Wage earners and the working masses find fewer and fewer places to shop their skills, or offer their services. Many of the private businesses that once hired them have closed up shop, sized down, or been nationalized by governments.
Employers and capitalists, meanwhile, have seen their enterprises largely regulated, litigated and marginalized into virtual oblivion.
That leaves ever burgeoning hordes of workers frequenting the doorsteps of government and non-profit agencies that never seem limited by budgets or fiscal realities. In most of the developed world, these public entities become the new capitalists. They offer the capital (publicly obtained rather than privately funded), and the workers do the labor.
Not much has changed given this scenario, other than the fact that management now consists of public agencies instead of private conglomerates.
For workers, the beat goes on.
Get up in the morning, catch the a.m. 6:25 to the j.o.b., do a day’s work, and get home just in time for p.m. 6:25 dinner; get paid Friday, catch some weekend recreation, and climb back into the saddle on Monday.
For a long time, workers caught in this daily grind have sought their escape mostly through running their own business or professional practice. But as governments become increasingly intrusive, and private business portals ever narrower, greater numbers of people seek refuge in the internet.
The internet has become a focal point of liberation for the new generation of workers seeking an independent lifestyle coupled with incentives and rewards that once were offered by private industry. The new elitist work corps derives more from political favors and less from production incentives. So, those who want to get off the grid have few places to go outside of the internet. And the flocks heading there are heavy and increasing daily.
Internet marketers, network marketers, bloggers, e-commerce site owners… these are the new pioneers in our economy. These web-based entrepreneurs… what I call “webpreneurs”… seek their fortunes and fair profits in providing digital information, brokering discounted deals for tangible goods and services, and offering business opportunities to those who might join their business opportunities.
This growing class of webpreneurs pioneer various pathways to establishing profitable businesses for many of the otherwise unemployed and under-employed underlings of traditional economies. They teach strategic marketing strategies that typically involve an extremely minimal financial investment. In addition, the webpreneurs help people escape the grind of jobs and careers that offer subsistence-level financial rewards in exchange for the sacrifice of the personal freedom of many workers to make the best use of their natural skills and talents.
To the extent that the pioneer webpreneurs succeed in this mission, the new “liberation marketology” that they offer to the masses will have a profound effect on world economies. In particular, it will offer a path to success and achievement for large numbers of otherwise disenfranchised and hopeless masses of displaced, unemployed and essentially “throw-away” workers marginalized and overlooked by traditional production-based economies.
This article is not the typical strategy or technique focused article that I usually write on this blog, but it is important that we occasionally take a larger look at where the internet marketing industry fits into the world. This is my own viewpoint of the larger landscape of our role as marketers in what we’ve come to know as the “world wide web”, and I’d like to hear your viewpoints as well.
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