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Getting Quality Backlinks To Your Blog

Getting Quality Backlinks To Your BlogSome people think that the task of getting quality backlinks to your blog is no longer very important.

In fact, I’m a pretty big critic of paying too much attention to SEO, especially the “off page” tactics.

A fairly recent article on this blog site actually demonstrates how off page SEO has become pretty irrelevant to bloggers.

But that doesn’t mean you should ignore it altogether.

SEO Tactics

First of all, let’s make sure we’re all on the same page.

SEO is search engine optimization.

It refers to methods that bloggers and website managers use to get their articles ranked high in the search engines.

The main search engine is Google, but Yahoo and Bing are also major players.

We can do things “on page” to optimize the likelihood that the search engines will rank our articles high in their search results.

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These things include using relevant “keywords” in the title and in the body of the article.

There are many other things, too, that we can do to optimize our posts within the text and the formatting itself.

We can also do things “off page” to optimize our articles for the search engines.

Mostly, that means that there are things we can do to get “backlinks” to our site.

Getting backlinks shows the search engines that we are generating traffic to our blogs, and they will therefore think we’ve got something good going on there.

Makes sense, right?

If people are visiting our blogs, they must like what we’re doing.

So, the more backlinks we get, the higher we should rank in the search engines.

Getting Quality Backlinks To Your Blog

There are many ways to get good quality backlinks.

Comments

One is to visit high quality blogs and leave good comments.

Remember, GOOD comments.

The quality of your comments is critical to getting good quality backlinks. People become interested in going to your site when you leave a really interesting or occasionally, controversial comment.

The higher quality the blogs you leave comments on, the higher quality backlinks you can expect.

Visit high ranking blogs, even authority blogs like Forbes or Huffington Post. You only need occasional backlinks from those sites to make a big dent in your page ranking.

Answer Questions

Also, answer questions that people have in forums, or on sites like Yahoo Answers and Quora.  Within your responses, helpful hints and advice, embed links to your blog posts on the topic when it’s appropriate.

Don’t seem to be pushy or spammy.

Make sure you’re leaving good answers to peoples questions, and make sure the blog posts you are linking to are highly relevant to the subject.

Infographics

Infographics are really hot.

Go to Fiverr or Odesk or some such place to get someone to make a cool infographic that’s relevant to a great blog post you wrote.

This shouldn’t cost you much, and is much faster and better than doing it yourself (unless creating infographics is your “thing”).

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Make sure to write a great blog post for this project, because you don’t want new visitors to land on just a mediocre article. They probably won’t visit again, nor join your email list nor take any actions other than clicking away.

So, the first step is to write a pillar post.  In other words, a very detailed, thorough treatment of a topic in your niche.

Research the topic thoroughly.

Use graphics, screen shots and even videos.

Make it like an ebook (which you could easily spin it into for a separate project), and make sure it’s written to target the exact audience you’re looking for.

Then, have your infographic made to summarize the content flow of that blog post.

So, if your post is “the 7 best ways to market with Youtube”, have those 7 ways captured and illustrated in an infographic.

Then, post the infographic on sharing sites like Visual.ly.

Finally, go to the best bloggers you can find in the same niche and offer them to use your infographic in one of their posts, articles or even ebooks.

You can even offer to write a guest post for them in which you’ll incorporate the infographic.

In return, tell them they must link back to your pillar blog post that more fully “fleshes out” the infographic.

Don’t forget to watermark your infographic with the url of your blog.  Infographics get passed around, and you don’t mind as long as it drives traffic and links back to your blog post.

What Good Are Backlinks?

Backlinks ain’t what they used to be.

That’s for sure.

But they are still important.

It’s a hotly contested debate as to how important they are.

It’s pretty clear they are becoming increasingly irrelevant as search engines look for better indicators of the popularity and authority of your blog.

Getting Quality Backlinks To Your Blog

But at this very moment, they are still a key piece of the SEO equation.

Not only that, but search engines don’t keep redefining their metrics to make your life miserable, even though it seems that way sometimes.

The truth is, they don’t really care about you.

They care about delivering good and desirable information to people searching for things.

If your blog is delivering that, they’ll be only too happy to rank you high.

Backlinks are still a good way to show search engines that people are liking what you’re doing.

High quality backlinks are especially important.

If you’ve heard that “backlinks are irrelevant,” then you’re hearing what’s happening to low quality backlinks… they type that people buy in bucket-loads just to manipulate the metrics.

