To make sure the search engines get this right, I will repeat that “Sounds Green Morphability” is the keyword phrase that I’m targeting in this post.
I think I can teach you how to rank page one (or nearly so) with keyword phrases that mean absolutely nothing.
If I repeat “sounds green morphability” a few times in this blog post, it will certainly help me rank high.
I don’t want to use this phrase too many times because over-use can actually hinder my SEO goals.
Now, there are lots of things I can do on this post to optimize my search engine ranking.
I can create images linked to my target phrase, I can put it in my title and slug (mydomain.com/sounds-green-morphability), and a YouTube video with that caption embedded in the post will really spice things up.
Do I really care about ranking this keyword, though?
More to the point, do I care at all, what Yahoo and Bing think about it?
Am I concerned about misspelling “morfabilitee” because it makes Google cringe?
Am I even concerned that “obviously, not” is not a proper sentence?
Life Despite Google
The thing is, there’s pretty much no point to ranking high for this keyword phrase.
In fact, “ranking high” is just an artificial construct that Google uses to put people and their blogs and their sites in place… in the place Google decides you should be.
Many bloggers and marketers have died a grueling, gruesome “Google death,” left to picking at the crumbs of those who have mastered this thing.
You see, there is life despite Google.
Or, at least, there can be.
Really, there should be.
If your strategy for building an online business depends heavily on search engine rankings, then something’s wrong.
If you can’t drive traffic to your blog without the help of Google, then your entire business strategy is seriously flawed.
The truth is, that despite what Google thinks about an article called “sounds green morphability,” it can be a highly lucrative one if I have a strategy for promoting it.
I’m talking about a strategy for putting my blog post in front of the right people no matter what Google or the other SE’s think about it.
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Know Your Audience
The key to making this post “pay off” in terms of conversions is making sure that my target audience is exposed to it.
Now, the smaller my audience is, the more likely this blog post will score big on that front.
You see, chasing Google is all about “big” numbers.
Most bloggers use popular keywords to attract as many readers as possible.
The truth is, though, that I don’t need (or even want) huge numbers of people to read this blog post.
I only want the “right” people to read them.
The right people are those that are the most actively engaged in my target audience.
Those are the ones I want on my email list, they’re the ones I want to put my offers in front of and the ones I want to build a relationship with.
It really doesn’t serve my business plan to have a whole lot of curiosity seekers get attracted to my popular blog post because Google graced it with a first page ranking.
I’m more interested in approaching my target audience directly, letting them know I’ve just added value for them, and giving them incentives for checking it out.
I can only do that if I really know my audience.
That’s the real task here, not bending over backwards to impress Google.
I can’t remember a time when Google bought one of my products, attended one of my webinars or asked me to give them some private coaching.
I know what Google wants… and I don’t care.
I know what my target audience wants, too… and believe me, if I told them I was going to give them some great value inside of a blog post called “Sounds Green Morphability”… they’d be there.
That’s called running your business.
Begging Google to show your blog to your target audience, is having Google run your business.
Reach Your Audience
The truth is, the only reason people think they need Google so much is because they don’t know how to reach their audience any other way that through search engine results.
There’s nothing wrong with people finding your blog on the search engines.
But I’m suggesting your be more proactive in your approach.
You know your target audience, right?
Part of knowing your target audience is knowing where they are.
Maybe they’re in some key forums, on YouTube or even on your email list.
Maybe they’re on somebody else’s email list.
Maybe they’re in Facebook groups or Google+ communities.
Running your business, converting your target audience into subscribers, customers and clients, requires that you reach out to them and let them know what you’ve got for them.
One of those things is your blog post.
Even if it’s called “Sounds Green Morphability,” they’ll come running when you show them how much they’ll benefit from it.
Your job is to get in front of your audience, and give them value.
It doesn’t matter what Google thinks.
It doesn’t matter what your headline is.
It doesn’t matter whether of not I repeat my keyword phrase in my closing paragraph.
It only matters that I give enough value to enough people on a consistent enough basis that they come to trust me… that they’ve come to look forward to my products, emails and blog posts.
Then, when I give them a shout out about “Sounds Green Morphability,” they’ll be there.
So what do you think?
Will this post get on page one for the exact keyword phrase “Sounds Green Morphability?”
Do you think I should care?
I’d love to read your comments below, because even though I don’t give a hoot what Google thinks about it, I certainly care what you think.
I mean, you actually read this post.
Do you think Google did?