Above Header

Pioneer Webpreneurs and a New Liberation Marketology

Pioneer WebpreneurIn the scheme of things, the world economy keeps closing in on workers and employers alike.

Wage earners and the working masses find fewer and fewer places to shop their skills, or offer their services.  Many of the private businesses that once hired them have closed up shop, sized down, or been nationalized by governments.

Employers and capitalists, meanwhile, have seen their enterprises largely regulated, litigated and marginalized into virtual oblivion.

That leaves ever burgeoning hordes of workers frequenting the doorsteps of government and non-profit agencies that never seem limited by budgets or fiscal realities.  In most of the developed world, these public entities become the new capitalists.  They offer the capital (publicly obtained rather than privately funded), and the workers do the labor.

Not much has changed given this scenario, other than the fact that management now consists of public agencies instead of private conglomerates.

For workers, the beat goes on.

Get up in the morning, catch the a.m. 6:25 to the j.o.b., do a day’s work, and get home just in time for p.m. 6:25 dinner; get paid Friday, catch some weekend recreation, and climb back into the saddle on Monday.

For a long time, workers caught in this daily grind have sought their escape mostly through running their own business or professional practice.  But as governments become increasingly intrusive, and private business portals ever narrower, greater numbers of people seek refuge in the internet.

The internet has become a focal point of liberation for the new generation of workers seeking an independent lifestyle coupled with incentives and rewards that once were offered by private industry.  The new elitist work corps derives more from political favors and less from production incentives.  So, those who want to get off the grid have few places to go outside of the internet.  And the flocks heading there are heavy and increasing daily.

Internet marketers, network marketers, bloggers, e-commerce site owners… these are the new pioneers in our economy.  These web-based entrepreneurs… what I call “webpreneurs”… seek their fortunes and fair profits in providing digital information, brokering discounted deals for tangible goods and services, and offering business opportunities to those who might join their business opportunities.

This growing class of webpreneurs pioneer various pathways to establishing profitable businesses for many of the otherwise unemployed and under-employed underlings of traditional economies.  They teach strategic marketing strategies that typically involve an extremely minimal financial investment.  In addition, the webpreneurs help people escape the grind of jobs and careers that offer subsistence-level financial rewards in exchange for the sacrifice of the personal freedom of many workers to make the best use of their natural skills and talents.

To the extent that the pioneer webpreneurs succeed in this mission, the new “liberation marketology” that they offer to the masses will have a profound effect on world economies.  In particular, it will offer a path to success and achievement for large numbers of otherwise disenfranchised and hopeless masses of displaced, unemployed and essentially “throw-away” workers marginalized and overlooked by traditional production-based economies.

This article is not the typical strategy or technique focused article that I usually write on this blog, but it is important that we occasionally take a larger look at where the internet marketing industry fits into the world.  This is my own viewpoint of the larger landscape of our role as marketers in what we’ve come to know as the “world wide web”, and I’d like to hear your viewpoints as well.

Please comment below, and as usual, share this post on  your social sites as you see fit.

David Merrill 101
I'm an Internet Marketer and Online Marketing Coach. My students learn no-nonsense, power strategies and techniques to build solid blogging and internet businesses. David Merrill+

, , , , ,

35 Responses to Pioneer Webpreneurs and a New Liberation Marketology

  1. nick catricala March 17, 2013 at 6:30 pm #

    long time I do not come around and read your fine articles… I am very glad that I come today and learned so much of what you have researched so far and what you have experienced so far and what are your feelings at this time…

    As a Internet marketers, bloggers, web-based entrepreneur… or what you call “webpreneur”… I hear you loud and clear since I done the same routine for many, many years till some how I got off that train and ventured on a different path.

    You truly said what it is needed to be heard today.. and I thank you very much, I could not do it as great even if I wanted to, and I am glad someone like you done and it to serve others.

    It is time that people wake up and see reality as it is and not as others try to paint it in their own way and for their own interest.

    Thanks so much for taking time to share so much knowledge that will for sure help many.
    nick catricala´s last blog post ..How do you handle life when a turn for the worse appear?

