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Keep It Short Stupid

Keep It Short Stupid“Keep It Short Stupid,” or K.I.S.S. should be thought of as the essential framework for “Keep It Simple Stupid,” also, K.I.S.S.

With that in mind, I’m going to keep this post pretty short, and of course, stupidly simple.

Now, you probably have heard that you need to make your blogging content simple and straightforward to appeal to the largest number of people.

I totally agree.

K.I.S.S. (simple)

Overly complicated treatises on obscure topics are pretty boring to begin with.  But then, developing long, winding discussions of things that most people just don’t care about is a recipe for a blogging ghost town.

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The funny thing is, even when people ask complicated questions, they don’t really want a complicated answer.

Q. How does 3rd party integration work with a “Secret API” code linked to multiple sites?

A. (the one they really want)… Don’t worry about it.  It just does.

Actually, the more complicated your issue is, or the more details you really need to have in order to execute a strategy, the more you really, really appreciate a simple resolution.

We all know life is complicated.

Don’t make things worse, bloggers.

Readers visit your blog to get past the confusion, not be mired even deeper into it… no matter how interesting you think the topic is, and no matter how desperate you are to prove that you really know a lot about… whatever.

K.I.S.S. (short)

Ok, I’ve got my timer set.

Has anybody ever heard of “Beat The Clock?”

It’s an old television show where people try to do a whole lot of stuff in a real short time.

You can probably find some fun replays on YouTube.

No.  That’s not what you want to do as a blogger.

It’s frantic and wild and gets everyone’s heart set to pounding, just waiting for the clock to stop.

So, I’ve led into this segment with an idea that doesn’t really work.

Why?

Just to make the post longer.

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You see, I’ve been taught that the “more” you give people, the more they’ll know, like and trust you.  And more than that..

  • the more praise they’ll heap on you
  • the more authority they’ll assign to you, and
  • the more money they’ll spend to get…
  • you guessed it… even more!

Not true.

The shorter you can draw the line between point A and point B, the more people will love, follow and buy from you.

They don’t want the scenic route.

They just want to get there.

They don’t want to know “why.”

They want to know “how.”

And they really want the “how” to be pretty simple, straighforward and of course, short.

So please, keep your blog posts short and to the point.

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Make your videos less than 2 minutes long.

If you write an e-book, make it 4 pages if that’s all it takes to show people how to do something.  

And, please, don’t fluff it up with 24 point fonts and 37 screenshots so it ends up being 87 pages long.  

Nobody’s falling for that fake value.

In fact, the REAL value is that it’s only 4 pages and helps me do something I couldn’t do before I read it.

If you create a training course, I know you want to sell it for $197.

So you string together 16 videos, a pdf, mind-map and 12 bonuses from who knows where.

Do you really think people want to go through all that to get a solution to their immediate problem?

If you truly need to teach all the stuff you do, I suggest you consider making 16 courses for $9.95 each and wind up on the short end of the stick by a few dollars.  

In that way, you can give people exactly what they want, without all the stuff they already know or just don’t care about.

Strive to make your readers’ and customers’ lives easier and better.  That almost always means, K.I.S.S., or Keep It Short Stupid.

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What do you think?

Have I gone on too long?

Let me have it in the comments section below.

David Merrill 101
I'm an Internet Marketer and Online Marketing Coach. My students learn no-nonsense, power strategies and techniques to build solid blogging and internet businesses. David Merrill+

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53 Responses to Keep It Short Stupid

  1. Donna Merrill April 2, 2015 at 4:17 pm #

    Hey David,

    I love this idea. Yes, people want to get the quick answer just about anywhere we go. From a blog to a sales page to a product. Simple works well.

    I find that when I read something and it goes on and on, I loose my attention span and it is too much to consume. If, however I see a short video that gets to the point, it works for me.

    Keeping our blog posts short and to the point works well because our readers can take action on one thing they need to apply and they have a better chance to take that information and run with it. Now that’s value.

