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List Building Strategy for Blogging Profits

If you’ve struggled to grab some blogging profits for all your online efforts, here’s a simple, but extremely effective list building strategy that can take your game from theory to bank rolling.

Internet marketing strategies are numerous and often complicated.  I suggest you get things moving, or elevate your business to new heights by focusing on simple strategies that can be readily implemented.

If you have strategies that you’ve found fruitful, I’d love to have you share some of them in a comment below.

Don’t forget to share this blog on Faceboook, Twitter, Stumbleupon and other social media sites if you’ve found this helpful.

David Merrill 101
I'm an Internet Marketer and Online Marketing Coach. My students learn no-nonsense, power strategies and techniques to build solid blogging and internet businesses. David Merrill+

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49 Responses to List Building Strategy for Blogging Profits

  1. marquita herald October 11, 2011 at 5:52 pm #

    Great advice David. I think one of the keys is the opt in strategy. Some sites have opt in forms and messages everywhere – some you get those darn hover forms in your face the minute you land on the site. It’s really important to experiment and find what works best. I finally found the right formula for my site, but it took awhile – it’s worth the effort. Thanks for the information and inspiration.
    marquita herald´s last blog post ..Achieve More by Rewarding Yourself for Small Successes

    • David Merrill 101 October 12, 2011 at 4:33 pm #

      Yes, Marquita. You have to experiment to find what works best for you.

      But a note of caution.

      You can’t get to comfortable for too long. Things are always changing on the internet. A great strategy one day can be holding you back the next.

      So get creative and be PERSISTENT and VIGILANT.

    • Stevie Smith December 13, 2011 at 12:39 pm #

      I also dislike these pop over windows that just about every body has nowadays. But as David says, whatever works. I know I regularly buy stuff from emails I have received as a result of an optin. So I know it works. Thank you for the tips David. Including a link to a squeeze page as part of an article is an excellent representation of the pres sell theory which is also very successful.
      Stevie Smith´s last blog post ..Betrayal – When Love Doesn’t Mean Anything!

      • David Merrill 101 December 13, 2011 at 7:28 pm #

        Good to see you, Stevie.

        You definitely prove the point that techniques that “work” as list building strategies are not always popular and fuzzy, but that doesn’t prevent them from being effective.

  2. Steve-Personal Success Factors October 11, 2011 at 11:00 pm #

    David, I’ve found your blog intriguing from the first time I visited. Thanks for the wisdom and savvy you show in your videos. Have you written any posts or series regarding how you use video? I’m most comfortable writing, but at some point I need to start venturing into video and pod casting.

    My challenge with my list is to fine tune the opt-in and other features of aweber. This is going to be one of my key focus’s in this coming year.
    Steve-Personal Success Factors´s last blog post ..Disregard This Advice To Remain Mediocre!

    • David Merrill 101 October 12, 2011 at 4:38 pm #

      Now that you mention it, Steve… I really should be developing something to help people understand using video more effectively.

      Video is a GREAT marketing and communication tool, but, like everything… there is a learning curve. If you need any help, feel free to ask.

      In the meanwhile, I will think of what I can put together to help people out with this. Thanks for the suggestion.

      (PS: working video into your opt-in box is one great way to get more attention to your offer… and a good place to start for the purpose of learning the whole video-to-market process).

  3. Paul Reimers October 12, 2011 at 1:18 am #

    Thanks for the great video David,

    A lot of people have trouble monetizing their blog and often the problem is not a strong offer. Thanks for sharing that it isn’t just a matter of just building a list, but communicating with them, adding value and occasionally making offers to them.
    Paul Reimers´s last blog post ..How to Write a Powerful Elevator Pitch

    • David Merrill 101 October 12, 2011 at 4:42 pm #

      You’ve got the sequence down, Paul.

      Once you understand all that, it’s time to put it all into action. Methodically, consistently and purposefully. Taking action is what puts you ahead of the pack.

