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Lead Magnet Creation | Video Tutorials

Lead Magnet Creation | Video TutorialsLead magnet creation is an essential aspect of list building.

In this article, I will give you yet another way you can quickly create content to ethically bribe readers to subscribe to your email list. In a moment, you’ll see how easy it is to construct video tutorials to use as your lead magnet.

Bear in mind, marketing research indicates that video is an instructional method vastly preferred by prospects under 40 years old, while text is slightly preferred by prospects over 50 (see my previous article on creating eBook lead magnets). The 40 to 50 year old crowd is not as clearly defined, with mixed results from varying studies.

Regardless of the demographics that your visitors are comprised of, video tutorials are a great method for lead magnet creation.

Video tutorials can be created with face-view videos where you simply sit in front of a camera and talk to your viewers, or screen capture videos where you “capture” your internet browser as you speak, or a keynote/powerpoint presentation.

Consider what you are most comfortable with, of course, but also consider what your viewers might like best.

At one time, I did face-view videos almost exclusively, mostly because I didn’t know how to do screen capture and presentation videos. I think a viewer’s attention tends to drift, though, when they are exposed to only one image, even if it is me talking to them – lol –

Screen capture videos tend to “move” more fluidly from one image to another, and therefore heighten viewers’ engagement. On the other hand, you sacrifice a great opportunity to build a personal relationship with your viewers by avoiding face-view video.

For that reason, I tend to mix my tutorials (which are typically a series of videos) with maybe a 2-minute face-view, followed by an 8 minute screen capture, and so forth. Another method you can easily used is to embed a thumbnail-sized face-view of yourself into a larger-sized screen capture. This is actually a video within a video. It’s a great way to go for those of you who see the marketing value of face-view, but are too shy or self-conscious to do them. It’s a nice little way to hide away in a dark corner, but still be there… lol

In upcoming articles, I’ll review other product creating methods. For now, though, I’d love to have your comments below. What do you think of using video tutorials for your lead magnet creation?

David Merrill 101
I'm an Internet Marketer and Online Marketing Coach. My students learn no-nonsense, power strategies and techniques to build solid blogging and internet businesses. David Merrill+

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30 Responses to Lead Magnet Creation | Video Tutorials

  1. Donna Merrill April 8, 2013 at 10:46 pm #

    You have done a great job with this David!

    I just came over because I seen my picture on your post lol!

    Although you are still teaching me the nuts and bolts to this process, I do need to be more hands on with it.

    Thanks, and my pic is kind of funny isn’t it?

    Donna Merrill´s last blog post ..U Smile Radio Interview | Lesly Federici with Donna Merrill

    • David Merrill 101 April 8, 2013 at 10:50 pm #

      Thanks for the visit.

      The video includes clips of both you and me, but I definitely thought I’d attract more attention with a screen capture of yours. Now, I may not be a genius with social media, but I know a bit about attraction marketing … lol

  2. Saanvi April 9, 2013 at 7:19 am #

    Thank you for the concise tips on writing a report. It’s not so intimidating when you break it down like that. I’d love to see how you do with this in due course.

    We all need to realise that no matter what our level of experience, we all have some knowledge to share that will be of value to others.

    Thanks and have a great day,

    • David Merrill 101 April 14, 2013 at 1:03 am #

      Thanks for the visit, Saanvi. Glad you found some value here.

  3. Gene Call April 10, 2013 at 4:20 pm #

    David–I appreciated your great tips! For a while I did a lot of teaching/tutorial video with me and sometimes some props on video. I then learned to insert “stills” built on power points with voice over but the voice always changed as I went from camera mic to video.

    I could not find an effective way to market these efforts so I have just shelved them. You have given me some motivation to try again!!!!

    By the way—Great pic you chose for your post! Reminds me of another great blogger I have seen on line named Donna Merrill!! 🙂
    Gene Call´s last blog post ..Flooded Basement or Garage: Cure

    • David Merrill 101 April 14, 2013 at 1:08 am #

      Voice overs can be a bit dicey, Gene. But if you do voice over static objects (text or image), it should be no problem. There are so many ways to produce effective videos, if one way is troublesome there is always another method you can fall back on.

      One great tool to help switch back and forth between video and powerpoints or screen captures is to use Camtwist to set up virtual multiple “cameras” on your desktop. You might want to check out their tutorials on YouTube. Bottom line… keep at it. Video is a powerful way to market, teach and present yourself and your ideas.

  4. Lesly Federici April 13, 2013 at 2:38 pm #

    Hi David,
    Thanks for the great ideas on doing presentations/tutorials. With the technology today, it’s amazing what you can do. I just got Camtasia and am learning how to use it and what I can do with it. I do everything on a PC. But some programs are compatible with Mac so you just have to ask…I appreciated your comment about YouTube. I like the idea of having your video content stored safely other than YouTube. I know of several people who lost all their videos because YouTube took their channel down. Thanks David!

