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OTO Sales Funnel

Sales Funnel Part 3 | OTO Products

When somebody buys your front-end product, they have entered your Sales Funnel.  This is the time to “upsell” your new customer with a one-time offer, or “OTO”.   What is an Upsell? An “upsell” is the process of offering a more expensive product or service after your new buyer has entered your sales funnel.   […]

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Sales Funnel

Building A Sales Funnel | Part 1

Internet marketers and affiliates alike are unlikely to create much success online without well conceived sales funnels.  This will be the first in a series of articles in which I will cover the basics of building a sales funnel.   What Is A Sales Funnel? A sales funnel is a structured method for walking people […]

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Lead Magnet Creation | Webinars

Lead Magnet Creation | Webinars

Webinars are among the more compelling lead magnet creation formats you can use. Some marketers are hesitant to use webinars for delivering content because they think it might be too technical.  Others suffer from “stage fright” related to presenting material to an audience. While both of these issues are real concerns that must be addressed, […]

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