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List Building With Video | Introducing Breakthrough Video

List Building With VideoList Building is a key tactic for online entrepreneurs.  

Network marketers need to build lists of prospects who show inclinations of following them into their primary business opportunity.

Internet marketers are continually involved in List Building because they know an email list represents their customer base.  It’s important for them, though, to build a highly responsive list more than a big list.  The way they build it largely determines how responsive it will be.

Bloggers need to stay in touch with their readers, in order to remind them of their latest blog posts and to give them opportunities to buy products and services related to their niche. 

It’s not easy to present sales offers directly on your blog.  Those that do, and do it often and as a primary function of their blogs, are not likely to attract a wide readership since they seem to be “pitching” far more than informing, educating or entertaining.  

List Building is a reflection of how valuable your blog is to it’s visitors.

List Building Is For Leaders

In each instance, list-building will be far easier when you are perceived as a leader in your niche, an expert and an authority.

In order to establish yourself as a person, not only of authority, but of the kind of authority that people actually want to follow, learn from and happily purchase products and services from… you need to learn to establish your leadership from the moment they meet you.

I’ll be teaming up with Donna to teach this process in great depth on our upcoming webinar called “Awesome Authority.”

List Building With Video

One of the List Building tactics I Iike to teach my clients for establishing these leadership qualities, is what I like call the “breakthrough “video” presentation.

This short article is not about the art of video production, bur rather, the way to use your videos to build lists of followers, prospects, and subscribers to your email newsletter.

Video, in general, is a great way to let people get to know you a bit.  They can see who you are, hear what you sound like and generally begin a bonding process with you.  

Most of this bonding process is linguistic, while effecting an unspoken, subconscious thread that begins to establish your leadership and authority.  Again, we will delve into this in detail in our “Awesome Authority” presentation.  

For now, let us just say that your videos will give you a way to connect with people in a way that is entirely outside the ordinary sphere of logic and language.

You see, logic and language form a barrier between you and your prospect.  Human communication is far deeper than logic, and extends way beyond verbal language.

With video, you get to begin tearing down that barrier.

With “breakthrough” video, you get to really show people that you can be pivotal in their efforts to succeed at something.

List Building With “Breakthrough” Video

So what elevates an ordinary, personal branding sort of video, to a breakthrough video?

It’s very simple, really.

A video makes you a real person, someone your prospect may begin to like.

A breakthrough video makes you essential to your prospect, someone they trust to help them achieve their goals.

How do you suddenly achieve this trust with video?  By actually helping them achieve one tiny step along the way toward achieving their long-term goals.

Not by telling them you can help them, but by actually helping them.

Whirlwind Success VIP Club

In order for your video to function at this level, though, it must not only help them break through some barriers that have been standing between them and the achievement of their goals, you must do it almost instantly.

I tell my clients to do this in a video no shorter than 3 minutes, but no longer than 7.  I think 5 minutes is perfect.

Is that a strict rule?

Of course not, but it’s a guideline I’ve found works best to elicit a special kind of trust-bond reaction, known in online marketing as “conversion.”

What To Do With Your List Building Videos

You may be thinking that the main function of these breakthrough videos is to get someone to join your list.

Using them as enticement for joining your list is not where I’ve found them to be most effective, though.

Their more strategic positioning is actually after someone has already joined your list, and more specifically, as the enticement for them to do so.  In online marketing lingo, this means that your breakthrough video becomes the actual “lead magnet” product that you use as enticement.

So, for instance, you might offer this.

“Enter Your Name and Email Below, and Get My Free Video That Will Show You Exactly What You Can Do To Lose 10 Pounds In The Next Month.”

People join your list, not in response to your video, but in order to watch it.

This kind of offer is an excellent list-building tactic insofar as it trips your something in your visitor’s brain that tells them you have some kind of expertise or authority.

This only works to your long-term benefit, though, if your actually do have that expertise or authority.

Your new subscriber will decide whether or not you do very quickly.

If they watch your 5 minute lead magnet video and actually gain a breakthrough from it, you have gained their loyalty and trust for as long you continue to build on that initial breakthrough experience.