    When too much information is given, it makes your head spin and it can get off topic. I struggle through those or even have to leave because it is so complicated.

    I like your idea of making 16 courses at $9.95 each. One will get a better chance in selling it because of the low price point, plus it can hit different target markets.

    Awesome!

    -Donna
    Donna Merrill´s last blog post ..9 Best Affiliate Programs For Bloggers

    • David Merrill 101 April 2, 2015 at 10:18 pm #

      Hey, so nice to have you here today, Donna.

      You make some really good points.

      Keeping things short does help people stay focused on your main point, and helps you to promote a call to action, rather than the sense of overwhelm that you suggest.

      In the same way, breaking a large product into multiple small ones does, again, help you speak more directly to a more targeted audience like you said. That’s the best way to bring people into your sales funnel from many different vantage points. And it’s a great way to build your list, too.

      I think that keeping your messages short is yet another example of “less is more.”
      David Merrill 101´s last blog post ..3 Ways Bloggers Make Money Online

  2. Erika Mohssen-Beyk April 2, 2015 at 4:57 pm #

    I like this K.I.S.S, it is true sometimes when looking into programs, there are so much
    bonuses and parts to it, hat I think it takes too much time to look at all of them.
    Too complicated it seems. These days people do not haver that much time and want a fast
    solution. But this also needs good writing when doing a blog post, to bring good value
    in a short post. This is something I have to learn. Will keep it in mind.
    This is something really to think about while writing.
    Thank you, always something to learn here.
    Erika
    Erika Mohssen-Beyk´s last blog post ..What Do You Really Want – Define your Dream

    • David Merrill 101 April 2, 2015 at 10:27 pm #

      Oh, don’t get me started on the “bonuses” issue, Erika.

      I know that the standard in affiliate marketing is to have people buy from your link in exchange for a valuable bonus. I think that’s a great way to brand yourself and stand out in the crowd.

      But… it has really gotten crazy.

      I buy a lot of digital products, not because I’m a sucker, but because you can’t learn this business any other way, short of individual coaching.

      It’s a matter of professional growth and continuing education.

      But in the last year or so, I have to wade through tons and tons of bonuses every time I make a purchase. It’s getting to a point of “bonus blindness,” just like “banner blindness” on blogs and websites.

      Like you say, people don’t have unlimited time on their hands, and just “want a fast solution.”

      I think they deserve that.
      David Merrill 101´s last blog post ..Building An Online Business

  3. Bob April 2, 2015 at 5:09 pm #

    David,

    This post is so on point, economical, and well-written. It is a wonderful example of what you describe in the text. Refreshing to see someone practicing what he preaches. Thanks for sharing.
    Bob

    • David Merrill 101 April 3, 2015 at 11:39 pm #

      Hey, Bob, nice to see you out here!

      Glad to see you enjoying it. As for my practicing what I preach… well, I try. But I know I can be guilty of rambling, too.

      Donna and I do a lot of webinars together and she complains sometimes that she can’t shut me up.

      I get carried away more when I’m talking than when I’m writing. I think that’s because I’ve been disciplined as a writer, but not as a talker. I never talked much in casual conversation. Get me rolling in a presentation, though, and I can’t always find the brakes.

      Don’t be a stranger!
      David Merrill 101´s last blog post ..Sounds Green Morphability

  4. Lisa Sicard April 2, 2015 at 5:17 pm #

    Hi David, I love it! I like things short and to the point, who has time to read 1000+ words to learn one or two things that they came to learn about? I get overwhelmed if I land on a blog post that is long and usually don’t read enough to make a comment. I know Google likes those long posts but as a reader I don’t.
    Glad you blogged about this topic David, have a great rest of the week!
    Lisa Sicard´s last blog post ..Get Mobile Ready with Responsive Design for SEO

    • David Merrill 101 April 3, 2015 at 11:41 pm #

      Who cares what Google likes, anyway, Lisa.

