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Content Curation

Content CurationI’ve written very few articles in which I use “content curation” as method for delivering information.  I usually write from my own personal experience in the internet marketing niche.


Content Curation: The Process


Content curation is the process of collecting information from other people, usually experts on the topic you are writing about. 

It’s quite different than writing strictly from your own perspective.  You are including a range of varying concepts and interpretations on your topic.  But articles like that are not just collections, they are infused with your own unique perspective based on the range of ideas you present to your readers.


Content Curation Sites

Even though you may be curating content for many of your own articles, though, your site is not considered a content curation site.  That definition is reserved for sites that are totally comprised of curated content.

Content curation sites are a great place to find information in your niche, and as such, one of the great resources you can turn to as a blogger, internet marketer and networker.  

You’ve probably heard of, or visited, sites like Techmeme and Alltop.  These are good examples of content curation sites.

The best tutorials I’ve come across concerning this topic are contained in a 3-part series of articles authored by an astute blogger and sharp online marketer, Sue Bride.  I strongly suggest you visit her blog to learn much greater detail about content curation.  Her 3-part series begins with an article called “What Is Content Curation”.

Are you a regular visitor to curation sites?  If not, I’m sure you’ll want to check them out.  Let me know what your experience has been with curation sites, or how you think they could help you in your online work.

I appreciate your comments below, and also, please share this article on your social sites.

I’m sure many of your friends and associates will find  this article, and its cross-reference to Sue Brides’s series, a great resource.

David Merrill 101
I'm an Internet Marketer and Online Marketing Coach. My students learn no-nonsense, power strategies and techniques to build solid blogging and internet businesses. David Merrill+

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42 Responses to Content Curation

  1. Monna Ellithorpe December 27, 2013 at 7:35 pm #

    Hi David,

    Great information. I haven’t really checked out any curation sites myself but I know it’s something I need to do.

    Thanks for your information and I will check out Sue Bride’s site.

    Have a Happy New Year.
    Monna Ellithorpe´s last blog post ..Make 2014 Your Best Year – No Excuses

    • David Merrill 101 January 8, 2014 at 4:59 am #

      I think you’ll find that curation sites are very intensely packed with relevant material for you, Monna.

      They’re certainly a great resource for bloggers.

  2. The Food Curator December 28, 2013 at 5:30 am #

    David, There seem to be quite a few sites like this in the food world which aggregate content from multiple sources. I don’t think it’s a direction I would take my own site but they are useful for “getting out there”.
    The Food Curator´s last blog post ..Kitchen Presents

    • David Merrill 101 January 8, 2014 at 5:01 am #

      You may not be interested in curating material for you own site, Michael, but curation sites in your niche may prove a rich source of content for you, nonetheless.

      Try it out and let me know what you find.

  3. marquita herald December 28, 2013 at 3:05 pm #

    Informative as always David. About as close as I get to following a true content curation site would be Buzzfeed. I have to admit I don’t have the patience to keep clicking on through to check out off-site content. I’ve tried such things as having a by weekly list of links to my favorite relevant content but it’s never worked out that well. Still, I do recognize the value so try to periodically share content that add value.

    • David Merrill 101 January 8, 2014 at 5:03 am #

      Curation sites can be overwhelming, Marty.

      There’s just so much content, and like you say, it gets cumbersome to be clicking through to off-site content.

      The more tightly you can narrow your niche, and find relevant curation sites, the more manageable they’ll be to work with, though.

  4. Donna Merrill December 30, 2013 at 10:16 am #

    Hi David,

    I know we have talked about this subject, but coming over and reading it made it stick in my head!

    I don’t do much content curation but now my wheels are spinning for a new blog post.

    Talking together is one thing, but seeing it on this post really makes me want to try it.

    Donna Merrill´s last blog post ..Keeping it Positive

    • David Merrill 101 January 8, 2014 at 5:06 am #

      Gotta give it a try, Donna.

      Curating content is a task when you’re not accustomed to it. But that’s the same with anything. The more you do it, I think you’ll find it’s a pretty rich source of diverse material.

