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Lead Magnet Creation | Bootcamps

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Lead Magnet Creation | BootcampsTraining courses, often called “bootcamps” are a great lead magnet to offer people for the purpose of building a list of subscribers to your email list.

In previous articles in this “lead magnet creation” series, I focused on various formats and types of delivery for your lead magnet offerings.  For the remainder of this series, I want to focus on the various types of content that your lead magnet might contain.

Bootcamps are most typically a series of emails.  Each email is the next lesson or strategy that you promised to deliver to your new subscriber.

Let’s See An Example

On your website or blog, you could offer “How To Develop A Charismatic Personality – Get My Free 8 Step Plan.”

This particular “training” would probably be most appropriate for a sales or self development blog.  People visiting your blog in that niche, would probably value a training that would make them influential, increase their ability to close sales, a team leader, etc.

Many of them would probably be interested in your offer, especially since it is presented as a Free Offer, since you have developed it as your lead magnet.

What is really nice about offering a bootcamp training is that it gives you, in this example, 8 days to connect with your new subscriber.  

I usually recommend that the delivery of a bootcamp be done in 8 consecutive days, with no breaks.  That way you are training your new subscriber to look for and open your emails every day.  You are also firmly planting in their mind that your emails bring them value.

The Ultimate in Relationship Building

You offer value with each email.

Your subscribers look for it eagerly because with each email they open, they are gaining trust in your brand.

You could offer your 8 day bootcamp as a single ebook or video course.  Your subscriber could receive all 8 “lessons” the moment they sign on to your list.

The first problem I’ve found with this: it’s too much material for them to absorb in one sitting, so they simply put it on the back burner for “another day”.  You and I both know what that means :(

The second problem: you don’t get the opportunity to build an 8 day (using this example) relationship.  So your chances of being remembered are greatly reduced.  It’s like going on a first date and saying “Hi, I’m xyz.  Let’s go to bed.”  Where’s the romance, here?

Bootcamp Content

As to the content of your bootcamp, it can be text, video, webinar, teleseminar… any of the things I’ve been teaching you in this lead magnet series.

There are pros and cons to the different types of content.

If you send text, subscribers only need to open your email and they get value right then and there (this is actually my favorite).

If you send video, however, you are training people to click links in your emails in order to get to the page that your video is embedded on (ie., a YouTube URL).

What’s nice about that, is that when you get to the point of making affiliate or sales offers, your subscriber may be less hesitant to clicking an outbound link from your email.

Send them to a webinar or teleseminar?  Yes, but then there’s a delay in gratification and a solicitation for heightened trust in your brand.  You may not have earned that this early in the game, and you’ll definitely get far less attendees that with the other options.

Bootcamps & Trainings

Pound for pound, I think bootcamps are a great lead magnet content form.  They give you an opportunity for real relationship building and leadership branding.

Beware, though, that if you don’t deliver great content and extend yourself in an authoritative yet friendly manner, you may not get the results you want from offering a training or bootcamp.  So focus on quality!

Have you created a bootcamp?  Can you think of one that would make a good lead magnet in your niche… one that would make you stand out in the crowd of all your competitors?

I would love to have your comments below.  And please, don’t forget to share this article on your social sites.

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David Merrill 101
I'm an Internet Marketer and Online Marketing Coach. My students learn no-nonsense, power strategies and techniques to build solid blogging and internet businesses. David Merrill+

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37 Responses to Lead Magnet Creation | Bootcamps

  1. Lesly Federici June 29, 2013 at 11:33 pm #

    Hey David,
    I want to thank you for the great ideas you’ve been writing about in your Lead Magnet Creation series. I have taken note and come back to read your posts again!You give examples, talk about the products you use, and the information you provide is very helpful I appreciate it. This was a good one too – Bootcamps!
    Lesly Federici´s last blog post ..Map Out Your Strategy

  2. Sarupa Shah June 30, 2013 at 6:43 am #

    David…great post – do you recommend boot camps being prerecorded? Or live – or a combo of both…is it about making ‘you’ available too or just using it as a lead magnet and offering it as a low cost product?
    Sarupa Shah´s last blog post ..The Art of Affirmations #free #kindle

    • David Merrill 101 July 1, 2013 at 6:25 pm #

      Lead magnets of any type almost have to be prerecorded.

