Above Header

Sounds Green Morphability

To make sure the search engines get this right, I will repeat that  “Sounds Green Morphability” is the keyword phrase that I’m targeting in this post.
I think I can teach you how to rank page one (or nearly so) with keyword phrases that mean absolutely nothing.
If I repeat “sounds green morphability” a few times in this blog post, it will certainly help me rank high.
I don’t want to use this phrase too many times because over-use can actually hinder my SEO goals.
Now, there are lots of things I can do on this post to optimize my search engine ranking.
I can create images linked to my target phrase, I can put it in my title and slug (mydomain.com/sounds-green-morphability), and a YouTube video with that caption embedded in the post will really spice things up.
Do I really care about ranking this keyword, though?
More to the point, do I care at all, what Yahoo and Bing think about it?
Am I concerned about misspelling “morfabilitee” because it makes Google cringe?
Obviously, not.
Am I even concerned that “obviously, not” is not a proper sentence?
Obviously, not.

Life Despite Google

The thing is, there’s pretty much no point to ranking high for this keyword phrase.
In fact, “ranking high” is just an artificial construct that Google uses to put people and their blogs and their sites in place… in the place Google decides you should be.
Many bloggers and marketers have died a grueling, gruesome “Google death,” left to picking at the crumbs of those who have mastered this thing.
You see, there is life despite Google.
Or, at least, there can be.
Really, there should be.
If your strategy for building an online business depends heavily on search engine rankings, then something’s wrong.
If you can’t drive traffic to your blog without the help of Google, then your entire business strategy is seriously flawed.
The truth is, that despite what Google thinks about an article called “sounds green morphability,” it can be a highly lucrative one if I have a strategy for promoting it.
I’m talking about a strategy for putting my blog post in front of the right people no matter what Google or the other SE’s think about it.

Know Your Audience

The key to making this post “pay off” in terms of conversions is making sure that my target audience is exposed to it.
Now, the smaller my audience is, the more likely this blog post will score big on that front.
You see, chasing Google is all about “big” numbers. 
Most bloggers use popular keywords to attract as many readers as possible.
The truth is, though, that I don’t need (or even want) huge numbers of people to read this blog post.
I only want the “right” people to read them.
The right people are those that are the most actively engaged in my target audience.
Those are the ones I want on my email list, they’re the ones I want to put my offers in front of and the ones I want to build a relationship with.
It really doesn’t serve my business plan to have a whole lot of curiosity seekers get attracted to my popular blog post because Google graced it with a first page ranking.
I’m more interested in approaching my target audience directly, letting them know I’ve just added value for them, and giving them incentives for checking it out.
I can only do that if I really know my audience.
That’s the real task here, not bending over backwards to impress Google.
I can’t remember a time when Google bought one of my products, attended one of my webinars or asked me to give them some private coaching.
I know what Google wants… and I don’t care.
I know what my target audience wants, too… and believe me, if I told them I was going to give them some great value inside of a blog post called “Sounds Green Morphability”… they’d be there.
That’s called running your business.
Begging Google to show your blog to your target audience, is having Google run your business.

Reach Your Audience

The truth is, the only reason people think they need Google so much is because they don’t know how to reach their audience any other way that through search engine results.
There’s nothing wrong with people finding your blog on the search engines.
But I’m suggesting your be more proactive in your approach.
You know your target audience, right?
That’s essential.
Part of knowing your target audience is knowing where they are.
On Facebook?
Maybe they’re in  some key forums, on YouTube or even on your email list. 
Maybe they’re on somebody else’s email list.
Maybe they’re in Facebook groups or Google+ communities.
Running your business, converting your target audience into subscribers, customers and clients, requires that you reach out to them and let them know what you’ve got for them.
One of those things is your blog post.
Even if it’s called “Sounds Green Morphability,” they’ll come running when you show them how much they’ll benefit from it.
Your job is to get in front of your audience, and give them value.
That’s all.
It doesn’t matter what Google thinks.
It doesn’t matter what your headline is.
It doesn’t matter whether of not I repeat my keyword phrase in my closing paragraph.
It only matters that I give enough value to enough people on a consistent enough basis that they come to trust me… that they’ve come to look forward to my products, emails and blog posts.
Then, when I give them a shout out about “Sounds Green Morphability,” they’ll be there.


