You need a consistent “Fan Page” flow, in order to make your Facebook Fan Page the social center you need. Like a grand lake, your Fan Page is fed continually by a variety of social streams, filled with fans that you must learn to channel in the direction of your Fan Page.

Fan Page Basics

1. make a Fan Page; and

2. energize it with some Fan Page Buzz by infusing it with a good quantity of

highly targeted, high-quality content.

Procuring Fans and Followers

Once you have covered the basics outlined above, getting fans and instilling

loyalty in them, becomes your main task.

The best way to do that is to continue, on a consistent basis, to offer quality

content, while making sure everyone in your circle of influence is regularly made

aware of your new offers and updates.

SEO Your Facebook Fan Page

One other strategy to get folks swimming your way, is to optimize your Fan Page

with keywords. As with blogs and articles, Search Engines like Google, Bing and

Yahoo will scan your Fan Page to see if it is relevant to various search

criteria. Meanwhile, Facebook also its own search engine, too.

As with other online content, integrate keywords “on page” within key areas:

1. status updates
2. titles
3. page name
4. the info box
5. image tags
6. video tags

You can build an “off page” SEO strategy by building backlinks to your page. Be

sure to cultivate backlinks from external sources like blog posts, Twitter feeds,

YouTube, and other source locations.

As you improve you Fan Page SEO ranking, you stand a better chance to gain search

traffic, and further build the authority status of your Fan Page.

This post is the third in a series of Facebook Fan Page overviews. I urge you to

review the previous posts in the series, Make A Fan Page and Fan Page Buzz.

I love to read your questions and comments, and encourage you to share this post

within your social media streams. I’d also love to hear if what you’ve found

useful in filling your social streams and harnessing your own Fan Page Flow.

Nobody can create buzz around your Fan Page except You

Once you’ve created your Fan Page, it’s up to you to give it quality content, make it a resource tool and place to hang out for your followers, students, clients and subscribers. Give it some color, dimension, swagger, entertainment, or whatever kind of pizzaz suits your character and leadership style.

What’s most important is to use your page for folks to meet “you”. Your “fans” or “followers” are there to find out what YOU have in store for them, how you can solve their problems, and how you can make their lives better.

So don’t disappoint, confuse or ignore them. Be there for them consistently and authentically, and they’ll be there for you, creating the Fan Page buzz that will stoke the fires under your business model.

How Do You Get Started With a Fan Page?

I’ve answered this question in a previous blog post, Make A Fan Page.

Meanwhile, keep in mind that you don’t have to be married to a single Fan Page. You can create multiple pages for a variety of reasons. Some may be for affiliate programs or products, others for particular strategies or methods, and yet others for specific business enterprises or MLMs.

I love to read your questions and comments, and encourage you to share this post within your social media streams. I’d also love to hear if you’ve been running a fan page on facebook, or if so, how you go about creating your own fan page buzz.

If you’re looking to create or build an existing online business, make a “Fan Page” on facebook. It’s easy to do, and you can create multiple pages to coordinate with different aspects of your business. People often think it’s a long and expensive undertaking to develop an online business or to actually start earning commissions on the internet. It doesn’t have to be complicated, difficult or time-consuming when you make a “fan page” to get the ball rolling,

Fan Page Basics

First you need a personal facebook account. Once you have that, simply go to your account and create a Fan Page.

Facebook Makes Creating A Fan Page Easy

Facebook now gives you various categories of fan pages to hook into. The video shows you where to find a category for any fan page you have in mind, and to set up your fan page within that category. It’s great to take advantage of the facebook tools, because they are well defined and targeted for your fan page.

Do You Need A Fan Page Before You Have Fans?

The term “fan page” is actually a misnomer for most fan page applications. The majority of these pages are actually business pages, social cause pages, company pages, artist pages, non-profit organization pages and the like.

The original concept of the fan page was that the page owner would be some sort of celebrity that everyone would want to follow. It was a great way for facebook to attract a lot of people to their site.

Today, though, many different people want a “fan page” for many different reasons. You will generally hear a business, artist or non-profit page (along with all the others) referred to as a “fan page”.

Can I Sell Stuff on My Fan Page?

Short Answer: Yes. Facebook allows you to engage in commercial activity on fan pages, but not on your personal page. That said, the best commercial use of your fan page is NOT to simply “sell stuff”.

