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Lead Magnet Creation | Webinars

Lead Magnet Creation | WebinarsWebinars are among the more compelling lead magnet creation formats you can use.

Some marketers are hesitant to use webinars for delivering content because they think it might be too technical.  Others suffer from “stage fright” related to presenting material to an audience.

While both of these issues are real concerns that must be addressed, webinars are far too popular for us to abandon the idea out of hand.

Overcoming Objections

As for the matter of webinars requiring too much technical expertise, let’s outline the skillset you should come to the table with.


Webinar Services

To deliver a webinar, you’ll need to have some video conferencing service.  The most widely used one is “Go To Webinar”.  But it’s not the only one.

There are several excellent webinar systems you can use.  In a future post I intend to review various options for webinar systems.  Whichever one you use, you’ll obviously need to learn how to use it and how to record it.

Learning to use your webinar service will require time and effort.  It will also require that you conduct many real-time “dry runs” before you go live.  It’s good to do these trials, or dry-runs with a friend who is in close physical proximity to you.  They might be in the next room, for instance.  

This is helpful because you can’t always get immediate feedback from your “audience” in any other way.  It allows your friend to come into your room and let you know you’re camera is not set up right, or you’re screen capture is not clear, or whatever technicalities you’ll want to know in real time.

Once you’ve done this a few times, you might be surprised to see that it’s a lot easier than you thought it would be.


Powerpoint Presentations

You can present your webinar using the teleconferencing platform by displaying whiteboards, browsing the internet, opening a mindmap or anything else.

One of the more popular methods is to use a Powerpoint (on PC) or Keynote (on Mac) presentation as your screen share.  

What’s nice about this is that your slides are created in advance and you simply have to follow them for your presentation.  Many people find this easier than browsing the internet and chatting off the top of their head.

Regarding the matter of technical skills, learning to use either Powerpoint or Keynote is fairly simple.  You should be able to master it rather quickly.


Screen Capture Video

You won’t necessarily need to learn to use screen capture videos.  You can simply record your webinar from your webinar service.  

If you simply want to record a Powerpoint or Keynote presentation with no audience present at all, you can capture the “event” with screen capture software like Camtasia or Screencast (for PC), or Screenflow (for Mac).  Then upload the video to YouTube and share the link as your lead magnet “webinar”.


Stage Fright

As for stage fright, the best thing I can suggest is to do as many dry runs as you need to start feeling comfortable.  Then, when you’re ready, do your first live one and let your audience know… this is my first shot, so please bear with me if things are not perfectly coordinated.

This will help you lower the bar of expectation and will actually get your audience to root for you if you run into difficultly, rather than judge your “performance” too harshly.


Live Webinars

Live webinars are the cadillac of webinar presentations.

If you can offer people a solution to their problem, and promise to go over this solution in some detail on a live event, you should have little trouble getting people to subscribe to your list in order to register.

Deliver the webinar, give some Q&A, and people will be excited to follow you.  This is a real relationship builder.  Personal branding doesn’t get much better.

Not only will you get subscribers to your list, you’ll immediately earn their respect and trust.

This will breathe instant life into your email list.
 

Evergreen Webinars

Probably the next best thing to live webinars, are “evergreen” webinars.  These are the recorded events that appear to be live.  

There are some really great softwares and services that help you pretty easily record a live webinar, or even record a webinar with little or no audience, and deliver it to your subscribers in a way that they appear to be live.

These are very effective because even if people realize that they’re not really live, they’ll still get the feel of being at a live event.  As for Q&A, you simply ask people to email you their questions and let them know you’ll respond to them as soon as possible after the event is over.

One of the keys to using evergreen webinars effectively is to never promote them as live events.  They are not.  So don’t say they are because some portion of your audience is sure to know the difference.  Simply promote them as “webinars” and don’t qualify them as either live or recorded.  Let each audience member decide for himself if it is actually live or not.  The majority of them won’t even question it.

 

Recorded Webinars

It’s not a bad idea to simply offer a recorded webinar as your lead magnet, either.

