Maybe it’s time to get down to… or even return to… the basics of doing business online.

In this 4 minute video, I lay the foundation for getting you out of your comfort zone, and into the flow of success. I’ve even got a super Action Plan that you can embark on at the end of the video.

No more watching others fly by with their online success while you are grounded in frustration and overwhelm.

Network marketers, internet marketers, bloggers… here’s a great place to begin, to finally get your online business, your MLM or your business opportunity up and running.

I created this “Up & Running” tutorial a little while back, and it was specifically aimed at MLM entrepreneurs looking to get free leads. Despite it’s Network marketing slant, though, the techniques, strategies and resources are identical to the ones that would benefit internet marketers and bloggers, too.

“Up & Running” is a great launchpad for your online business, whatever your niche, whatever your business. If you need to build a list, develop customers, subscribers and prospects… watch the above video again. Then grab your own free copy of “Up & Running” at the end of the video.

Carpe Diem!

I love to read your questions and comments, and encourage you to share this post within your social media streams. I’d also love to hear what you think about “Up & Running” after you’ve reviewed it.

Here’s how it works.

Now that you’ve got an idea of how to build your organization and recruit your down-lines, it’s time to TAKE ACTION.

For some greater detail to help you get started, get my free Up & Running Video series right here!

Love to hear your comments below, and please, feel free to share this information on Twitter, Facebook and all your other social media outlets.

You CANNOT avoid them. You WILL encounter them. You will experience real-time FAILURES because of them.

BUT… without them… you can never SUCCEED.

The “Attitude of Gratitude” begins with embracing pitfalls, obstacles and failure. And it is the only attitude that will prepare you for attaining major-league success.

You absolutely CAN

• make money

• build a  business
• recruit down-lines
• work from home

• fire your boss

You can do all of it not by avoiding, but by engaging and embracing, all of the Internet Marketing Pitfalls you can find.

While failure is the only way to success, you need to learn from your failures and learn to use them to get your game to the next level.

When you need help getting to that next level, either in Internet Marketing or in developing MLM or direct sales leads, Contact Me, or ask me about My Mentoring Program.

I’d love to hear your reactions to this post.  What failures have helped you to progress to the next level in your business?  Remember, the road to success is paved with failure.

I discuss both the differences and similarities on the video below.

Don’t forget that the most important similarity between internet marketing and network marketing is that they both employ personal branding techniques to bring you to the forefront of your company, business or idea. That’s because both rooted in attraction marketing.

Stop following… start leading.

I’ve done a free video series that will show you precisely how to brand yourself as a leader and expert. When you’re tired of following uplines, employers and supervisors who limit your growth, sign up for my free Up & Running 5-day Video Series.

This video series takes you Step by Simple Step through the process required for YOU to step forward and take a leadership role in your business.

Sign up for my FREE Up & Running 5-day Video Series right here.

Happy to have you on board.

In the first part of this series, I discussed how creating a path to online marketing success requires taking up precise Social Media positions.  In the second part, I illustrated how to reinforce these positions consistently and systematically with valuable content that is specifically meaningful to your target clientele.

Use Your Positions To Co-Ordinate and Execute Extreme Marketing Campaigns

Now that you’ve assumed your Social Media positions, and have established a plan for the ongoing reinforcement of those positions, you are ready to unleash an extreme marketing campaign.  There are many types of campaigns you could embark on, of course, but let’s look at just one.  This will show you what a marketing campaign might look like.

Case Study

One of my clients (let’s pretend it is you) was interested in building up her MLM downline for a health products company.

Here’s one marketing campaign we devised.

Step One:

Create a single video discussing the product line: what it is, what its health benefits are, and who would want to use it.
Create a SERIES of 3 videos discussing the benefits of becoming a distributor of the product.

Step Two:

Release the videos (post them) onto You Tube and other video sites, one at a time, for 4 consecutive days.