Search engines are simply telling people “stop gaming the system” with your junk backlinks that you bought at a garage sale (or some place equally irrelevant).

But good backlinks are still… good.

  • Good for your blog
  • good for your visitors
  • good for Google and, therefore,
  • good for your page rank.

So, by all means, reach out to your audience to attract high quality backlinks.

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Tell me if you’re doing any or all the things I’ve suggested in this article.

Share some different methods that you might be using.

I’d like to know how much importance you assign to backlinking in your blogging business model.

I look forward to reading your comments below.

David Merrill 101
I'm an Internet Marketer and Online Marketing Coach. My students learn no-nonsense, power strategies and techniques to build solid blogging and internet businesses. David Merrill+

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38 Responses to Getting Quality Backlinks To Your Blog

  1. Monna Ellithorpe June 2, 2015 at 3:52 pm #

    Hi David,

    Great post. I have to admit I haven’t really thought of my comments as “backlinks.”

    When I read a post and leave a comment, I do try to make the comment specifically about the topic written or ask a question that I might not be quite clear about.

    I guess backlinks are just considered a bonus for me.

    Thanks. You have given us a lot to think about.
    Monna Ellithorpe´s last blog post ..What Is Your Earning Motivator?

    • David Merrill 101 May 5, 2015 at 11:00 pm #

      Anything pointing back to your blog is a backlink, Monna. The quality is determined by the source as far as search engines are concerned. But as for engagement, you want to do everything you can to attract links from people who are really interested in what you’re doing. That’s what bloggers want to strive for more than metrics.

  2. Emi June 4, 2015 at 3:09 pm #

    Hi David,
    Awesome article, like the ‘Infographics’ idea 🙂
    Thank you
    Emi´s last blog post ..How To Create Automation Rules In Your Aweber Account.

  3. Miriam Slozberg June 6, 2015 at 3:58 pm #

    Great post and yes leaving good quality comments will leave great backlinks. No stressing on Follow or No Follow, it will still show up and it will still count. Creating a presence is what matters.
    Miriam Slozberg´s last blog post ..Pleasing Your Client is Crucial, and so is Setting your Boundaries

    • David Merrill 101 June 6, 2015 at 9:12 pm #

      So true, Miriam.

      Whenever you leave a “footprint” it will follow back to your blog in one way or another. The key is to keep active and be consistently engaged with others.

  4. BG Jenkins June 7, 2015 at 9:52 am #

    Hi David, Great information. I do visit some of the authority sites like Huffington Post, but have never considered that leaving a comment (good) would get you a backlink. I agree infographics are hot, and something else I need to dive into. Thanks for this article. Very beneficial.
    BG Jenkins´s last blog post ..7 Day Commission Formula

  5. David Merrill 101 June 7, 2015 at 3:00 pm #

    It’s quite true, BG, that you don’t get direct backlinks from many high authority sites. But you do start building relationships with the authors and other visitors, many of whom are authorities in their own right.

    This can help you build a network of people who will eventually become a backlinking base for you to rely on.

    Builiding those networks will also help you get accepted as an author for many authority sites, and this of course, can give you many direct backlinks.

    Don’t focus on the backlinks, though, just focus on the engagement and choose wise places to leverage your engagement.
    David Merrill 101´s last blog post ..Getting Quality Backlinks To Your Blog

  6. Erika Mohssen-Beyk June 7, 2015 at 4:38 pm #

    This post brings me interesting insights
    ,I did not know much about backlinks and where they come from,
    Only if we know we can do something about.
    Now I know more about backlinks.

    Thank you very much
    Erika

  7. David Merrill 101 June 7, 2015 at 10:47 pm #

    Glad you learned some new things today, Erika.

    As we learn new things, the first thing to do is think of how we can put the new insights into some sort of action plan.

    Hopefully, you’ll work out a strategy for implementing some new backlink strategies.

    I’d love to hear about it when you do.

    Best of luck.
    David Merrill 101´s last blog post ..Mentoring For Online Success

  8. Dr. Elise Cohen Ho June 14, 2015 at 10:25 am #

    David, this article is certainly full of great tips and reminders but my favorite information is about he infographic design and use. This will certainly be going on my short list.
    Dr. Elise Cohen Ho´s last blog post ..Product Review: Veestro Home Delivered Vegan Food

    • David Merrill 101 June 15, 2015 at 11:17 am #

      Infographics really are a great way to engage people on your blog, but they’re also a great thing to “put out there” on social media, offer to other bloggers to use on their sites, and much more.