      I’m here to help my readers, not suck up to Google.

      Let them write their own blog posts.

      Thanks for hanging out here and chiming into the conversation.
      David Merrill 101´s last blog post ..Building An Online Business

  5. Mark April 2, 2015 at 6:16 pm #

    Really solid advice David!

    And like you pointed out, just because someone may ask a really complicated
    question, doesn’t necessarily want a long winded explanation!

    And I also love your point that, they really don’t want to take the scenic route, they just wanna get there!

    And it’s also been tested and proven many times, that offering too many choices, often leads to overall confusion, frustration and inaction!

    You are offering some very sound and extremely practical advice!

    Which is really interesting, because my post this coming Friday, 4/3/2015, will without a doubt be one of the shortest post I’ve written to date!

    So I’m glad I stopped by and read your excellent post!
    Mark´s last blog post ..Five Incredibly Sinister Ways Newbie Entrepreneurs Constantly Sabotage Themselves!

  6. David Merrill 101 April 2, 2015 at 10:31 pm #

    I’m anxious to see your short post, Mark.

    It will be interesting to see if you are able to deliver the same value you typically do with longer articles.

    I think part of this issue is that some people just really need to take up more space and time to deliver the same information that others might be able to do in half the space.

    That doesn’t make one better than the other.

    Are novelists “better” than poets?

    Yet both can hit the same emotional chords, one with 198 pages, the other with 198 words.

    I think the problem with blogging is that our audience is already overwhelmed with information when they arrive, and one of the things they are really hoping for is to get more answers in less time before they leave.
    David Merrill 101´s last blog post ..Mentoring For Online Success

  7. Sherman Smith April 3, 2015 at 1:20 am #

    Hey David,

    I give this post 10 thumbs up! I like the idea of keeping it short and getting to the point!

    Your visitors just want the answers. That’s all. You don’t want to disappoint them. I came across quite a few posts with attractive titles, but when I started reading them, they lagged on and on. Sometimes they didn’t get to the solution. I really didn’t like that!

    But oNE thing you can do is just give your readers simple, practical, short valuable solutions. Now the search engines may not like it but you’re writing for your audience. That’s your main focus. Everything else comes afterwards.

    Thanks for sharing David! Have a great weekend!
    Sherman Smith´s last blog post ..Why You’re Not Actually Finding Success In Attraction Marketing?

    • David Merrill 101 April 4, 2015 at 9:31 pm #

      Thanks for that, Sherman.

      I mean your input on this subject, as well as the 10 thumbs 🙂

      It’s funny that I think most “consumers” of information would agree that they like to get their information short and to the point.

      They gotta move on with their lives and unless you’re helping them with post-surgical recovery or their pending tax audit, they probably don’t have a lot of time to hang with you.

      Give ’em the goods, and let ’em get to work on it.

      Somehow, when the same consumers become providers of information, the story changes. Suddenly, time is no issue and they’re happy to “over-deliver” by driving you along the scenic route… assuming that you are really enjoying the view and are in hurry to “get there.”
      David Merrill 101´s last blog post ..3 Ways Bloggers Make Money Online

  8. Neena April 3, 2015 at 5:39 am #

    Hi David,

    I couldn’t agree more.

    I can’t devote the time to long meandering posts and too much information.

    I need to know what I need to know, and that’s it.

    Thanks for pointing this out.

    • David Merrill 101 April 4, 2015 at 9:47 pm #

      Thanks for stopping by, Neena.

      I guess I should admit that although I like short and punchy, there certainly are times when long posts are good… although I don’t think “meandering” ever serves anyone.

      I think it’s nice to keep most of your blog posts short and to the point, but it is nice to throw in an occasional, longer “pillar post” that really fully develops a strategy or methodology. That’s good for SEO, but also to cater to folks who really are looking for some deeper content.
      David Merrill 101´s last blog post ..Building An Online Business

  9. Chery Schmidt April 3, 2015 at 12:51 pm #

    Hello David, When I read your title I had NO idea what your post was going to be about “Keep It Short Stupid” then when I read the first sentence KISS I GOT IT!