    • David Merrill 101 April 14, 2013 at 1:10 am #

      Good luck with Camtasia, Lesly, it’s a bit of a learning curve, but a great tool to have at your disposal.

      The tools are the tools, the main thing is to project yourself into your marketing stream with as profound a presence as you can muster. Video really enhances your personal brand in a way that no other method can.

  5. Rachel Lavern April 14, 2013 at 3:01 am #

    You seem to be a ‘natural’ with video tutorials David. I just created my first video tutorial approximately three weeks ago using Screenr and it was relatively painless. I have Camtasia and find it too difficult to work with, while Screenr had a very brief learning curve. Thanks for the wonderful tips!
    Rachel Lavern´s last blog post ..Why Am I So Tired?

    • David Merrill 101 April 14, 2013 at 1:12 pm #

      I hear your pain with Camtasia, Rachel.

      It is a pretty steep learning curve unless you’re really familiar with video processing software. A great thing to learn over time, but to keep the wheels turning, Screenr is definitely easier and gets the job done fine.

      The most important thing is to make your time productive, and stopping everything to learn a new thing, in this case Camtasia, is not productive. I know too many people who never stop learning and therefore never start producing.

      So good job on finding a suitable alternative to keep you rolling, instead of getting stuck in the back row of somebody’s classroom.

  6. Julieanne van Zyl April 20, 2013 at 3:15 am #

    Hi David, I can vouch for videos being very effective and powerful. I’m doing pretty well with advertising on youtube lately, and the other day when I called someone who purchased a product of mine, he said “I know you, I recognise your voice”. That was before I had a chance to tell him who I was! He’d seen one of my videos on Youtube.

    So, yes, I agree with what you’re saying about videos!

    Have a good weeken, Julieanne
    Julieanne van Zyl´s last blog post ..Weird coming from me but smart phones are taking over

    • David Merrill 101 April 27, 2013 at 10:48 pm #

      It’s all about personal branding, Julieanne.

      Video is one of the best ways to build relationships with your students, clients and subscribers.

      Sounds like you’ve been doing that. Nice job.

  7. David,

    Great post and video. As you know from visiting my blog, I am a big fan of offering video tutorials to get people to my blog. I prefer the screencast and use Camtasia to capture the movement of my mouse on the screen. I believe that offering some screencasts and some “talking head” videos where the people get to see your face as you are talking is a great combination for one site. I need to start doing the “talking head” videos at some point in the near future. I don’t like to combine them together though. When I watch a screencast video tutorial, I just want to find out where to click and get off the video perform the task on my blog. Anything else, to me, is just distraction or a waste of time and adds nothing to the content of the instructional video. On the other hand, maybe that’s what the general public prefers? Who knows?

    The key is to add valuable videos to your blog as you and Donna have done!

    Thanks again for sharing another great post!

    ~ Jupiter Jim
    Jupiter Jim@Thesis Tutorial, Thesis Theme, WordPress Tutorial´s last blog post ..WordPress Sites Hacked!

    • David Merrill 101 April 27, 2013 at 11:08 pm #

      It’s always good to create variety, Jim.

      Even the picture within the picture videos. You may not like them, but it doesn’t mean your viewers don’t.

      I’m always in favor of giving a little bit of everything to your audience. Of course, if you’re doing something with commercial overtones, like a squeeze page or sales page, it’s a nice idea to split test different types of videos to see which ones give the best results.

  8. Nile April 21, 2013 at 4:34 pm #

    Marketing on as many useful mediums as possible is an ideal target. Offering a product that can be directed to as many of your readers/ followers/ subscribers is also ideal. For me… I plan to use the many mediums strategy on upcoming products. In the past, this has worked great. That also means I may need to actually put a little makeup on and wear a good shirt for videos…lol
    Nile´s last blog post ..Caution: Brute Force Attacks Against WordPress Sites

    • David Merrill 101 April 27, 2013 at 11:21 pm #

      I agree, Nile, that you should use a wide variety of mediums.

      Different followers learn in different ways, so give them some choices.

  9. Marty Diamond June 1, 2013 at 2:47 am #

    I’ve always been much more comfortable with screen capture videos than with me in front of the camera – but I’m with Nile on this – Guess I’ll put on a little make up and my best shirt and go in front of the camera a bit – as well as doing the screen capture – I understand what you mean by making it more interesting
    Marty Diamond´s last blog post ..Is Your WordPress Site Secure?

    • David Merrill 101 June 2, 2013 at 10:46 pm #

      There’s a time and place for everything, Marty.

      Direct to camera (face) videos are great for branding and relationship building, but generally speaking, you don’t want to use them for actually delivering content. That’s where the screen captures rise to the top.

      So use both. It keeps it interesting for your viewers.

