers come by default via Donna.

      You got that one right, Carol.

      Glad you mentioned storytelling. It’s been a lost art since the days of the Greek poets and the Medieval lyricists and court entertainers. But I sense a revivalist era has commenced with the advent of newsletter marketing and blogging. It’s certainly something we’ll be teaching a lot of.

  5. Clint Butler January 26, 2013 at 6:16 pm #

    I think this thought that the internet is designed to primarily make money come from being in the circles that we are in. When you hang with marketers all day long you end up thinking like one. This isn’t a bad thing if your looking to leverage the internet for profit. But you do tend to close minded to the thought that some people do it just for fun. I read a post recently by Nile Flores on how to get out of your close nit community and spread out a bit. I love the suggestions that you need to step away from your niche in order to learn how to make your content and you reach that much better.
    Clint Butler´s last blog post ..The Perfect SEO Strategy For 2013

    • David Merrill 101 January 26, 2013 at 11:45 pm #

      Excellent point Clint (via Nile).

      The closer you are to your niche, the further you are from what else is evolving in the broader culture of the internet. That’s significant, because while the two entities may seem worlds apart, they share the same essential paradigm of leveraging ideas through the ever emerging technology that comprises the same internet for all of us.

      Step back, occasionally, see your work on the larger canvas of the i-universe. It may give you a different perspective of the customer avatars you develop, along with the direction of your own efforts.

  6. nick catricala January 26, 2013 at 9:56 pm #

    David, finally the huge project together with Donna is live… Congratulation to both of you… and hope all will materialize to be a great success for both of you in many ways and for all your soon to be joining students.

    Finding good and better way to communicate what you truly want to convey out there is becoming very hard.. (the way I see it anyway)and you guys are on the forefront… glad I have the opportunity to witness the beginning of a great success.
    Thanks so much David and Donna

    nick catricala´s last blog post ..Lost Direction 2

    • David Merrill 101 January 26, 2013 at 11:47 pm #

      Wonderful having you here, Nick.

      While the site is not live at the moment, we’re looking forward to launching very soon.

      It’s folks like you that make this the wonderful industry it is, and I look forward to much more.

      Cheers, Nick.

  7. Sarah Arrow January 27, 2013 at 7:08 am #

    Good luck to you and Donna with your joint membership site, I love the depth of the work you’ve put into it. Many marketers don’t bother, and flop. I can’t wait to watch your launch 🙂
    Sarah Arrow´s last blog post ..Zero To Social Media

    • David Merrill 101 January 28, 2013 at 4:19 pm #

      Thanks so much Sarah. I can’t say we’ve always worked “deep” because we had some great clear intention or direction. We just keep drilling down and watch to see what we strike.

      Divining rod, anyone?

  8. Adrienne January 28, 2013 at 6:47 pm #

    Hey David,

    Dropping by and checking out your post and video to see what you guys are venturing into next.

    Wow, that’s going to be one heck of a membership site really covering almost everything anyone should need. This should keep you both pretty darn busy for awhile now. When is the launch date? Will be eager to check it out.

    Wishing you both the very best.

    Adrienne´s last blog post ..7 Tips For A Better Blog

    • David Merrill 101 January 30, 2013 at 2:15 am #

      Thanks for checking it out, Adrienne.

      No firm launch date, but I’d have to say late winter/early spring.

      It’s been a lot of work, but we’re excited to get it live.

  9. Michael Belk January 28, 2013 at 8:41 pm #

    Congrats. David and Donna. I will look forward to the gems you have to share. I know it will be good.

    A new blog is a challenge but you can do it.
    Michael Belk´s last blog post ..Are employees responsible for following workplace ethics policies?

    • David Merrill 101 January 30, 2013 at 2:17 am #

      Thanks for your support, Michael.

      It’s been a tech challenge, for sure, but it’s all coming together. Wonderful to see a finished product after so many loose ends along the way.

  10. Garen January 30, 2013 at 1:37 am #

    Hey David,

    Joint ventures can be fun and even better when it’s with your wife. Membership sites are great because you get smaller chunks of money (as long as they are adding value) and can be more beneficial in the long run. I have often toyed with the idea of doing a membership site. Say expert SEO or training or something of that matter. Let me know if you need any help with your joint venture.
    Garen´s last blog post ..Anchored Text – Mix It Up, Don’t Be A DingBat

    • David Merrill 101 January 30, 2013 at 2:20 am #

      A membership site would probably be a great thing for you to consider, Garen.

      It’s a great educational platform and a wonderful portal for targeted traffic.

      As with anything, the greatest benefits will come on the back end development, and that’s an ongoing, organic process as we continually assess and re-assess our clients’ needs.

  11. marquita herald January 30, 2013 at 4:47 pm #

    Sounds like an exciting time for you and Donna! You are so right about the larger picture value of online presence, and the more involved I become in branding the more amazed I am at the number of people who have a seriously outdated concept of what branding is in today’s marketplace.

    This morning I read in a forum one entrepreneur telling another that branding was a waste of time, that it’s just about logos and stationary, and throwing away good money paying high priced PR firms. I kept waiting to hear the theme from the Twilight Zone!

