Personal branding is most commonly associated with your personal blog.  But I teach my clients to consider a parallel approach to personal branding by developing You Tube and other video channels in coordination with an ezine article writing campaign.  You might want to consider adding this strategy to your blogging and personal branding efforts.

Coordinate You Tube Videos and Ezine Articles

You Tube video campaigns can personally brand you as an expert on topics that are more fully explored in companion ezine articles that you publish simultaneously.  This is a coordinated effort that is designed to drive You Tube visitors to your ezine articles for further information.  At the same time, ezine article readers are being driven to your You Tube videos for a more intimate and personal review of  your topic.

I encourage my clients to introduce people to their topics and ideas at the same time that they introduce themselves as go-to leaders that people interested in these topics and ideas will want to consult and work with.  At the heart of this strategy is developing your approach to a topic by coordinating a distinct campaign to share particular insight or information through  your own unique and personal perspective.

Let Me Show You How To

Put This “Insider” Technique To Work

First, try creating an outline of the main features of the topic that you wish to discuss.

Next, write a somewhat detailed article.  In it, you should expand each of the points made in your outline.  Give some specific examples or possibly story lines that underscore your point of view.

After your article is written, create a You Tube video using the same outline.   Use your own personal impressions and experiences, possibly sharing story lines that underscore or illustrate your point of view.  You can reference your article in your video, and even link back to it.  In that way, after you have briefly illustrated an idea, technique or strategy in your video… you can send viewers immediately to your article for a fuller narrative explanation.

This is a very powerful method for introducing people to your personal brand.  We can already presume are become interested in your topic.  That’s how they found your article or video… by browsing the keywords that your article are video is about.

If they like your unique approach to the topic, now they have qualified themselves as prospects both interested in your topic and also… attracted to you and your handling of the topic.  They are now truly qualified prospects that are interested in following you.

Drawing Your Prospects Into Your Personal Brand

At this point, it becomes your job to direct them to your Twitter and Facebook pages, and to your personal blog.  From here, they can become involved in other things you do.  This might include your primary business, your affiliate programs or anything else you might  be offering.

To make this strategy even more powerful, you could consider writing ezine articles for multiple sources, and submitting video to multiple other video hosting sites in addition to YouTube,  Your personal branding efforts are limited only by the amount of effort you put into creating excellent content and proceed to syndicate it through multiple video and article sharing and hosting sites.  Perhaps most exciting of all, it will not cost you anything except for your time and talent.  And that’s really what you want to invest first and foremost.