      People will join your list at any time, and every single day.

      You don’t want them to have to wait for your next live event. You want them to get the first installment of your bootcamp content immediately, and then the next installments one day after another after that.

      I see no way to make that a live delivery.

      You can, now, put a live delivery in the mix. Say your subscriber entered your sales funnel (opted in to your List) on the 1st day of July. Maybe the 8th day of July is the last email they’ll get with your bootcamp content. Now, maybe around the 10th or 12th of July, you send out an email to everyone who has joined your List within the last 30 days, and offer a LIVE event to “clarify” or “expand on” your bootcamp material.

      What this accomplishes is that your new subscriber has gotten to know you(hopefully like and trust you, too) by the time he/she gets an invite to a live event. Now, say you do a live teleseminar. This subscriber already “knows” you, and the live event will really cement your leadership and authority in their mind.

      As for making your lead magnet a low cost product… NO. A lead magnet, by definition, is a free product that you offer in exchange for someone to opt in to your email (newsletter) list. Not too many people are likely to pay even $1 for something offered by someone they don’t know anything at all about.

  3. Adrienne June 30, 2013 at 4:22 pm #

    This is an area along with just webinars David that I need to venture into. Still dragging my feet in so many areas but know these are great ways to generate leads.

    You explained this so well so thanks for that. I’m loving your series and you’re really giving us the goods.

    So now I need to start putting some of this into place myself.

    Thank you!

    ~Adrienne
    Adrienne´s last blog post ..Thankful Thursday: SEO, Security, Pinging, Google Penalty & Social Media

    • David Merrill 101 July 1, 2013 at 6:26 pm #

      Keep at it, Adrienne.

      I know you’ll put together solid stuff by the time you’ve gone through the process. After the first time, just keep doing it over and over. It only gets easier.

  4. Nile June 30, 2013 at 9:50 pm #

    I actually contemplated calling one of my upcoming ebooks “Blog Bootcamp”… I am still mulling over that. However, being from a military background… the word “bootcamp”, makes me feel like someone’s going to be the drill instructor at one point. lol
    Nile´s last blog post ..Ask Nile: When A Company Requests A Negative Review To Be Removed

    • David Merrill 101 July 3, 2013 at 10:24 pm #

      Bootcamps don’t really require that you be a drill instructor, of course, but you touch on an interesting point, Nile.

      I think the appeal of bootcamps is that many people WANT a drill instructor because they are desperate for leadership. They don’t know which way to go, and when you promise to be their leader, they’re with you!

      PS: Just because you offer a “bootcamp” type training doesn’t mean you have to call it that. Your choice.

  5. Margarita June 30, 2013 at 11:50 pm #

    Hi David,

    I liked the idea of a bootcamp and offering the content of your training in small pieces. Is there a particular reason that they are 8 lessons in 8 emails? May be the number 8 implies infinity?

    I also liked the idea of presenting each lesson in a video format. Especially I liked the explanation of training readers to learn clicking on you links.

    I got a lot of value from your post. Job well done!
    Margarita´s last blog post ..The 5 Habits Of Highly Effective Online Leaders | Influencing Your Virtual Followers

    • David Merrill 101 July 3, 2013 at 10:27 pm #

      Offering your training in “small pieces” has another advantage, Margarita.

      Many marketers don’t know what material to offer in 8 sequential emails. A bootcamp approach gives you guidance. I suggest you write the 8 (or 5, or 7 or whatever number you like) greatest benefits of your course. Each of the emails can then focus on those benefits, one at a time.

  6. Sue Price July 1, 2013 at 4:52 am #

    Hi David

    The word “bootcamp” to me in a training sense always seems to infer that it is a very full on training that gives it all. Which of course is a good thing if we are serious.

    These are great tips David. I know when I first came online I subscribed to Jonathan Budd’s 8 day bootcamp and a couple of others. They work if as you say they deliver quality. I think the word bootcamp has with it that expectation.

    Great summary of pros and cons.

    Sue
    Sue Price´s last blog post ..Storytelling In Your Online Business

    • David Merrill 101 July 3, 2013 at 10:31 pm #

      I agree, Sue, that a bootcamp does appeal to more serious people. For that reason, if you offer a bootcamp, you’ll likely get higher quality subscribers than if you offer something absurd and whimsical like “make a million dollars in the next 10 minutes without doing anything.”

