Leaders in every conceivable field of expertise are able to step to the head of the class once they have mastered the psychology and methodology that lies behind “info product creation”. The psychology involves understanding what information prospective buyers of your product want, and how you can best deliver it to them. The methodology involves the steps you need to undergo in order to master the technique and mechanics of info product creation.
Where Do You Begin Your “Info Product Creation”?
You start by being relatively sure that people will want your product. Keep in mind, that when we talk about “info products”, we are talking about information delivered digitally to your buyers.
What kind of information depends first, on what your expertise is, but second and more important, what specific information your prospects are looking for.
Let’s say you’re a professional dog trainer, or maybe you just like working with dogs, are pretty good at training them, and are trying to figure out ways to profit from your knowledge and experience. You can create a product that teaches people all the “tricks of the trade” that dog trainers use.
Here’s the two biggest problems you will likely encounter, though.
First, how do you figure out if there is a market for this information?
Second, what information can you share with people that they’ll actually want, and will be willing to pay for?
In other words, is there a market for your info product idea, and just what information are people in that marketplace willing to pay for?
This particular article is really limited to the topic of info product creation, not marketing. So I won’t get into the issue of how to determine a good market, although it’s safe to say that there’s always a huge market for anything related to relationships, health and money. While dog training is not in any of those areas, you’ll probably find it still has a wide popularity within the lifestyle marketplace.
Now, once you’re satisfied that dog training is a good market for your product, you want to determine what information will sell best.
Here’s where the distinction between marketing and product creation gets a bit blurred. You’ll see this more clearly when I give you my info product creation “secrets”.
What Is The Secret To “Info Product Creation”
The secret to creating a compelling and popular product is not much of a secret at all, really. At least, not among marketers.
The rule of thumb in marketing is to find out what people want, and then create a product to fill that desire.
It’s not so commonly known, though, how you get to that point.
Here’s a process that I think is superior to most, and is one of my info product creation “secrets”.
Because your info product is “digital”, your best marketplace medium is the internet. In fact, nobody can even get your digital product unless they’re on the internet.
Since you want to reach an audience that is (1) interested in dog training and (2) looking for dog training information on the internet, I suggest you build a list of followers before you create your product.
Most people get this backwards. They create what they think is a great product, then they seek out prospects that they can convert into buyers.
One of the biggest reasons I suggest you build a list of prospects first, is that your prospects will help you along the way of the entire info product creation process.
Get a list of 100 people interested in dog training.
This is crazy simple to do, especially in the era of social media. I won’t discuss it here, though, so I can stay focused on the process of the actual info product creation.
Now you’ve got a list of 100 prospects for your info product.
But you don’t even know what that product will be yet. You don’t know if it should be about stopping your dog from biting or barking,
or teaching them to lie down and roll over, or what.
Moreover, you don’t know what kind of product your buyers want most. An e-book? A video series? An e-class, teleseminar or something else?
You’ve got 100 people on your list and nothing to sell them.
The thing to do with your “List” is to offer them relevant products that they can buy. Books, videos, even physical products related to dog training. If you don’t know of any, just get on Click Bank, JV Zoo or other popular info product sites. Find some good products for your List and offer them in your emails.
Don’t just sell them stuff, though.
More important, give them good, free training information in your regularly scheduled emails to them.
Maybe 2 or 3 emails a week will give them valuable dog training information. Maybe once a week you offer an affiliate product to them.
But what about your product?
Here’s the secret.
Let your “List” tell you what they want.
Tell them straight out, that you’re putting together a product and you’d like their help.
Give them surveys. What are their top 5 interests? Dog tricks? Dog walking? etc
Another day, in another survey, ask them if they’d like to get your info product as an e-book, or a video series, etc.
You could even invite them onto a group call where you speak to maybe 6 or 8 people about their dog training challenges. Give them some great tips, and ask them for their suggestions about your new “product” which is “in the works”.
You’ll be amazed to find that by the time you’ve worked through this process for a few weeks, you’re product will start taking shape before you’ve even started.
Now that you know WHAT your audience wants, simply give it to them. The last stage of info product creation is… to create the product.
Your Info Product Creation Session
I call this your info product creation “session” to underscore the little “secret” I use when I actually create a product.
It’s not a long, drawn out process. There’s no weeks and months of planning and implementing in stages. It’s not a matter of waiting for the right moment, or inspiration or anything else.
You simply need to schedule your info product creation “session”.
So Tuesday, the 17th you will devote to creating your product… for example.
On that day, you will do NOTHING until your product is COMPLETE.
I don’t care if it’s an e-book, a video series or whatever.
Sit down at 9 a.m.
Write your outline.
Then fill it in with the details, and your product is finished.
The Big Info Product Creation Secret
Now, here’s the “big” secret to making your hastily thrown together product a high-quality, incredibly valuable masterpiece.
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I’d love to hear your comments and questions below, and would especially be interested in hearing of your struggles and success with info product creation.