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Lead Magnet Creation | Newsletters

Lead Magnet Creation | NewslettersYour newsletter may be the best form of lead magnet creation.  It’s certainly the simplest.  At least on the front end.

Here’s what I mean.

This is the final part of a rather lengthy 9-part series I’ve written on the topic of “Lead Magnet Creation”.  If you’d like to read the entire series, I’d suggest you start with the first one by simply clicking this “Lead Magnet Creation” link.  From there, you can move your way up my blog roll to this final one.

I’ve done this series because my clients endure such hand-wringing and, frankly… whining… about what to do about building a list of followers.

So I’ve given you many ways to do that throughout this series of articles.

But they all point to this final article about making your Newsletter your lead magnet.

I saved this for last because, obviously, all of the previous 8 lead magnet creation methods are just stepping stones to get to this one.  If you create a free video tutorial, or offer a free teleseminar… the ultimate goal is to get people onto your email list.

The only reason you want to build that list is so you can email your subscribers your “Newsletter”.

So while the Newsletter is implicit in each of the other 8 lead magnet creation methods, it can also be offered directly, without jumping through the hoops of creating an ebook or webinar or any sort of free “product” at all.

Here’s How You Do It

When people visit your blog, ask them to subscribe to your Newsletter to get more of whatever sort of content you are sharing on your blog.

That’s it!

Just ask them to opt in to receive your free Newsletter.  If they like the content you’ve been sharing on your blog, and if they’d like to get more of it delivered to their inbox, or if they’d simply like to be notified of your next blog post… they may be happy to opt in.

You don’t need to offer a free ebook or training course or anything else in this case.  So it cuts down the burden of producing some sort of a “product” to ethically bribe folks to get on your list.

It sounds simple and it is.  

Can A Newsletter Compete With A Free Product?

The simple answer is yes.

And here’s why.

When people are reading your blog, they’ll be exposed to all sorts of different content, topics, images, videos and the like.  Whatever they are viewing is something of interest to them, or they wouldn’t be viewing it.

Every time you offer a piece of content, you can add a link to remind them to opt in.  Simply say things like “If you’d like to get more great content like this” or “If you’d like updates on this topic”… then you offer them a link to click.  When they click the link, they get a simple squeeze page where they can opt in to your Newsletter.

There are several advantages to this approach versus a “free product”.

1. Often, a free product is reviewed and then the subscriber no longer opens your emails.

2. Often, when the free product arrives in their inbox, many subscribers forget what it is, suspect it is spam, or have already lost interest in the topic.  So they never even open the link to your free product, and far too frequently, they never even open your email giving them the link to it.

3. When someone opts in to a Newsletter, their intention is to get a scheduled emails from you.  So they anticipate your emails, and have told you that they want to open them.  They don’t see a Newsletter as a “one-time” product that they will consume and then move on.  They see it as a regular source of information to keep their eye out for.

The Newsletter Challenge

No matter how you get your visitor to subscribe to your Newsletter, whether through a free product offer or simply an opt in to receive your Newsletter, the challenge to you does not stop here.

This is only the beginning.

The next step in the process is what I call the “second conversion”.

The “first conversion” is to convert your readers/visitors into subscribers.

The “second conversion” is to convert your subscribers into clients/customers.

In my next article (or maybe I’ll do it as a series of posts again)… I’ll walk you through the process of obtaining the second conversion.  That’s the ultimate challenge to operating a profitable blog or website.

What sort of creative means have you used to entice your blog visitors to opt in to your Newsletter?

I’d be interested in hearing some of your opt in stories as well as your general thoughts on this topic.  Please share them in the comment section below.

And, of course, I’d love it if you would take a moment to share this post on your social sites.  Thanks!

David Merrill 101
I'm an Internet Marketer and Online Marketing Coach. My students learn no-nonsense, power strategies and techniques to build solid blogging and internet businesses. David Merrill+

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24 Responses to Lead Magnet Creation | Newsletters

  1. Claudia Carbis July 29, 2013 at 1:57 am #

    This is THE best article ! This is some good stuff. I love your blog dude!