  5. Rachel Lavern December 30, 2013 at 4:38 pm #

    Hi David,

    I have never used content curation before, even though I have read articles written by Sarah Arrow about it. I do not yet see how it will benefit me, but perhaps it is time to check out Curation Soft. I don’t yet see how gathering content across the web and simply adding my two cents on a topic will help with my branding. But if I can still brand myself without writing 100 percent original content all the time, I’d be grateful.
    Rachel Lavern´s last blog post ..How to Select the Right WordPress Theme for You

    • David Merrill 101 January 8, 2014 at 5:10 am #

      If you want to bring curated content into your own blogging strategy, Rachel, it’s best to keep your focus on the intent of your blog.

      That probably means that you’re trying to help your readers solve problems or meet challenges that are common in your niche.

      You can do that either with original content of your own, or curated content that brings together outside resources.

      Either way, if you’re helping your readers… they’ll be thankful to you, and that will contribute to their trust of you. That’s really the essence of building a personal brand.

  6. Nile December 30, 2013 at 6:29 pm #

    Content curation site are nice. I’m on Alltop and its nice to get people to come into some of my WordPress stuff at times.

    I’m actually looking to hopefully get syndicated on a few other places or actually start my own content curation site. I’ve actually wanted to do the content curation for a while and thing that may help some well done articles get the attention they deserve.
    Nile´s last blog post ..The Art of Blogging: Building A Sturdy Foundation

    • David Merrill 101 January 8, 2014 at 5:11 am #

      Good luck with it, Nile.

      Starting your own curation site is a big job… but anything worthwhile always is.

      I’m sure you’ll make it work!

  7. silviu December 31, 2013 at 6:41 am #

    Hi David,

    I used content curation for about a year on a blog about weight loss. I created about 250 articles using this method. You cannot copy the post, of course, but you can post a link, insert a video (or more), use one or two lines of the original text (or even more but you will modify it) etc.

    You can make beautiful and very attractive articles by this method and it works well when you are an experienced blogger.

    Unfortunately, today, there are many risks involved in this method so at one point in time I gave up and even deleted that blog. You never know when somebody will say: “You have stolen my content”.

    I think this post should be followed by another one. This topic must be developed somehow. Maybe you should explain how to curate the content safely and avoid any problems.

    Have a good, prosperous and happier 2014
    silviu´s last blog post ..When A Wonderful Woman Tells Her Story: Graphic Designer Angela Mccall

    • David Merrill 101 January 8, 2014 at 5:13 am #

      Good points made, Silviu.

      You’re probably right about the “safety” aspect of curating material. You certainly want to cite your sources clearly. If you do, you should be getting a lot of thanks from the authors of these sources, not complaints.

  8. Leslie Denning January 4, 2014 at 10:43 am #

    Hi David. I think the first time I heard the term ‘content curation’ was in a post by Sarah Arrow. I had a hard time wrapping my mind around the concept, but you have made a simple explanation here.

    I’ve known Sue Bride for a long time, and she really is an expert on blogging and WordPress. I’m going to hop on over to her blog and clip the article for reference. Thanks so much for bringing it to my attention.

    All the best,
    Leslie Denning´s last blog post ..GKCI Info-SUMMIT, Day Two, P.M.: Don Crowther and Kevin Hill

    • David Merrill 101 January 8, 2014 at 5:19 am #

      I suggest you spend a little time doing some web searches for curation sites, Leslie. You’re sure to find some interesting and useful ones.

      Keep in mind, though, that using “content curation” on your own site is simply a method of sharing content from multiple sources. You might do that one a single blog post here and there.

      A curation site, per se, is totally curated material… something like a magazine, or even an encyclopedia. So that’s quite different than just using curation as a method for occasionally varying the style of your own blog.

  9. Sue Bride January 4, 2014 at 5:29 pm #

    Hi David and thank you for referring to my Content Curation series. To create a successful curated site you have to do it well, which would likely mean a team of admins and permission from top bloggers – much like Alltop.

    I view the content curation bookmark type sites as another way to network, get yourself known and, by adding your own posts, getting some backlinks. By following favorite bloggers they can act much like feed readers too.
    Sue Bride´s last blog post ..How To Protect Your Blog From Copying

    • David Merrill 101 January 8, 2014 at 5:22 am #

      Good point, Sue.