Simply tell folks they’ll get your secret sauce in a recording of a webinar you recently recorded and let it go at that.  When they join your list, give them the link to a webinar you recorded as a simple screen capture, and your lead magnet creation is done.

Please share this article on your social sites.  Also, let me know in the comments section below, what you think of adding webinars to your lead magnet creation arsenal.

David Merrill 101
I'm an Internet Marketer and Online Marketing Coach. My students learn no-nonsense, power strategies and techniques to build solid blogging and internet businesses. David Merrill+

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48 Responses to Lead Magnet Creation | Webinars

  1. Sarah Arrow June 4, 2013 at 5:46 am #

    A really useful and timely post David as I am planning on some webinars over the summer. Will you be writing an article about products to pitch on a webinar? I’ve been told that pitching an ebook on a webinar is a waste of a webinar, you should pitch a product of at least $97 and make the webinar content rich so it can stand alone. what are your thoughts?
    Sarah Arrow´s last blog post ..Ebook Toolkit

    • David Merrill 101 June 10, 2013 at 10:51 pm #

      I don’t think, Sarah, that the price of the product to pitch is critical.

      What’s most important is that your webinar firmly brands you as the person to go to for your high-end offer… your DIFY services or coaching program, or whatever your high end is.

      Your $97 product can be easily offered as a part of your email sequence, but the high-end offers really require a high level of trust and authority.

      It might be a good idea to do an article on types of products you can offer on webinars. Thanks for the suggestion, Sarah.

  2. Jimmie Barber June 4, 2013 at 7:51 pm #

    Nice Post David. I like the way you broke down the different types of webinars that can be offered. I am with you though, I think the live webinar is a hard one to beat. It will give more credibility to your topic and for yourself. Definitely by letting people know right up front that this is your first rodeo so to speak will lift the attendees expectations of the webinar and make for a more relaxed event. Great post David. Thanks a bunch.
    Jimmie Barber´s last blog post ..What an exciting day this has been!

    • David Merrill 101 June 10, 2013 at 10:57 pm #

      I think, Jimmie, of the driving school students who have a big sign on the car “Student Driver.”

      Now, everyone on the road knows you’re new at this and, in my experience, they become more courteous, patient, and even try to help you out however they can. Without the “Student Driver” sign, the same people are more likely to offer obscene gestures, heavy honking and might even try to run you off the road.

      When you first try your hand at live webinars, put up the “Student Webinar Host” sign, and I think you’ll find people are much more forgiving and empathetic.

  3. nick June 5, 2013 at 7:04 pm #

    David,
    the more I come to read your articles the more I am amazed of how much do you know.

    This topic is very interesting to me since many people suggested me to do some presentations, or seminars or anything that can be recorded and then shared…

    I have a friend who does webinars almost every week… and when he come to visit, he always mention… “nick, did you record anything yet?” and my answer is always “not yet” I say not yet because deep down I truly like to give a shot but so far the courage was not there.

    You talked about “stage fright” what ever is stopping me may be part of that but as son as I read about “Evergreen Webinars” my excuse was not valid anymore haha 🙂

    So thanks to your great presentation here, I found out the true reason why I was not able to do any yet… I may not be qualified or to scared or to ignorant to use the technology and who knows what else.

    For certain, in the future it will be a grand idea to consult with you FIRST in case I get the courage to contemplate a webinar..

    Thanks so much for all your great advice and sharing your knowledge with all of us.
    nickc
    nick´s last blog post ..Coming Back to where I like to be….

    • David Merrill 101 June 10, 2013 at 11:01 pm #

      I know you’ve done a great many courageous things in your life, Nick.

      On the Big Scale, delivering a webinar is way down near the bottom. Just do it, and look forward to doing it like a rookie, with lots of mistakes and laughable moments. Just enjoy it and don’t worry about the results.

      The real key to success with webinars is not to do them great, but to keep doing them despite whatever flaws you might have, or fear you might have.