      Once they’re “out there” they point back to you and your blog. That’s free traffic!

      Go to Fiverr or Elance if you don’t want to learn how to do it yourself.

      Thanks for visiting Elise, and underscoring this topic.
      David Merrill 101´s last blog post ..Building An Online Business

  9. WILLIAM O'TOOLE June 14, 2015 at 5:57 pm #

    Hi David..

    Backilinks.. Now there is something which often get’s overlooked. It’s quite east to out rank a competitor.. All you have to do is find out how many backlinks they have.. beat their score online.. add more relevant content and boom… you will rank higher than then.. the only instance when this is untrue is when someone pays to always be number one..but that’s ok… go for the top 5.. and if backlinks helps you get there then it can be beneficial finding the right program.

    Thanks

    WIlliam
    WILLIAM O’TOOLE´s last blog post ..Meet Robert Hollis – Multi Millionaire

    • David Merrill 101 June 15, 2015 at 11:26 am #

      The real key to backlinks, William, is the quality that they bring.

      As you point out, people can pay for backlinks and get plenty of them. But those are very low quality backlinks usually. So they don’t give your site a lot of “weight” in the eyes of search engines. They will probably even help get your site deranked if you do too much of that.

      So you can “buy” a quick boost in your page rank with big numbers of low quality backlinks, but you’ll crash and burn soon enough.

      Quality comes from building real engagement with real people, and having them visit (backlink to) your blog because they want to consume your content.

      That’s what Google wants, that’s what any good blogger wants. And, as you point out, backlinks can certainly help you “get there.”

      So it’s a win-win if we avoid scheming up ways to game the system.
      David Merrill 101´s last blog post ..Mentoring For Online Success

  10. Jenni Ryan June 14, 2015 at 10:00 pm #

    Thanks for such great insight David. I certainly use commenting, I have heard about infographics but never really looked into them. The only other method I use is social media for backlinks. I think You Tube is very good especially since its also owned by Google. I need to focus on that more as I just remembered that.
    Jenni Ryan´s last blog post ..How to Get Momentum in Your Network Marketing Business

  11. David Merrill 101 June 15, 2015 at 1:42 pm #

    I’m glad to hear you’ll be exploring You Tube more, Jenni.

    It’s a really powerful tool to use, partly because it’s owned by Google as you point out.

    I don’t think there’s any better way to connect with your audience than through video. And You Tube is uniquely positioned in the marketplace to host your videos, but even more, to link your viewer to places where they can build a deeper relationship with you… like your blog. You Tube cards will be a major part of that flow as they gain wider use.
    David Merrill 101´s last blog post ..Getting Quality Backlinks To Your Blog

  12. Joy Healey June 15, 2015 at 6:54 pm #

    Hi David,

    Great article and thanks for the tips.

    I use commenting a lot, and find that helps. I once got a post on a health blog right to the No 1 spot in Google without even trying (because at the time I didn’t know how) and I’m sure it was because it was fairly controversial and a lot of people chimed in with their opinions / comments.

    Someone once asked me to put their infographic on a health board on Pinterest and I note that gets re-pinned loads – so I’m sure the same would apply with an infographic in my blog. Good idea that I must follow up!

    Thanks for the suggestion, Joy
    Joy Healey´s last blog post ..Review of Speedy Social Sales by Sue and Dan Worthington

    • David Merrill 101 August 1, 2015 at 8:53 pm #

      When you’re just running your business in ordinary fashion, which means having meaningful conversations with others… good things happen.

      You just need to maintain your authenticity and consistency.

      People start appreciating who you are, and they end up on your blog, your fan page, and your email list. From there, you encourage further engagement and you have the foundation for an online business.

      The backlinks take care of themselves, just like the did in the example you gave here.

      Thanks for sharing that, Joy.
      David Merrill 101´s last blog post ..Keep It Short Stupid

  13. Chery Schmidt June 19, 2015 at 6:00 pm #

    Hello David, Awesome post my friend, and what a great idea on how to use Infographics to get back links. I would never have thought about asking anyone to use it, nor would I have thought about heading over to Fiver to get one made.

