In an earlier article, “Lead Magnet Offers”, I discussed the general nature of lead magnet offers. In this one, I want to give you an idea of what the process of lead magnet creation looks like in the form of free eBooks and reports.
Free eBooks and reports real common lead magnets. Many marketers believe they have lost some of their lustre in the last year or so. It’s true that many people have come to value audio and video products far more than text. I also think that free ebooks are much more likely to remain downloaded but never read than audio and video products. However, I’ve found that many bloggers have pretty devout “readers” among their followers, and they actually prefer to get their information in text form. As the age demographic of your blog visitors increases, you are also more likely to find good success with ebooks and reports as opposed to audio and video products.
Creating an ebook is really simple.
You just write the information you promised, in a clear and concise manner.
So, if your offer is for an ebook that gives the “5 Best Natural Remedies for Joint Pain,” here’s what the process may look like.
First, do your research.
Check ezine articles, other blog posts, buy a book or two or three from Amazon or even your bookstore (if your town still has one). Don’t forget encyclopedias and natural remedy reference books (remember the library?).
List your 5 remedies.
Write a paragraph for each. Then illustrate each with a story, either your own or one you read about. If you’re taking material directly from sources, cite the sources and give credit.
Grab some screen shots of good websites to visit for more natural remedies, or more expertise on joint pain. Paste those screen shots into your text where appropriate.
Give a link to your own product sales page, assuming you have one (and you should). At the top of each page, your ebook should have a header that reminds readers to “click here for more tips for overcoming joint pain”, or whatever is pertinent to your product. When people click on it, they’ll get a sales page or sales video asking them to buy your product, or your affiliate product, or join your MLM which has great products for joint pain, and so forth.
As for length, anything 10 to 40 pages is fine. With double spacing, a lot of screen captures and images pasted in, this is pretty far easier to accomplish than it may sound).
Create your eBook on a word or text document. Get any free PDF converter (just Google it, easy to find). Primopdf.com is a good one, and it’s free. Convert your text to PDF, grab the PDF link and email it out to your new subscribers.
Your free ebook is done!
I’ve included free reports in this article because they are pretty much the same as free ebooks, except they are shorter in length. So I won’t say anything special about the free reports except this.
Free reports give you more flexibility than free ebooks from this perspective. Say you have a blog in the horse racing niche. Now, you may want to offer people free information on “how to buy a top notch race horse” for your lead magnet. So, you write an ebook about “How To Buy A Top Notch Race Horse”. Sounds good.
Now, all you have to do is write a shorter version, same title, and call it a report instead of an ebook. Right? Yes and No.
Yes, if you just want a shorter version of the same information that the ebook has.
No, if you’d like to introduce your readers to other topics you cover in your sales funnel and blog. For instance, your lead magnet could be: “Get My Free Horse Racing Special Reports”. You could now list several reports by topic. How To Buy A Race Horse, How To Train A Race Horse, How To Breed A Race Horse, How To Groom A Race Horse, The Race Horse Whisperer, and on and on.
So, rather than offer one 40-page ebook on one topic, you could offer five 7-page reports covering a whole range of topics that would interest your readers, and guess what: one single report might get you the opt-in because of the title, whereas with an ebook, you’ve only got one shot to dazzle, because you only have one title.
A series of reports can also brand you as a more well rounded authority and expert in your field.
Now, as far as researching, outlining, writing and converting your reports, just read the instructions above for ebooks, and you’ve got it. The process is exactly the same.
One BIG CAUTION, here.
Many people get their ebook and reports content from PLR’s (private label rights). That’s fine, BUT, please, please, please… do not copy and paste even though you have the rights to do so. Make the material your own by twisting and turning, spinning and squeezing it into your own personal mold. Otherwise, you’ve got a bunch of duplicate content to offer your readers and believe me, they’ve heard it from someone else before.
Not only that, but I’ve hardly ever seen PLR content that is good. I mean, really good. So use PLR’s, but only for organizing, outlining and filling in some basic facts that everyone in the world has access to. It saves you some time researching, but it is NOT suitable content out of the box.
So, now you have a pretty good idea of how to create ebooks and reports as lead magnets. In upcoming articles, I’ll show you how to produce audio, video, and other products that you can use as lead magnets.
I’d love to have you share this article, and I’m anxious to hear your comments below. What lead magnet creation tricks, tools and techniques have you used, or would you like to learn more about?
Image credit: adamr / 123RF Stock Photo