Here’s how it works.

Now that you’ve got an idea of how to build your organization and recruit your down-lines, it’s time to TAKE ACTION.

For some greater detail to help you get started, get my free Up & Running Video series right here!

Love to hear your comments below, and please, feel free to share this information on Twitter, Facebook and all your other social media outlets.

In a 1959 Twilight Zone episode called “One For The Angels”, Mr. Lewis J. Bookman, pitchman, makes a deal with Mr. Death.  He can stay alive just long enough to make his “pitch of a lifetime”.

Your online business, your ability to monetize your blog… will stay alive only as long as your pitch allows.  If you’re not delivering your own “pitch of a lifetime” on your blog, it could mean the death of your internet marketing goals.

Mr. Bookman’s Pitch

“Ladies and gentlemen, if you will feast your eyes on probably the most exciting invention since atomic energy, a simulated silk, so fabulously conceived as to mystify even the ancient Chinese silk manufacturers. An almost unbelievable attention to detail. Witness, if you will, a demonstration of tensile strength. Feel that, if you will sir. Unbelievable, isn’t it? As strong as steel, yet as fragile and delicate as Shantuang Silk. Picture if you will, three hundred years of backbreaking research and labor to develop this, the absolute ultimate in thread. And what would you expect to pay for this fabulous, I say fabulous, incredible amazing development of the tailor’s art? Would you pay thirty dollars a spool? Twenty five? Twenty? Ten? Well very well you might, sir, if you were trying to purchase this in stores. But this fantastic thread is not in stores. It is smuggled in by Oriental birds especially trained for ocean travel, each carrying a minute quantity in a small satchel underneath their ruby throats. It takes eight hundred thirty two crossings to supply enough thread to go around one spool. And tonight, at my special get-acquainted introductory mid July Hot Summer Sale, I offer you this fabulous thread, not at twenty dollars a spool, not at ten, not at five, but at the ridiculously low price of twenty five cents a spool!”

What’s Your Pitch?

Your Opt-in Offer is where you make your pitch.

This is your chance to let your readers know that you have some amazing, free, highly valuable information to share with them.  All they need to do is “opt in” – that is, type in their name and email address to get your offer.

Now, this offer is made with a few printed words and/or a short, one or two minute video.  That’s not a lot of words and time to make a pitch of a lifetime.

So don’t waste a single word.  Make every word drip of value and intrigue.

Make your offer unique.  Make it something people can’t find ANYWHERE except by opting in to your offer.

That doesn’t mean you need to have a unique product, but it must be so intricately woven into your personal brand that your readers won’t want to buy it from anyone but you.

A Pitch For The Angels

And, oh, by the way.  Mr. Bookman’s “pitch of a lifetime” was not any product or item he so eloquently hawked.  It was, in the end just this:

“An item never before offered in this or any other country. One guaranteed live human man servant.
Me! Lewis J. Bookman! The first model of its kind. He comes to you with an absolute guarantee all parts interchangeable, with a certificate of four years serviceability. He eats little, he sleeps little. He rests only occasionally, and there he is at your elbow, at your beck and call whenever needed.
I challenge any other store, wholesale house or industry to even come close to matching what I offer you here…”

And, of course, nobody can match this offer, because, there is only one brand of Lewis J. Bookman.

And, of course, there’s only one of you, too.  So go out and brand yourself and make your own pitch of a lifetime.

Mr. Bookman’s pitch was so effective that even Mr. Death was taken in, cheated though he was by what had actually served up as a “pitch for the angels”… a pitch so compelling that Mr. Death forgot to take the life of a little girl who lay dying, and so, had to settle for Mr. Bookman.

Now, go out and have some fun with your own pitch.  It’s time to get creative in capturing leads and prospects from your Opt-in offer.  Make your very own… your totally unique pitch of a lifetime and watch people scramble to get onto your list of adoring (or at least very curious) followers.

I’d love to hear how you designed your pitch, or what issues you might be facing trying to create or tweek one.

I’d love to hear what you think about this special strategy for lead conversion. It would be great if you would share the techniques and methods you use to convert leads into cash.

Isn’t it great to get a bunch of people opting in to your offer?

Hey… You Got Leads!

So now the CASH is rolling in, right?

If that has not been your experience, then you’re crashin’ out when you should be cashin’ in.  But don’t think you’re alone.

One of the biggest pitfalls to online marketing success is converting leads.  The truth is, most people are extremely active in trying to obtain leads, but once they have them they think the game is over.

