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Lead Magnet Creation | Teleseminars

Lead Magnet Creation | TeleseminarsContinuing with my series about lead magnet creation, I’d like to have you explore the idea of offering teleseminars for your “ethical bribe”.

I know I’ve talked a lot about building relationships with people through video and
webinars, because people like visual presentations.  But I wouldn’t discount the power
of the telephone, either.

In fact, the argument could be made that telephone calls are even more intimate than webinars and videos.  Consider doing teleseminars that feature, or at least conclude with a Q&A session.  At this point, you can unmute your attendees and give them a chance to speak with you.

There’s almost nothing that can build stronger bonds than a phone conversation.  True, people only hear you rather than see you.  But that also allows them to build their own vision of who you are rather than being limited by actually seeing you.


Radio or TV

It’s a bit like the difference between radio and television.

Half a century ago, people were thrilled when they got to “see” shows on television screens instead of only “hearing” them on their radios.  But there’s no doubt that many people preferred radio because it stimulated their imaginations more, and allowed them to create their own images.


Easier Presentation

Another benefit to doing teleseminars is that you can be invisible.  People don’t know if you have your notepad in front of you, or if you’re sitting at your kitchen table.  You don’t need makeup, a nice outfit or even a pleasant smile.

Many people simply “come across” better on a telephone call than they do in a video or coordinating a webinar presentation.


The Preview Call

For a lead magnet, “preview calls” are ideal.

Offer people your free tutorial.  Let’s say your subject is “how to write an eBook.”

You can do one of two things.  Either tell people up front that you’ll teach them how to write an eBook via teleseminar, or give them a “blind offer” to teach them about writing eBooks without mentioning the format you’ll use.

When they opt in to your offer, they’ll get a link to a web page with a recording of your teleseminar.  If you really want to build some “know, like and trust”, you’ll offer a live teleseminar once a week, and when people opt in to your list, they’ll get the opportunity to register for the next one.

Your Preview Call teleseminar would tyupically give people a great summary of how to write an eBook (using our example, here).  But even more, your new list subscribers are being introduced to YOU.

From this day forward, your emails will stand out because they “know” you.  You’re not just an email marketing hack, you’re a “real person”.


Call To Action

At the conclusion of your teleseminar, after teaching people some really powerful techniques, you can invite them to take further action.

They can sign up for your full course. (Set your price).

They can call you for personal consulting. (Set your fees).

Or, at the very least, they can watch for your upcoming email series that will follow up on what they just learned. (This is free, but gives you continued opportunities to offer your products and services to a friendly and eager audience).


The Technology

I won’t get into all the teleseminar and video conferencing services that are availabe.  Suffice it to say that some of the better free ones are Free Conference Call(dot com), Instanteleseminar(dot com), and GoToMeeting (dot com).

You can search for others, too, and some of the paid ones are exceptional.

The important thing is to deliver a smooth presentation. 

This means, use a land line telephone rather than a mobile one.  Have an outline in front of you so you don’t ramble and confuse people.  Address people’s questions at the end of your presentation to enhance the interactivity of your event.

With many systems, you can even play a recorded version of your tutorial and dovetail it seemlessly into the Q&A session, when you will be available for live discussion.

Make sure to record all your teleseminars so you can use them as future lead magnets, or even intertwine them into paid products you’ll eventually create.

I welcome your social shares, as usual, and would love to have your comments below.  Have you used teleseminars?  Are your ready to give it a shot?

David Merrill 101
I'm an Internet Marketer and Online Marketing Coach. My students learn no-nonsense, power strategies and techniques to build solid blogging and internet businesses. David Merrill+

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28 Responses to Lead Magnet Creation | Teleseminars

  1. Gregory Bowen June 14, 2013 at 9:36 pm #

    Hello David I agree with you 100%…..Teleseminars are a great way to people at ease with you while engaged in a conversation or talk about a subject pertinent to all involved…… This was how my own mentor and I built a bond together…..we use a teleconference room and keep it professional that way……now I use the same method when I meet with clients…..Thanks David…..Smokey
    Gregory Bowen´s last blog post ..Living With Regrets

    • David Merrill 101 June 19, 2013 at 11:08 pm #

      That’s the way to do it, Smokey.

      See what works and imitate it. I think it’s called “modelling” and it’s a great way to get things off the drawing board and into motion.