      Believe in your strategy, See your success, and Implement the strategies that lead to that success.

  4. Anne Perez October 12, 2011 at 3:20 am #

    Hi David
    As you mention in your video its key to have a call to action at the end of your post which builds your list. As it is said ‘the money is in the list’

    • David Merrill 101 October 12, 2011 at 4:44 pm #

      The money is in the list, Anne, which is why you’re crazy if you fail to ask people to sign onto yours!

      That’s what the call to action is all about. Without it, your online business will be your online hobby.

  5. Pastor Sherry October 14, 2011 at 6:45 pm #

    Hi David,

    I’m having a “Duh” moment — I have actually never thought of putting a link inside my blog and steering people onto my list! I was depending on my one and only opt-in. But your idea is so simple and makes so much sense. Something else i need to add to my list of things to do!
    Pastor Sherry´s last blog post ..The Role of Truth in Destroying Destructive Thoughts

    • David Merrill 101 October 14, 2011 at 9:38 pm #

      It’s funny how simple little tweaks like this can make a really BIG difference in our success.

      You’re not alone, Sherry, in overlooking what seems to be obvious after the fact. We’ve all
      had those “why haven’t I been doing that?” moments. Hope this gives you a boost!

  6. Joyce Edwards October 15, 2011 at 11:06 am #

    Hey David,
    I love the easy to understand explanation. I think that too many people talk over the heads of their readers. People need more step by step instruction like the ones you give.
    Joyce Edwards´s last blog post ..FREE HEALTHCARE FOR ALL!!!!!!

    • David Merrill 101 October 18, 2011 at 11:07 pm #

      Thanks for the kind comment, Joyce.

      I guess my strength has always been to keep things simple and to the point. I was once a freelance writer who wrote chapters in college level text books, and I learned then to be concise and yet give substance that was understandable. So I guess I learned a little something from that. I also think I burned myself out writing so much, so now it’s a pleasure to put my trainings in video format. I find myself doing more and more of that and less and less of the writing.

  7. Marcus T cox October 15, 2011 at 5:16 pm #

    Hey David,
    thanks again for the information, I am not a network marketer, but I am going to to be selling something soon, so how would I go by getting something to give away that does not have to do with network marketing. I do get the whole idea of getting people by giving them something that hey may need, but I do not any ideas of what to give. please let me know if you have any ideas and thank you. TTYL
    Marcus T cox´s last blog post ..Paying it forward

    • David Merrill 101 October 18, 2011 at 11:16 pm #

      Several things, Marcus.

      First, your giveaway product could be a report, an ebook or a video perhaps. The main thing is, it should be something of value to the same niche followers that would be interested in buying your paid product down the road. Doesn’t matter what the niche is, but the giveaway that you use to bring them onto your email list should be congruent with your paid product.

      The giveaway product itself could be something you write, for instance, but it could also be a group of articles or some such thing from online articles. It could also be a PLR product (private label rights), or even a service, ie., “opt-in to my email list and I’ll give you a free 15 minute phone consultation on xyz”. People hesitate to give free phone consultations because of the time involved, but if you’re just starting out… think of the great personal branding you’re developing.

      So many ideas, and as internet marketers soon learn, so little time! Good luck Marcus. Let me know if you need any help along the way.

  8. Liz K : Success From Home Trainining October 17, 2011 at 7:10 am #

    Hi David:

    Great video! You have done a great job teaching how to build a list step by step and how to monetize that list. I am with Marquita about the annoying pop up forms that want me to fill in my information 2 seconds after landing on a blog before I even know what the blog is about. Give me some value like David is giving us on his blog, and I will definitely opt in.

    People will be drawn and attracted to you because they connect with your content and as you said, continue to offer value, once they are on your list and it will be easy for them to buy what you are selling. Great Job David!!
    Liz K : Success From Home Trainining´s last blog post ..Taking Your Direct Sales Marketing Business Online

    • David Merrill 101 October 18, 2011 at 11:30 pm #

      Another thing to keep in mind, Liz, is that just getting higher numbers of opt-ins doesn’t necessarily mean you’ll have more customers (which is the real end-goal, after all).