THE AUTO-RESPONDER TRAP

My clients are great.  They take copious notes on how to grow a blog, develop killer content, mesmerize prospects and suck them mercilessly into their sales funnels.

They get it.  The game is all about offering great value and attracting grateful prospects.

They also understand the flow charts.  Furnish value, attract leads, and get them into an auto-response email list that more actively promotes the product or service offer.  They even get down to the business of creating an impressive auto-responder list of emails that defines, illustrates and otherwise promotes the heck out of their primary offer.  Their auto-responder campaigns are often impressive and even quite deep, maybe 45 to 60 days and beyond.

But here’s the trap.  The auto-responder is so good, so efficient, so cleverly written and presented, that it is often left to stand alone in terms of converting the lead into a customer or client.

It is simply relied on too heavily by the busy entrepreneur in his or her frantic efforts to keep feeding it a growing list of anxious prospects.

HERE’S THE CRASH

So prospects go to a static, though well-developed list of email that tout an enticing product or service.  They may buy in, they may opt out… they may simply stop opening the emails before sending them to trash.

“Well, there’s nothing I can do about that,” you could complain.  “I brought them into my list, gave them the best offer I could muster, and now they either realize its value or they don’t.  I can’t waste any more time on them.”

I actually hear this response to a crashing conversion metric all too commonly.

The prospects opt in.  The emails automatically kick out.  The open rates drop drastically after the first few days.  The conversion rate quivers, dips and finally crashes.

And the frustrated entrepreneur usually responds to the crash in one of two ways:

1. Give up and decide that internet marketing just doesn’t work (and, of course, it doesn’t… FOR THEM!).

-or-

2. Get really busy looking for more innovative and aggressive ways to build up “The List” (the idea being, apparently, that what didn’t work for 100 people will be much better when it doesn’t work for 1,000… What?).

AND HERE’S THE CASH

The solution is one that often meets with sighs, but believe me, it’s a game changer.

You can (and should) do all the things that we just walked you through in the “Crash” strategy.

But… In addition, you have to WORK (hence the sighs)… your list of prospects.  I don’t mean create more emails.  I’m not talking about better copy, more videos, or more poignant links (although each of these things is worth review).

The way to work your list into a frenzy, into a dither, into the CASH column… is a familiar technique.  It’s called PERSONAL BRANDING and BUILDING AUTHENTIC RELATIONSHIPS.

You need to AUGMENT your skeletal auto-responder email series with broadcast emails on a REGULAR basis (at least… at least 3 times a week).  The broadcast emails should be personal interjections.

Mention your most recent blog post.  Link back to it.  No sales talk.  Just mention the blog post and why your prospect will want to read it.

Talk about why your 5-year old cried today… his first day of kindergarten.

Let off steam when you’re favorite team loses the 7th game of the World Series.

You get the idea.  Let people in on your life, your thoughts, your emotions.  Establish relationships.  And in the process… Brand Yourself!
Alternatively, you can broadcast informational emails.  A few a week.  How to save money with this idea, how to create more business, reduce the chance of a heart attack… whatever pertains to your list… and that depends on your niche, be it business, health, relationships or whatever.

Is this extra work?  Of course.  That’s why so many people pass it by.

But this is the way to get the attention of your prospects, to deepen your relationships with them, further brand yourself, and offer them even more value.

This is also the way to improve your open rate and subsequently your conversion rate.

This is the way to avoid the CRASH and enjoy the CASH!

Please comment below.  I’d love to hear your point of view.

This is true in one respect.  You don’t want to use your personal blog, video channels and social media to brand yourself as a top MLM recruiter for a specific company.  Unless, of course, that is the  only objective to your online presence.

It is not necessary to involve your personal blog and video channels in your MLM marketing effort though.

So, in fact, yes, you can build downlines for your MLM business using internet marketing techniques.  You just shouldn’t be using your personal blog and video channel to do it.  Those should be reserved for offering generic content that can apply to any online business.

An effective way to promote exclusively to prospects for a particular MLM opportunity is to create a separate video channel and blog site dedicated purely to training and informing those lead.  Then cross-promote between those videos and blog posts.

Video

Create a YouTube video channel dedicated to trainings for your company.

Create a series of  video trainings branding yourself as a leader in the company.

Link the videos to blog posts you write about your MLM company on your blog site dedicated to that company.

Blog

Create a blog site dedicated to your company or your company’s niche.

Post information on your blog to teach potential downlines how to market your company’s product or service.