If you fail to deliver that breakthrough, you’ve probably lost them forever and they’ll never even open your emails.  In other words, they will be unresponsive.

Your entire List Building endeavor is dependent on the quality of your response to the trust people freely lend you.

You can learn more about this process, and more about how to effectively engage in List Building with video at the upcoming “Awesome Authority” event.

Do you use video for List Building?

Has this article given you some new ideas for using it effectively?

Do you engage in other List Building tactics?

Please let me know in the comments section below.

Thanks so much for being here today!

David Merrill 101
I'm an Internet Marketer and Online Marketing Coach. My students learn no-nonsense, power strategies and techniques to build solid blogging and internet businesses. David Merrill+

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61 Responses to List Building With Video | Introducing Breakthrough Video

  1. Marquita Herald August 30, 2014 at 6:00 pm #

    Very informative David and from a consumer standpoint I especially like your 5 minute rule of thumb. It’s so annoying to take the time to watch a video (or webinar for that matter) where they spend the first 20 minutes telling you how wonderful they are – my mind has moved on by then and I almost never finish watching. Thanks for the advice and I just know the Awesome Authority webinar you and Donna are putting on will be … err, well Awesome!
    Marquita Herald´s last blog post ..Stepping Stones: Resilient Optimism

    • David Merrill 101 August 31, 2014 at 9:12 pm #

      You’ve really pointed out a key part of making this process work effectively, Marquita.
      One of the biggest reasons the 5 minute video works, is that most people agree with you… they’re tired of long, drawn out presentations. They not only want results, but them want them fast.

      It may seem counter-intuitive, but if you give people great, well developed content… maybe a series of videos to teach them incredible ways to get traffic to their blog or some such thing… they are very likely to never watch it, or not even optin to get it.

      They don’t really want “great content”… they want resolution to the problem you pose, ie., get more traffic to your blog.

      Deliver that in 5 mintues, one video and they’ll love you for it.

      Deliver in 7 videos, total 6 hours… they’re probably never even going to open the download.

      Thanks for making that real important point, Marquita, and one I really did not develop in this article.
      David Merrill 101´s last blog post ..The Shortest Path To Online Success

  2. Monna Ellithorpe August 30, 2014 at 7:08 pm #

    Hi David,

    Great post. I never really thought about list building via videos but sounds like a great idea. Both you and Donna are just a wealth of information and good advice.

    Thanks. Have a great evening.
    Monna Ellithorpe´s last blog post ..Squidoo is Outta Here and Will Be Gone Forever

  3. Alan Jenkin August 31, 2014 at 1:51 pm #

    I really like the idea of a 5 minute lead magnet video – thanks, David. I have not used videos for list building and your article gives some good ideas on how to this.

    I’m looking forward to adding this to my repertoire.

    Thanks again

    Alan Jenkin´s last blog post ..Increase Web Traffic and Gain Customers

    • David Merrill 101 August 31, 2014 at 9:18 pm #

      One of the nicest things about using this sort of video, Alan, is this… A great many people I’ve worked with never get to build a good quality lead magnet, if any at all.

      The biggest reason, I’d say, is that they are overwhelmed by the huge task of putting it together.

      But a 5 minute video? Not a problem.

      Hope you give it a try, soon.
      David Merrill 101´s last blog post ..Everything Big Is Small Again

  4. Jacs Henderson August 31, 2014 at 5:03 pm #

    Hmm! Wondering where I heard the expression ‘Awesome Authority’ before … of course Donna’s fab post a few weeks ago!

    Your list building Video is a Genius idea … and you outlined it perfectly David. The skill is in whether you can achieve that breakthrough of trust within the 5 minutes.

    I really love this idea because the sooner the attraction is established into a bond, the better for building.on that

    A fantastic post, thanks David and it sounds like an ‘Awesome’ event!

    Jacs 🙂
    Jacs Henderson´s last blog post ..Have You Got The Cookie?

    • David Merrill 101 August 31, 2014 at 9:24 pm #

      Yes, Jacs, you have hit the soft spot, here.