  4. Rachel Lavern June 6, 2013 at 1:28 pm #

    I need to begin hosting webinars again. I was once hosting them on a regular basis but got away from it when my schedule became too hectic.

    I don’t think that I will never forget my very first webinar. I had logged on hours before the start of the live webinar to make sure everything was working well and I was comfortable maneuvering around the different features of the webinar software.

    While I envisioned a well-delivered and fun webinar, it turned into a nightmare. The webinar service seemed to be working fine, but only a few people were able to get on the call “live.” When I got off the call, I had a pile of emails from unhappy folks who couldn’t get on. I swiftly responded to every one and reassured them that I had recorded it and would make the replay available ASAP. Little did I know I was promising an audio that turned out to be useless. When I replayed it myself there were so many technical issues it would never measure up the quality I intended to produce. Luckily, most of my subsequent webinars have gone well 🙂
    Rachel Lavern´s last blog post ..How to Not Start a Sales Conversation

    • David Merrill 101 June 10, 2013 at 11:15 pm #

      Great story, Rachel.

      EXPECT your first few webinars to be disasters. With that in mind, don’t worry so much that too few people have registered. It might be a blessing… lol.

      Finally, if your webinar goes poorly, offer a recorded replay with your kind apologies. Tell folks you’re new at this, and record the webinar as a simple powerpoint of screen capture video, not a real webinar at all. In other words, no audience. This should give you the confidence to produce a more polished product, and deliver the information that your attendees signed up for in the first place.

  5. William Amis June 7, 2013 at 12:18 am #

    David, just another great idea from you. I agree with Webinars and most platforms are making more use. The only negative point is keeping consistent.

    I have been with a certain location that we have added to our “Phase Procedures”. They were big on utilizing this method and then stopped. More people found that less audience participation had developed at certain times during the year.

    Hey, if it works then I believe in continued use.

    Thanks for this share.
    William Amis´s last blog post ..Amazing Beginnings

    • David Merrill 101 June 10, 2013 at 11:29 pm #

      You don’t need robust “audience participation” to make great use of your webinars, William.

      Remember, I’m suggesting you use webinars for lead magnet creation. So, you’re after a product you can offer to people in return for their optin to your newsletter.

      Even if NOBODY even attends your webinar, you’ve still got a recorded “product” that you can offer as a very enticing lead magnet.

      Once people join your list via your lead magnet webinar, continue offering a “consistent” array of webinars to your newsletter subscribers. Regardless of how many people attend them live, you can offer recordings to your list, put them on YouTube, embed them in your blogs, offer them in forums, rip audio tracks of your webinars for iTune podcasts etc.

      And you are absolutely right. Be consistent. But also, be persistent, independently of how much live participation your webinars attract.

  6. Clint Butler June 7, 2013 at 1:18 am #

    I love attending webinars. Heck I think its safe to say that I learned about 80% of what I know from attending them . The real trick I found when actually hosting them it so relax. More often then not when I tried to stick to a script I sounded, clinical, and when I watched the recordings I bored myself to death LOL.

    So when I started to just relax and be myself everything worked a lot better. These days I just use an outline.

    Another good way to get good at doing webinars is to make video’s. Screen cast and Powerpoint video’s work the best for practice and you get another piece of content out there to drive traffic.
    Clint Butler´s last blog post ..Viral Content Is A Marketers Pipe Dream

    • David Merrill 101 June 11, 2013 at 12:24 am #

      Great suggestions, Clint.

      Doing videos are a really good way to get the “feel” for doing good presentations.

      And like you say, they even give you additional content to use as stand alone lead magnets in and of themselves, or in marketing yourself on YouTube, in forums, on your blog and many other ways.