    Look forward to hearing more about your business – and hey, guess what. My next book is about online branding … we may be bumping into each other in different ways in the future. Never know 🙂
    marquita herald´s last blog post ..Are You Living Life True to Yourself?

    • David Merrill 101 January 30, 2013 at 10:42 pm #

      Sounds like a good book coming our way, Marquita.

      It’s astonishing how few people concern themselves with their online brand.

      It exists, whether we want it to or not, whether we care or not.

      We either help shape it, or just allow it to emerge through spontaneous generation.

  12. Julieanne van Zyl February 1, 2013 at 3:38 pm #

    Hi David, I wasn’t able to watch your video because we had a cyclone here last weekend and it’s affected telephone exchanges, slowing down our internet considerably.

    However, regarding personal branding – I believe that everyone in business needs to create their own personal brand, IF they want to create long lasting assets for their business. It’s important to learn how to market first, using someone else’s product, but leading with “YOU INC” first is going to make you stand out.

    I wish you much success with your new training David and Donna!
    Julieanne van Zyl´s last blog post ..Daily Marketing Coach and Calling People for Business

    • David Merrill 101 February 3, 2013 at 5:10 pm #

      The single greatest asset you can create with an online business, or any online presence for that matter, is what you refer to, Julianne, as “You Inc.”.

      This is a singularly unique asset to online brands, since virtually every online property is a direct and deep reflection of its creator/s.

      That is the reason personal branding is so central to the communicative and commercial aspects of any online entity.

  13. Willena Flewelling February 3, 2013 at 4:37 am #

    I’ve always thought it was cool that you and your lovely wife are in the same blogging group together, and now it’s especially cool to see you working this new business venture together.

    There are so many leaders out there, that it’s easy to get overwhelmed and lost, as you said. Shiny Object Syndrome doesn’t do anyone any good… especially me! I’ve been in the process of eliminating and simplifying in recent weeks, for just those reasons. Things are looking better already.

    Willena Flewelling´s last blog post ..I Made a Decision

    • David Merrill 101 February 3, 2013 at 5:22 pm #

      We can’t over-burden our online business with too much technology and promotion.

      It’s a common enough problem, there being such a vast array of strategies, software and other “shiny objects” that we are bombarded with.

      Keep it simple.

      Online properties exist to communicate. It’s all about communication. That need not be elaborate or adorned with the latest video players and bumper intros. It does need to be honest, sincere, and valuable to our audiences.

      I trust you’re rather enjoying the simplification of your craft, Willena. We all need a good house-cleaning from time to time.

  14. Christi Johnson February 3, 2013 at 7:26 pm #

    Hey there, David! It’s been a long time, buddy. Congrats on the membership site, and thanks for informing us about your latest venture. I created one, and though it is a lot of work, it is a tremendous resource for the members. I would not trade the experience of having created it for anything.
    Christi Johnson´s last blog post ..Avoid The Traditional Route In Your Pursuit For How To Be An Author – Part 1

    • David Merrill 101 February 6, 2013 at 9:21 pm #

      Nice to see you here, Christi.

      I’m glad you stuck with the process and got your membership site up and running. It’s a true paradigm shift in your business structure.

  15. Lesly Federici March 9, 2013 at 3:07 pm #

    Hi David,
    Wonderful to see you and Donna working together. Between the two of you have so much to share with others – a wealth of information. Also, a great role model for working with your spouse! I wish you lots of luck with your membership site. Look forward to hearing more about it!
    Lesly Federici´s last blog post ..Familiarity Can Be Dangerous

    • David Merrill 101 March 15, 2013 at 12:48 am #

      Thanks for the visit, Lesly.

      It’s great working with Donna. She’s the best JV Partner I could hope for. Always makes me look better than I am.

      I love seeing people working closely with their spouse in this industry, because it’s really a business that’s tailor made to partnerships, so who better than… your partner!

  16. Yorinda March 15, 2013 at 5:39 pm #

    Hi David and Donna,
    thank you for the great overview for the online communication.

    You guys make a great combination for the membership site you are developing.
    I have enjoyed both of your posts on personal developing and the technical side and I can see your membership site as a valuable resource.

    Thank you!
    Yorinda´s last blog post ..Google Reader will soon be extinct What are the Alternatives?

  17. Beverly Knox March 16, 2013 at 10:53 pm #

    Hi David thanks for showing this great video. I love the way you touched on branding and it’s purposes. Thanks for the video, a job well done.

  18. Rosemary O'Shaughnessy May 12, 2013 at 5:33 pm #

    Hi David,

    Many thanks for sharing your thoughts about people who are online. I have no doubt you will offer lots of great advice with your training.

    Take care Rosemary

    • David Merrill 101 May 25, 2013 at 11:30 pm #

      Thanks Rosemary.

      It’s always an exciting challenge to teach others the things that I’ve learned, and the strategies I employ in my own business.

  19. Monna Ellithorpe January 21, 2014 at 1:13 pm #

    Hi David,

    Congratulations on your new venture and wishing you great success in 2014.

    Have a great day. Monna
    Monna Ellithorpe´s last blog post ..What Is A Comment Redirect or First Time Here Page?

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