      “The skill” is in achieving the breakthrough in your 5 minute video.

      That’s really a whole other topic, and there are specific tactics available to make that happen. We do address that matter in quite some detail on the webinar. I’ll have to make a note to do a future article giving folks the cliff notes for that process.

      The key, though, as you point out, is to establish the bond with your prospect as early on as possible. A short, breakthrough video is designed to do exactly that.

      Thanks for your kind words, Jacs.
      David Merrill 101´s last blog post ..The Shortest Path To Online Success

  5. Sue Bride August 31, 2014 at 5:26 pm #

    I really like this idea especially as I’ve not yet ventured into running webinars. Apart from being useful for list building it would be a way to ease me into video presentations.
    Sue Bride´s last blog post ..7 Sure Fire Ways to Write Absolutely Compelling Blog Posts

    • David Merrill 101 August 31, 2014 at 9:28 pm #

      Developing short, breakthrough videos along the lines I’ve discussed here, is an easy way to get familiar with the production and use of video in your marketing, Sue.

      I should point out, too, that these do NOT have to be face to camera videos.

      I’ll have to develop the whole production side of video in the future, but just know that you don’t have to appear on the video. That’s a big struggle and hold-back for many people. There are very cool, very effective alternatives, though.
      David Merrill 101´s last blog post ..Everything Big Is Small Again

      • Sue Bride September 20, 2014 at 2:50 am #

        I’m sure a lot of what I write about could be more easily understood with a quick tutorial video in the form of captured screen shots with audio. It’s a learning task that I haven’t set aside time for but I know I’m procrastinating.

        If a video is a tutorial involving screen capture I like seeing a thumbnail view of the presenter in the corner. I have no idea how to do that though.
        Sue Bride´s last blog post ..PAC Power Into Your Blogging Buzz

  6. Mark September 1, 2014 at 1:09 pm #

    Excellent tips David!

    And it certainly sounds like a very strategic use of video.

    Especially since you’re teaching us how to use video on an even deeper level.

    Because any and every body can simply get in front of a video and start recording!


    • David Merrill 101 September 2, 2014 at 1:18 pm #

      I just think, Mark, that most people focus on the personal branding aspect of video.

      They think, that video is all about building relationships with people, and inviting them into their world on a personal level.

      I agree totally with that, but there is a deeper strategy that can be employed at the same time. As you say, breakthrough is really about using video on a deeper level.
      David Merrill 101´s last blog post ..The Shortest Path To Online Success

  7. Nile September 2, 2014 at 1:07 am #

    This is something I need to do and go back in my videos. You’ve given me a reminder and that means more to my to-do list! Thanks for sharing this.

    My son has been pointing this out to me on all the Minecraft videos he asks me to watch with him. He asked me why I don’t add notations and links to my video to encourage people to subscribe. Good question from him… lol. Wow… an 11 year old might be onto something with that list building with video.
    Nile´s last blog post ..#MondayMashup – 2014 Volume 5

    • David Merrill 101 September 2, 2014 at 1:22 pm #

      Video is a powerful communication tool, Nile. You’ve got to listen to your son 🙂

      I would definitely put it on my to-do list. It’s September. Time to start the “new year” in the U.S., anyway. Time to shake off the sand, wrap up the boat, get the kids off to school and figure out how to shake up our online business a bit.

      I think committing to doing more and better quality videos should be on everybody’s list.

      I hope you’ll consider trying to do some breakthrough videos as I’ve described them.
      David Merrill 101´s last blog post ..The Shortest Path To Online Success

  8. Liz Delaney September 4, 2014 at 7:35 pm #

    Wow. Interesting – very interesting. A list-building video. I haven’t heard of this and would be interested to know more. I know I hate long videos – they lose my interest when the presenters talk for ages about themselves. people haven’t got the time these days to listen/watch for long. Short, to-the-point action is what we are after.
    Thanks for this. Most enlightening.
    Liz Delaney´s last blog post ..Tuesday Tips – 10 More Ways of Finding leads

    • David Merrill 101 September 20, 2014 at 10:10 pm #

      Short videos are the most effective, Liz. In fact, it’s a good idea to even tell people how long the video is, so they have a heads up on what their time commitment will be.