    I do love this, there are so many times when I down load a free gift only to find it 100’s of pages long.. I don’t have time for that! All I wanted was a simple solution, NOT A BOOK!

    Yeppers KEEP IT SIMPLE STUPID! Thanks for sharing and do have an Awesome Easter Weekend Ahead… Chery :))
    Chery Schmidt´s last blog post ..Discover How I Won The Fearless Dominators Team Blitz

    • David Merrill 101 April 4, 2015 at 10:02 pm #

      As for the “free gift,” Chery, it’s basically a technique designed to get you off the fence, and onto the buyer’s list.

      I have to agree with you here. Unfortunately, a lot of the bonuses you get for making a purchase are not worth the html they’re coded in.
      David Merrill 101´s last blog post ..Membership Site Communities

  10. Torsten Mueller April 4, 2015 at 4:26 am #

    Hi David,

    a great post that speaks out what most people are missing.

    Although, as Lisa said above, Google loves long posts, in the end we are writing for people. And people love to get their information quick and in a way that is easy to digest.

    It reminds me of what a friend and mentor in the offline world always said: “If you write to a CEO, write like to a 5-year-old child. This way they understand the best.”

    Have a Happy Easter,
    Torsten
    Torsten Mueller´s last blog post ..How To Clean A Mailing List – Get It Wrong, You’re Screwed

    • David Merrill 101 April 4, 2015 at 10:07 pm #

      Happy Easter to you too, Torsten, and thanks!

      I like to write to a 5 year old, well maybe a 10 year old.

      But, it’s true, people just want to get to the altar without a long, winding walk down the aisle.

      I do understand, though, as I commented above, that longer “pillar post” content is also a good idea to include on your blog… but just occasionally. It will help your SEO a bit, and prove to people that you can write to 12 year olds too 🙂

      Thanks for visiting today.
      David Merrill 101´s last blog post ..Mentoring For Online Success

  11. Willena Flewelling April 5, 2015 at 2:35 am #

    I like the K.I.S.S. concept, but I’m afraid I’m not very good at it. And now, given that my focus is on creative writing, it is even more challenging to keep it short. But when my posts are for the purpose of informing or giving value that others can use, I will certainly work at keeping my posts short and to the point.
    Willena Flewelling´s last blog post ..The Broken Airplane

    • David Merrill 101 April 5, 2015 at 9:24 pm #

      I don’t think I’d apply this concept to creative forms of non-fiction, Willena.

      That’s a whole different story.

      You need to use words to paint pictures and develop characters in non-fiction.

      Length is not a consideration.

      If it’s done right, your readers will never want it to end.
      David Merrill 101´s last blog post ..Mentoring For Online Success

  12. Emi April 5, 2015 at 2:36 am #

    Hi David,

    I really like this:
    “The shorter you can draw the line between point A and point B, the more people will love, follow and buy from you.”
    Love the idea of KISS we all are so busy anyways, who has a time to spend on
    things that you already know or have in place…
    Always keep it simple to the point 🙂

    Happy Easter weekend!
    Emi
    Emi´s last blog post ..Save Time Blogging With Calendar

    • David Merrill 101 April 5, 2015 at 9:28 pm #

      Happy Easter to you, too, Emi.

      For sure, people don’t need to have instructive blog posts be overly redundant, or off point. That only leads your readers to meanderings, gets them off track and overwhelms them with too much of what they just don’t need in order to get from point A to point B.
      David Merrill 101´s last blog post ..3 Ways Bloggers Make Money Online

  13. Andy Lockhart April 5, 2015 at 8:43 am #

    Have always liked KISS but as you apply it is great. Get to the point, I don’t need 2 hours of pre-amble!