Whirlwind Success VIP Club
So what do you think?
Will this post get on page one for the exact keyword phrase “Sounds Green Morphability?”
Do you think I should care?
I’d love to read your comments below, because even though I don’t give a hoot what Google thinks about it, I certainly care what you think.
I mean, you actually read this post.
Do you think Google did?
David Merrill 101
I'm an Internet Marketer and Online Marketing Coach. My students learn no-nonsense, power strategies and techniques to build solid blogging and internet businesses. David Merrill+

, , , , ,

35 Responses to Sounds Green Morphability

  1. James McAllister March 12, 2015 at 5:57 am #

    Hey David!

    I’ll be quick to admit that I’m not really big on SEO. Not only does search engine traffic across all of my websites convert less, but my search engine visitors tend to engage less and bounce far more. I think its powers is in its numbers but I would never focus a ton of time on something completely out of my control because there’s a chance it might cause a search engine to send traffic my way. That just doesn’t make any sense.

    By doing that, we neglect the people who are already engaged with us, our loyal audience. Like you said, Google doesn’t do anything for us. People do things for us, so we should focus our efforts on them. No matter how hard we try we will never connect with everybody so as you said I think it’s better to focus on the right people. By focusing our content on our target audience we’ll naturally retain the sort of people we want to connect with anyway, allowing us to grow our community quicker and easier.

    “Begging Google to show your blog to your target audience, is having Google run your business.”

    Absolutely, and why would anybody ever want to be in a situation like that? I was recently contacted by a writer for Entrepreneur.com and was asked to share my greatest tip for niche website success. My answer? Keep control of your business in your own hands. Never rely on another company to succeed. The sad reality is that many people focus solely on SEO but the truth is that Google changes all the time and an algorithm update can wipe out the majority of their business overnight. Why take that sort of risk? At the end of the day, the only person you can rely on is yourself.

    This was my first time commenting but I am definitely looking forward to more. Great stuff here David!
    – James
    James McAllister´s last blog post ..How To Come Up With Blog Post Ideas – The Ultimate Guide

    • David Merrill 101 March 14, 2015 at 12:33 am #

      Nice to hear from you, James.

      I have to agree with you that Google is so unpredictable, and they switch gears so whimsically and frequently that you’ve really got to think long and hard about running a business based on appeasing them.

      It’s sort of a strategy doomed to fail, seems to me.

      Then when it fails, we can feel justified in complaining that internet marketing just doesn’t work, that it’s a scam and all the rest.

      In fact, when you start your business with that in mind…. it’s sort of a self fulfilling prophecy, don’t you think?
      David Merrill 101´s last blog post ..Building An Online Business

  2. Edward Thorpe March 13, 2015 at 9:11 am #

    Hi David,

    So google ain’t buying what you’re selling, huh? Funny…

    What a racket the SEO ‘experts’ having going for them. I’d rather have 10 visitors who resonate with my site’s message than 10,000 random thrill seeking searchers google could send me if I somehow ranked on their ‘magical’ 1st page.

    BYW, this page doesn’t rank on google’s 1st two pages for the phrase ‘sounds green morphability’. Go figure.
    Insightful post.
    Edward Thorpe´s last blog post ..Inorganic Calcium Supplements May Cause Memory Loss, Depression, Cognitive Decline and Block Arteries

    • David Merrill 101 March 14, 2015 at 12:41 am #

      Not sure when you checked the ranking for this post, Edward, but I just checked a few minutes ago and I have the top 2 spots on Google page one.

      So if I can keep those spots, I’ve got it made, lol.