      Blind offers that offer crazy success for no work will actually get you lots of subscribers (pathetic)… but as soon as they hear the word “work” or “invest” or “buy”, they’re gone. In other words, very low quality subscribers.

  7. Clint Butler July 5, 2013 at 12:39 pm #

    I am actually in the process of creating such a bootcamp, and yes they work very well. I did one a while back on Facebook when people were just beginning to grasp the power of a presence there. Love using this technique because it teaches people about you. The key I found though is to not make them too long. Five days is typically long enough, any more than that and you readers get distracted.
    Clint Butler´s last blog post ..Copywriting For The Web Is Your Worst Enemy. 7 Ways To Defeat It

    • David Merrill 101 July 5, 2013 at 10:03 pm #

      Good to hear from someone in the trenches, Clint.

      You could be right about a 5 day training. I think just about anybody that’s done this will see that CTRs (click through rates) in your emails drops every successive day.

      However, by continuing a bit further could make sense if you’re getting a decent CTR because, even while it’s declining, those that stay in for the whole series might be even more committed as the series continues on.

      Marketers go back and forth on this. Do what seems to work best with your own list. That’s always the bottom line.

  8. nick catricala July 6, 2013 at 8:14 pm #

    David, ho may, what a great article sharing so much knowledge, wow, I am stunned of how much you know about internet marketing… I am certain people who approach you for support, take away much more than they ever could imagine and succeed.

    If I continue following your writing here, I would not be surprised if one of these days I will contact you to be coached and trained to be a better IM… ok, you know I need a lot of help but you also know that I take things on the easy way and so do not rush to learn any more that I can handle at my age so, the idea to come to you, may take a while to become a reality haha :-)

    From the above article I can tell that you are dedicated and professional… able to support many of us who cannot take time to learn so much at once… and also it show that you know how to separate each task to make it simple and easy to follow and learn.

    Thanks so much for sharing, thanks for bein you and I thank you very much for all you do to support others along your great pathway of life.
    _nickc
    nick catricala´s last blog post ..Overcoming Pressure… the how-to

    • David Merrill 101 July 7, 2013 at 8:59 pm #

      Thanks for all the kind feedback, Nick.

      Be true to your self in online marketing, as with all things. Pace yourself, accordingly. Everyone is different, and while it’s great to shadow mentors and copy their success strategies, you need to do it in the context of who you are, and what you want to accomplish.

      And never try to do everything you learn. This series I’ve been doing on lead magnet creation is a good case in point.

      I’ve given many strategies, but not so you can try to do them all, but so you can choose the best one or two for you to implement. The only time you should be doing many things at once is when you have mastered one, then another then another. This is called “stacking” in the internet marketing jargon.

      But don’t try a second or third strategy until you’ve mastered the first. And by master, I mean, achieved tangible success with it, like built a list and/or banked some profits.

      I’m sure you’ll have great success, Nick, if you just stay true to yourself… and remember, success is not measured by dollars and cents, or even numbers of subscribers, Facebook friends or anything else. It is measured by what makes you wake up every morning with enthusiasm and fire in your gut.

  9. Willena Flewelling July 7, 2013 at 3:47 am #

    I don’t think I’m “there” yet with a number of your ideas, David. Maybe I never will be, because others are doing most of it within the system I work with… people who are far better than I am at it! The more of these lead magnets we can incorporate into our plan, the better. And where I am not an “expert”, I know where to point people to get the answers they need.

    Willena
    Willena Flewelling´s last blog post ..An Unusual Family

    • David Merrill 101 July 7, 2013 at 9:02 pm #

      It’s definitely not a game of numbers, Willena, Not in my opinion, anyway. See my reply to Nick, just above. I think it clearly pertains to your comment as well.

      The main point is, don’t feel that you need to do everything. I know many people online who are hugely successful implementing just ONE crummy little strategy. But they do it well and they do it consistently and passionately. That’s the real key to getting “there”.

  10. Silviu July 8, 2013 at 7:20 am #

    Hi David,

    1. The term bootcamp always tricked me. I usually thought a bootcamp is a kind of a place in the wild where you go with your friends and raise your tents and hike and enjoy nature. In the online world I thought a bootcamp is a place (physical place) where a lot of people meet to attend a kind of marketing course. So in my mind “bootcamp” always involved physical presence.
    Now, you are implying a new meaning of the term here (at least for me). Bootcamp as a series of emails. For me it’s the same thing like the term “mini-course”. However, I agree that the word “bootcamp” has a higher reputation in people’s mind and must be used.