  7. Alan Jenkin June 7, 2013 at 1:01 pm #

    Webinars are a fantastic tool, David, but I have some reservations about them.
    1. They take a fair bit of time to prepare and deliver. I question whether that time can be better spent on other business activities. What do you think?
    2. How do you get people to attend? I get invitations to, probably, 30 or 40 webinars per week. There is now ay I would choose to attend even a small proportion of these, so I end up making one or two a week at most. While webinars are great for getting people to know you, the Catch-22 is that if they don’t already know you, chances are they won’t be interested.
    I’d love to hear any experience you have had that destroys these beliefs, but for now I’m a skeptic!
    Thanks, anyway, for summarizing the good side and explaining what I should do if I change my mind 😉
    Alan
    Alan Jenkin´s last blog post ..Goal Setting For Fun And Profit – Part 2

    • Alan,

      You skepticism is well founded. One way to make webinars work for you is to wait until you really know a subject inside and out. Then the preparation time is minimal. Something that is easy for you is hard for a beginning or someone else, no matter who they are. No one knows everything. And webinars work wonders in terms of generating leads. Once someone is on the webinar, they get to hear you and get a sense of who you are. They can ask questions and get rapport. Don’t forget they are seeing you at your best! Another $50 tip is that you do NOT have to make the webinar 1 hour long. That’s a load of crap. Who came up with that length of time? 30 minute webinars are just perfect. Who to invite? Everyone on your email list and every one of your FB and Twitter followers. Your first webinar doesn’t need to have 50 – 100 people to allow you to learn AND to still get some new clients.

      I hope this helps and good luck!!!
      Jupiter Jim@Thesis Tutorial, Thesis Theme, WordPress Tutorial´s last blog post ..How to Add a Gravatar in WordPress

      • David Merrill 101 June 11, 2013 at 1:14 am #

        You make some good points, Jim.

        In particular, the length is best kept to minimal time in my opinion, too.

        I think very few people want to attend an hour long video, and they’ll love you for keeping it 30 minutes maximum, especially when you tell them up front what the length is. I hate “blind” times webinars where you get on and have NO idea if the presenter will go an hour, 3 hours, 10 minutes. I really think people need to know how long it is.

        However, for a lead magnet product, I think you can go longer (60 minutes or even longer) because people want the training you’re promising. That’s why they’re opting in to your list.

    • David Merrill 101 June 11, 2013 at 12:33 am #

      First, Alan, I think that webinars are only time intensive when you are first doing them. Like anything else, the more you do them, the better you get and the faster the process becomes.

      As to getting registrants and attendees, you want to offer your webinars as lead magnets to people reading your blog, reading your articles or watching your videos. Those people are already interested in your niche and in your leadership, or they wouldn’t be following you. The webinar acts as a means to (1) bribe them onto your email list, and (2) enhance your personal brand in their eyes.

      Now, once they’re on your list, they are already qualified as a “follower”, so solicit their attendance to promotional (not lead magnet because they’re already on your list) webinars via your email sequences. That’s a whole other topic, namely, conversion of subscribers into customers and clients.

  8. The Food Curator June 7, 2013 at 1:01 pm #

    After reading this I think webinars are I route I need to look at taking. Thanks for posting this very useful (as always) post 🙂
    The Food Curator´s last blog post ..BBQ Season Part 1: Burgers

  9. Julieanne van Zyl June 8, 2013 at 2:12 am #

    Hi David, I think webinars are something that people tend to put off doing, but once you do a few, they are easy and fun. They are much less threatening than standing in front of a lecture hall of 400 or more people. But when you stand in front of people at least you can get more feedback than you can from people on a webinar. I like the webinar leaders who get the audience to participate, that works well!
    Julieanne van Zyl´s last blog post ..YouTube Pay Per Click Training Webinar

  10. Sarupa Shah June 8, 2013 at 6:54 am #

    Great post David, sadly each time I have scheduled a webinar (live) I have had an issue with technology, like I manifest my worst fears. I think I will go for recording and uploading so it is prerecorded…as live or not it is about the content…surely?
    Sarupa Shah´s last blog post ..Zen entrepreneurship

    • David Merrill 101 June 10, 2013 at 11:34 pm #

      Just do recorded ones, Sarupa, until you get comfortable enough to offer them live.