    Sweet Share! Have an Awesome weekend ahead
    Chery :))
    Chery Schmidt´s last blog post ..Get On The Road To Financial Freedom By Taking Responsibility

  14. Sue Bride June 20, 2015 at 5:26 pm #

    I admit that I neglect building backlinks for the sake of it. I comment on blogs of people I know, who offer value, without thinking about their search engine authority. I enjoy being part of a blog’s community, where you get to know others who comment.

    Time for me to do some backlink building as a separate exercise!
    Sue Bride´s last blog post ..Free Trials for Online Marketers

  15. Donna Merrill June 21, 2015 at 1:15 pm #

    Hey David.

    I don’t focus on getting backlinks, but my blog does have many commenters and those people have great blogs themselves. So the backlinks from that end are great.

    You mentioned infographics and that is one thing I’m trying to work on doing. In the practice phase now, but practice makes perfect as they say!

    -Donna
    Donna Merrill´s last blog post ..5 Wise Bloggers

  16. Robin Strohmaier June 26, 2015 at 2:05 pm #

    Hi David,

    This is an excellent post and tips about building backlinks. I love your statement, “Quality comes from building real engagement with real people.” I absolutely agree.

    I’ve been working on backlinks and you are so right. Quality backlinks are key, Your tip on creating infographics is an excellent one. Guest posting on high quality and relevant websites is also a great way to build quality backlinks.

    Thank you for putting this together. I will be sharing it!

    ~ Robin
    Robin Strohmaier´s last blog post ..On-Page SEO Techniques: Practical Result Boosting Strategies

  17. WILLIAM O'TOOLE June 28, 2015 at 8:06 pm #

    Hi David.

    Question. Which is more powerful backlinks or Traffic ? I am listening to a recording right now.. They are posing this question.. It’s a bit like which came first..the chicken or the egg. Now if you go after back links then your site could be penalized if the sites are not of good quality… but the same could also be said for traffic. Perhaps the key lies in the quality of the traffic to the site..if some of it is indeed from a highly trusted site then you will get backlink’s automatically.

    Which is better David ?
    WILLIAM O’TOOLE´s last blog post ..Meet Robert Hollis – Multi Millionaire

  18. Sandeep June 29, 2015 at 3:32 pm #

    Hello David,
    To be frank now am confused, few months back I read an article on one of the blog that comment links are not good for our site and it can get it penalized. And straight away I removed comment option from my blog and never commented.

    So can you please tell me what Good sites means? is their any metrics we should look at before doing commenting/engagement.

    Should we avoid new sites commenting? considering I have found some of the best and interesting articles by a new blogger.

    Back to you, Hope you can bring some light on this.
    Sandeep´s last blog post ..Dubsmash for PC free Download (Windows 7|8|8.1)

  19. Mary Sloane July 2, 2015 at 2:03 pm #

    Great article David.

    For someone who is just getting serious about blogging it all looks a bit overwhelming! I’ve heard about various interesting strategies for getting backlinks and thus traffic if you do it right. It seems to me the thing is to first start with some popular but not necessarily well known keywords so the competition is low

    All lies ahead!
    Mary Sloane´s last blog post ..Law of Attraction in Marketing

  20. Willena Flewelling July 4, 2015 at 10:53 pm #

    Hi David,

    You KNOW a blog post is offering value when it’s about something as remote as affiliate marketing is from creative writing — yet can still be used by a writer. Thank you for giving me some good ideas on how to relate to my readers, and what to do when I have some products of my own to market.
    Willena Flewelling´s last blog post ..Timothy the Acrobat

  21. Kathryn July 9, 2015 at 8:10 pm #

    Great post-David!
    “A back link is anything that points back to your site”. I had not considered that comments were a backlink,but of course they are. I liked….
    “Quality comes from building real engagement with real people.” I absolutely agree.
    The blog challenge with Monnas’s rototor is great for engagement,. Attracting people
    who are really interested in what we are doing and leaving great comments.
    It would be a good idea to do some backlinking from authority sites on a regular
    basis like the Huffington post. I do get Google alters but have ignored them. I won’t
    any more. Also will look into infographics as they are so popular. Thanks.

  22. Deborah A. Ten Brink July 24, 2015 at 2:40 pm #

    Hello David!

    It’s been awhile since I’ve visited. I have been crazy busy starting over. That’s why I’m here! You always have such great advice! I have learned quite a bit just from this one blog post.

    Since I am starting over, I really appreciate your perspective on backlinks. I was reading through the comments and what I particularly enjoyed was part of one comment you made:

    “Quality comes from building real engagement with real people, and having them visit (backlink to) your blog because they want to consume your content.”