      People that join your list after really getting some exposure to who you are and what you’re about online are typically higher quality than those who just jump on because they got a popup that they responded to without hardly knowing anything about you.

      A list is great to build, but you want it to be populated with people who are in to what you’ve doing, not just browsers looking for a freebie that they’ll likely never even open.

  9. Pearly Quah October 17, 2011 at 3:53 pm #

    Hey David,

    Excellent video with great advise. Thank you for that ! 🙂

    I have just put up an opt in form on my blog but haven’t prepared emails yet because I was thinking it would be good if I can give out a free e-book instead of emails. Just like what you mentioned, providing value and I believe I should be giving out something which has value in exchange with my readers name and email.

    i will look into your advise again, David !

    Pearly Quah´s last blog post ..Simple Steps To Create A Free Banner/Header

    • David Merrill 101 October 18, 2011 at 11:32 pm #

      Pearly, you have to give the free ebook to get people to opt-in to your list, but once they’re on the list you have to CONSISTENTLY email them with valuable content. I think at least twice a week.

      So it’s not either/or. You must do both! Keep going, you’re on the right road.

  10. Dereck October 17, 2011 at 4:18 pm #


    As always… great video!

    However, I wanted to share with you the CCPC rule passed down to me by good o’l godfather himself… Frank Kern.

    CCPC stands for Content, Content, Pitch, Content.

    Stay with in these bouderies and you’ll be ok with your email marketing (once they are on your list).

    Talk soon!

    Dereck´s last blog post ..LegalShield – Protecting With Pre Paid Legal Services

    • David Merrill 101 October 18, 2011 at 11:34 pm #

      Excellent advice, Dereck (and Frank!).

      I think most of us are familiar with the 80-20 rule. Sounds like CCPC adds up to the 75-25 rule. Close enough!

  11. Theresa Torres October 19, 2011 at 9:11 am #

    Hi David,
    Great tips in your video. It’s really important to gain your readers’ trust by providing great content and value. If they see that you care about them and not just after a sale, they’ll be more receptive to your offers.
    And once you get them on your opt-in list, make sure to continue to provide value with your emails.
    Thanks for sharing. Have a nice day!
    Theresa Torres´s last blog post ..Business Travel Tips: Travel Perks for You and Your Company

    • David Merrill 101 October 20, 2011 at 1:38 am #

      Thanks for the input, Theresa.

      TRUST is your most valuable asset online. It’s such a sketchy world, people are so justifiably jaded about offers (even FREE ones!)… if you can build trust, you can build an incredible business.

  12. Theuns October 19, 2011 at 3:07 pm #

    Hi David

    Thanks you for this good Explanation , it make sens and
    soon i will have my Aweber up and running but I 1st need to work on my product and mail i plan to send out.

    Theuns´s last blog post ..Endurance Sports vs Success in Your Business

    • David Merrill 101 October 19, 2011 at 9:27 pm #

      I think the first thing you should do is set up your Aweber. Then, Theuns, while you’re working on your product, you could put an affiliate product link on your optin box on your blog, facebook or wherever else you might have online real estate. Or even just start integrating a link to an affiliate product on all your social media. That way, you can start building a list rige partht now, maybe pull in a few bucks, and let your list subscribers follow you as you develop your product.

      • Theuns October 30, 2011 at 3:39 pm #

        Thanks David

        In this coming week i will get my Aweber Acc
        At last LOL.

        Thanks for all the advise you give my it make sens
        I will work on it and keep you up to date.

        Theuns´s last blog post ..How to Order from the Universe Menu and Get What You Want

        • David Merrill 101 November 14, 2011 at 7:43 pm #

          Love to hear how you make out with it Theuns.

