It’s not always a simple matter to know what we can learn to do ourselves, and when we need to hire others to help us out.
Nowhere is this truer than in the matter of technical assistance.
Do It Yourself?
Have you ever tried to create a PowerPoint presentation to promote a product or service that you affiliate?
That’s not a big deal for many people.
But I’ve seen others put entire campaigns on hold for weeks in order to learn acquire the skill and knowledge necessary. They go through the trial and error process, and finally get a fair idea of how to put the presentation together, only to realize that the “big launch” has passed them by.
Can you juggle content creation with WordPress plugin maintenance?
Can you back-flip through YouTube campaigns while learning how to create a widgetized Optin box for your blog?
How’s your balancing act on the high wire?
Are you moving steadily forward from Point A to Point B?
Or do you keep glancing downward to see if the safety net is in place, should you make a slip?
Get It “Done For You”
The next time you’re ready to fall off of your plan and derail your journey so you can learn yet another technical skill, you might want to think again.
Nobody likes to spend money for tech assistance, especially when they know they can learn to do it themselves.
But consider the money you stand to lose by squashing your campaign in order to fix things yourself. Usually, the money you spend for tech assistance is far less than the money you lose by failing to progress in your business.
The Balancing Act
Now, keep in mind, that there are some basic tasks that you’ll need to perform repeatedly. You may as well take the time to learn these, because they are integral to your business operation. You don’t want to have to turn to a web master each time you need to embed video code into a blog post.
But there are other tasks that occur rarely, like maybe designing your optin widget or header banner. These things may be far better to outsource for a few dollars, rather than see your 2 or 3 month business plan, take 2 or 3 years to manifest.
This is where your juggling skills come into play.
Learn your business well enough that you can distinguish when to roll up your sleeves and learn the process, and when to outsource so you can continue along the creative and productive paths.
When you do need tech assistance, there are some great online resources to turn to.
Fiverr (.com), Odesk (.com) and Elance (.com) are some of the more popular ones.
Personally, I love Fiverr when I need a quick fix, like maybe putting together a Powerpoint slide show for me, or creating a banner or squeeze page. All their “gigs” cost only $5, and you can find some real high quality folks there, and even establish some great working relationships with very talented and reasonably priced tech assistants.
Another avenue to explore though, is within your own circle of contacts. Think about bloggers you know, people in Facebook groups or Forums that you rub shoulders with. If you know they have certain skills you could use, don’t be afraid to private message them to see if they might be able to fill your need on terms that you are both happy with. And who knows, they may even turn into a Joint Venture partner down the road.
I’ve used all of these resources.
Not all have worked out the way I’d like, but when I do find someone that’s really good, I clutch onto that resource for dear life.
These are repeat performances that will have you taking one curtain call after another.
This is how you build the rolodex of your business.
This is how you get in touch with your inner acrobat.