      So, you might say something like “To see how this works, check out my 57 second video”.

      Another good method is to include exactly what is on the video. So, maybe “In this 3 minute video I will tell you what kind of offer I’ve found to be most effective”.

      This way, people have an idea how long the video will be, and exactly how they’ll benefit from watching it.
      David Merrill 101´s last blog post ..The Shortest Path To Online Success

  9. Sonia September 4, 2014 at 8:56 pm #

    Thank you David! You have explained very clearly the best format to use video to create leads – and I agree that video is an awesome way to let people get to know you!

    I have grown very attached to people I’ve seen on video or been on a hangout with as I feel that I really know them once I’ve seen their faces and heard them speak. I’d love to have that effect on people.

    I can’t wait to be able to do this – waiting on my new laptop coming next month then look out world!

    Thank you so much – I’ve shared your content on google+ and my pinterest ‘favourite blogs’ board 🙂
    Sonia´s last blog post ..Your Business on Pinterest

    • David Merrill 101 September 20, 2014 at 10:16 pm #

      Congrats on the new laptop, Sonia… exciting isn’t it.

      People definitely get to know you better if they’re used to seeing you on video, even if it’s only for a few seconds.

      If it isn’t something you’ve done yet, I highly recommend something like a 30 day challenge where you post a video a day to your Youtube channel, for 30 consecutive days.

      It really gets you moving in the right direction, and gives you a feel for video production.

      Let me know if you need any help.
      David Merrill 101´s last blog post ..Do Shiny Objects Drive Online Entrepreneurs Crazy?

  10. WILLIAM O'TOOLE September 7, 2014 at 6:50 pm #

    List building is a task we all need to do.. some people manage this quite well.. some .. don’t. It can be a struggle to build a big list.. most people don’t realise that it takes time to do… after all the more people that are on your list the more people you will become visible to.

    Do you recommend any tools to help to grow a list other than AW ?
    WILLIAM O’TOOLE´s last blog post ..ForeverGreen Monthly Sales Grow

    • David Merrill 101 September 20, 2014 at 10:22 pm #

      List building is the key to building an online business, as you point out, William.

      I’m not sure what kind of “tools” you’re thinking of, but I will say the best methods are usually pay-to-play ones. Solo ads and Facebook ads are probably the best.

      As for free, slow growth methods, regular updates to your Facebook Page (not profile so much) is good, and forums are excellent. With the free methods, especially, it’s important to be consistent. By consistent, I’m talking DAILY action posting status updates and getting involved in forum and FB group discussions.
      David Merrill 101´s last blog post ..8 Steps To Create Your Digital Information Product

  11. Nathaniel Kidd September 7, 2014 at 8:39 pm #


    I think listbuilding via videos is an awesome idea. A lot of people are uncomfortable doing this but as you and Donna have said before, if you practice and practice you will become more comfortable in video presentations.

    I do think this makes your reader see that you are a real person also and they are more likely to connect with you. Thank you for sharing.
    Nathaniel Kidd´s last blog post ..Frugal Ways Mom’s Save Money

    • David Merrill 101 September 20, 2014 at 10:30 pm #

      A nice way to ease into doing videos, Nathaniel, is to do screen captures. As you do voice overs for them, you are getting increasingly comfortable with the video process.

      Once you get comfortable with screen capture, you might start doing videos where you mostly have your back to the camera as you write on a whiteboard or chalkboard. This has the added benefit of giving you something you can read and be guided by as you speak.

      Also, you can do Powerpoint videos where you just read verbatim, text on your slide show. Then you can advance to having just outline notes on Powerpoint, so you get used to ad lib presentation with the assistance of visible cheat sheets (your slides).