          Getting your list is critical, gut it’s not the end. Converting your subscribers into buyers and clients is the final step in the process.

  13. Dr. Erica Goodstone October 19, 2011 at 9:06 pm #

    That was a wonderful post. So many of us have been taught that we just need to build a list and that it was a quick and easy process. Turns out that it can take quite awhile to steadily build a list. And then, as you said, then the work comes in to create regular contact of valuable autoresponder messages to your list. Then, once they know, like and trust you, then you can offer your products and services for fees.

    Thanks for explaining this process so clearly.


    Dr. Erica
    Dr. Erica Goodstone´s last blog post ..The 10 Symptoms of Spiritual Awakening to Love

    • David Merrill 101 October 19, 2011 at 9:31 pm #

      It’s all about staying with the process and making it work, Dr. Erica.

      I know you know the deal… you’ve become quite a leader out here. And I’m quite certain you didn’t do it without adhering tightly to a game plan and a simple, direct strategy or two.

      Thanks for contributing here, Dr. Erica.

  14. Jim Talbott October 25, 2011 at 7:29 pm #

    Hi David ~ This is great advice, and more than that it’s great encouragement for all those folks who continue to struggle with the concept and practice of online marketing and list building techniques and strategies.

    It’s nice to have all the information in one place. I enjoyed listening to your video presentation.
    Jim Talbott´s last blog post ..Cape Sounion

    • David Merrill 101 October 30, 2011 at 8:16 am #

      Thanks, Jim.

      Glad you found this encouraging, because I know so many people get down when it comes time to convert all their hard work online into actual profits!

  15. Pj Zafra October 27, 2011 at 8:15 am #

    Hey David,

    Great video you have here! It’s definitely important to know how to monetize our blogs the right way. You shared such a great tip here. Always important that our offers provide tons of value for maximum results. Thanks for sharing this tip! Keep it up! 😀
    Pj Zafra´s last blog post ..What Do You See?

    • David Merrill 101 October 30, 2011 at 8:17 am #

      Without giving our customers and clients real value, Pete, we’ll never get our business off the ground.

      Thanks for the observation.

  16. Lynda Cromar November 4, 2011 at 1:13 pm #

    Thanks David you did a good job explaining how real-list building works. One thing to get them on a list that has started to really work for me is a system called Better Web Builder that is a system that contains about $100 of free tools, with the option of upgrading and building a team as well.

    You do indeed have to give value back before you can expect to sell. Many forget to sell and then wonder why they don’t make money.
    Lynda Cromar´s last blog post ..Being In MLM Business And Taking Action Is Not Convenient But It Is Worth It!

    • David Merrill 101 November 14, 2011 at 8:23 pm #

      Nice to see you here, Lynda.

      I don’t know about Better Web Builder, but anything you present that is of value to your readers will give you a devoted following.

  17. Natasha Nassar November 8, 2011 at 10:21 pm #

    Well done David!

    You hit so many important points in your video. The first being, obviously people need to have an Opt-In form on their blog. I’ve seen many people make the mistake of not having one! The other big mistake I’ve seen is people not marketing TO their list. It’s important to give value, but it’s also important to monetize your efforts (unless you’re running a non-profit!) ; )

    One thing that I would add, is that it isn’t enough to just have an opt-in form or a free offer. Your Form and Free Offer must convert. In other words, you want to have a high number of visitors to your site opting-in. So, you should play around with the language on your form. Play with adding arrows, etc, the language on your “Submit” button (Tip: Submit isn’t the word that you want on your button, it needs to reinforce your visitor’s decision to submit their info, like “Send Me My Report” or something like that).

    Your Free Offer should be congruent with your niche and ideally offer them a SOLUTION to a problem that they are having. (Ok, maybe that was more than just one more thing…LOL)

    Great site looking forward to seeing more of your videos!

    Natasha Nassar´s last blog post ..The 10 Commandments of Building You, Inc.

