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Lead Magnet Creation | Interviews

Lead Magnet Creation | InterviewInterviews make for pretty enticing “bribes” to get people to sign up for your email list.  And when it comes to lead magnet creation, this is really one of the simplest forms of content you can create.  So, it’s definitely worth considering for a free product offer.

Many people steer clear of conducting interview because they think it’s hard to find a good guest, and to then get them to agree to being interviewed.  But the truth is, even the highest profile experts and personalities are usually far more eager than you’d think to be interviewed by you, even if they have no idea in the world who you are.

Just take things a step at a time.


Finding a Guest

The best way to find a guest is to think about what problem you can solve for people in your niche.  People will value your interview first and foremost, if it offers a solution to a major problem they face.

For example: If your niche is financial planning, you might determine that “locating high-yield, affordable long-term investments” is a common problem your clients, readers and followers face.

Now, you know who you want for a guest: someone who can offer advice on finding these types of investments.

If financial planning is your niche, you probably already know who the top bloggers, authors and other personalities are to offer this advice. If you don’t know, a quick Google or YouTube search should give you more than enough prospects to consider for your interview.


Booking a Guest

Almost everybody, no matter how important they are, like to give interviews.  It feeds into their ego, plus, it gives them additional exposure when they know you’ll be promoting to people in their field.  So, it shouldn’t be difficult to get a heavy-hitter guest to interview.

If you need to entice them further, you could offer him/her a promotional plan. Promise, for instance, to make a podcast of the interview and promote it through iTunes and a wide variety of social media.

A little bit of promotion is usually more than enough to convince an author, expert or personality to give you 30 minutes of their time for all the exposure they can get.

When you approach your prospective guest about doing the interview, give them a Q&A sheet already written out.  Most people like to know what they’ll be asked, and often they will appreciate the opportunity to tweak the Q&A’s to their liking.


Producing the Interview

Now, all you have to do is conduct the actual interview.

There are many ways you can do this.

Raw interview: You can simply record the interview and offer it in it’s raw form as a video, audio (podcast or mp3) or verbatim transcript.  This format will brand the guest as expert of course, but interesting and provocative interviewers can gain considerable authority for themselves by the way they conduct the interview. 

Just think of Oprah Winfrey.  You can get a lot of mileage out of interviewing others.

Processed interview: Alternatively, you could write an eBook or special report based on the interview.  This may not be as interesting a product in the sense that the reader does not get to hear the actual interview.  On the other hand, it has the benefit of allowing you to introduce your interpretation of the interview.  This allows you to seize an opportunity for branding yourself more actively.

For additional assistance in producing an interview using these various formats, see the other segments of this series dealing with audio production, video production and eBook creation.


Delivering the Interview

Once the interview is completed, offer it as an ethical bribe to get people to sign onto your email list.

Something like this: “Learn the secrets to ‘locating high-yield, affordable long-term investments’ from my enlightening interview with ‘Mr. Expert’.  Just enter your email address below and I’ll send you the video/audio link immediately.”

Interviews are a fun and interesting product to offer, and an important tool to add to your lead magnet creation kit.

I welcome your social shares and would love to have your comments below.

David Merrill 101
I'm an Internet Marketer and Online Marketing Coach. My students learn no-nonsense, power strategies and techniques to build solid blogging and internet businesses. David Merrill+

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25 Responses to Lead Magnet Creation | Interviews

  1. Sarupa Shah May 22, 2013 at 5:26 pm #

    This is really interesting,,, often think about interviewing guests and then I back off – and your comment think of Oprah…made me think YES…great inspiration…TY!
    Sarupa Shah´s last blog post ..Write like a Hay House author – 7 lessons

    • David Merrill 101 May 25, 2013 at 11:27 pm #

      Get it started, Sarupa. That’s always the best place to start.

      Just do some interviews, get a feel for it, and you’ll soon find your own stride. You don’t need to worry about early interviews being lower quality than you can accept, because you don’t have to use them if you don’t want to. But just doing them will give you a wealth of experience.

      I’d love to hear how you make out with it!

  2. Clint Butler May 24, 2013 at 5:12 am #

    I think the biggest thing that keeps people from doing this is fear of being rejected by the guest. So what we tend to do is make excuses like “I don’t have the right equipment” or my favorite (and one I used often) “what am I supposed to ask, I have no idea”.

    When we learn to get over ourselves in that way we open up all kinds of possibilities for content.

    I love this series David, keep it coming!!
    Clint Butler´s last blog post ..How To Find Your Tribe Who Will Invest In Your Products

    • David Merrill 101 May 25, 2013 at 11:24 pm #

      Glad you’re enjoying the series on Lead Magnet creation, Clint.

      As for excuses for not doing interviews, they are essentially rooted in fear of rejection combined with procrastination.

      These issues must be overcome if anyone is to be successful online. In fact, they are two of the biggest hurdles that confound the majority of would-be entrepreneurs.

      To conduct a bold interview campaign, you’re best to embrace rejection, and ask questions you’d be interested in having answered for yourself. If you can use the opportunity to have your own problems solved by your guest, then you’ve obtained the same information your prospects will find to be of great value.

  3. Gregory Bowen May 25, 2013 at 8:28 am #

    This is a very interesting post to me…..My wife and I have considered starting a web site about preserving Native Culture, and want to include interviews with elders from around the country….This is good information to have and encouraging….makes me feel like my thinking is sound….Thanks for this informative post David……Smokey
    Gregory Bowen´s last blog post ..Bill, The Best Friend A Kid Ever Had!