      You might try giving your first live webinars, not as “webinars”, but as simple Q&A sessions, or just a 15 minute “training” to show your subscribers how to use something. This takes the pressure off trying to deliver something amazing. Don’t tell people it will be amazing, tell them, “There’s been a lot of confusion about how to use this technique I’ve been telling you about, so I’ll be giving a very short, live training to clarify it a bit. Attend live, or watch for my link to the recording of this training.” Takes a lot of pressure off until you feel like you’re ready to offer something more substantial.

      • David,

        Wow! That is a very simple, but great idea! I think I’ll do that! There are lots of plugins and things that I could talk about for 15 minutes to show people how to use them. That would take a lot of pressure off me in terms of getting started doing webinars. I did an hour long one a long time ago. It took a lot of preparation. Just doing a 15-minute webinar would be a great way for me to get back in the groove with doing webinars and test out whatever technology I use to deliver that webinar. I’ve heard that google hangouts can be a decent way to do some kind of webinar. What do you think of google hangouts?
        Jupiter Jim@Thesis Tutorial, Thesis Theme, WordPress Tutorial´s last blog post ..How to Add a Gravatar in WordPress

  11. Lesly Federici June 8, 2013 at 2:40 pm #

    Hi David,
    Great discussion… I have yet to do a webinar, but it’s coming. Now that I have found the program to use I just have to do it! I like the range of kind of webinar to do… great suggestions.. Thanks!
    Lesly Federici´s last blog post ..Hubba Hubba HubSpot

    • David Merrill 101 June 10, 2013 at 11:36 pm #

      Jump into the pool, Lesly.

      Even if you just try out a few recorded events for your mother in law, to adjust to the water temperature.

  12. Shelley Alexander June 8, 2013 at 11:01 pm #

    David,

    Thanks for putting together all this fantastic information on doing your own webinars. I have attended many webinars and I always wondered what people did to put one together and it seemed so difficult to me. Now that you have explained how the process works, I will consider adding it to my to-do list of ways to grow my business.
    Shelley Alexander´s last blog post ..Smoky Orange Hummus

    • David Merrill 101 June 11, 2013 at 1:07 am #

      You can’t go wrong, Shelley.

      There’s probably no better way to develop your business, build your list, and brand yourself with your followers.

      Good luck with it.

  13. Dr. Erica Goodstone June 8, 2013 at 11:38 pm #

    David,

    Thanks for the reminder about the value of presenting webinars. I have done a few in the past few years and also ran into some glitches along the way. Those problems can add to the stage fright so I like your suggestion to have someone right there with you as you do the webinar.

    Warmly,

    Dr. Erica
    Dr. Erica Goodstone´s last blog post ..What Does LOVE Mean to You?

    • David Merrill 101 June 11, 2013 at 12:37 am #

      Doing webinars is a bit of an art form, to be sure. It’s not for everyone. But if you persist, Dr. Erica, you’ll find they’re about as good a tool as there is for branding yourself and attracting people to opt-in to your list.

  14. Gregory Bowen June 8, 2013 at 11:41 pm #

    David…You always have such a good way of presenting your content…easygoing but very informative!……helps me inside my self know that I can do these things….what a gift you have for sharing your knowledge…..I will be considering webinars or video blogging in the future and you have given good information for both of these on your blog…. thanks David…..Smokey
    Gregory Bowen´s last blog post ..Sometimes We Have To Slow Down To Speed Up!

    • David Merrill 101 June 11, 2013 at 12:41 am #

      So glad to be of assistance, Smokey.

      I love working with motivated people, whether they’re accomplished professionals or total newbies.

      Teaching people complex things in a simple manner that they can actually implement has always been my particular strength, so I always appreciate hearing from people who have benefited.

  15. Donna Merrill June 9, 2013 at 1:03 pm #

    Hey David,

    Out of all these tips (and I have done them all with you) I am in love with the Evergreen Webinars. Those can be done in one hour and live forever. I just love using them.

    Another personal favorite is power point presentations. Once we get it all in format, then it is so easy to teach that way. It is a great outline to use without being in front of a camera.