If you cannot or do not wish to use your company name, you can discuss products your company features, such as travel discounts or vitamins.  Use keywords that would be likely to attract prospects researching your company, its services or products.

Create information products designed to help market your company.  Give them for free as Opt-In offers.  Develop a prospect auto-responder mailing list from these opt-ins.

Offer free webinars, teleconferences and other marketing trainings in email blasts to your auto-responder list.

Social Media

You can even create dedicated Social Media sites, such as a Facebook Fan or Business Page, to syndicate your video and blog content, and to create friendships and associations with prospects.

Personal Branding

Using the videos in conjunction with your blog, and ultimately conducting live trainings via webinar or teleconference will brand you as a legitimate leader of your MLM company.  Prospective downlines will be attracted to your leadership and your training, and will want to join your organization to capitalize on your professional guidance and stature.

This is the most effective way to use free social media and blogging to develop a downline for your MLM company.  Social Media is a powerful recruiting tool.  If used properly, it can be the backbone to building your MLM downline organization.

Obtaining A Domain Name

This is a pretty simple step.  Simply go to a major domain site like GoDaddy.com or HostGator.com and see if the name you have in mind is available.

Test out a few names.  Pick your favorite and purchase it.  It’s really that simple.

Just a few things to think about here.  You will want a dot com name in all likelihood.  They get far better recognition than dot net or any other options.  Since you are looking to create a personal branding site… the type best suited for Tribal Syndication… you are best off giving it your own personal name.  If your name is not available in dot com, I suggest you use a variation of your name rather than settle for a dot net.  For instance, if JohnSmith is taken, try AskJohnSmith, or JohnSmithCoaching, etc.

Hosting Your Blog Site

Most of the people I’ve worked with in Tribal Syndication use Word Press to host their blogs.  I recommend you do the same.

Word Press is so flexible and universal that you can shape and design it to fit just about any purpose you have in mind, and because of its compatibility with so many plugin features, you can really make it powerfully useable for the specific purpose of Tribal Syndication.

Word Press has a free, unhosted version known as its dot com version.  This is NOT recommended for Tribal Syndication because it is not easily syndicated.  Instead, be sure to purchase a domain name and then have that hosted as a Word Press dot org site.  This can be accomplished through the hosting service itself if you use GoDaddy or Hostgator.  Otherwise, you can do it yourself or have your blog design service handle it.

Creating a Theme and Design for Your Blog

This is the most visible aspect of your blog, and perhaps the most important thing you’ll do to both attract and keep prospects on your site.  The importance of keeping people on your site is pretty evident.  If people aren’t visiting or spending much time on your blog, you won’t be very successful in creating any blog “buzz” for yourself.  That will translate into very little business coming through your opt-in offers and, therefore, an empty sales funnel.

I would certainly recommend at this point that you use a blog design service to get you up and running, unless you are one of the minority of bloggers that is truly capable of all the coding and technical maneuvering required to do it yourself.  It’s certainly penny wise and pound foolish to try to be a master of all trades.  This is a job for the pros, as long as you have the budget for it.

When you get a Word Press blog site, it will be a basic shell.  You need to design it before you start adding content to it.

Think about your theme first.

Is your blog about health and nutrition? Internet marketing?

How do you want to be perceived?  As a success coach? A personal development guru? A leader in you business? An affiliate marketer?

Once you’ve decided “WHO” you will be on your blog, the header, optin features,photos, background color and overall design features will need to comply with the image you wish to present to the world.  If you are capable of doing this kind of design work, that’s fine.  If not, use a professional design service.  But remember, be SURE to know exactly what you want on your blog… the photo, the headline, the opt-in box… because ANY changes you want to make after your blog has been designed will cost you extra money for the designer service.

Finally, for the purpose of Tribal Syndication, you need to modify your blog with the many available Social Media plugins available.  Most important for Tribal Syndication, you need to have bookmark sharing plugins like Onlywire, Facebook share, Twitter retweet, Google Friends and many others.  These are CRITICAL to making your blog interactive and to do the Tribal Syndication required to make you a serious player on the internet.

If you are able and willing to spend the time required to learn how to get these plugins installed and activated on your blogs, then do.  Many of them require some pretty significant time to set up, but once done, they are pretty much set.  I know from first-hand knowledge, that they don’t always operate the way they are supposed to, so you might want to have your blog designer set them up and maintain them for you, although this is a fairly costly service.  Only you can decided what your budge is for this, but whether you do it, or a design service, it is essential that your blog be equipped and maintained with cutting edge social media plugins.  This is essential to maximizing your Tribal Syndication efforts.