      Persistence is what makes it all work. As you say, Nathaniel, practice practice practice 🙂
      David Merrill 101´s last blog post ..Everything Big Is Small Again

  12. Shelley Alexander September 7, 2014 at 11:30 pm #

    Hi David, I think doing 5 minute videos to build your list and establish your credibility and expertise in your field is a awesome tool to use! I have not started doing videos yet but I know when I do my live events like cooking classes it really does establish a great connection and relationship with the people who attend my classes and many of them also purchase other products and services that I offer. I can’t wait to learn more about you and Donna’s awesome authority video series!
    Shelley Alexander´s last blog post ..Energy Boosting Berry Peach Coconut Water

    • David Merrill 101 September 20, 2014 at 10:44 pm #

      Live cooking classes is a great idea Shelley, and I’m sure you get good feedback from them. It’s a perfect example of teaching people something they can immediately implement. To make it even easier to make that connection, I’d add a segment at the end of your class called something like “Today’s Challenge”. Give your viewers a really quick recipe that they can get up and actually do almost instantly. For instance, a baked apple recipe. Even I could do that one (maybe)!

      As for the Awesome Authority webinar, it was a live even on Sept. 5, and so is obviously done. It was a paid, one-time event that is no longer available, except inside our VIP Club, where it is posted inside the members area. Thanks for asking.
      David Merrill 101´s last blog post ..The Shortest Path To Online Success

  13. Karen Peltier September 8, 2014 at 12:46 am #

    Hi David. I have been wanting to do such a video for quite some time now. I know that when I visit other people’s blogs that have videos that deliver on their promise, I really find them useful and feel like the person knows what they are talking about. So, as you point out, I think that is key.

    Thanks for the inspiration!
    Karen Peltier´s last blog post ..Looking for Eco-Friendly Solutions for Packing Lunches?

    • David Merrill 101 September 20, 2014 at 10:50 pm #

      Good luck with it, Karen.

      If you just get started and do a few videos, you’ll start increasing your comfort level. And it really does make a big difference in building relationships and trust.
      David Merrill 101´s last blog post ..Everything Big Is Small Again

  14. Christi Johnson September 8, 2014 at 4:26 pm #


    This article is very timely for me because I used to do video ALL the time…but then, I stopped. I had just begun to generate all kinds of leads (3-10) a day, and I just stopped. I am not sure why. Awesome video content is an exceptional way to generate subscribers to a list. I know that. I simply needed to continue.

    Thank you for this. It’s a reminder to me to get back up in the saddle and really get serious about my video content, again. The funny thing is that I make videos ALL the time. I just rarely make them public or share them on my blog or on social media.

    I’m going to be diligent about changing that!

    Thanks, again!
    Christi Johnson´s last blog post ..Life In My World, Recently – The Afterlife, An Accident, An Airedale, And Allergies

    • David Merrill 101 September 20, 2014 at 11:00 pm #

      Since you’ve done a lot of video, Christi, you know that shooting the video is just the beginning of the process. Then you need to render it for your video service, maybe do some editing and watermarking, and then uploading it to your blog or Facebook page or wherever you intend for it to be consumed.

      I’ve worked with quite a few people who do videos but leave them “in the can” because it takes time and effort to do the post-production and marketing.

      It is an awesome way to build your list, as you point out… so I’m happy to hear that you plan on following through with the process. Kudos!

      Nice to see you here, Christi.
      David Merrill 101´s last blog post ..Get The Best Email Marketing Results

  15. Willena Flewelling September 8, 2014 at 8:02 pm #

    It is true that people like to see what a person looks like, and hear their voice. To me, that is important, because I rely a lot on body language. And video is so helpful for the visuals of training… seeing what the screen is supposed to look like, what boxes to check or leave unchecked, etc. — video is very helpful there. But I have to admit, I don’t like to see a video every time I go to someone’s blog. Like anything else, it can be overdone.
    Willena Flewelling´s last blog post ..A Bundle of Twigs

    • David Merrill 101 September 20, 2014 at 11:05 pm #

      I agree with you on both points, Willena!

      First, that video is a powerful way to connect with people, and second, that they can be overdone.

      I think the answer is to make the videos short, and tell people in advance what they’ll learn from the video and how long it is. That way, you can present video on a regular basis, while giving people a sneak peak into what they’ll get so they can make a choice not to view it.