    Good job!

    Donna
    Donna Merrill´s last blog post ..People Should Know These Things!

    • David Merrill 101 June 11, 2013 at 1:02 am #

      It is a really great method, and fun too, I’m sure you’ll agree Donna. We have lots of fun doing them together!

      PS: “Evergreen” webinars is not to be confused with Mike Filsaime’s actual webinar product called “Evergreen Business Systems” (EBS). EBS is evergreen, but there are others that are evergreen too. Evergreen simply means that once the webinar is “in the can”, it can be used repeatedly “forever”.

  16. Raena Lynn June 9, 2013 at 3:34 pm #

    Hi David,

    A webinars is the most powerful way to provide information to many people at once, instead of one person at a time. I attend a lot of them! I like live webinars the best, and as you stated, live webinars are the cadillac of webinar presentations. Live has the advantage of asking questions and I feel more engaged watching and participating real time.

    I have hosted a few webinars, but I really need to do more. I have the typical story of having technical issues on my first one, so I developed resistance to hosting them. I remember how nervous I was when I hosted my first one, but after the first one, it wasn’t as scary as I thought it would be.

    I am in the process of using Evergreen webinars, and I definitely agree with you that they must not be promoted as live webinars. I’ve attended a few Evergreen webinars, and I can tell they are not live. I think you will gain more respect by being transparent and saying the webinar is a replay. People understand that. They don’t understand the reasoning of presenting something live, when it really isn’t. As long as you are honest with your audience, I think Evergreen is very effective. Thanks David!

    Raena Lynn
    Raena Lynn´s last blog post ..We have the best product ever! Great Lie #5

    • David Merrill 101 June 11, 2013 at 1:05 am #

      Excellent points, Raena, particularly with the transparency issue. I’ve seen way too many people use recorded webinars that are promoted as “live”. You lose all credibility doing that.

      Keep doing the webinars, Raena. Don’t worry about tech issues and “poor performance”. Things only get better when you keep doing it over and over and over.

      You’re definitely on the right track.

  17. Jose Palomino June 12, 2013 at 10:36 am #

    Very interesting and informative topic David. I think Webinars are very i important and time is one important facrtor in order to get most of a seminar. keep the good work.

    • David Merrill 101 June 19, 2013 at 10:38 pm #

      Try it out if you haven’t, Jose.

      Not nearly as big a deal as a lot of folks think.

  18. Sally June 13, 2013 at 6:34 am #

    Very informative post, David. I found some companies who do live webinars, but would like to host some Evergreen webinars to get started with. Are there any that you would recommend for beginners that are easy to set up?
    Sally´s last blog post ..Exciting times in CLL: an ASCO 2013 interview with Dr Susan O’Brien

    • David Merrill 101 June 19, 2013 at 10:43 pm #

      EBS, Evergreen Business System is an excellent one. Developed by Mike Filsaime who has a rock solid reputation in the business.

      More user friendly, but more costly, is Stealth Seminar. It’s an excellent platform though, with a great support team.

      Those are the two I’d recommend for Evergreen production, and p.s., I am not an affiliate of either (not yet, anyway, lol).

  19. Chery Schmidt June 14, 2013 at 12:19 am #

    HI David, I love webinars and have attended quite a few over the last few years. After attending an event last year I purchased camtasia all fired up to try my hand at a webinar but then I put this on the back burner.

    Thinking about this now I still haven’t opened my camtasia.. Wow!! This is how I used to be I would see something and get it, then just store it on my computer.

    Perhaps it is time to learn and then do a webinar on procrastination HUH?
    I really got a lot out of your post today and like how you gave us some idea’s on how to go about putting a webinar together.

    Do you do webinars David? I look forward to attending one.. Thanks for sharing Chery 🙂
    Chery Schmidt´s last blog post ..Building A Powerful Brand

    • David Merrill 101 June 19, 2013 at 10:48 pm #

      We’ve all gotten started on things and then put them on the backburner (viz., the desktop… somewhere).