It is to engage with others in your niche, and leverage the immense popularity and credibility of facebook to establish your own “brand” among those who would care the most (others engaging in conversation within your same niche).

I love to read your questions and comments, and encourage you to share this post within your social media streams. I’d also love to hear if you’ve been running a fan page on facebook, or what you think about creating your first fan page.

Maybe it’s time to get down to… or even return to… the basics of doing business online.

In this 4 minute video, I lay the foundation for getting you out of your comfort zone, and into the flow of success. I’ve even got a super Action Plan that you can embark on at the end of the video.

No more watching others fly by with their online success while you are grounded in frustration and overwhelm.

Network marketers, internet marketers, bloggers… here’s a great place to begin, to finally get your online business, your MLM or your business opportunity up and running.

I created this “Up & Running” tutorial a little while back, and it was specifically aimed at MLM entrepreneurs looking to get free leads. Despite it’s Network marketing slant, though, the techniques, strategies and resources are identical to the ones that would benefit internet marketers and bloggers, too.

“Up & Running” is a great launchpad for your online business, whatever your niche, whatever your business. If you need to build a list, develop customers, subscribers and prospects… watch the above video again. Then grab your own free copy of “Up & Running” at the end of the video.

Carpe Diem!

I love to read your questions and comments, and encourage you to share this post within your social media streams. I’d also love to hear what you think about “Up & Running” after you’ve reviewed it.

Stepping Up

Skype video conference is a tool you will want to consider using if you are looking to establish leadership in your niche or business. Standing out from the crowd by definition puts you a step ahead of everyone else. But you need to have tools and strategies to take this bold step.

Skype video conference is one such tool, and using the strategies discussed in my video on this topic will give you a clear idea of how to take full advantage of it in your business or professional practice.

Your “Skype Video Conference” Profit Center

The incredible power of the Skype Video Conference is in it’s personal branding capabilities.

If you are a business leader, you need to gather your followers. A Skype Video Conference puts you at the head of the conference table.

If you are an MLM business representative, you need to court and train your downlines, and prospective recruits. During your Skype Video Conference, you become the leader of the pack. Chances are, recruits will insist on being on your team after your presentation.

If you are an internet marketer, a Skype Video Conference is the perfect format for teaching your subscribers how to follow in your footsteps.

If you are a personal coach or mentor, there’s virtually no tool that give you the invaluable personal branding, as well as a platform for one-on-one consultations, as a Skype Video Conference.

Are you a blogger, a niche marketer, a company representative… it hardly matters what your exact position is. What is important, is that you stand up and be counted as a magnetic, compelling leader. That’s why you need to explore the depth of this simple, free yet virtually unrivaled personal branding tool.

Putting “Skype Video Conference” In Perspective

I’d love to hear your comments, experiences and perspectives on developing your personal brand. Please take time to re-tweet and Facebook share this post so your followers can benefit from your sharing.

This is the third and final part of the series I’ve done on the value of Skype. If you want to know more about using this resource and strategy to develop your business, please start with part 1, Create A Skype Community. Then proceed to part 2, Skype Set Up.

After you’ve seen the essentials of Skype, and the basics of setting it up, you will be prepared to fully implement this effective social media strategy, by setting up your first (or maybe your next) Skype Video Conference.

Skype set up is a powerful step to take toward making your online business interactive. It’s a great way to build your personal brand, and to garner leadership status in your field, specialization or niche.

This is the second of a 3-part series. If you’d like to start from the beginning, click on Create A Skype Community.

Here’s the basics of getting started.

Please share this in your social media and bookmarking sites like Facebook, Twitter, Digg and Stumbleupon.

I’m always happy to read your questions and comments below. Let me know if you need any help with your own Skype set up.

This is the first of a 3-part series I’ll be doing to familiarize you just a bit with what Skype can do for your personal branding and leadership. I’m also working on some business builder webinars for my own subscribers who have indicated an interest in learning more about Skype.

Here’s a brief introduction to the topic.

Please share this in your social media and bookmarking sites if you have found it helpful.

If you’d like to connect with me, click here to join my own Skype Community.

I’d love for you to leave your questions and comments below. I’d especially like to hear if you’ve had a chance to create a Skype Community of your own.