    • David Merrill 101 May 25, 2013 at 11:17 pm #

      Good luck with that Gregory.

      Interviews with elders should make for some very compelling social proof related to your cause.

  4. Holly May 26, 2013 at 4:13 pm #

    I’m not much for listening to interviews, but the way you have explained it here, it seems like a very viable option. I will definitely making an effort to listen to more interviews and preparing to see how it can work for me! The right topic with the right person could have a big effect!
    Holly´s last blog post ..You Can Lengthen Your Health Span Part 7

    • David Merrill 101 June 2, 2013 at 10:30 pm #

      Hope you give it a shot, Holly.

      It is a nice way to brand yourself as an authority in your niche.

  5. Cherrie Bautista May 31, 2013 at 11:08 am #

    I’ve been contemplating about doing interviews for a long time. Just couldn’t get myself to doing it yet. Maybe I’m too camera shy? Is there any tool you could recommend for interviewing and recording? I’m planning to do this online and I’ve seen interview videos where both the interviewer and the person being interviewed in shown. I wonder what kind of software they use.
    Cherrie Bautista´s last blog post ..The Value of Inspiring Kids

    • David Merrill 101 June 2, 2013 at 10:44 pm #

      There are lots of different softwares you can use to accomplish these effects, Cherrie, but probably the most effective thing to use is Google+ Hangouts. That’s because (1) the technology is very good quality and even more, (2) using Google+ will be a big asset to getting your posts (embedding your interview videos) ranked high in the Google search.

      Good luck with it.

  6. The Food Curator June 2, 2013 at 8:38 am #

    Great post David, I love this series of articles. Interviews are a powerful tool to get you and your site increased profile. Thanks for posting!
    The Food Curator´s last blog post ..Let’s hear it for…the onion!

    • David Merrill 101 June 2, 2013 at 10:50 pm #

      Glad you’re getting some value out of the series, Michael.

      I’d love to see you start using some of these strategies. Let me know how you make out with some of them.

  7. Marty Diamond June 8, 2013 at 12:07 am #

    Hi David – really enjoying this series of posts

    When you do a video interview or audio one – do you find that it’s more engaging/helpful if you provide a transcript of the interview? I’ve seen both with and without and I was curious what your experience has been.

    Thanks –
    Marty Diamond´s last blog post ..4 Pillars of a Strong Conversion Strategy

  8. Yorinda June 8, 2013 at 7:06 pm #

    Hi David,
    it is so good to read that people love to be interviewed even if they don’t know who you are! I will add that to reframing my thinking.

    I appreciate the awesome tips you provide in regards to the steps to take.

    Can you make podcasts that are free available on iTunes?

    Thank you so much for this great post!
    Yorinda´s last blog post ..Arthritis Fibromyalgia and Coconut Oil

    • David Merrill 101 June 10, 2013 at 11:39 pm #

      People want to be interviewed, Yorinda, not because they think you are cool, but because they think they are!

      So it’s an easy pitch to make. People love to hear themselves talk, especially if you make them feel like the star (which they are).

      You can absolutely turn interviews, either audio or video, into free podcasts for iTunes Great marketing and list-building strategy!

  9. Rahul June 11, 2013 at 4:37 am #

    i love reading this article and i can say perfect to know deeply about interview
    Rahul´s last blog post ..Career In Software Testing || SOFTWARE TESTING

  10. Dr. Erica Goodstone June 13, 2013 at 10:44 pm #


    I have had a blog talk radio show for awhile now and I find it delightful to interview each of my guests about their work and their life. I learn so much from each person and they inspire me to do more things. It’s a mutual admiration event each time.


    Dr. Erica
    Dr. Erica Goodstone´s last blog post ..The Ceiling Collapsed And Success Is Coming

  11. Patricia Gozlan June 23, 2013 at 8:41 am #

    This is on eof the startgies I was thinking to use as I love interviewing experts, David!
    I was stuck in the choice of the experts as my idea is to interview experts on various fields like economy, scince, art, fashion around prosperity.
    I was also stopped by a language factor.
    I live in an italian speaking country, here is where I know more poeple.
    I am looking for a way to tranlate in an easy wahy the interviews before creating a landing page.
    Thanks for this great post!
    Patricia Gozlan´s last blog post ..From Frustration to Fascination

  12. Rebekah Radice September 15, 2013 at 12:48 pm #

    This is such a great idea David and one I use quite often. Interviewing influencers within your niche can open your content up to a whole new network of people. Not only will they share the post, but they’ll share it in multiple places. More eyeballs = more sales, conversions, etc!
    Rebekah Radice´s last blog post ..25 Smart Ways to Promote Your Latest Blog Post

    • David Merrill 101 September 20, 2013 at 8:12 pm #

      You’ve got the idea, Rebekah… interview influencers in your niche.

      This will certainly get the attention of those you most want it from.

  13. Mark January 8, 2015 at 7:23 pm #

    What super advice David!

    Me coming across this particular post now is such a blast, because I’ve got a power interview set up for next week!

    Can you believe it? And I’ll be the one asking the questions.

    This has tentatively been in the works for a while, but my chosen expert just has so much on their plate that there just hadn’t been much room and time in the last 60 days give or take.

    But I absolutely love interviewing experts! It’s not only a great learning experience, but also a chance to tap into their extensive knowledge base.

    Which reminds me Coach, how about me interviewing you at some point as well! I’d love to pick your brains for thirty minutes or so!
    Mark´s last blog post ..So What MBA Type Business Lessons Can You Possibly Learn Simply By Eating Cheap Pizza?

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