Training courses, often called “bootcamps” are a great lead magnet to offer people for the purpose of building a list of subscribers to your email list.
In previous articles in this “lead magnet creation” series, I focused on various formats and types of delivery for your lead magnet offerings. For the remainder of this series, I want to focus on the various types of content that your lead magnet might contain.
Bootcamps are most typically a series of emails. Each email is the next lesson or strategy that you promised to deliver to your new subscriber.
Let’s See An Example
On your website or blog, you could offer “How To Develop A Charismatic Personality – Get My Free 8 Step Plan.”
This particular “training” would probably be most appropriate for a sales or self development blog. People visiting your blog in that niche, would probably value a training that would make them influential, increase their ability to close sales, a team leader, etc.
Many of them would probably be interested in your offer, especially since it is presented as a Free Offer, since you have developed it as your lead magnet.
What is really nice about offering a bootcamp training is that it gives you, in this example, 8 days to connect with your new subscriber.
I usually recommend that the delivery of a bootcamp be done in 8 consecutive days, with no breaks. That way you are training your new subscriber to look for and open your emails every day. You are also firmly planting in their mind that your emails bring them value.
The Ultimate in Relationship Building
You offer value with each email.
Your subscribers look for it eagerly because with each email they open, they are gaining trust in your brand.
You could offer your 8 day bootcamp as a single ebook or video course. Your subscriber could receive all 8 “lessons” the moment they sign on to your list.
The first problem I’ve found with this: it’s too much material for them to absorb in one sitting, so they simply put it on the back burner for “another day”. You and I both know what that means
The second problem: you don’t get the opportunity to build an 8 day (using this example) relationship. So your chances of being remembered are greatly reduced. It’s like going on a first date and saying “Hi, I’m xyz. Let’s go to bed.” Where’s the romance, here?
As to the content of your bootcamp, it can be text, video, webinar, teleseminar… any of the things I’ve been teaching you in this lead magnet series.
There are pros and cons to the different types of content.
If you send text, subscribers only need to open your email and they get value right then and there (this is actually my favorite).
If you send video, however, you are training people to click links in your emails in order to get to the page that your video is embedded on (ie., a YouTube URL).
What’s nice about that, is that when you get to the point of making affiliate or sales offers, your subscriber may be less hesitant to clicking an outbound link from your email.
Send them to a webinar or teleseminar? Yes, but then there’s a delay in gratification and a solicitation for heightened trust in your brand. You may not have earned that this early in the game, and you’ll definitely get far less attendees that with the other options.
Bootcamps & Trainings
Pound for pound, I think bootcamps are a great lead magnet content form. They give you an opportunity for real relationship building and leadership branding.
Beware, though, that if you don’t deliver great content and extend yourself in an authoritative yet friendly manner, you may not get the results you want from offering a training or bootcamp. So focus on quality!
Have you created a bootcamp? Can you think of one that would make a good lead magnet in your niche… one that would make you stand out in the crowd of all your competitors?
I would love to have your comments below. And please, don’t forget to share this article on your social sites.