Some people think that the task of getting quality backlinks to your blog is no longer very important.
In fact, I’m a pretty big critic of paying too much attention to SEO, especially the “off page” tactics.
A fairly recent article on this blog site actually demonstrates how off page SEO has become pretty irrelevant to bloggers.
But that doesn’t mean you should ignore it altogether.
First of all, let’s make sure we’re all on the same page.
SEO is search engine optimization.
It refers to methods that bloggers and website managers use to get their articles ranked high in the search engines.
The main search engine is Google, but Yahoo and Bing are also major players.
We can do things “on page” to optimize the likelihood that the search engines will rank our articles high in their search results.
These things include using relevant “keywords” in the title and in the body of the article.
There are many other things, too, that we can do to optimize our posts within the text and the formatting itself.
We can also do things “off page” to optimize our articles for the search engines.
Mostly, that means that there are things we can do to get “backlinks” to our site.
Getting backlinks shows the search engines that we are generating traffic to our blogs, and they will therefore think we’ve got something good going on there.
Makes sense, right?
If people are visiting our blogs, they must like what we’re doing.
So, the more backlinks we get, the higher we should rank in the search engines.
Getting Quality Backlinks To Your Blog
There are many ways to get good quality backlinks.
One is to visit high quality blogs and leave good comments.
Remember, GOOD comments.
The quality of your comments is critical to getting good quality backlinks. People become interested in going to your site when you leave a really interesting or occasionally, controversial comment.
The higher quality the blogs you leave comments on, the higher quality backlinks you can expect.
Visit high ranking blogs, even authority blogs like Forbes or Huffington Post. You only need occasional backlinks from those sites to make a big dent in your page ranking.
Also, answer questions that people have in forums, or on sites like Yahoo Answers and Quora. Within your responses, helpful hints and advice, embed links to your blog posts on the topic when it’s appropriate.
Don’t seem to be pushy or spammy.
Make sure you’re leaving good answers to peoples questions, and make sure the blog posts you are linking to are highly relevant to the subject.
Infographics are really hot.
Go to Fiverr or Odesk or some such place to get someone to make a cool infographic that’s relevant to a great blog post you wrote.
This shouldn’t cost you much, and is much faster and better than doing it yourself (unless creating infographics is your “thing”).
Make sure to write a great blog post for this project, because you don’t want new visitors to land on just a mediocre article. They probably won’t visit again, nor join your email list nor take any actions other than clicking away.
So, the first step is to write a pillar post. In other words, a very detailed, thorough treatment of a topic in your niche.
Research the topic thoroughly.
Use graphics, screen shots and even videos.
Make it like an ebook (which you could easily spin it into for a separate project), and make sure it’s written to target the exact audience you’re looking for.
Then, have your infographic made to summarize the content flow of that blog post.
So, if your post is “the 7 best ways to market with Youtube”, have those 7 ways captured and illustrated in an infographic.
Then, post the infographic on sharing sites like Visual.ly.
Finally, go to the best bloggers you can find in the same niche and offer them to use your infographic in one of their posts, articles or even ebooks.
You can even offer to write a guest post for them in which you’ll incorporate the infographic.
In return, tell them they must link back to your pillar blog post that more fully “fleshes out” the infographic.
Don’t forget to watermark your infographic with the url of your blog. Infographics get passed around, and you don’t mind as long as it drives traffic and links back to your blog post.
What Good Are Backlinks?
Backlinks ain’t what they used to be.
That’s for sure.
But they are still important.
It’s a hotly contested debate as to how important they are.
It’s pretty clear they are becoming increasingly irrelevant as search engines look for better indicators of the popularity and authority of your blog.
But at this very moment, they are still a key piece of the SEO equation.
Not only that, but search engines don’t keep redefining their metrics to make your life miserable, even though it seems that way sometimes.
The truth is, they don’t really care about you.
They care about delivering good and desirable information to people searching for things.
If your blog is delivering that, they’ll be only too happy to rank you high.
Backlinks are still a good way to show search engines that people are liking what you’re doing.
High quality backlinks are especially important.
If you’ve heard that “backlinks are irrelevant,” then you’re hearing what’s happening to low quality backlinks… they type that people buy in bucket-loads just to manipulate the metrics.
Search engines are simply telling people “stop gaming the system” with your junk backlinks that you bought at a garage sale (or some place equally irrelevant).
But good backlinks are still… good.
- Good for your blog
- good for your visitors
- good for Google and, therefore,
- good for your page rank.
So, by all means, reach out to your audience to attract high quality backlinks.
Tell me if you’re doing any or all the things I’ve suggested in this article.
Share some different methods that you might be using.
I’d like to know how much importance you assign to backlinking in your blogging business model.
I look forward to reading your comments below.