    2. I think the best combination would be text + video.

    3. The only think I am not sure of is the frequency. 8 emails, one per day. When your inbox is already cluttered with other marketer’s offers you might perceive this mini-course as a kind of aggression, almost like spamming. However, I agree that delivering high quality may compensate that feeling.

    Have a nice day
    Silviu´s last blog post ..How to Narrow Your Niche and Find Your Personal Hotspot

    • David Merrill 101 July 8, 2013 at 9:03 pm #

      Good observations, Silviu.

      I especially like your third point, that an 8 day email series may be overwhelming for people.

      A few things about that: (1) No need for 8 days, make it 7, 3, 5… whatever you think necessary to deliver killer content and make your subscribers love you enough to keep reading your emails long after the “bootcamp” has closed; (2) You have offered your bootcamp as a lead magnet, meaning that subscribers have requested that you send this training to their inboxes… so it’s not spammy, it’s fulfilling your promise to them; (3) the most important thing is to convince people that working with you is a good idea, and that it will help them achieve dreams and avoid pain… so high quality is critical, relationship building the entire purpose underlying that.

  11. Jackie Walker July 8, 2013 at 10:17 am #

    Like some of the others, I hadn’t thought of a bootcamp as an lead generating autoresponder series, it’s a great idea. I love how you recommend training the reader to do what you ask as well, it’s a subtle and crucial point. I have a couple of ideas about what areas I could use this for, thank you!
    Jackie Walker´s last blog post ..The top 5 steps to get out of your own way in time

    • David Merrill 101 July 8, 2013 at 9:09 pm #

      Glad you’ve got some plans for implementing this, Jackie.

      I see that you’re niche is personal development, and this would work great in that niche. It would really be nice if your delivery is more personal, considering what you’re offering, ie., “emotional surgery”.

      To make it more personal, I’d strongly suggest that you look into teleseminars (see my last post about teleseminars as lead magnets).

  12. Gary Boardman July 8, 2013 at 3:29 pm #

    Hey David,
    I really like this post.
    The bootcamp gives people the idea that they will need to keep up or fail.
    So it gives people the determination they need to complete it.
    I like the fact that as you say it gives you a great chance of building a strong relationship with the people on your list too.
    What Software would you recommend to start making bootcamp videos?
    Thanks

    Onward And Upwards To Success

    Gary
    Gary Boardman´s last blog post ..Internet Marketing Learning Curve

    • David Merrill 101 July 8, 2013 at 9:19 pm #

      Several things here, Gary.

      First, thanks for visiting and getting involved! That’s what makes any blog interesting and informative to readers.

      Second, thanks for raising the “keep up or fail” issue. I forgot to mention that (I think). One of the great benefits of the bootcamp model is that it not only invites people to open a series of emails to receive their free training, but it challenges them to do so. That’s what bootcamps are. Work hard, stick with the program, follow the leader… or fall by the wayside. Not everyone will want to “keep up”, but those that do will be top notch, A+ grade subscribers who are likely to follow you anywhere you go (as long as you follow up with them consistently, with equally or even better content).

      Third, to answer your question: you can make videos with your webcam if you’re doing direct to camera face videos. I recommend that for tutorials, you use mostly screen capture videos employing powerpoints, browsing share, or even recorded webinar videos. For screen share videos, I use Screenflow on MAC, or you can use Screencast for PC. You have to pay for Screenflow, not sure about Screencast and other PC screencast programs, but I’m HAPPY to pay for Screenflow because it is super cool (no affiliate, here, just happy videographer… lol).

  13. Holly July 11, 2013 at 11:38 am #

    I haven’t got it called a bootcamp!! But I do have a 7 day series…. Is it a lead magnet.. not! But just reading through this gives me some great ideas to work on. I’m just a little excited about that!! Thanks!
    Holly´s last blog post ..You Can Lengthen Your Health Span Part 9

    • David Merrill 101 July 11, 2013 at 9:59 pm #

      A “7 day series” is exactly what a bootcamp is, except if it’s not a lead magnet, it’s a paid product instead of a free one. But the idea is the same.