  2. Chery Schmidt March 20, 2013 at 11:22 pm #

    Wow David What a great point I do not what I would have done with my life had I not turned to the internet after loosing my JOB after 25 years. There are NO jobs available here in the north woods of Wisconsin None! Well I guess house leaning for cash is not really called a real JOB Anyways I have to agree more and more people are turning towards the internet as a way to make a living and it is our job as pioneer webpreneurs (As you say) To show them how.. This is exactly the kind of post I was looking for tonight. Very inspiring indeed. Thanks for sharing Chery 🙂
    Chery Schmidt´s last blog post ..Stepping Up And Taking Responsibility For Your Actions

    • David Merrill 101 March 22, 2013 at 8:43 pm #

      So glad you enjoyed this, Chery.

      It’s not the type of thing I usually write, but sometimes it’s nice to take a step back to review the larger context within which we conduct business.

      The internet is such a blessing for all entrepreneurs, especially those who, like you, live in remote areas where traditional jobs are a rare find. But as the job market diminishes more and more all the time, it’s not just a blessing for those off the beaten path. It’s a blessing for us all.

  3. Alan Jenkin March 21, 2013 at 11:57 am #

    Thanks for a thought-provoking article, David. It raises a few concerns in my mind, though.

    or example, if private industry is being replaced by the public sector, where is the funding coming from? The public sector relies on funding from the private sector, either corporations or individuals, since it does not generate any wealth itself. All the public sector can do to finance itself is print more money – hence the federal deficit in the U.S. and the financial disasters in Greece and Spain.

    I understand that some private sector manufacturing is now returning the U.S. from overseas: therein may lie our hope.

    Thanks again for getting me thinking on a larger scale than normal 🙂

    Alan Jenkin´s last blog post ..How To Make Money Online In 5 Easy Steps

    • David Merrill 101 March 22, 2013 at 8:48 pm #

      You make a good point, Alan. There are no public jobs without private funding (aka taxes).

      All the more reason to invest your future in webpreneurial enterprises, since they are dependent on neither public agencies nor private capital. They depend on our own personal resources and efforts in ways that are impossible to duplicate with traditional careers, either public or private.

  4. Sarupa Shah March 23, 2013 at 7:29 am #

    An interesting article. I have been pondering on this and the thing I find is that although the internet and a phone line makes being in business an easy thing to think about – the divide between those that succeed in terms of their own personal desires and those who don’t is still big – whatever it is online or off line, work, adaptability and investment remain key – as well as understanding your market and getting over yourself and for online models being off line – meeting people etc is essential…all about balance…your article is an interesting perspective…
    Sarupa Shah´s last blog post ..Why your comfort zone is costing you money!

    • David Merrill 101 March 23, 2013 at 10:26 pm #

      Good point, Sarupa.

      The failure rate for entrepreneurs in general is extremely high, as it is for start-up brick and mortar small businesses.

      That’s why going into business for yourself is always high-risk.

      What’s so great about the internet, though, is that your cost risk is extremely low, even though your time investment could be considerable. Internet marketers are always developing products to try to ease the way for newbies. Those that do a good job are worth their weight in gold, for sure.

      I believe, overall, that the internet provides one of the greatest potentials for freeing large numbers of people from the chains of big business, big brother (government) and big capital risk.

  5. Gregory Bowen March 23, 2013 at 9:41 am #

    Wow David….This is a very interesting article, showing us the “Big Picture” of where Internet Marketing and Blogging is headed!…I Knew that this industry is growing and it would appear that its going to continue that trend for some time!….My only regret is I didn’t get involved earlier in life!…Thanks David….Smokey
    Gregory Bowen´s last blog post ..Why Do They Call Me “Smokey”?

    • David Merrill 101 March 23, 2013 at 10:29 pm #

      Glad you enjoyed it Smokey.

      Can’t regret anything from the past. We only live in the present. That’s where our journey begins, each and every new day.

      That said, I regret not buying a condo in Toronto for $28,000 10 years ago. It goes for nearly half a million now… ah, so much for regrets and onto the task at hand 🙂

  6. Lydia Brown March 23, 2013 at 6:50 pm #

    Wow David you really got me thinking. I can’t for the life of me think about one thing I would want to do besides working at home. If I had to go and work another job I would be so miserable. I am glad that our profession is an alternative for those who are losing jobs. Right now it may not appear to be like a great thing but I was told out of every economic crisis arises some wealth of people. So some will find themselves and I hope not many will succeed by taking advantage.

    • David Merrill 101 March 23, 2013 at 10:56 pm #

      Good point, Lydia, that economic crises always give birth to innovation and new wealth.

      After the Great Depression, and real estate prices plummeted, those who were able to get into the market gained incredible wealth after the war, in the mid 40’s and beyond.