      That’s why I like to summarize the video in the text of a blog post or article, or pretty much spell it out in a long form letter if it’s a video attached to a squeeze page or sales page.

      Give people options.
      David Merrill 101´s last blog post ..The Shortest Path To Online Success

  16. sean September 9, 2014 at 11:51 am #

    Hey great website, first time I’ve visited 🙂

    Well I have recently gotten into making video’s for creating my brand and myself as a leader, and have also been reading some great books by John Maxwell about leadership…Some really great golden nuggets of information.
    sean´s last blog post ..How to get Cheap Likes on your Facebook Page

    • David Merrill 101 September 20, 2014 at 11:11 pm #

      Nice to have you stop by, Sean.

      Sounds like you’re on the right path. Keep making your videos and your brand will start being formed in the minds of your audience.

      Good job, now just be persistent… good luck and stop by again!
      David Merrill 101´s last blog post ..8 Steps To Create Your Digital Information Product

  17. Chery Schmidt September 12, 2014 at 10:28 pm #

    Hello David,What an Awesome Idea, I guess I have seen this done just never really thought about it. You have done an awesome job explaining this for us here. I used to make video’s al the time i am no sure what happened..

    I guess we all just get busy HUH? Lots to think about Thanks for sharing..Chery :))
    Chery Schmidt´s last blog post ..Manifesting More of What You Want With Your Life

    • David Merrill 101 September 20, 2014 at 11:16 pm #

      What usually happens when you stop doing something that works so well as video marketing, Chery, is that you start taking it for granted and drift off to newer, shinier objects.

      Nonetheless, I don’t think any single thing has the impact that video does.

      So, I’d strongly encourage you to revamp your use of video wherever you can, but especially in your list-building activities.

      Nice to see you, Chery.
      David Merrill 101´s last blog post ..Best Blogging Business Model

      • Chery Schmidt October 12, 2014 at 10:31 pm #

        Hello Again David, I love this advice my friend and I have gotten back into the video groove.

        One of my friends and mentors actually asked us to put together a video telling her what was the most important thing we learned from her.

        Of course I did this, then remembered your post here and just wanted to come back to share. Thanks..Chery :))
        Chery Schmidt´s last blog post ..Is Achieving Financial Freedom As An Online Entrepreneur Possible?

  18. Cher Bartlett September 15, 2014 at 12:49 am #

    Video is so powerful and is the avenue I have chosen to market online. Whenever I call anyone back, they always say, “you sound just like you do in your videos.” They seem to already know me, which helps to build the trust. Great article. Wish more people did video and weren’t so shy!


    • David Merrill 101 September 20, 2014 at 11:18 pm #

      Love to hear that you’ve using video so prominently in your online marketing, Cher.

      Now, the trick is to keep improving your game. I’d like to see you try out the methods I describe in this article. If you do, be sure to let me know how it works out for you.

      Thanks for the visit, Cher.
      David Merrill 101´s last blog post ..Building Relationships | First Niagara Bank Review

  19. Monisha Kapur September 15, 2014 at 10:05 pm #

    Hi David

    Thank You so much for your insightful post. You’re absolutely right, video can convey much more about about a person and their company. Connecting with the customer at an emotional level is very important and video is a great way to do it.

    Next on my “must do to do list” create a list building video!!

    – Monisha
    Monisha Kapur´s last blog post ..What to Wear on A First Date (The “Non-Cosmo” Version)

    • David Merrill 101 September 20, 2014 at 11:22 pm #

      I’d love to see your “to do” list building video, Monisha.

      It really does help make you “real” to your readers and audience. I don’t think anything else helps you make this emotional connection as well as video. Webinars are probably in the same league, but I still think video is tops.

      Nice to have you out here, Monisha.
      David Merrill 101´s last blog post ..Best Blogging Business Model

  20. Dr. Erica Goodstone September 17, 2014 at 11:56 pm #


    I have not thought about using a video as an enticement to join my list. Brilliant suggestion. And yes, it is essential to provide that breakthrough information or exercise so that the viewer trusts you. And I agree about the length. These marketers that tell me how many thousands or millions of dollars they have made, and then they show their statements, and it goes on and on – just turn me off. I love when they provide information I can use immediately.