      Actually, though, if I ever found a way to monetize the phrase “sounds green morphability” I’d be in a pretty nice place, huh? That’ll be a challenge though, for sure.

      I certainly agree with you that a small audience of highly targeted traffic beats a meaningless flood of Google searchers who only half know what they’re even looking for.

      I love to agree with people who agree with me.

      Thanks for stopping by Edward. Nice to see you.
      David Merrill 101´s last blog post ..Do You Want To Rank Page One On Google?

  3. Chery Schmidt March 13, 2015 at 3:23 pm #

    Hello David, When I read your title Sounds Green Morphability I thought about heading right to Google to see what this meant HEHE

    But then decided to see what this was all about first. LOL Nope I have no idea about SEO and never really cared, even though a lot of people have told me I needed to do my keyword research and such before I started writing.

    Nope I never have and never will, Period. Loved this post.. Thanks for sharing… Chery :))
    Chery Schmidt´s last blog post ..What Is Your Most Important Reason For You To Work From Home?

    • David Merrill 101 March 14, 2015 at 12:44 am #

      We’re on the same page, Chery.

      I have no problems with people using SEO, though. I just don’t think they should let it be what drives the content component of their sites. As long as it’s a part of what you’re doing it’s okay, in my opinion. Just don’t obsess on it.
      David Merrill 101´s last blog post ..Mentoring For Online Success

  4. Miriam Slozberg March 13, 2015 at 3:55 pm #

    Agree, agree and agree. SEO as far as I am concerned is dead without the networking, content sharing and creation, engaging, etc.. it died along time ago! If you are constantly creating good quality content and engaging with others, you will be found anyway!
    Miriam Slozberg´s last blog post ..4 Reasons That Entrepreneurs Need Break Time

  5. David Merrill 101 March 14, 2015 at 12:47 am #

    Well, I think it’s a bit over the top to say SEO is dead, Miriam.

    It’s just not the big game it once was.

    I mean, just figure… 103 bizillion people competing for 10 spots?

    I’d rather play the Lotto.

    Thanks for visiting, and joining the conversation today!
    David Merrill 101´s last blog post ..3 Ways Bloggers Make Money Online

  6. Mary Sloane March 14, 2015 at 8:05 pm #

    hey great memorable title and interesting article. Caught my attention, like “why the heck does he want to rank for “green morphability”? But you made the point well do you really want to depend on Google and all their nonsense to get your blog posts read? So many better options!

    Now what I need is a l plan and then I can work that plan

    Still smiling
    Mary Sloane´s last blog post ..Creating the Relationship for Profits

    • David Merrill 101 March 21, 2015 at 7:53 pm #

      It’s all about setting a strategy and a plan, Mary.

      Just make sure it doesn’t depend on search engines or any other 3rd parties.

      You have to control your own business at all times. Then you can bend and shape it any way you want.
      David Merrill 101´s last blog post ..Do You Want To Rank Page One On Google?

  7. Willena Flewelling March 15, 2015 at 7:52 pm #

    David, I love your tongue-in-cheek approach to an important topic! There’s been so much emphasis for so long on SEO and pleasing Google, and it’s refreshing to hear a different, far better approach.
    Willena Flewelling´s last blog post ..Week 22 – Master of My Emotions

    • David Merrill 101 March 21, 2015 at 7:56 pm #

      Thanks, Willena.

      Glad you had a little fun reading this. I know I had some “tongue-in-cheek” fun writing it.

      Beneath it all, though, as you point out… this really is an important topic. So many people spend so much time and effort trying to figure out Google.