      The current economic crises that are occurring almost everywhere in the developed world, are being caused largely by government intrusion. Stepping away from lemming like dependence on governments and corporations is creating a new class of entreprenuers who I believe will create a new, free economic pathway for those who follow in their steps. That why I like to call it “liberation marketology”. It’s not just about marketing, it’s about liberating, even more.

  7. Shelley Alexander March 23, 2013 at 11:11 pm #

    Hi David,

    Once again you have provided some excellent insights in this post. In 2010 when I decided to go into business for myself I was torn between opening a brick and mortar business or venturing online and I’m so glad I went with going online. My time investment online is considerable but my cost of doing business is so much lower than if I had gone with opening a wellness center.

    Thanks again for this wonderful post!


    Shelley Alexander´s last blog post ..Kale, Lentil, and Butternut Squash Soup

  8. Dena-Lynn March 24, 2013 at 12:53 am #

    Great background and explanation about the rise of the webpreneur (love that terminology). It seems to have extended from the origins of passion and opportunity to almost a necessity in this global economy. I appreciate your insight, David! This will be a very enlightening article for those who are in search of alternatives.

    Dena Lynn
    Dena-Lynn´s last blog post ..Network Marketers: How To Pop The Question

    • David Merrill 101 March 24, 2013 at 3:21 pm #

      I think the tipping point in online marketing did, indeed, occur when the global economy made it a necessity rather than a passion, as you say Dena.

      That said, I believe it’s becoming an essential place to be for all marketers… those of products and services as well as those of ideas and missions.

  9. Donna Merrill March 24, 2013 at 1:48 pm #

    Hey David,

    I usually don’t comment on your blogs because, hey, I’m your wife and we do work side by side lol.

    But this one is different. We had many conversations concerning this point of view. Seems to me that due to the economy going crazy these days, one must have that back door plan – as I call it.

    OK you have used goofy words but when you look at it, more and more people are flooding the internet by storm to do business. That is what gave me the incentive to jump in to the pool. My clients were losing their jobs left and right. Some were just afraid that their companies would be downsizing.

    So I jumped in and learned as much as I can to be the forerunner for those I dearly love.

    Thanks for this article and new words that need to be put in Wikepedia.

    Donna Merrill´s last blog post ..Plan Your Day

    • David Merrill 101 March 24, 2013 at 3:17 pm #

      We really have had this discussion many times, and it’s what I find most exciting about working online. The ability to help people gain a freedom and independence that is very difficult to attain in the 3-dimensional world.

      Now. a lot of people take me to task on this, pointing out that it’s really competitive and introduces learning curves that need to be negotiated.

      True enough. But tell me anywhere in any economy that this is not the case. The only difference with online marketing is that it’s accessible financially and geographically to ANYONE. The traditional limitations of financing, knowledge, accessibility and communities of peers are dissolved. It really boils down to your own individual vision and effort.

      Thanks for the visit. Now, let’s put on another pot of coffee!

  10. Steve Borgman March 24, 2013 at 3:16 pm #

    David, thanks for the great article. When old models fail us, we can cry and point fingers to the cats that have moved our cheese (governments, etc), or we can spend time finding new cheese locales. Even better, we can create cows that generate cheese! I’m fortunate to have found you and other pioneers who are leading the way. Indeed, I’ve embraced internet marketing both for personal branding, and also as a way to fund my mini retirements I intend to take all the way until I can work no more.

    • David Merrill 101 March 24, 2013 at 3:34 pm #

      Sounds like you’ve build your own safety net, Steve.

      The internet is surely a great place to do that, and I think more and more people every day are learning that the cheese is online!

  11. Sarah Arrow March 24, 2013 at 4:29 pm #

    Hi David, I love the name Webpreneurs – it’s so very accurate. I escaped the rat race before I could get tired of the drudgery and there are times I miss it. Usually on a Friday night when I want a curry and I’m skint…

    I think we live in exciting times and to be a pioneer now is an amazing thing.
    Sarah Arrow´s last blog post ..Are you sending blog posts to Kindle?

    • David Merrill 101 March 24, 2013 at 7:04 pm #

      People have been telling me they like the webpreneur label.

      I think it’s cool, too, but Donna (my wife) complains that I use too many strange words, and coined phrases like “liberation marketology”. They work for me, though.

      Meanwhile, I had to go to the dictionary to figure out what “skint” meant, although I sort of had if figured out from the context.