    So I will keep this KISS – Great Post!

    Thanks

    andy
    Andy Lockhart´s last blog post ..How to Get What You Want in Life

    • David Merrill 101 April 7, 2015 at 11:03 am #

      I know what you mean with the “2 hours of pre-amble” Andy.

      I find it all the time on webinars when presenters try to “connect” and “bond” with their audience.

      Donna and I do that, too, but usually 2 minutes. When the 2 minutes is up, we get down to business.

      None of “who we are” or “this is our story” etc. If people want to know who we are, they can visit our blogs and read our About Me pages. Webinars should stay on point, IMHO. 2 Hour Pre-amble? Let’s get away from these “formulas.” KISS
      David Merrill 101´s last blog post ..Membership Site Communities

  14. Sneha April 5, 2015 at 11:56 am #

    Hey.
    I came across quite a few posts with attractive titles, but when I started reading them, they lagged on and on. Sometimes they didn’t get to the solution. I really didn’t like that!Moreover i really Love the idea of KISS we all are so busy anyways, who has a time to spend on
    things that you already know or have in place…
    Sneha´s last blog post ..Kerala SSLC Result 2015

    • David Merrill 101 April 9, 2015 at 12:20 pm #

      “Attractive titles” often lure us into an article, Sneha, but like you say, they are disappointing when they just “lag on and on” without getting to the point.

      I’ve even read a few posts lately that promised an answer in the title, like “How To …”.

      After dragging through a lengthy set-up, never squarely addressing the “how to”, I finally learn that I have to link to something else to really learn the “how to.” Sometimes the “how to” is very short and just a bare outline that tells me nothing, and sometimes… believe it or not… the “how to” just isn’t there.

      Amazing stuff.
      David Merrill 101´s last blog post ..Mentoring For Online Success

  15. BG Jenkins April 5, 2015 at 8:47 pm #

    I toatally agree. There is only 24 hours in a day and we do want to get the most out of our days. Simpler ways and means provides better solutions which more of our most valuable asset….time. We all need more time with less lag and drag on it. Thanks for you insight.

    • David Merrill 101 April 9, 2015 at 12:23 pm #

      I think it’s one reason people like to get answers to question on YouTube, BG.

      I’m thinking, especially of the “how to” stuff.

      You just want an answer, and that’s often a better place to get it fast and direct rather than so many long, rambling blog posts.

      Of course, not all blog posts are “how to’s” and that’s a different story. Entertaining, though provoking, controversial posts are all examples of articles that can certainly ramble, and readers like that if they’re well written.

      If they’re well written.
      David Merrill 101´s last blog post ..3 Ways Bloggers Make Money Online

  16. Mitch Mitchell April 6, 2015 at 10:57 am #

    Goodness, this must be the weekend for people writing about blog post lengths; I should have written one. lol

    You know what? I take convention and slap it in the face; yeah, I’m like that. How long should a blog post be? As long as it takes you to get your point across; no longer, no shorter. If it’s informational it needs to be longer; I’m one of those folks who, if you’re trying to teach me something I want to know and you leave stuff out, gets irked to no end. If you’re telling a story, don’t be short-cutting because you think it’s going on too long.

    As for 2 minute videos? Nope, ain’t happening! lol Maybe once in a while but not the norm.

    Still, it all can go either way. Just gotta do what makes one comfortable.
    Mitch Mitchell´s last blog post ..Writing Articles That Gain Attention On LinkedIn

    • David Merrill 101 April 9, 2015 at 12:29 pm #

      Absolutely, Mitch… you have to “take convention and slap it in the face.”

      The most important thing to do online (and off) is to be authentic, be yourself and “do what makes you comfortable.”

      If you’re comfortable with what you’re doing, people will be comfortable hanging around you.

      I think it’s become pretty convention for blog posts to be very long. People consider that to be “over-delivering.”

      I don’t agree.