    Dr. Erica
    Dr. Erica Goodstone´s last blog post ..How much patience is enough in professional and personal relationships?

    • David Merrill 101 September 20, 2014 at 11:30 pm #

      You know, Dr. Erica, marketers all tell you about their money and their story and give you bank statement shots and all that for a reason.

      They’re following a formula that works. It really does.

      Just like parading a plethora of popups (nice alliteration!)… helps you build your subscriber list on your blog.

      So, I’m not going to argue with what works, but I hate hard sells and popups, so I just don’t use them. And I don’t teach others to use them either, unless someone really has a marketing angle that dovetails nicely with those approaches.

      I like to really build connections with people because they become more loyal followers and repeat customers over the long term. I think the “formula” videos get some nice response at the moment, but I think a large percent of those people don’t follow through or take action, and therefore don’t really become an asset to your business.
      David Merrill 101´s last blog post ..Everything Big Is Small Again

  21. Erika Mohssen-Beyk September 19, 2014 at 8:38 pm #

    Very interesting and good explained ,
    this will be useful for many marketers .

    With me it would only work if I am interested
    what the people have to say and I know them.
    But in between if I need to give my email ,I usually
    lose interest .Is it only because I know about list
    building ?May be . But it certainly will work
    for a while .
    Thank you
    Erika Mohssen-Beyk´s last blog post ..We Are What We Think

    • David Merrill 101 September 20, 2014 at 11:51 pm #

      I don’t think, Erika, that you “lose interest” because you know about list building. I think it’s because you haven’t seen value in what is being offered.

      I’m pretty sure that if someone demonstrated a great list building method that an online marketer thought was really cool, and just couldn’t wait to get started on it… that they’d be unlikely to lose interest. Furthermore, they’d probably be happy (not coerced or tricked) to give your email address so you could get more cool stuff like that.

      The challenge is to take your viewers along that journey so that they can’ t wait to see what’s around the bend.
      David Merrill 101´s last blog post ..Best Blogging Business Model

  22. Sue Bride September 20, 2014 at 2:56 am #

    David what do you think of the theory that if someone lasts through a long video it means they are really interested in what you have to offer and more likely to follow through, sign up and work at it?

    I know for me that doesn’t hold true. I’m too eager to read details. For videos that you have to run through before you get access to more information I listen a while then just let it run through on its own. Other times I’ll do a search and try and find out more elsewhere.
    Sue Bride´s last blog post ..PAC Power Into Your Blogging Buzz

    • David Merrill 101 September 21, 2014 at 12:07 am #

      I think, Sue, that you have to give people a choice to either watch the video or read the extended text that accompanies it.

      For instance, a sales video could have a long from complementary sales letter on the same page. People can scroll down while they listen to the video, and read it. Or they can stop the video and read it. Or they can read the sales letter, then return to the video to learn even more, now that their interest has been piqued.

      You need to give people options so they feel in control of the process, and because everyone consumes content differently.
      David Merrill 101´s last blog post ..The Shortest Path To Online Success

  23. Alan Jenkin September 26, 2014 at 11:07 am #

    I have been looking for an effective way to use video, and this sounds like an excellent one, David. I particularly like the ide of using the video to add people to my list, since this means that only real prospects will be watching the video.
    Thanks for the concept of the breakthrough video – I’ll be thinking about how best to apply it.
    Alan Jenkin´s last blog post ..Increase Website Traffic and Gain Customers – Part 5

  24. David Merrill 101 September 26, 2014 at 9:23 pm #

    Good point, Alan.

    When you carry this out properly you are listbuilding at the same time that you are promoting. That ensures that if your prospect doesn’t convert as a buyer, they do convert at the subscriber level.

    It’s best applied when you have a very clear vision of your prospect’s greatest need, and you fill it in some small way instantly, right on your video. That way you populate your list with grateful and motivated subscribers.