      Here’s to strange words and a life of freedom running our businesses on the internet 🙂

      • Sarah Arrow April 6, 2013 at 7:11 am #

        Haha, I’m a Cockney from east London, we have a language of our own and for skint we say brassic which is short for borassic lint (rhymes with skint). Lucky I used the mainstream word for not having a lot of cash around 🙂

        I love liberation marketology? will we be seeing more on that?
        Sarah Arrow´s last blog post ..Should you blog in a niche you know nothing about?

  12. Willena Flewelling March 24, 2013 at 6:36 pm #

    The internet is wonderful for bringing people together who would otherwise never have met. When our children were small, I didn’t really know anyone else who had a large, young family. I discovered the internet when our youngest was a baby, 13 years ago, and then I found more support than I would ever need, at my fingertips.

    Working outside the home isn’t even an option for me, because we live 20 minutes from the nearest town and right now we have only one car, which my husband uses to drive to work. I’m so thankful for the internet, and the potential for so many new business partners and team members!

    Willena Flewelling´s last blog post ..Filter the Message

    • David Merrill 101 March 24, 2013 at 7:07 pm #

      You know, Willena, we focus so much on the business side of the internet that we often overlook the great relationships we build here. It lends itself to strong social ties as well as great support networks and mastermind opportunities as we rub shoulders with so many fellow entrepreneurs from every corner of the globe.

      Thanks for sharing your experience as a webpreneur.

  13. Steven Hughes March 24, 2013 at 7:05 pm #

    Hi David –

    I just hope the webpreneurs don’t oversaturate the internet anytime soon. It can feel crowded at times on here.

    A lot of risk on the internet, no paycheck every two weeks, but running your own show is liberating. While the costs generally can be tempered online, the time commitment can be a load. If you’re passionate about it and have a plan, you should be in good shape.

    I’m really hoping my 7 and 5 year old continue to enjoy the technology and internet, or find a specialty they enjoy. Going to a four year college paying your 160-200K for a liberal arts degree is no longer the answer.
    Steven Hughes´s last blog post ..Social Media Marketing Strategies for Engaging Customers

    • David Merrill 101 March 24, 2013 at 11:01 pm #

      Considering all the people turning to the internet for freedom and independence in terms of both income and lifestyle, and in view of the fact that so many struggle to find good and honest teachers to follow, and tools to help them along the way… I think saturation is the least of concerns that true pioneers face.

      Our greatest challenge, Steven, is to produce truly valuable training and resources for those who would follow us, so that they can reach their manifest destiny as we did, or as we are in the process of doing. To the extent that we are sincere in our efforts to help others in this struggle, we will be paving a clear path not only for our own liberation, but for generations to come.

      The look of the terrain will change continuously (oh, boy, do we know that!), but the spirit of freedom and independence will burn forever in the hearts of pioneer webpreneurs.

  14. Julieanne van Zyl March 25, 2013 at 12:00 am #

    Hi David, I agree with your viewpoint about what the internet (world wide web) is doing for the world. There are so many businesses complaining about how they are getting closed down because of the internet. Yet, they’ve had plenty of time to “catch up” with technology. And, it’s all progress – I remember many years ago, the small corner shops were complaining because the big supermarket chains “took over” their business.

    And, other people complain because technology has taken away their jobs, but things change all the time, and we all have to make our own changes. I worked in the Information Technology department of a govt office for about 6 years, then the govt decided to outsource that job, so we were all offered “packages” so we’d leave. That was a good thing for many of us, and yet many still complained.

    It’s all progress as the world evolves and people need to learn new skills if they can’t do their “old” jobs any longer.
    Julieanne van Zyl´s last blog post ..Have you been Ignoring LinkedIn?

    • David Merrill 101 March 25, 2013 at 11:29 am #

      I guess they call it resilience, Julieanne.

      You’ve got to be able to adapt to new situations and technologies and keep moving forward.

      Getting stuck in anger, frustration and regret will get you nowhere real fast. There are so many possibilities that you’d be turning your back on by choosing that route.

      Thanks for visiting.

  15. Raena Lynn March 25, 2013 at 1:11 am #

    Hi David,

    As I read your article, it gave me a feeling of pride because I am a webpreneur! Every generation has it’s challenges and we are no different. However I am grateful for the technology we have for the opportunity to liberate. I couldn’t help but think about a blog post I wrote about Mark Hoverson. I believe you commented on that post. There is a part he quotes, “The hand of the industrious will rule. The hand of the negligent will be put to Forced Labor.” When I think about it, I do believe Forced Labor is an accurate description of a job.