    Wise words to remember.

    Thank you David and I’ll be back often for more takeaways!

    Deborah
    Deborah A. Ten Brink´s last blog post ..Setup Your WordPress Site Quickly And Properly

  23. Joan Harrington August 1, 2015 at 2:48 pm #

    Hi David,
    Really enjoyed the value in your post on the importance of backlinks!! Commenting is one of my favorites to gain backlinks 🙂 Thanks for sharing!!
    Joan Harrington´s last blog post ..6 Linking Techniques That Content Marketers Need To Know

  24. Sherman Smith August 3, 2015 at 7:51 pm #

    Hey David,

    I really don’t pay a lot of attention to backlinking but I do know they are still relevant today. I usually just comment on blogs or link out to blogs that I find helpful to me and my audience. The cool thing about this focus is that usually you’re linking and get back links to your blog without realizing it. When you’re thus serious about blogging you attract a lot if good things to you.

    Thanks for sharing David! Have a great week!
    Sherman Smith´s last blog post ..How These 31 Successful Bloggers Overcame Failure

  25. Enstine Muki August 6, 2015 at 4:21 am #

    Hey David,
    Your commentluv section on comments gives out dofollow backlinks. That’s beautiful so I’m just about writing a post on blogs that dish out dofollow backlinks to commentators and yours is on the list.

    Great job
    Enstine Muki´s last blog post ..Hostgator coupons ~ Evergreen Hostgator Vouchers!

  26. MINHAJ UDDIN August 7, 2015 at 4:57 am #

    Hi David,
    Just discovered your awesome blog via Enstine Muki’s blog! Enstine mentioned you on one of his article!
    Definitely, quality backlink is very important for ranking good on the SERPs. It is not good to build backlink like as spam.
    Yes, Q/A sites are really great source to get good backlink. You are right! Here we need to provide useful answer and engage others to visit our site. If we add more value on discussion then, people might be interested to visit our site.
    And, infographics are also awesome to get quality backlink!

    However, very useful article for bloggers.
    Thanks for sharing such kind of informative article with us. Keep it up!

    Have a great day!
    MINHAJ UDDIN´s last blog post ..How to get quality backlink PR 8 in just 3 minutes work

  27. Alize Camp August 8, 2015 at 5:55 am #

    Just need to build link follow the Google guidelines and everything should be fine. With backlink, I try to getting from most popular sites and match similar link with the similar contents.

    With blog comments, you can’t target most of them but it’s good if you do guest blog.

  28. Alyson August 9, 2015 at 3:15 am #

    I get a lot of emails from people wanting me to publish their infographics on my site. 99% of the time my answer is no, it’s of no advantage to me or my readers to publish them and these people aren’t offering any payment.
    Is there actually a good take up rate on these among some bloggers?
    Alyson´s last blog post ..Location Independent, Solopreneur, Diginomad….Freedom!

  29. Atish Ranjan January 3, 2016 at 10:56 am #

    Hello David,

    Nice share.

    Link building is still very important to beat the competition because it is one of the most important factors on the basis of which Google ranks websites.

    I loved the tips you have shared. Blog commenting is very easy and good way to building links as well as build relationships.

    Thanks. Happy New Year
    Atish Ranjan´s last blog post ..9 Best Selfie Apps To Capture The Perfect Selfies

  30. Jessica Powell March 16, 2016 at 8:15 pm #

    That’s a really great idea about using Fiverr or similar to get an infographic made. I can manage something simple, but beyond that my own efforts always look a bit naff! Definitely not what you want when you’re trying to sell yourself.
    Jessica Powell´s last blog post ..The British Tag

  31. Gaurav Singh July 4, 2016 at 2:29 am #

    Hello David,
    As myself being a Link Builder and in SEO business for the past 7 years. We both know , how much it is hard and competitive , is the field of internet Marketing.Though there are various ways to get backlinks, but only few works that are mentioned here on this article. Keep up the Good work.
    Gaurav Singh´s last blog post ..Negative SEO Attack: Top 10 Ways To Protect Your Website

  32. Hemantkumar August 17, 2016 at 10:58 am #

    I must confess, I read every bit of this post and am satisfied with what I read. My goal is to implement every step on my blog. Thanks #David 🙂
    Hemantkumar´s last blog post ..(Video) Top 5 Ways to Create Quality Backlinks For Your Blog.

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