Targeted Listbuilding Traffic

The Essence of Targeted Listbuilding

Using the “targeted listbuilding” techniques I’ve given you you in this short listbuilding series will certainly put you on the path to building a list of loyal subscribers.

If you’ve done your keyword research diligently, you know what language will attract your prospective clients and customers.

If you’ve given them a clear call to action, be it embedded anchor text, an optin box or pop-up lightbox… then you’ve connected with them in their zone of interest. They want what you can give them, and you’ll give it freely in exchange for their optin to your list.

That is the essence of targeted listbuilding.

Now Here’s Your Challenge

Make sure your offer solves exactly the problem that this traffic is experiencing.

The keyword itself will tell you their problem. If they are searching for “stop my dog from biting”, you know they have a dog that is biting. If you have a dog training product, you could offer a free video or ebook.

And one step further.

Once they are on your list, be absolutely certain that you continue to build on the information that has attracted them and build your list. If you divert from their interests once they are on your list, they will unsubscribe… and they should.

The whole point of developing your targeted list is to deliver value to them in the form of the emails you send them. That’s when you finally gain trust, build your personal brand and convert subscribers into clients and customers.

Now you need to apply the three traffic building methods I’ve taught you in this short series. If you apply this targeted listbuilding strategy repeatedly, consistently and selflessly, you will build a great list of the very people that your business is designed to help.

Thanks for visiting.

Glad to give you this thumbnail advice.

Please share this through your social media outlets.  Then leave your questions and comments.  I’d love to hear your own targeted listbuilding strategies.

Continuing my discussion about “targeted listbuilding” techniques, let’s talk about the “Call To Action”.  

After all, building an email list of subscribers to your online “newsletter”, or “tips” or whatever else you might call it, requires that people complete the action steps you give them in order to “subscribe” to that list.

Anchor Text: the most effective “Call To Action” to capture laser-targeted subscribers.

The best place to use keywords to pull people into your offer, is embedded “anchor text”. Anchor text is a phrase comprised of select keywords that are hyperlinked within the body of your article, blog post, video description or other content.  

Using the keyword as the anchor text itself will attract exactly the people most interested in that keyword, hence your product offer, hence your subscription offer.

Anchor text is the clickable word or phrase that leads a reader to more information about that keyword.  

Preferably, the anchor text link will drive them directly to your squeeze page.  Because your keyword is targeted to the readers you want to attract, they won’t click on it unless they really WANT to know more about it.

Once they do, they will be driven straight to your “squeeze page,” which is designed strictly to capture subscribers.

Now, if you think this is problematic because you don’t know where to turn to get a squeeze page, you could click on my embedded anchor text to get my free video series that will teach you exactly how to create your own squeeze page.

And now you’ve received your “Call To Action” that will take you to my offer, and onto my subscription list.  Once you are on my list, many fabulous learning and joint venture opportunities will follow!  Get the idea?

Love your comments and social media shares, as usual.

In this 3-part series, I will explore ways to accomplish this.

Targeted listbuilding begins with diligent keyword research.  

Matching the proper keywords is essential to making sure your articles, videos and other content are exactly what your visitors and viewers are looking for.

Don’t produce your content until AFTER you’ve done your keyword search.

You don’t need to be writing articles and blog posts about things that people are not interested in.  The clearest way to define what your readers want to know about is to do keyword research in advance, to narrow down exactly what readers are searching for.

Keyword research is partly about making Google “happy”, that is ranking your content as high as its value merits.  But it’s only partly about that.  The most important thing that keyword research does for you is to position your content in front of people who need to hear and read what you have to say.

The only way to know who those people are is to coordinate your content with your keyword research results.

If your keyword research shows that nobody wants to know “how to make a soapbox car,”  but there are a lot of searches for “racing a soapbox car”… guess what you want to write about.  Not “how to make” but “how to race” a soapbox car.  

And Google will rank your soapbox racing article higher because they know what you now know.  That’s what their readers are more interested in!

You see, Google only really wants good content for their readers.  And really, isn’t that what you want too?  It should be, because you are the one providing the content to them.

Once you have your keywords defined, use them liberally in your titles, first paragraphs, video descriptions and metatags.

You are now well under way to attracting the subscribers you want to attract to your newsletter or email list.

We will drill down a bit deeper into the listbuilding process in parts 2 and 3 of this series.

Love to hear your comments, and always welcome your shares in the social media.