If you blog within a niche, and you see that people are starting to turn to you for answers to their problems, you may be ready to start your own membership site.
Just think of the benefits if you had a website you could set up that would act as a home base for your ongoing trainings and a location for your continual feed of content.
You would become the leader, of course. This would certainly raise your authority level in your niche.
Who Joins Membership Site Communities?
People tend to join membership sites because they are looking for very specific information related to their interests.
So you might have a “Spanish Club” where you teach members to speak Spanish.
A membership site could act as your online “classroom” where they could come for ongoing lessons. You might teach them Spanish via a weekly drip feed of recorded sessions.
Let’s say you have 52 video o audio sessions recorded, and you drip feed one each week.
It would take a year for your members to receive all of the training.
Your membership site would be the place they come to get their training, and in return, they’d pay you a monthly membership fee.
It’s not really very unlike teaching a Spanish course in a physical school setting where students attend your class once a week.
A big benefit to having a membership site community is that people can join at any point in time.
They don’t have to wait for the course to “begin” because it is perpetual.
Your trainings are already recorded and loaded onto your membership site. But members only gain access to one a week, no matter when they joined. So anybody that joins at any time, would need to maintain a 12 month membership if they wanted to complete your course.
How Long Should It Take To Prepare A Membership Site Community?
Another nice thing about having a membership site like this is that you don’t have to have all of the content completed the day you start offering membership enrollment.
Your “52 Spanish Lessons” could be offered today, even if you only had 3 of them recorded. Then you can record them on a regular basis until all 52 have been completed.
As long as you keep the content streaming onto your membership site ahead of schedule, you don’t need to worry about having it all done before “opening the doors.”
So you could really set one up as soon as you get the sales page set up!
What Content or Value Could I Share?
So, what kind of ongoing training or courses could you offer?
Do you have enough information to share, or expertise in your niche… to start a membership site community?
Only you can answer that of course.
What I can tell you is this… if you have the expertise and leadership ability, don’t hesitate.
One of the big mistakes I see people make is that they wait until they have a “perfect” site with lots of content and great sales pages.
If you can help people accomplish something like learning to speak Spanish, or overcome problems like losing weight or doing exercises to reduce the risk of heart attacks… as long as you can provide a valuable service or information, you’re ready to start a membership site.
It may not be perfect, and it certainly won’t be complete. But if you can provide a valuable service now, just start doing it.
You can always improve it over time.
Why Membership Site Communities?
There are many benefits to having a membership site community rather than, let’s say, a finished product like a video course or e-book.
The most obvious is that it is a perfect place to build relationships.
When you have a membership site community, the members are always watching for what’s coming up next. When is the next live training, or when will a new video be added to the site?
You can set up a Facebook group or Google+ community so that members can interact with each other as well as with you.
You can send regular emails to members, letting them know what’s going on inside the community, or something new you just added to the site, or when the next meeting will be. This, of course, means that members will be very likely to open your emails.
Because building relationships is the most important thing you can do to have a great online business, developing some type of a membership site community should be on your radar.
One of the biggest issues that email marketers have is low open rates. With a membership site community, as I just mentioned, people are actually eager to open their emails from you.
One of the biggest challenges for bloggers, internet marketers and network marketers, is in trying to get people to actually engage with them. When people are part of your membership site communities, they actually look for ways to engage in order to get more value from the experience.
One of the biggest problems with trying to sell your products and services online is to get people to trust you. People only buy from people they trust.
Members of your community instantly gain trust for you because you are giving them value through the community trainings, videos, events and whatever other content you share with them.
So, you can see that there are many reasons that membership site communities are such a powerful way to reach the people you most want to reach.
In what ways would your blog or online business benefit from such a community?
I’d love to hear your comments below.