      I say… there’s got to be a better way. And there is.
      David Merrill 101´s last blog post ..3 Ways Bloggers Make Money Online

  8. WILLIAM O'TOOLE March 15, 2015 at 8:47 pm #

    Hi David

    Key work ranking.. I went down this route a short while ago.. I ranked for a key word in less than 5 minutes. It was a long tail keyword that no one else would ever guess..for 10 minutes I felt as high as a kite! Until I realized that if No one was searching for the keyword it would do me NO good at all. Oh how I felt! Now I just go to work and help people… online… It’s not about keywords necessarily it’s about real traffic from real people.. Do you agree or disagree ?
    WILLIAM O’TOOLE´s last blog post ..Video 3 is now live.

    • David Merrill 101 March 21, 2015 at 7:58 pm #

      I absolutely agree with you, William.

      Google does matter. SEO does matter. Just not enough to devote you every dying moment trying to appease them.

      You said it perfectly. “Just go to work and help people.” The rest will happen for you.
      David Merrill 101´s last blog post ..Building An Online Business

  9. Marquita Herald March 15, 2015 at 10:10 pm #

    What a great article David! The whole Google thing can really make you crazy. One blog group I belong to just updated their guidelines to say that a blog must have a Google page rank of 2 or higher which sent a number of members off the deep end when they tried to check their page rank and kept getting “NA.” I tried to point out that it’s been nearly a year since their last broad update on page rank, and who knows if/when they’ll do it again, but because there’s still so much advice floating around online about the importance of page rank they’re sticking to their guns. Really amazing. Anyway, thanks for this very informative post.
    Marquita Herald´s last blog post ..Is Resistance to Change Creating Your Future?

    • David Merrill 101 March 21, 2015 at 8:08 pm #

      Funny, isn’t it Marquita?

      People do business online because they like the “freedom” to do what they want.

      Somehow, they default to the more familiar position of trying to please their “boss” (or their “Google”) all too easily and all too quickly.

      That’s the down side of finding your comfort in playing out familiar roles.
      David Merrill 101´s last blog post ..Mentoring For Online Success

  10. Andrea Ansari March 21, 2015 at 12:46 pm #

    Hey David, what a funny way to start a blog post. I didn’t know people would search for sounds green morphabibility. Or even what it is!

    DId you know it also helps with ranking when your keyword phrase sounds green morphability gets mentioned in the comments?
    Andrea Ansari´s last blog post ..CASE STUDY: Want To Become Sought After Overnight? Try THIS!

  11. Andrea Ansari March 21, 2015 at 12:49 pm #

    Ok ok, now I got your point, David. haha. Took a second read…
    Andrea Ansari´s last blog post ..What Is A GRAVATAR & How To Create It? {YCDIS #10]

  12. David Merrill 101 March 21, 2015 at 8:12 pm #

    It’s a little like playing Twister, Andrea.

    You try to move forward while bending over backward.

    It gets pretty confusing, and I guess this article does too… but at least it’s intentional.

    I’m glad you stuck with it to the end, even if it took a second read 🙂

    Nice to have you here, today.
    David Merrill 101´s last blog post ..Do You Want To Rank Page One On Google?

  13. Monisha Kapur March 22, 2015 at 12:27 pm #

    Hi David,

    Fabulous Post! I will admit I was a bit confused in the beginning- but then I got it 🙂

    You are so right, blog posts should not be driven solely by SEO. It’s so important to connect with your customer and know their needs and wants.
    It’s something I have learned from you and Donna and has been serving me well!

    As always, thank you for your wonderful advice!
    Monisha Kapur´s last blog post ..How to Wear Spring Clothes in Winter

    • David Merrill 101 April 2, 2015 at 10:40 pm #

      I’m glad you were confused, Monisha.

      That was my first goal. It’s a good way to get your attention, lol.

      And of course, I agree that “blog posts should not be driven solely by SEO.”