Step Three:

On day one of your first video release (about the product), you will post an entry on your blog about health in general, pertaining to the product you are promoting, but not specifically.  So for instance, you could post about how your diet could reduce the likelihood of heart attacks, reduce high cholesterol and lower blood pressure.  (One of your key products utilizes these same principles, but that is only discussed in your video, not on your blog post).
On the second day, enter a pillar post on your blog about MLM  marketing, showcasing your skill-set and capability to lead people through a marketing process.   This post is NOT about your MLM opportunity, it IS about how any MLM can be effectively marketed.  This post should link directly to the “work with me” (or whatever you call it) page on your blog that will show prospects more about your MLM and HOW THEY CAN CONTACT YOU to get involved.  It should also backlink to your You Tube video.

Step Four:

At the same time that you post the two blog posts outlined in Step Three, you will post two ezine articles that are essentially the same as your blog posts, but reworked for article SEO formatting.

For SEO formatting, I recommend that your articles should be heavily key-worded to your niche.

In addition, the first paragraph should comprise a fairly detached and academic statement of  (in article 1) the health issues that your product addresses; and (in article 2) the nature and history of MLM marketing.

These articles should backlink to your You Tube video, and to your “work with me” blog page, or, probably best of all… an “excluded” blog page dedicated strictly to the campaign.

Call To Action

This campaign was designed for a client desiring to build her downline.  Its purpose was to root out all the browsers and seekers of MLM opportunities in general, and attract those ready and able to join the specific opportunity offered.

In order to have people ACT on my client’s video, blog and article discussions … a Call To Action had to be in place.  For the most part, I suggested that this be offered in the form of the “work with me” static page of the blogsite, or the excluded page linked to directly from video and article content.

In addition, Facebook links and Tweets are used to encourage people to view the blogs, as are email blasts to prospects already in the sales funnel, and direct messages to the Facebook sales funnel list of prospects.

The call to action in this case was essentially a “call me for more information” offer.  Optional to this, you could also employ an optin box on your “work with me” page, or even within the blog post itself.  Still another call to action could be an optin box on your Facebook Business page.

Summary

Marketing campaigns are designed to obtain prospects and clients, but also to put your business on the map and establish you as a force to be reckoned with in the world of cutting edge internet entrepreneurs and online marketers.

Besides the prospects you seek for the immediate opportunity you are promoting, you will also be adding to your overall online credibility.  This might lead to people joining other opportunities or products you offer on your blog, or at the very least, should add to your online visibility and personal branding.

Campaigns like the one I just demonstrated, can put your business over the top.  They can establish you as a force to be reckoned with in the world of internet entrepreneurs and online marketing.   Your Social Media sites will be the base from which all operations proceed, and your Internet Marketing Success will be measured by how effectively you carry out missions to attract and convert prospects, leads, down-lines and business partners into your marketing funnels.  Visit my other posts that detail the first and second parts of this 3-part series designed to propel you to rapid victory in Online Marketing.

Developing valuable content to reinforce your Social Media positions is a proven power strategy for driving traffic and prospects from your Social Media sites to your blog and, ultimately,  into your sales funnel.  I stress to my clients the importance of developing this content and, at the same time, making it relevant to their target viewers.

Reinforce Your Social Media Positions…  with Valuable Content

You will need to reinforce your Social Media positions by continually executing the action required to shore up those positions.  I’ve worked with many clients whose online marketing efforts were stagnating because they thought that simply holding their Social Media positions was sufficient maintenance activity.  Reinforcement through consistent monitoring and development, though, is where you really bring your efforts to the next level.

But reinforcement doesn’t just happen.  It requires diligent enhancement by adding value-laden content on a continual basis.

You must plot a strategy for effectively reinforcing your Social Media positions.

Determine the sort of content you plan on sharing.

This requires that you first determine your niche, or key interest in what you want to market online.

Then you need to determine what your target market is.  Are you looking for other online marketers, or people who want a home-based business or MLM to join.  Based on what you are offering, WHO are you looking to connect with to do business?

Reinforce Your Social Media Positions…  with Relevant Content

Once you have clearly established WHO comprises your target market, create a client profile.  What is your ideal client’s age, sex, interests, and knowledge base with regards to your product or service.

Armed with this profile, you can go about the business of designing the sort of content that will be pertinent to your ideal client/viewer.  When your target viewers see that the content you are giving them on Social Media sites like Twitter and You Tube is of value to them, they will be far more likely to want to connect with you on Facebook to pursue a still more meaningful connection.