    • David Merrill 101 November 14, 2011 at 8:28 pm #

      Thanks for the very valuable comment, Natasha.

      You make some really important points, mostly the need to have your “form and free offer… convert”.

      Actually, it is not the form itself that needs to convert readers into subscribers, but the entire squeeze page, of which the form is just one part. But you are absolutely right, that the opt-in on the squeeze page MUST convert or else you need to go back to the drawing board. And I’ve been there too!

  18. alicia@yboggle November 8, 2011 at 11:48 pm #

    David, it is a great message for me. To have the system of building the list from the blog, it is phenomenal. Thanks so much, you made my day.

    • David Merrill 101 November 14, 2011 at 8:31 pm #

      Thanks for the visit Alicia.

      I visited your blog and couldn’t help but notice you don’t seem to be doing any list building on it. I’d love to think this post helped steer you in the right direction.

      Let me know if you need some help or advice along the way.

  19. Anna November 15, 2011 at 8:22 am #

    Hi, David. I must admit that I was absolutely negative about putting a link into my blog. But here you have some excellent points and I am definitely considering it now…
    Anna´s last blog post ..Cerec crowns – Is it worth destroying your teeth for?

    • David Merrill 101 November 15, 2011 at 5:14 pm #

      Nice to see you here, Anna.

      As for links embedded in your blog, they are there to direct your readers to information they want. How do you know they want it? If they didn’t… they simply wouldn’t click on the keyword you use for your anchor text. Try it for a while. I think you’ll be pleasantly surprised what a big difference it makes to your online business.

  20. Srinivas Reddy | Ask Sage January 30, 2012 at 1:13 am #

    Hello David!
    Thanks for this very practical tutorial on list-building. It’s something many bloggers, both newbie and established, can go back to again and again to get the basics of list-building down. Overnight list-building is not a good idea. Building a good list takes time and patience — and plenty of value. If you deliver consistent value and your readers trust you, you should have no problem pitching some products/solutions along the way. Likewise, your readers would be eager to be part of your list and buy from you. Cheers!
    Srinivas Reddy | Ask Sage´s last blog post ..How To Strike Out On Your Own

    • David Merrill 101 January 30, 2012 at 8:18 pm #

      Great point, Srinivas.

      Building an “organic” list, slowly and consistently, is the best way to truly build a business, and not just a quick profit.

  21. Mark May 12, 2014 at 2:21 pm #

    Thanks David!

    And without a doubt, whenever targeted visitors land on your site, if you’re offering any free valued added advice on a subject they’re sincerely interested in, they’ll most certainly opt in to get recommended solution(s.)

    But as you so expertly point out, getting that all important opt in is just step one.

    Your ongoing periodic follow up sequence is where you start reap the long term rewards.

    And far too many marketers either neglect or don’t totally understand that part of the monetizing equation. That’s for articulating that critical piece of the sometimes confusing, Internet marketing puzzle.

  22. David Merrill 101 May 28, 2014 at 9:19 pm #

    You got it, Mark.

    The optin is just the beginning, not the end.

    It’s all about building a long term relationship with your subscribers. That’s how to build a business, as opposed to trying to get a quick sale for some affiliate offer.
    David Merrill 101´s last blog post ..Email Marketing Strategies for Bloggers

  23. harish June 29, 2014 at 10:34 pm #

    Hi david,
    thank you for you video about list building strategies for blogging profits.i learned many points regarding list building by watching your video.to build list we must maintain trust of users on us regarding the posts.i will follow those points from now.thank you so much david.

    • David Merrill 101 July 11, 2014 at 12:16 am #

      Nice to hear from you Harish.

      Blogging is a great way to build a following and connect with people online. But in order to turn it into a business, you really need to dedicate your efforts toward building an email list. That’s where you get to connect more intimately with your readers, and interest them in what you do, as well as what you have to offer them (products and services).

      Let me know how you make out with this, Harish.
      David Merrill 101´s last blog post ..Get The Best Email Marketing Results

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