  2. Yorinda August 1, 2013 at 1:17 am #

    Hi David,
    this is a post I want to come back to and read again.
    Why, because it has a lot of valuable information which I want to use at some stage, when I am ready. Right now I love the technical side of things and it would be good the get the actual content lined up with it.

    I appreciate the great suggestions you are making and the reasons you are giving.
    Looking forward to reading more of your posts.

    Thank you for sharing your expertise!
    Yorinda
    Yorinda´s last blog post ..Eye Writer How a paralyzed Artist gets to draw again

    • David Merrill 101 August 1, 2013 at 10:48 pm #

      It’s great to see when people can improve their business from my suggestions.

      Good luck when you’re ready to move forward with it.

  3. Silviu August 2, 2013 at 4:43 am #

    Hi David,

    I agree with the fact that a newsletter is more appealing and engaging than an ebook or even a training course. It has a lot of advantages.

    The only disadvantage is that it takes a lot of work, far more than just creating an ebook. Also the work is continuous. You need to provide your newsletter every week.

    However, the advantages clearly outweigh the disadvantages. Newsletters: yes or no? It just depends on how lazy you are. 🙂
    Silviu´s last blog post ..Are you Afraid of Social Media Automation?

    • David Merrill 101 August 18, 2013 at 3:30 pm #

      I agree with you Silviu, but I’d probably be more diplomatic and say it depends how “dedicated” you are… lol

      • Silviu October 10, 2013 at 11:11 am #

        Hi David,

        Yes, you are right. I should have said “dedicated”. I am not so “diplomatic”. I know. I like to be more “straight”. When I like something, I say that. When I don’t like something I say it.

        This is contrary to what I have seen on the internet so far. Usually, the principle is: “Be nice. Always. When you cannot say something nice, don’t say anything at all.”

        I strongly disagree with that. I think the best help you can offer to a blogger is to tell him: “There is something wrong with … . In my opinion, you made a mistake.” Then you should try to offer a solution or at least an idea to correct the mistake.

        How can we learn and advance, if nobody tells us when we make mistakes? How can we grow when everybody praises us? In my opinion just being nice all the time is a sign of contempt, egotism or even worse.

        Have a wonderful day
        Silviu´s last blog post ..How to Love Comments and Hate Flood

        • David Merrill 101 October 13, 2013 at 9:16 pm #

          I certainly agree, Silviu, that the discussion is not meant to be mutually supportive, but honest and instructive.

          Thanks for your observation.

  4. Marty Diamond August 4, 2013 at 2:41 am #

    Hi David – You’re so right about clients not knowing what to do to build their audience – some not even understand that it’s necessary – they’re still thinking “traffic” and not “community” This is a terrific series because it gives people a roadmap to help them build all the little “mini conversions” that ultimately lead to a sale/client. We all benefited from you needing to put something together for your clients. Thanks – Marty
    Marty Diamond´s last blog post ..3 Blogging Secrets for Success

    • David Merrill 101 August 18, 2013 at 3:32 pm #

      Good to hear from you, Marty.

      Truly, folks have to stop obsessing on traffic until they’ve learned to convert that traffic into a community.

      Well said.

  5. Cherrie Bautista August 4, 2013 at 11:22 am #

    Hi David, I have an opt-in form in my blog to subscribe for news and promos about my books and apps but not newsletters. Your post has got me thinking, though, I wouldn’t know what to put in the newsletter other than the ones I already posts in my blog. Is that acceptable? Or newsletters should be articles than are not in the blog? I also see products being promoted from time to time on the newsletters I’m subscribed in, most probably affiliate products, which is an idea but I’d like to offer something that my readers will find valuable other than product promotions.
    Cherrie Bautista´s last blog post ..Inspiring Kids to be Healthy

    • David Merrill 101 August 18, 2013 at 3:36 pm #

      If you build an email list, Cherrie, you have an opportunity to have people follow YOU more than just read your books and use your apps. You become more personal, and you develop a following. That means repeat readers, clients and customers.

      Some of the things you can email in your “newsletter” are notices of your latest blog posts as well as information that will give them more reason to want to consume your books and apps. Of course, you can sell affiliate products, or even your own, but the really big reason you want people on your list is to keep in touch with them anytime you can offer value or products.