Facebook has a unique role in the Social Media strategy, and really is in a category of its own.  I will take up that issue in a subsequent post, “Make Facebook Your Social Media Marketing Hub”.

Reinforce Your Social Media Positions… by Taking Massive and Consistent Action

The content-maintenance of your positions will reinforce and shore them up to be powerful elements of your online business.

Make a chart of the things you need to do.  List the days and times of day you will post tweets.  Schedule days of the week that you will add videos to your You Tube channel.  Most importantly, outline the nature of the content you wish to share on a weekly basis.

Now that you have a master plan for developing and disseminating your content, do everything possible to stick to the schedule.  Remember, the more action you take, the greater… and faster… your results will be.

Now that taken up your Social Media positions, and have established a plan for ongoing reinforcement of those positions, you are ready to unleash some extreme campaigns to put your business on the map and establish you as a force to be reckoned with in the world of cutting edge internet entrepreneurs and online marketers.   Your Social Media sites will be the base from which all operations proceed, and your Internet Marketing Success will be measured by how effectively you carry out missions to attract and convert prospects, leads, down-lines and business partners into your marketing funnels.  Visit my other posts that detail the first and third parts of this 3-part series designed to propel you to rapid victory in Online Marketing.

I always advise my clients to begin their online success journeys by developing a meaningful Social Media presence.  Most of you are probably already on various Social Media sites.  But now you need to learn how to use them to become a powerful engine to endlessly drive prospects and leads into your online business.  Every entrepreneur knows that prospects and leads are how you spell success.  Let me give you a brief insider glimpse at the counsel I give my clients for using Social Media to achieve this critical goal.

1. Assume Position

When YOU–the entrepreneur–go online to begin marketing, consider which marketing positions to take up.  Usually, you start by creating accounts on the “Big Three” social media sites: Facebook, You Tube and Twitter.

There are social bookmarking sites like Digg and Delicious, video sites like Viddler, Metacafe and Google Videos.  And this just scratches the surface.  But I suggest you do what I teach my clients: start with the Big Three and expand as you begin to develop your online niche, create valuable content for others to share, and start building a base of followers, readers and viewers.

So, let’s say you open accounts for the Big Three sites.  These constitute be the Social Media “positions” that you have taken up.

Open accounts for each of them in order to assume those positions.

Carefully develop your profiles to define who you are and why you’re in the Social Media to begin with.  In this way, you’ve taken the first step to identifying yourself to potential business partners and prospects.

2.  Reinforce Your Social Media Positions

Developing your business through Social Media requires more than just creating and setting up accounts, of course.  You must reinforce your positions with good, valuable content that is specifically meaningful to your target clientele.

This will be the subject of the second part of this 3-part series.

3. Use Your Positions To Co-Ordinate and Carry Out Your Extreme Marketing Campaigns

Now that you’ve got your social media positions staked out, it’s time to attack.  Go on the offensive.  Root out all the browsers and seekers of whatever products, information and other value that you have to offer.

This will be the subject of the third part of this 3-part series.

SUMMARY

Your Social Media sites will be the base from which all operations proceed, and your Internet Marketing Success will be measured by how effectively you carry out missions to attract and convert prospects, leads, down-lines and business partners into your marketing funnels.  Once you have established ongoing reinforcement of your Social Marketing positions, you are ready to unleash extreme campaigns that will put your business on the map and establish you as a force to be reckoned with in the world of cutting edge internet entrepreneurs and online marketers. – Don’t miss my other posts that detail the second and third parts of this 3-part series designed to propel you to rapid victory in Online Marketing.

Pay Per Click online advertising, most commonly referred to as PPC, is undeniably the most immediate and powerful way to make money from your blog. PPC forms the most direct link between you and your prospects. PPC is designed to drive traffic to your blog and create a list of leads. These leads will become the basis of your online business for years to come.

So here’s EVERYTHING YOU NEED TO KNOW about PPC … and about putting your online business on the fast track to financial success.

PPC Mastery for Online Entrepreneurs