      In fact, the point of the non-sensical title of this post was intended to make the point that blog posts don’t need to have any SEO appeal at all in order to hit their mark with our target audience.
      David Merrill 101´s last blog post ..Membership Site Communities

  14. Erika Mohssen-Beyk March 22, 2015 at 4:00 pm #

    Hi David,
    I like this post, I wonder how you got this title 🙂

    I think you are right, google will not be our customer.
    I never liked this Google Seo craziness very much,
    I think it is good to use it,but not only to concentrate on this.
    It takes time and I like more to think about what I write for people.
    It anyways takes me longer to write.
    I think the right people will find our posts and connecting is
    more important.
    Thank you
    Erika Mohssen-Beyk´s last blog post ..Is It Possible To Live a Life we Dream About ?

    • David Merrill 101 April 2, 2015 at 10:44 pm #

      I got the title, Erika, from the pits of absurdity.

      The less sense it could make, the more it suited my objective.

      Google’s not our customer. You agree, I agree and our readers agree. So who needs Google?

      I think Google is only powerful to the extent that we fail to assert our own power in dealing with them.

      Of course, there’s no denying that Google wields great authority.

      Question authority.

      The time has come.
      David Merrill 101´s last blog post ..3 Ways Bloggers Make Money Online

  15. Lesly Federici March 22, 2015 at 7:27 pm #

    Hey David,
    This is interesting because of the different opinions on keywords … don’t need them, do need them, more focus on content quality, more focus on engagement, less on keywords/SEO .. keywords are still important, how would anyone find you … what are your thoughts?
    Lesly Federici´s last blog post ..Youzign Review

    • David Merrill 101 April 2, 2015 at 10:46 pm #

      It’s not for us to hope people find us, Lesly.

      Our challenge is to find our audience.

      When we do, visit them where they are and mingle.

      I’m talking about blogging communities, Facebook groups, forums, masterminds, membership communities, blog sites… introduce ourselves there and people will have found us.
      David Merrill 101´s last blog post ..Building An Online Business

  16. Monna Ellithorpe March 29, 2015 at 11:55 am #

    Hi David,

    Great article. I’m still not sure what it is about you and Donna that makes me understand things that I’ve struggled with for years online.

    I guess I have had too many teaching me the wrong ways from the beginning and I have a hard time getting that out of my head. It used to be that you use as many keywords as you could and that’s not the case anymore.

    I am not that impressed with Google anymore either but rather try to write so my readers get value from my posts and if Google happens to like it, then that’s okay too.

    Thanks again, David for your post.
    Monna Ellithorpe´s last blog post ..My Secret Weapon For Increased Traffic

    • David Merrill 101 April 2, 2015 at 10:59 pm #

      I’m always glad to hear when people benefit from our guidance, Monna.

      You’ve got some very interesting and valuable things to share online, but it doesn’t happen without knowing how to “package” and “promote” it.

      A lot of people teach you bits and pieces of the process, but it’s not easy finding it all together in one place. When you do, take advantage.

      Keep writing for your readers, not for Google, not with some vague agenda or misguided strategy. The rest will fall in place. Not without effort, but with clear direction and implementation.
      David Merrill 101´s last blog post ..Mentoring For Online Success

  17. Jacs Henderson March 29, 2015 at 6:25 pm #


    I fell in love with you before I reached your first heading David!

    …and am I Shocked to see it didn’t contain the words Sounds or Green or even Morphability!!

    Obviously not.

    It does kind of make a mockery of the ‘system’ people talk about for ranking in Google, when it can so simply be using any words which really have no meaning (of course no disrespect intended for your carefully chosen title)

    I truly admire your concept here, about writing to your audience. It is a great ‘posturing’ and confidence place to be, and for new bloggers and online businesses, a strong focus point for targeting their content.

    There is so much bowing down to Google, and they don’t rule the world (well maybe!) but as you expressed, you can choose who you want to share your information with and this takes skill to find your audience, which is part of the blogging journey.. but one I would rather learn from you than Google!

    and You Know What?