      This is particularly true when there’s a steep learning curve involved, as is the case with Camtasia.

      You might try using a simpler (and easier) screen capture system like some of those I mentioned in the article.

      Brava, on your rekindled interest.

  20. Pearly Quah June 15, 2013 at 12:17 am #

    Hi David,

    You are a confidence builder ! 🙂 Thank you for the explanation on stage fright.

    Honestly, I haven’t created any public events before on webinars but have used the platform only for own small group presentation.

    I will definitely look into the suggested recorded webinars and start doing it before moving to evergreen webinar and finally a live webinar.

    Thank you, David ! You are really doing great here ! 🙂

    Cheers
    Pearly Quah
    Pearly Quah´s last blog post ..Kangen Water® Malaysia Recommends Kangen Water® Machine

    • David Merrill 101 June 19, 2013 at 10:53 pm #

      You know, Pearly, a webinar is a webinar.

      If you do a “small group presentation”… even if there’s only one attendee in addition to yourself… that’s a webinar! The same technology, process and effort as if there were a thousand people on it.

      I’m a big fan of people doing lots of these small sized presentations because they gain confidence without experienced knee rattling fear of big crowds. By the time you “face” a larger audience, it won’t make any difference. You just go through the same motions as when you had an intimate little gathering of friends and teammates.

  21. Nile June 16, 2013 at 2:37 pm #

    I have not done a webinar yet. I know I have people interested in the case I finally do start a webinar. I guess that means I gotta wear a nice shirt and brush my hair…lol
    Nile´s last blog post ..Matt Mullenweg Interviewed By CNN Money On 10 Years of WordPress

    • David Merrill 101 June 19, 2013 at 10:57 pm #

      You don’t need the nice shirt, Nile.

      Most webinar formats don’t include any “direct to camera” presentation, not even live ones.

      Think powerpoint, slideshow, word doc, even a lousy little screen capture of your notepad. That’s a webinar!

      PS: You could also go crazy and brush your hair anyway 🙂

  22. Rosemary O'Shaughnessy June 23, 2013 at 10:41 am #

    Hi David,

    Use correctly webinars are a fantastic tool to help customers, with questions as you explained so well. I have gone to many webinars and the ones I really like are with lots of customer service and the one I do not like are little content and a speaker just doing a lot of self promotion.

    Thanks for sharing your advice

    Rosemary O’Shaughnessy
    Rosemary O’Shaughnessy´s last blog post ..A Start Up Business Needs Social Media In Ireland

    • David Merrill 101 June 26, 2013 at 11:49 pm #

      I think most of us would agree that self-promotion does not make very interesting content.

      It’s best to promise to give valuable information… and then do it.

      If that’s done well, it becomes the promotion in and of itself.
      David Merrill 101´s last blog post ..Lead Magnet Creation | Teleseminars

  23. Silviu July 2, 2013 at 5:49 am #

    Hello,

    1. Yes, I think webinars are a great tool. My problem is that fear you mentioned. The fear of speaking in public. Some say it’s bigger than the fear of death.
    You constantly think: What will happen? What if something goes wrong etc.

    There is also that lack of trust. Will I be able to speak freely for minutes and minutes? What if my English is not good enough etc.?

    2. I didn’t know about evergreen webinars. Thanks.

    Have a nice day
    Silviu´s last blog post ..Blog Commenting Results. Case Study 1

    • David Merrill 101 July 3, 2013 at 10:20 pm #

      Fear of public speaking is bigger than the fear of death… wow… I don’t know if that’s accurate, Silviu, but it’s gotta be close at least 🙂

  24. Rachel Lavern January 12, 2014 at 2:57 pm #

    Hi David,

    I used to host webinars and don’t know why I stopped since, as you mentioned, they are great lead generators. I gained several clients from them. It is time for me to uplevel my opt-in rate my game and start them up again.

    There are many marketers reporting that webinars have made
    them more money than anything they have ever done.
    Rachel Lavern´s last blog post ..Help! I Need a Housekeeping Schedule

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