      I didn’t really talk about using content curation sites as a means for syndicating your own work, and developing a network of backlinks.

      Hopefully, people reading this article will link over to your series to get some more in-depth understanding of this topic, such as the points you raise in your comment here.

      Thanks for stopping by.

  10. Shelley Alexander January 6, 2014 at 12:01 am #

    Hi David,

    I have never used visited any content curation sites before. I will have to check out Sue’s article and series to find out more. Thanks for sharing!
    Shelley Alexander´s last blog post ..Orange Fennel Salad + Exciting Detox Cleanse Program News

    • David Merrill 101 January 8, 2014 at 5:23 am #

      Sue’s series is a great resource, as well as tutorial.

      I think you’ll be happy you took the time to check it out, Shelley.

  11. The Food Curator January 12, 2014 at 6:03 am #

    David, You were right there are quite a few that can offer rich content for my site. Am looking at how I can work that into the brand. Thanks! 🙂
    The Food Curator´s last blog post ..How to cook a perfect omelette

    • David Merrill 101 January 18, 2014 at 3:23 pm #

      Glad you found some, Michael.

      Nice to see people implementing things they learn here.

  12. Shelagh Jones January 12, 2014 at 10:40 am #

    Thanks for pointing me to Sue’s articles.

    I have a slightly different take on content curation which is maybe not the common view of it.

    That is where a blogger brings together information about their chosen subject in the form of blog posts. They cover topical stories, niches around their main subject, all with the idea of being a hub or a reference resource for people in their niche.

    Sometimes they give their personal take on the subject, but sometimes they just present the information and explain why they have selected it.

    I think this is a great way for people new to blogging to be able to present material to their readers with greater ease than creating each new post fully themselves.
    Shelagh Jones´s last blog post ..Tiny houses – the shape of housing for the future?

    • David Merrill 101 January 18, 2014 at 3:26 pm #

      I think people typically think of content curation in the manner you describe, Shelagh.

      But they’re often not aware that there are sites dedicated specifically and solely to that purpose.

      As for curating content within your own articles, I agree, it is a great way to act as a resource for your readers.

      Thanks for pointing that out.

  13. Rebekah Radice January 12, 2014 at 11:33 am #

    You’re absolutely right David – content curation sites are excellent resources. Not only to find content relevant to your niche, but to find bloggers within your niche that you can begin to build relationships with.

    There are so many to choose from, it’s just identifying which ones will work best for you.
    Rebekah Radice´s last blog post ..7 Creative Ways To Use Pinterest To Cross-Promote Your Business

    • David Merrill 101 January 18, 2014 at 3:30 pm #

      This is a really good thing to underscore here.

      Curation sites are a great way to find other bloggers in your niche to build relationships and syndication patterns with.

      So often, I have people ask me how to find other people to connect with that are in their niche. You’ve shown them a clear path to follow, Rebekah.

  14. Kathy from Bliss Habits January 17, 2014 at 10:11 pm #

    I am a big content curator. I do so with guest posts and regular contributors but have never thought about using a curating resource like AllTop. Food for thought thank you!
    Kathy from Bliss Habits´s last blog post ..The Magic of the Mundane Adventure Guide

    • David Merrill 101 January 18, 2014 at 3:31 pm #

      Glad to open a new door for you, Kathy.

      And as Rebekah commented above, it’s also a great place to locate other bloggers in your niche.

  15. nick catricala January 20, 2014 at 7:45 pm #

    Hey David,
    long time I do not come to your blog.. finally today I made it back and I am glad to read this post about “content Curation” mostly because I have no idea what all this mean and had to search to understand the meaning… NOW I know a little, at list the meaning anyway.. just as the name Michael uses it in the title of his blog.

    Just for the record, I have never used content curation before, and even if I did, I did not know hahha 🙂

    I usually gather content across the web and I simply add in my memory bank and some how use part of it here and there when I wrote some articles my self.. that is as far as i get hahah 🙂

    Thanks so much for writing about.. and allowed me to learn some more about “content curation”…

    nick catricala´s last blog post ..Simplify Life in 2014 and Stay Focused

    • David Merrill 101 January 22, 2014 at 10:55 pm #

      Glad you learned something new, here, Nick.