    … I think Google could use some of your coaching tips 😉

    [of course you are top ranker for ‘Sounds Green Morphability’]

    but I think tomorrow, I will remember the keyword David Merrill better!

    warm wishes,

    Jacs 🙂
    Jacs Henderson´s last blog post ..How Are YOU Doing So Far? 10 Tips To Stay Focused For 2015…

  18. Sonam Gupta April 2, 2015 at 1:45 pm #


    Great post. I was checking continuously this blog and I am impressed!
    Extremely useful information specially the last part  I care for such information much.
    Thanks so much for sharing this post.
    Sonam Gupta´s last blog post ..Happy Birthday Cards Images, Pictures Free Download

  19. David Merrill 101 April 2, 2015 at 11:18 pm #

    Now that’s what I call a glowing review, Jacs!

    Thanks so much for your appreciation of what’s going on here, especially in between the lines.

    Essentially, as you point out, the challenge for we bloggers is to find our audience and bring our valuable contributions to them… not to post valuable content and hope the Google will pound the pavement for us selling tickets.

    If they choose to, that’s nice.

    We can no longer go to a publishing house with a boxed manuscript and hope an editor will give it a careful reading, accept it, print it and promote it for us.

    In fact, publishers are now entertainers, and publishing houses are owned by the entertainment industry.

    We have to do our own promotion, unless we already have clear name recognition.

    Likewise, Google doesn’t care about our contribution, only about our crowd appeal. And they’ve set up their careful metrics to determine what has crowd appeal, or in the alternative, they make that decision based on their own chosen agenda.

    Best path to take… toot our own horn, and don’t wait for anyone to do it for us.

    Make some noise.

    Silence is death.
    David Merrill 101´s last blog post ..Mentoring For Online Success

  20. Emi April 10, 2015 at 11:18 pm #

    Hi David love the title 🙂
    You are so right, I wouldn’t enjoy your blog post
    if it’s not written for me,
    If I only see your keywords and it doesn’t make
    sense then why in the world I want to come back 🙂
    Sure SEO is important, but before anything are your readers,
    and I thank you for that.
    Have a fantastic day!

    Emi´s last blog post ..RSS Feed

    • David Merrill 101 April 26, 2015 at 3:16 pm #

      Here’s the thing, Emi…

      If it’s now written for you you won’t want to come back.

      By the same token, if I didn’t write it for you… why would I want you back?

      You’d clearly not be part of my target audience, so there’s no sense in developing that relationship.

      Excellent point. Thanks for that and please… do come back 🙂
      David Merrill 101´s last blog post ..Membership Site Communities

  21. BG Jenkins April 26, 2015 at 1:23 pm #

    Hi David, There is a lot of wisdom in this. Skill points that we should all remember… “Who are you looking to help,” and “What value are you giving them,”…as well as knowing how to run your business accordingly. I like that you bring it back to “your folks.”. Thanks for your insight.
    BG Jenkins´s last blog post ..All That is Gold

  22. David Merrill 101 April 26, 2015 at 3:19 pm #

    Thanks for your insights today, BG.

    We always need to focus on those we can help, and then on the process of actually doing it.

    It sounds so simple… because it is.

    Yet, so many people get that wrong. They work to build a following so they can bolster their “numbers” with too little thought about WHO is in that following, and how can you serve their needs.
    David Merrill 101´s last blog post ..Techmare on Elm Street

  23. Lillian De Jesus May 24, 2015 at 12:40 pm #

    Hey there David,

    I really enjoyed this article! I can’t tell you how many times I’ve heard Google ranking from clients that my heart hurt. They cared more for their Google ranking than developing relationships with their customers. I had to cut ties with them as they wanted me to keyword stuff their blog. I refused to do it. Is it really that important to you and especially if you’re a local business? Even if a post goes viral for a few days, are the people reading the post your actual target market? Most likely not.

    Really great points you bring to light on this subject David.

    Thanks for sharing,
    Lillian De Jesus´s last blog post ..6 Steps In Creating An Irresistible Freebie Opt-In Using Canva

Leave a Reply

CommentLuv badge

Terms and Conditions | Privacy Policy
error: Content is protected !!