In this article, I will give you yet another way you can quickly create content to ethically bribe readers to subscribe to your email list. In a moment, you’ll see how easy it is to construct video tutorials to use as your lead magnet.
Bear in mind, marketing research indicates that video is an instructional method vastly preferred by prospects under 40 years old, while text is slightly preferred by prospects over 50 (see my previous article on creating eBook lead magnets). The 40 to 50 year old crowd is not as clearly defined, with mixed results from varying studies.
Regardless of the demographics that your visitors are comprised of, video tutorials are a great method for lead magnet creation.
Video tutorials can be created with face-view videos where you simply sit in front of a camera and talk to your viewers, or screen capture videos where you “capture” your internet browser as you speak, or a keynote/powerpoint presentation.
Consider what you are most comfortable with, of course, but also consider what your viewers might like best.
At one time, I did face-view videos almost exclusively, mostly because I didn’t know how to do screen capture and presentation videos. I think a viewer’s attention tends to drift, though, when they are exposed to only one image, even if it is me talking to them – lol –
Screen capture videos tend to “move” more fluidly from one image to another, and therefore heighten viewers’ engagement. On the other hand, you sacrifice a great opportunity to build a personal relationship with your viewers by avoiding face-view video.
For that reason, I tend to mix my tutorials (which are typically a series of videos) with maybe a 2-minute face-view, followed by an 8 minute screen capture, and so forth. Another method you can easily used is to embed a thumbnail-sized face-view of yourself into a larger-sized screen capture. This is actually a video within a video. It’s a great way to go for those of you who see the marketing value of face-view, but are too shy or self-conscious to do them. It’s a nice little way to hide away in a dark corner, but still be there… lol
In upcoming articles, I’ll review other product creating methods. For now, though, I’d love to have your comments below. What do you think of using video tutorials for your lead magnet creation?