      Even if you don’t use content curation methods in writing your articles, you might try exploring some of the content curation sites like Alltop and others to find material in topics of interest to you. It saves a lot of time and “digging” around to collect all the information and resources yourself.

  16. Yorinda Wanner January 22, 2014 at 3:12 pm #

    Hi David,
    so far, I have not used any ‘content curation’ site.
    Your post is a great overview of this subject and has sparked my curiosity.
    Yes, Sue Bride also provides very interesting information. I will check out her post.

    Thank you so much for providing this resource!
    Yorinda Wanner´s last blog post ..Unlimited Possibilities and Imagination

    • David Merrill 101 January 22, 2014 at 10:57 pm #

      Good luck with it, Yorinda.

      I hope you’ll check out some of the content curation sites in your niche. I think you’ll find it to be a really valuable resource.

  17. Julieanne van Zyl January 31, 2014 at 10:59 pm #

    Hi David, I’ve visited content curation sites a few times, but not very often. Personally, I would rather read well written blog posts that are written from the author’s perspective, but it depends on the topic too.

    For example, the other day I learned a lot from a mega post which was a review of SEO, and included references to a lot of other blogs and websites. some of that post was content curation, which there should be in a review, but much of it was from the author’s perspective.
    Julieanne van Zyl´s last blog post ..I’m Full of It, Really!!

    • David Merrill 101 February 15, 2014 at 9:57 pm #

      Well, I agree Julieanne, about preferring to read people’s opinions rather than just a rehash of others’ ideas.

      But a lot of things people are looking for is straightforward research, like what are the best web hosts.

      Curated content is not a replacement for opinion and perspective sites, it’s just a variation.

  18. Lesly Federici February 1, 2014 at 9:06 am #

    Hey David,
    Yea, Sue Bride is awesome and shares a lot of great information. Thank you for the information. Content Curation is another great method to implement into blogging.
    Lesly Federici´s last blog post ..Oh Man, Does Your Mind Feel Like The Wild Wild West?

    • David Merrill 101 February 15, 2014 at 9:59 pm #

      Absolutely, Lesly.

      Curation sites can save a lot of door to door research, and that’s a valuable thing for content creators.

  19. Yorinda Wanner February 15, 2014 at 10:01 pm #

    Hi David,
    yes, Sue Bride does provide great informations on the subject as well as other topic.

    Your post gives an easy to understand explanation about what content curation is.

    Thank you for sharing this!
    Yorinda Wanner´s last blog post ..Feeling of Success when we keep a Promise to ourselves

  20. Mark May 11, 2014 at 7:08 pm #

    Thanks David:

    Personally, content curation” sites are an extremely useful source, because it’s sort of like a one stop source, where you can find tons of different authorities on any given niche!

    Which saves tons of time, plus you can trust that your source is extremely reliable to boot!

    I’ll definitely checkout the three part blog series you recommended as well! Thanks for sharing
    Mark´s last blog post ..Whenever You Run Out Of Fresh Creative Marketing Ideas Do This!

  21. David Merrill 101 May 28, 2014 at 8:56 pm #

    Thanks for the visit, Mark.

    You’re right, too, that curation sites are are very useful sources. Saves so much stop and search activity.
    David Merrill 101´s last blog post ..Best Blogging Business Model

  22. Dexter Roona September 27, 2014 at 2:28 am #

    Sue Brides Content Curation series is indeed what got me into content curation. It sounds like im using them in a slightly different way to what they are really disigned for in that i use them more as share sites… i will post then curate my new post into an ongoing page on the content curation sites so for example i will have my Infobunny page on a content curation site and then curate the images the videos and the article to that page.

    Thats how i do it, i just use chrome buttons for this and then of course these curation sites have social sharing built in as well.

    I have an article where i have listed the best ones that i use on Infobunny

    Regards Dexter

  23. David Merrill 101 September 28, 2014 at 2:40 pm #

    That’s a pretty nice little method, Dexter.

    It’s all about developing a clear strategy… live you’ve done… and implementing it diligently and consistently over a long period of time.

    Well done.
    David Merrill 101´s last blog post ..The Shortest Path To Online Success

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