      Readers, video viewers and all the rest want an answer. Just give it to them as short and direct as possible.

      Now, other types of posts like stories, can certainly be longer without being annoying.

      Final analysis… do what you’re comfortable with, be yourself and do what you have to in order to get your point across.

      Also, play with it. Try different styles and see how it works out for you.

      Thanks for stopping by!
      David Merrill 101´s last blog post ..Keep It Short Stupid

  17. Varija tripathi April 6, 2015 at 11:25 am #

    Hi,

    It is my second visit in your blog.I found it very interesting because every time I get some great information like it which is so useful and informative.What a fantastic way of presenting thought.I will come back soon.

  18. Lesly Federici April 11, 2015 at 1:02 pm #

    Hey David ..
    I have to laugh.. you are so right.. but the attention span-or lack of it is really spinning things around. Think about it… a video less than 2 minutes, then maybe that begins to be too long, then down to one minute… and then down to 10 seconds? Attention span is really dictating the amount of time you have to be concise and get your message across. Quite a challenge which is why I think images and video are so important. Text is too long and drawn out, by visuals can tell a story in seconds.. Personally, I like K.I.S.S. Great post as usual …
    Lesly Federici´s last blog post ..Coming Video Motion Pro

    • David Merrill 101 April 26, 2015 at 2:54 pm #

      Thanks for the interesting comment here, Lesly.

      You’re right about a seemingly reduced attention span, but I think it’s more because people has so many directions to spin that they just can’t absorb it all. So instead of spending 5 minutes on one video, they’ll spend seconds on 10 different ones.

      That really makes a good case for why images have become so important. It only takes for 3 seconds to see one and decide if they want to click on it, or on an accompanying link.
      David Merrill 101´s last blog post ..Keep It Short Stupid

  19. Joan Harrington April 11, 2015 at 6:12 pm #

    Totally enjoyed your post David! K.I.S.S. Keep it simple most definatley! People do not like complicated or hard to do anything lol
    Joan Harrington´s last blog post ..How To Show More Value On Your CTA Buttons

    • David Merrill 101 April 26, 2015 at 2:56 pm #

      I’m no different than anyone else.

      Like you said Joan, people like thing uncomplicated.

      That’s me.

      Even when I create products, I like to keep them short and to the point. That keeps it uncomplicated for my buyers, but also for me when I’m creating them! win… win
      David Merrill 101´s last blog post ..3 Ways Bloggers Make Money Online

  20. Jenni Ryan April 12, 2015 at 9:02 am #

    I like the point you made about when people ask complicated questions they really don’t want a complicated answer and a simple answer will actually serve them better. Made me think and realise how true that is.
    Jenni Ryan´s last blog post ..10 Ways to Get More MLM Leads

    • David Merrill 101 April 26, 2015 at 2:59 pm #

      I think the reason people ask complicated questions, Jenni, is that they don’t really comprehend the topic. That’s why they’re asking the question… they’re confused.

      The last thing they need is for a convoluted answer to confuse them even more.

      I get that with my coaching clients all the time. They tell me they waited forever to get coaching b/c they didn’t know what question they’d ask a coach.

      That’s why I take them through a systematic approach so it’s not so much about them asking the “right” questions, but about me asking them the right questions that can lead to them moving things forward.
      David Merrill 101´s last blog post ..Mentoring For Online Success

  21. Anant Thakur April 12, 2015 at 3:44 pm #

    Hey David,
    This is my first visit to your blog after attending a great workshop from You and Donna.

    I totally love this one. I’ve always been the fan of the KISS principal but the way your explained it specially in relation to providing value to the people was phenomenal.

    Looking forward to hear more expert advice from you. Keep the practical stuff coming. 🙂
    Thank you!
    Anant Thakur´s last blog post ..Welcome to Zero To Hero Journey

    • David Merrill 101 April 26, 2015 at 3:02 pm #

      Thanks for stopping by Anant, and I’m glad you learned some things from our workshop.