I’d be more than happy to help any bloggers trying to set up and design their blogs, or to find the best and most affordable design services out here.  I’ve been where you are.  It has not always been pretty, but I’ve picked up some real world solutions and know-how in my trips around the block.  Whether you’re one of my existing clients, or just a casual visitor, I’d be happy to help you work your way through this rather daunting challenge.  Once you’ve got the technical stuff under control, the real fun begins… creating your content!

In the first part of this series, I discussed how creating a path to online marketing success requires taking up precise Social Media positions.  In the second part, I illustrated how to reinforce these positions consistently and systematically with valuable content that is specifically meaningful to your target clientele.

Use Your Positions To Co-Ordinate and Execute Extreme Marketing Campaigns

Now that you’ve assumed your Social Media positions, and have established a plan for the ongoing reinforcement of those positions, you are ready to unleash an extreme marketing campaign.  There are many types of campaigns you could embark on, of course, but let’s look at just one.  This will show you what a marketing campaign might look like.

Case Study

One of my clients (let’s pretend it is you) was interested in building up her MLM downline for a health products company.

Here’s one marketing campaign we devised.

Step One:

Create a single video discussing the product line: what it is, what its health benefits are, and who would want to use it.
Create a SERIES of 3 videos discussing the benefits of becoming a distributor of the product.

Step Two:

Release the videos (post them) onto You Tube and other video sites, one at a time, for 4 consecutive days.

Step Three:

On day one of your first video release (about the product), you will post an entry on your blog about health in general, pertaining to the product you are promoting, but not specifically.  So for instance, you could post about how your diet could reduce the likelihood of heart attacks, reduce high cholesterol and lower blood pressure.  (One of your key products utilizes these same principles, but that is only discussed in your video, not on your blog post).
On the second day, enter a pillar post on your blog about MLM  marketing, showcasing your skill-set and capability to lead people through a marketing process.   This post is NOT about your MLM opportunity, it IS about how any MLM can be effectively marketed.  This post should link directly to the “work with me” (or whatever you call it) page on your blog that will show prospects more about your MLM and HOW THEY CAN CONTACT YOU to get involved.  It should also backlink to your You Tube video.

Step Four:

At the same time that you post the two blog posts outlined in Step Three, you will post two ezine articles that are essentially the same as your blog posts, but reworked for article SEO formatting.

For SEO formatting, I recommend that your articles should be heavily key-worded to your niche.

In addition, the first paragraph should comprise a fairly detached and academic statement of  (in article 1) the health issues that your product addresses; and (in article 2) the nature and history of MLM marketing.

These articles should backlink to your You Tube video, and to your “work with me” blog page, or, probably best of all… an “excluded” blog page dedicated strictly to the campaign.

Call To Action

This campaign was designed for a client desiring to build her downline.  Its purpose was to root out all the browsers and seekers of MLM opportunities in general, and attract those ready and able to join the specific opportunity offered.

In order to have people ACT on my client’s video, blog and article discussions … a Call To Action had to be in place.  For the most part, I suggested that this be offered in the form of the “work with me” static page of the blogsite, or the excluded page linked to directly from video and article content.

In addition, Facebook links and Tweets are used to encourage people to view the blogs, as are email blasts to prospects already in the sales funnel, and direct messages to the Facebook sales funnel list of prospects.

The call to action in this case was essentially a “call me for more information” offer.  Optional to this, you could also employ an optin box on your “work with me” page, or even within the blog post itself.  Still another call to action could be an optin box on your Facebook Business page.

Summary

Marketing campaigns are designed to obtain prospects and clients, but also to put your business on the map and establish you as a force to be reckoned with in the world of cutting edge internet entrepreneurs and online marketers.

Besides the prospects you seek for the immediate opportunity you are promoting, you will also be adding to your overall online credibility.  This might lead to people joining other opportunities or products you offer on your blog, or at the very least, should add to your online visibility and personal branding.

Campaigns like the one I just demonstrated, can put your business over the top.  They can establish you as a force to be reckoned with in the world of internet entrepreneurs and online marketing.   Your Social Media sites will be the base from which all operations proceed, and your Internet Marketing Success will be measured by how effectively you carry out missions to attract and convert prospects, leads, down-lines and business partners into your marketing funnels.  Visit my other posts that detail the first and second parts of this 3-part series designed to propel you to rapid victory in Online Marketing.