  10. Gregory Bowen June 1, 2013 at 7:34 pm #

    Hi David….I have learned so much from you about making these video tutorials and conducting interviews on video(read that one last week)…..but I am still a little apprehensive, only because I am still Mastering the basics….But I could start trying some videos (doesn’t mean I have to post them right away)…..Practice makes perfect…..When you first started making video’s….How many times did you start over before you finally were happy with one enough to post it on your site?….Thanks for your wisdom and knowledge David….Smokey
    Gregory Bowen´s last blog post ..Sometimes We Have To Slow Down To Speed Up!

    • David Merrill 101 June 2, 2013 at 10:48 pm #

      I posted my very first videos on YouTube, Smokey.

      I didn’t care if they were good or not, I just posted them. And I kept doing it until I got comfortable with the process.

      Then I started using video in my posts.

      The key… just start doing it and don’t stop. It will get easier and you will get better at it.

      • Steve Borgman June 9, 2013 at 9:21 am #

        David and Smokey, thanks for inspiring me. I need to work on learning how to shoot video, and this post has inspired me to give it a go. Both podcasting and video are powerful ways to communicate the message of our business.

        • David Merrill 101 June 11, 2013 at 12:59 am #

          Do it Steve… then embed it on your blog so we can all check it out. Good luck.

  11. Raena Lynn June 2, 2013 at 3:32 pm #

    Hi David,

    Thanks for sharing all the different ways you can create tutorials. I have created several tutorials using many of your methods, but I prefer screen capture pages. Using a Power Point presentation is also effective and I find it fairly easy to do. I have Camtasia and was able to figure out how to place my image in the corner, but I find Camtasia too cumbersome and as you mentioned, the learning curve is steep.

    It looks like your product is coming along beautifully! You and Donna offer great value in everything you do and I know a lot of people, including me really appreciate it. Keep on going…of course you will…and congratulations on your house sale! Love you two!

    Raena Lynn
    Raena Lynn´s last blog post ..We have the best product ever! Great Lie #5

    • David Merrill 101 June 2, 2013 at 10:52 pm #

      Thanks Raena.

      We’ve got so much to look forward to these days. New house and new life right as we are on the verge of releasing a new product (or 2)!

  12. Beverly Knox June 8, 2013 at 10:34 pm #

    David out of all the choices you gave I think I am falling in love with the last choice also. I would rather they saw more of the info then myself. I think this is a really good tool to incorporate in any business. Maybe the more I use this the more comfortable I will be in getting in front of the camera. Thanks again

    • David Merrill 101 June 11, 2013 at 1:09 am #

      The more you do anything, Beverly, the better you’ll get at it.

      Videos are very powerful, but “direct to camera” (face videos) are only effective, in my opinion, when they are used very sparingly and for very brief time spans, like under 2 minutes. Otherwise, screen captures and powerpoints are much more engaging.

  13. Patricia Gozlan June 9, 2013 at 5:26 am #

    Hi David,
    I love the idea of video tutorial to build our list as a matter of fact I have on on how to let go of your worst fear in less than 20 sec and it works well!
    I’m still wondering what technology can we use to alternate face vidoes and screen capture vidoes?

    The key note presentation- is this done with Jing?

    Is there any free software for this?

    Thanks and best wishes!

    • David Merrill 101 June 11, 2013 at 12:58 am #

      Jing is no longer supported by Techsmith, Patricia. You can get their simple screen cast called (ironically) Screencast. There’s a free version. Or you can get their big-shot paid version with a pretty steep learning curve… Camtasia, which is pricey. Another good free one is Screencast-O-Matic. I use Mac, so I use Screenflow which I love (about $100).

      Any of these screen capture softwares gives you the ability to “capture” your Keynote or Powerpoint presentations.

      If you want to integrate “direct to camera” (face videos) with powerpoints or browsing shares, you can use a webinar software like Go To Webinar, or my favorite, Meeting Burner (has a free version which is perfect if you just want to record a webinar without doing a live presentation), or something similar. These webinar “systems” allow you to record directly on their platform without using separate screen capture technology like Screencast etc.

  14. Margarita June 15, 2013 at 9:03 pm #

    Hi David,

    I found you through Donna’s fan page on facebook.

    I recently started creating videos. As you said, not knowing how to do screen capture videos leaves only one option. I have many face to face videos or nature scenes videos, where I talk but show animals (cats, ducks, turtles, goats… ). Those are not good, but better than no videos,

    I liked your post and your video tutorial about creating tutorials. Loved your tips.
    Margarita´s last blog post ..Leadership vs Management | Does A Leader Need To Be A Good Manager?

    • David Merrill 101 June 30, 2013 at 12:50 am #

      Thanks for the visit, Margarita.

      Practice makes perfect with most things, and videos are no different.

      The more of them you do, the more comfortable you become and the more relaxed and natural you appear.

      But… not need to overdo the face to camera videos. Screen captures are generally far more effective.

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