      Good luck working on your great ideas!

  14. Lynn Jones July 12, 2013 at 1:08 am #

    David, No I have never created a boot camp. I really don’t have the desire or time. However, you shared a great post with awesome ideas on what to do and not do. Anymore, I really hesitate to sign up for any more information, because like you mentioned, I wouldn’t have the time right then, so it got put on the back burner….and sadly, forgotten with the many other trainings.
    If I just focused on what I already have at my fingertips, it would keep me busy and make me well informed!
    I am sure many can relate to this problem.
    Thanks for the super duper article!
    Lynn
    Lynn Jones´s last blog post ..Beauty Uses for Coconut Oil

    • David Merrill 101 July 19, 2013 at 10:30 pm #

      You raise an important point, Lynn.

      Even if you discover great strategies or systems, you can’t develop every great idea in the world. FOCUS on what you are doing. If the new information helps you in what you’re already involved in, then include it. If it distracts you from it, put it on the back burner for the time being.

  15. Dr. Erica Goodstone July 13, 2013 at 11:08 pm #

    David,

    Thanks for the suggestion of creating a bootcamp about my topic, over 8 consecutive days. I have had emails sent once/week, but it doesn’t have that same strong impact of being upmost in the reader’s mind over a short period of time. I have just bought a whiteboard and am prepared to rethink my strategies and emails series.

    Warmly,

    Dr. Erica
    Dr. Erica Goodstone´s last blog post ..Upgrade Your Personal Life For Love

    • David Merrill 101 July 19, 2013 at 10:36 pm #

      The power of bootcamps is the “strong impact” it can make on your readers. It just might fit into your email strategy.

      In any case, I hope you get some mileage from the new strategies you’re looking to develop, Dr. Erica.

  16. Raena Lynn July 14, 2013 at 2:18 pm #

    Hi David,

    I’ve been thinking about offering a bootcamp for a long time. Your post inspired me to seriously consider it again and take action. There are so many benefits to a bootcamp, if quality is delivered. You’ve given me some great ideas to put it together. When I set up an 8 day consecutive boot camp, it better be good! Thanks David!

    Raena Lynn
    Raena Lynn´s last blog post ..Skype Basics Showing How To Get Started

    • David Merrill 101 July 19, 2013 at 10:38 pm #

      The real key, as you touched on in your comment, Raena, is that quality must be delivered.

      When you make that your priority, just about any sensible strategy put into motion will vastly improve your relationship with your clients and customers.

  17. Pearly Quah July 14, 2013 at 2:18 pm #

    Hi David,

    Thank you for sharing such valuable content here. I love to try out a bootcamp but I really do not know how I can do that when I already have an opt in form on my blog for a water report.

    But now, as I read and type my comment, an idea suddenly popped up ! :-) Will look into it more seriously and take action.

    Thanks David. You are excellent ! :-)

    Cheers
    Pearly Quah
    Pearly Quah´s last blog post ..Using Kangen Water® In Cooking

    • David Merrill 101 July 19, 2013 at 10:46 pm #

      One way to do it, Pearly, is to give the water report when someone opts in, and in the same email linking to the report, tell them you will be delivering an “8 day” series on a closely related topic, starting “tomorrow”, ie., day 2 of your newsletter follow up sequence.

  18. Justin Rash July 17, 2013 at 9:06 am #

    Hello David,

    I must say that I appreciate this article greatly. I was struggling to find a way to implement some ‘video bootcamps’ that don’t necessarily fit within my niche, without loading down my blog. I really like the idea of bootcamps for expanding my base. The explanation you give for training your audience to click on your email links really struck a chord for me. Thanks.

    • David Merrill 101 July 19, 2013 at 10:16 pm #

      Bootcamps are a great way to expand you base, Justin.

      Just make sure they are always relevant to the niche you are working in.

  19. Julieanne van Zyl July 19, 2013 at 10:34 pm #

    Hi David, I DO like bootcamps for inspiring visitors to opt in to your training. However, it’s also very important for the person offering the bootcamp, to NOT give too much info away for free. And, the “trainer” should also offer a product for sale that complements the bootcamp, otherwise they’re not going to get people used to buying from them either.
    Julieanne van Zyl´s last blog post ..How can a Marketing Training Community Help MLM Business Entrepreneurs?

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