    Best of luck with it.
    David Merrill 101´s last blog post ..Get The Best Email Marketing Results

  25. Kyle Holcomb October 3, 2014 at 5:23 pm #

    Great content, David! This is something that I am constantly trying to do. I am trying to get more and more followers, subscribers, and people contacting me for my advice. Thank you for sharing!

    • David Merrill 101 October 18, 2014 at 2:39 pm #

      Creating good videos is a matter of practice, like anything else, Kyle.

      You might try joining a 30 day video challenge, there’s always someone doing one of those it seems 🙂

      The point is to make yourself just do the video. One after another, don’t hardly think about it, and absolutely do not worry about how good it is. Bad is great, terrible even better… because you’ll see what bad and terrible things to avoid the next time, and eventually you’ll be pushing out videos like a pro!

      That’s when you can try some of the more advanced methods like the “breakthrough video” process I talked about in this post.
      David Merrill 101´s last blog post ..The Shortest Path To Online Success

  26. Dexter Roona October 12, 2014 at 3:55 am #

    List building with video and webinars is a great idea because basically your passion brings you opt ins

    regards Dextee

  27. Andy Lockhart October 17, 2014 at 5:26 pm #

    Great article, video is so powerful a medium and it allows you to start building that know like and trust from Day 1, people get to see you in all your glory.

    David your information is always great, thanks Andy
    Andy Lockhart´s last blog post ..5 Awesome Tools For Instagram

    • David Merrill 101 October 18, 2014 at 2:50 pm #

      I think video is still the number one method for truly connecting with people on an emotional level, Andy. This is particularly true when you are doing face to camera videos where people can see you. It’s almost like being in the same room together.
      David Merrill 101´s last blog post ..Everything Big Is Small Again

  28. Sarah Arrow October 27, 2014 at 5:40 am #

    REally useful, thanks for sharing this David, and it’s lovely to see Donna over here 😀
    Video is a powerful connector and I need to do more of it
    Sarah Arrow´s last blog post ..The power of repetition in blogging

    • David Merrill 101 October 28, 2014 at 12:31 pm #

      There’s always another thing to master, or get involved with isn’t there Sarah?

      As bloggers, we need to decide which things serve our larger business purpose best, and dedicate more of our time there.

      I guess it’s another way of saying… there’s only so much you can do 🙂
      David Merrill 101´s last blog post ..The Shortest Path To Online Success

  29. Gaurav December 8, 2014 at 7:19 am #

    Hi David,
    Its very informative article about list building, As a blogger i feel, list building is very important part in blogging,

    Thanks for sharing your ideas.
    Gaurav´s last blog post ..Did you try these effective lead generation ideas for your business

  30. Monna Ellithorpe May 24, 2015 at 10:37 am #

    Hi David,

    I know I have read and commented on this post before but I am seriously starting to work on my list building so I had to come read this again.

    I could kick myself for not building a list and maintaining it properly before but that’s in the past and all I can do is go forward with sound advice from people like you and Donna who are experts in doing what you write about.

    Thanks, David
    Monna Ellithorpe´s last blog post ..What Is Your Earning Motivator?

  31. Erika Mohssen-Beyk June 12, 2015 at 3:46 pm #

    Great Idea and I finally did a video ,
    I hope the next ones get better.
    I think it is very good advice .
    Thank you
    Erika Mohssen-Beyk´s last blog post ..Fear – Schedule Your Fear

  32. Mary Sloane October 17, 2015 at 1:44 pm #

    Very interesting post David!

    That is actually really cool because sometimes I have something that is valuable that I’d love to share with them but it takes so long to put it into words on paper because I have to be so careful once I decide to write something. It is just a built in response.

    I know people will judge me and I don’t want my use of language or wrong use of a word to stand between me and them so it takes me a long time to get things in writing. Plus I am dyslexic in typing so I have all kinds of crazy errors I have to hunt down in my written pieces.

    Video will take care of that perfectly!


    Mary Sloane´s last blog post ..What Does it Take… REALLY?

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