Ads, promotions and launches for these products and trainings are usually designed to get you asking yourself that one main question.
Once you’ve asked it, you are a great prospective buyer, because you are focused purely on “how” to get it done.
You don’t just want to be a great buyer, though. You want to be an effective and successful blogger, networker, marketer and online entrepreneur.
So, I’d like to have you take a few moments to ask yourself some other questions that need to be answered first. After all, “how” should never be your first question. Always get answers to your “why” question first.
Why Do You Want To Rank Page One On Google?
The biggest reason to get a blog post ranked page one on Google is to drive traffic to it, of course.
People too often jump to the conclusion, though, that traffic will convert into sales. That could be the case, if your blog post and site are optimized for this purpose. If they are not, though, then the traffic acquired would be useless.
So, this leads to yet another question.
Where will the search engine traffic land when they click through?
Well, obviously they’ll land on your blog post. That can be a good thing, as long as you’re ready for them.
So, here’s another question.
Why do you want visitors to your blog post?
Most likely, you want them to join your business, buy your products, enroll in your services or subscribe to your email list.
But how, exactly, do you move people from reading your blog post to joining your business?
Is Your Blog Optimized?
Having people take the targeted actions you desire will require you to have your blog properly optimized.
You’ll need to have good content that offers value or entertainment in some form. That’s why your visitors will stay on your blog a while, and not just bounce away in a few moments.
So make sure your post is congruent with the Google search result, and that it does a good job of delivering the value promised in an interesting, visually appealing manner.
If you rank page one on Google for a post called “How to run a Facebook ad campaign”, then show people how to do exactly that. Use video, images or anything else to help them out, and to make it interesting to read.
If your post is not very informative, interesting or appealing, then people will not stay on your blog. That will lead to your post getting de-ranked eventually. Even if it’s not, people will not be taking other targeted actions if they leave your blog.
Now, assuming you have great content that keeps people glued to your blog-site, you need to optimize it further.
After all, there needs to be targeted actions other than just reading your blog post.
You’d also like visitors to
- get engaged by giving comments and social shares
- notice your sidebar offers
- click through to your sales offers
- join your email list
So make sure you entice people to do all of these things.
If you don’t, then there’s no compelling reason to drive traffic to your blog in the first place.
Always keep firmly in mind the targeted actions you want to encourage your visitors to take. Typical targeted actions look like this:
buy your sales offers
join your business opportunity
join your email list
Whatever your targeted actions are, make sure your blog is optimized to encourage and direct people to take those actions.
Is The Best Way To Build Your Online Business
To Rank Page One On Google?
It’s like the lottery.
If you win, then you win big. If you lose, then you come away empty.
I’m not a big fan of creating an entire business model based on the whims of Google. When you do, you are really letting Google determine how you need to run your business.
They’ll tell you what content to offer, what titles to use, what your blog should look like, what kind of social activity you require on your posts, and even what sorts of offers you can make.
So, who owns and operates your business? You, or Google?
The other problem with reducing your business strategy to ranking page one on Google, is the huge odds that are stacked against you… no matter how great your content is.
Each post you publish on your site must compete with thousands, even millions of other posts using the same keywords and concepts. Out of all those posts, only 10 will end up on page one on Google.
Out of the 10 posts that do rank page one, studies I’ve read show pretty conclusively that only positions 1, 2, 3 and 10 do well.
Positions 4 through 9 compare very poorly in actual click-throughs. I won’t get into the reasons for this, but just keep it in mind.
You’re essentially trying to gain one of these 4 positions against thousands and millions of competing posts.
Personally, I don’t like those odds. I’m not about to run a business based on trying to beat them, even if it can be done.
If you like to roll the dice, though, then you’ll need to answer this question.
How Do You Get Your Posts To
Rank Page One On Google?
This is the million dollar question.
Everybody’s got their own answer. Here’s where we get back to the software, courses, white hat and black hat techniques… all promising to get you there.
The most effective methods are based on a combination of SEO and Social Media.
SEO (search engine optimization) methods involve tons of things you need to do both “on-page” and “off-page”.
On-Page methods include things like using good keywords, stuffing without over-stuffing your posts with primary keywords and secondary ones, and using header text. That’s just the bare bone basics.
Off-Page methods include linking out to other blogs, getting links in from folks (backlinks), and, as the ad-man says… “a whole lot more.”
Recent changes in Google algorithms have put less emphasis on these SEO tactics, and increasingly more on social indicators.
Social Media methods involve slower methods of developing traction, but Google is certainly favoring them more and more. This is the so-called “organic growth” path for ranking your blog.
It requires things like putting up great content on a consistent basis and attracting a lot of social interaction from people commenting on your posts, and sharing it on their social sites like Facebook, Twitter, and Google+ (to name just the major ones).
Do You Want To
Rank Page One On Google Search Results?
This brings us back to the beginning.
You can see that a lot of work goes into trying to rank page one on Google with your blog posts.
You can also see that only the tiniest percentage of people shooting for the same thing will ever succeed at it, and succeed consistently over a long period of time.
There are many other ways to get your blog posts seen, visited and acted upon.
They do not require getting them to rank page one on Google.
I prefer those methods because it gives me more control over my own online business. Rankings and search engine placement are not my primary goals, so I’m not overly concerned with getting ranked page one on Google.
I’ll share some of these methods in upcoming posts.
We also work hard to develop them on an individual and ongoing basis in our Whirlwind Success “VIP Club.”
For now, though, let me leave you this parting thought.
If you’re totally focused on getting your blog posts to rank page one on Google, don’t even think about it until you’ve set the groundwork properly.
This means, don’t try to play ball with the Google machine until…
you’ve built a blog worth visiting, visually and functionally
you’ve got great content
you have developed social proof
you are ready to direct incoming traffic flow
you can optimize that traffic
I’d like to hear from you in the comments below.
Do you focus on getting your blog posts to rank page one on Google?
What methods do you use? How has it been working out for you?
Make sure to share this post on your social sites if you’ve found it helpful!