    There are people that are okay with the grind because it is engrained and they believe they don’t have the mental capability to liberate or they don’t have the desire to create a different life design. I’ve worked as a professional (teacher) most of my life, and at the time I didn’t consider it a job. When I think about it, any profession limits freedom. I have had jobs, and for me it is like going to hell every day. I felt imprisoned and a part of “Forced Labor.” I think true webpreneurs are the hands of the industrious.

    Times are changing fast and furious. There is general discontent and people are flocking to the internet for hope and relief. I agree that a very noble service is to provide them with the training and information which will lead them to success. There are “newbies’ jumping in daily at record numbers, young and older, and so many of them need our help.

    I am grateful to all of my mentors for their unselfish guidance and sharing their experiences hoping to help me and others from going through their struggles. No matter what, struggle is a part of the growth, but it is wonderful to think there are so many who are willing to help others through the process. Thank you for a very thought provoking post!

    Raena Lynn
    Raena Lynn´s last blog post ..PureLeverage Review 100% Commissions Using The EZ Money Formula

    • David Merrill 101 March 25, 2013 at 11:26 am #

      What a wonderful accounting of the life and times of a real webpreneur, Raena.

      I appreciate your comment, but even more, the leadership role you’ve assumed on the internet. It’s a vast wilderness and you’ve certainly stepped up as a pioneer of the first order.

      Love to watch you progressing along your journey, and showing others the way.

  16. Gene Call April 6, 2013 at 11:14 am #

    David, Thanks for the post!!! You hit some hot buttons for me!!! I could not agree with your basic assumptions more!!! As world citizens, we have been lazy and let the governments take over our freedoms and economies. It gets harder to make a living and play a significant role in changing our world every day! You underline all the reasons I have stuck my own toes in the webpreneur waters.

    As a committed Christian, I have done, and continue to do a lot through non-profits too! You hit the nail on the head. Governments have used non-profits to be their extended arms instead of them pursuing their passionate mission as they were founded to do. I am constantly on a soap box telling non-profit administrators—find a way to be self sustaining rather than chasing grants so you can do the mission you were founded to do with the passion you have rather than being compromised to “not say or do this” because it may cause your funder to cut you off!
    Gene Call´s last blog post ..Short Sale Miss

    • David Merrill 101 April 14, 2013 at 12:57 am #

      Absolutely agree, here, Gene. It’s all about being self-sustaining and un-beholden to big institutions.

      I’m always amused at how people get so upset by corporate subsidies because of their influence peddling, yet the same people think that government subsidies somehow will not elevate to similar meddling and peddling of government influence. I guess it’s a matter of whose influence you value or despise.

  17. Lesly Federici July 6, 2013 at 8:16 pm #

    Hi David,
    I agree. I think the opportunities on the Internet are massive. Learning how to “work” the web is just as important as “self-branding”. I think it’s an exciting time for people to really create a new life for themselves.. but it takes committment and focus, and the realization that there is no instant success over night – that it takes time.. Interesting post – a good read, thanks
    Lesly Federici´s last blog post ..Your Gifts For Others

    • David Merrill 101 July 7, 2013 at 8:51 pm #

      You pretty much said it all, Lesly.

      You’ve got to learn to “work” the web, and stay focused on achieving your goals because, truly, there is no instant success… anywhere… least of all on the internet.
      David Merrill 101´s last blog post ..Lead Magnet Creation | Bootcamps

  18. Yorinda October 23, 2013 at 4:20 pm #

    Hi David,
    yes, the world is rapidly changing!
    It is amazing how people have taken to shopping online.
    People even buy there groceries and get it delivered.
    It makes sense for businesses to leverage their marketing by paying people to do the advertising for them.

    People like you, who educate others how to ‘get a slice of the pie’ in the internet marketing world are definitly in demand.

    Thank you so much for your insights!
    Yorinda´s last blog post ..20 and more Reasons to Choose iPage Webhosting

    • David Merrill 101 October 27, 2013 at 11:59 pm #

      It’s an exciting business to be in, Yorinda.

      I really think the next 10 years will be a technological revolution that will make the last 10 years look like a mere prologue.

      It’s up to us to make the brave new world an ethical and just one.

      Sometimes I feel a bit like Dr. Frankenstein, working late nights in the lab … lol

Leave a Reply

CommentLuv badge

Terms and Conditions | Privacy Policy
error: Content is protected !!