  6. Clint Butler August 4, 2013 at 12:54 pm #

    I have always wanted to start a newsletter. The thing that kept hanging me up was how in world to design it. I mean just look at the ones that come in your inbox, they are sharp. Kim Castleberry helped me with the motivation to just get going on creating something. Next step is to create one that goes out in direct mail.
    Clint Butler´s last blog post ..Three Ways for Your Blog to Make You Money

    • David Merrill 101 August 18, 2013 at 3:40 pm #

      As for the design of your newsletter, Clint, you don’t need to worry too much about that if you’re using one of the major autoresponders like Get Response (mine), Aweber, Mail Chimp and so on. They all have a list design templates to choose from. Just click and use.

      As for me, I’m stuck on the old fashioned plain text and html designs that just look like an ordinary email. I never got into graphics and backgrounds and all that. I suppose it depends to some degree on your niche. For my niche… internet marketing… folks want info, not bells and whistles. So that’s what I deliver.

  7. Shelley Alexander August 4, 2013 at 5:22 pm #

    David, I agree with you on the power of using newsletters in your business. I have one and it has helped me tremendously to turn visitors to my website into subscribers and clients. Thanks for the great post!
    Shelley Alexander´s last blog post ..Zucchini Avocado Lemon Soup

  8. Patricia Gozlan August 10, 2013 at 4:21 pm #

    Content is king and working on a newsletter and great content takes time.
    Converting readers into customers is something I would be happy to learn how to improve
    If you have a post on this I’ll be very happy to read it and learn more.
    Thanks for sharing David, I always learn a lot form your posts!
    Patricia Gozlan´s last blog post ..The Price of Being Nice: Chewing vs Swallowing

    • David Merrill 101 August 18, 2013 at 3:45 pm #

      Actually, Patricia, a compelling and robust newsletter is the single best way to convert readers into customers. Once they’re on your list, you need to let them know all the advantages of becoming your customer. You can do that right in the newsletter with information that links to a sales page, or simply asks people to reply to the email if they’d like to work with you.

      From there, you can get more sophisticated by linking to some of your videos, ebooks, articles or even a webinar you’re conducting that will end in an invitation for them to become your customer/client.

  9. Leslie Denning August 17, 2013 at 11:01 pm #

    Hi David. Video has been my Achilles heel and something that I procrastinate on. I have a slight speech impediment, and when you combine that with nerves … well you can imagine.

    I’ve found that powerpoint videos do the best for me. I’m reworking my videos to have an introduction and closing face-to-face video.

    I appreciate this post and look forward to catching up on the other articles in this series.

    All the best,
    Leslie
    Leslie Denning´s last blog post ..Business Tools Tutorial: Google Alerts

    • David Merrill 101 August 18, 2013 at 3:47 pm #

      Videos are a great way to bond with your subscribers, Leslie.

      It makes you personal and real, and it makes your information more interesting to consume. But it’s not essential. Well written emails can be compelling in and of themselves.

  10. Marty Diamond August 25, 2013 at 2:04 am #

    It’s important to remember that not everyone will go from “subscriber” to “customer” – some subscribers will become pollinators – sending your newsletter to friends and promoting your work for you – and even though they may never become clients – they’re extremely valuable to you.
    Marty Diamond´s last blog post ..How to Use Google Trends to Stay Current On Your Keywords

    • David Merrill 101 September 11, 2013 at 9:50 pm #

      Good point, Marty.

      That’s why it’s important to build really strong relationships with everyone on our lists. That’s the way to increase conversions directly and, as you suggest, indirectly via word of mouth.

  11. Leslie Denning April 14, 2014 at 12:23 pm #

    Hi David. More value from you, as expected. I am going to move into a newsletter format for my optin. You have sparked an idea in my head, and I really appreciate that. You give incredible information on this blog, and I thank you.

    All the best,
    Leslie Denning, The Home Biz CEO
    Leslie Denning´s last blog post ..I See Opportunity Everywhere

  12. Dr. Elise Cohen Ho January 23, 2017 at 5:03 pm #

    As I revamp my newsletter and add extra features I felt drawn to this blog post for extra tips. You succeed immensely.
    Dr. Elise Cohen Ho´s last blog post ..Why I Do Not Make New Year Resolutions

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