      We do try very hard to give people things they can act on, and if they can’t, we build a system whereby they can talk to us directly so they know exactly how to do that, given their specific needs.
      David Merrill 101´s last blog post ..Mentoring For Online Success

  22. Monna Ellithorpe April 13, 2015 at 11:50 am #

    Hi David,

    I think your post was just right. Enough to give us the information without to much other stuff.

    I really hate to admit it when I go to a blog and see it’s going to amount to about 3 pages long, I leave and I feel bad because I know they have put their heart into that post.

    I tend to rattle on sometimes but try very hard to K.I.S.S. too.
    Monna Ellithorpe´s last blog post ..April 1st 2015 DS Domination Blitz

    • David Merrill 101 April 26, 2015 at 3:04 pm #

      I know the feeling, Monna, of feeling overwhelmed by the sheer length of a blog post or a video, and just avoiding it on that basis.

      I’ve been at this business long enough to have developed a nice skill for skimming quickly through something (even a video if it has a control bar). Then when I find something I really want to digest, I slow things down and focus on that one point.
      David Merrill 101´s last blog post ..Membership Site Communities

  23. WILLIAM O'TOOLE April 19, 2015 at 8:23 pm #

    Hi David

    it is often said the shorter something it the quicker it gets results and people click! Perhaps that is why more and more people when sending short emails out get much higher click through than the long winded posts. I have noticed it myself. No more than about 6 lines.. I think actually I will do another one tomorrow and test it. Thanks for the reminded. We quite often plan out step 1,2,3 but end up doing 4,5,6,7,8,9, then forgetting all about 1,2,3 we need to be consistent don’t we 🙂

    William
    WILLIAM O’TOOLE´s last blog post ..It’s Raffle time!

    • David Merrill 101 April 26, 2015 at 3:07 pm #

      Good point, William.

      Create an outline and stick to it. That’s really helpful in keeping focused, creating a more concise presentation, and giving people a clear sense of direction.

      ie. 3 Ways To Make A Mindmap

      don’t get into the 4th and 5th things people need to know. You can do that in a follow up post. For now, stick to 3 things so they can actually comprehend it and most importantly, implement it.

      We want people to move forward, not get mired in overwhelm.
      David Merrill 101´s last blog post ..3 Ways Bloggers Make Money Online

  24. Dr. Elise Cohen Ho April 20, 2015 at 7:49 pm #

    People often want to offer long, complicated programs but busy people want quick solutions. I find some of the most popular programs are the ones that offer step by step plans and solutions.
    Dr. Elise Cohen Ho´s last blog post ..The Many Faces of Sisterhood

    • David Merrill 101 April 26, 2015 at 3:12 pm #

      Absolutely, Elise.

      Step by step plans are essential if someone is going to implement your training. Nobody can do everything at once, nor should they.

      Progress is always a step at a time (ala “What About Bob”… baby steps).

      PS: want a good demo of this? Check out wikihow dot com ==> Love it!
      David Merrill 101´s last blog post ..Building An Online Business

  25. Christine Adindu May 10, 2015 at 6:31 pm #

    Thank you for sharing on KISS principle. It is always the way to go. Why complicate matter when we can keep simple and stupid. I got a few nuggets off you post. The great thing about what we do at PAC to learning from each other.
    Christine Adindu´s last blog post ..Ways To Create A Buzz With Facebook Fan

  26. Jacs Henderson May 29, 2015 at 4:29 pm #

    Such a great way to get a point across David is by making us laugh!

    i started with the vision of that TV show… we had one like it here in the UK… and as a child I always thought my heart would burst with the tension of the countdown

    Next the Q & A!! I will remember that answer, brilliant… bit like when parent says to a child “it just does’ … like you say, that reassurance can be enough

    Keep it Short and Simple is such a good thing to remember… I’m creating now, and that just confirms the need for information, not fluff

    I think sometimes that huge posts, documents, reports or ebooks can be counter productive, because the reader sees the time involved to read and action as too much.

    We live in such an instant gratification world now, and folks just have so much info. thrown at them..

    Love the idea to K.I.S.S.

    ~Jacs
    Jacs Henderson´s last blog post ..Do You Leave Your Footprint Wherever You Roam And Generate Leads Behind You?!

  27. Lozelle July 4, 2015 at 10:33 am #

    Such a great and to the point article. I agree with you 100%. There are times when the title very inviting.I want to learn more. However, when I click on the article the first paragraph is overwhelming, there are terms that I don’t understand. At this point, I tend to stop reading.

    I am a true believe in KISS.
    Lozelle´s last blog post ..The Leap of…

  28. Joy Healey July 26, 2015 at 10:13 am #

    Hi David

    Really enjoyed this post and – as a consumer – I completely agree with it. I fall asleep in front of long videos and my hard disk is packed with courses so long I just know I haven’t got time to wade through them. Give me 4 pages and a 4 minute video any time.

    But….. as a content producer I fear I’m not living up to my own ideals. Ouch.

    The main scenario I have in mind, and would be interested in your opinion, is product reviews.

    I’m just reviewing a product as my next blog post – can’t link to it, it’s unfinished.

    Now this is a big and complicated product with many useful features (and some things I’m not so keen on) and I don’t feel I can do it justice with a short post, nor do I feel it would be fair to my readers or the product owners. I’m sign-posting my way through the post with header tags to “move things along” and breaking it up like that.

    For some people this product is brilliant, but for others there may be better options, and having discovered the reasons I feel that my post should include both sides.

    Do you feel that product reviews can be an exception to K.I.S.S. or should they be kept short too?

    Thought-provoking post, thanks. Joy
    Joy Healey´s last blog post ..Do Gimmicks Trump Product Value?

  29. David Merrill 101 July 27, 2015 at 10:32 pm #

    Nice to see you, Joy.

    I do think product reviews can be an exception because people interested in learning about specific products usually want all the info and perspective they can garner.

    Also, people have different reasons for being interested in a product, so you need to address all the major features and benefits, as well as drawbacks and warnings.

    So you’re really not writing a single-purpose blog post, but a multi-faceted one that your readers think of as a resource.

    As for developing both pros and cons in a review, I think it’s essential.

    Nobody will think you’re doing an honest and sincere review if you only had wonderful things to say. Every product has shortcomings and a product reviewer needs to bring those to the table so that readers get the whole story before making a decision as to whether or not it’s the right thing for them.

    Good luck with it. I look forward to reading it.
    David Merrill 101´s last blog post ..Mentoring For Online Success

  30. Mary Sloane July 30, 2015 at 8:11 pm #

    Great post David and you really made the point well. I have always preferred the last S to be Sweetie since it offends something in me to call someone, Stupid, without even knowing them. LOL!

    While I like short and simple, if you can, there are some things that take awhile to spell out! I appreciate thoroughness as well, just not fluff! I am always having to add to my articles as my shortcuts would not be clear to others.

    Working on the 15 second video spots for IG and 2 minute videos, managed to get a 1 min and 15 second video on a squeeze page so I’m getting there LOL

    Great reminders!
    Mary Sloane´s last blog post ..Amazing YOU!

  31. Kathryn Maclean August 14, 2015 at 6:44 pm #

    I like the K.S.S. David
    However I call it Keep it Simple Sweetie
    I don’t like calling anything or anyone stupid.

    A good thing to remember, keep it short and keep it simple.

    Long posts, documents, ebooks or reports are not the way to go, because the reader sees the time involved to read and they say forget it.

    Today we live iwith instant gratification , and people just have so much info on the go, with new devices …no one has the time to deal with info that is not short and to the point.
    Visiting you from the PAC Rotator.
    Kathryn Maclean´s last blog post ..WordPress Website

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