  2. Lesly Federici June 15, 2013 at 4:30 pm #

    Hey David,
    Informative post as usual. I like the “Preview” call. That’s a very good idea! And, like you said there are SO many programs out there. Get Response has a good conference room as well as GVO, under $10.00 so, you just have to look around. Thanks for the share!
    Lesly Federici´s last blog post ..What’s Good About Network Marketing

    • David Merrill 101 June 19, 2013 at 11:10 pm #

      You’re right, Lesly.

      There are many programs and they really are cheap and many are even free. So there’s really no reason not to give it a try. It’s not much different than doing a simple 3-way conference call, except you add more people to the mix.

  3. Yorinda June 15, 2013 at 6:29 pm #

    Hi David,
    thank you for the great tips and the names of the conferencing services.
    I will bookmark your post for when I am ready to do this.

    One thing I came across in the ‘Healing with the masters’ series with Jennifer MacLean was having a prize included. She interviews(audios) people and then has a ‘phrase that pays’ which people can type into the contest box to win the prize.

    I like your suggestions on the ‘Preview Call’!

    Much appreciated!
    Cheers,
    Yorinda
    Yorinda´s last blog post ..Cayenne Pepper may save someones Life

    • David Merrill 101 June 19, 2013 at 11:11 pm #

      People always love contests and prizes, Yorinda.

      Get innovative, have fun, be creative and you can come up with lots of ways to get people excited about joining your party.

  4. nick June 15, 2013 at 9:54 pm #

    David,
    as usual.. I need to say WOWWWW, you sure know what you are talking about when it comes to marketing and training…

    Teleseminar’s are powerful.. they proved to be very popular and profitable for who know how to make them and yous seem to be a professional.

    I heard about most tips that you shared with us (THANKS so much) but I am intrigued about the one “The Preview Call”.. never heard about this haha 🙂 and I must say.. IT is sure very powerful to get your emails opened and read as you send them.

    Thanks so much for your generosity to share such great list of tips that are worth many thousands of dollars. You are a true leader.

    _nickc
    nick´s last blog post ..Adversity May be Useful at Times

    • David Merrill 101 June 19, 2013 at 11:16 pm #

      I love helping my clients develop cool strategies like the ones I’ve been sharing in this particular series of articles, Nick.

      But it’s really rewarding when I see them put just one of them into action. Even if it doesn’t go well, I guarantee we’ll figure out why and make it do better and better until they’ve got the success they were looking for.

      That’s what make this all so much fun!

  5. Raena Lynn June 16, 2013 at 12:58 pm #

    Hi David,

    I attended a live event in San Diego last year and one of the speakers gave a presentation on teleseminars. It was very impressive and compelling. There was a pitch at the end, but at the time, I didn’t sign up. I’ve learned that most live events include many offers and it is best to take it all in during the event and resist pulling out the debit card. Sometimes it is really hard because of the “for taking action today bonuses.” When I get home, I can make better decisions if I accept an offer or not. I’ve also discovered that most of the time, if I really want to purchase an offer after an event, it takes a short conversation with the marketer and he/she will usually offer the same bonues if I show I am a serious buyer. I can’t guarantee it 100%, but in the long run it’s worth the risk of losing a bonus to make better decisions without the “pumped up” atmosphere of a live event.

    Going back to the subject of teleseminars, there are many advantages of using them for marketing. I know there are many different programs to help people get started, but no need to buy them. You’ve already taught everyone how they work, what to do, and what to expect.

    Thanks again for your great insight. It’s always a pleasure to visit your blog because I always learn something new.

    Raena Lynn
    Raena Lynn´s last blog post ..You just don’t have enough belief! Great Lie #6

    • David Merrill 101 June 19, 2013 at 11:19 pm #

      Nice to see you, Raena.

      Thanks for the short tutorial on how to avoid getting overwhelmed on your credit card! It’s so easy to do because most things “out there” really do have validity.

      But please, take just one. Make it work! That means DO IT… whatever the training is… implement it. Then take out your credit card again and add to your success.

      One step at a time. One purchase at a time.

  6. Sarah Arrow June 16, 2013 at 3:15 pm #

    I love the strategy surrounding your weekly teleseminar David, I may try it out. I am thinking of using meetingburner instead of the phone as it’s awkward for international clients to dial in. If you know of any solutions around the international dial-in I’d love to hear them 🙂
    Sarah Arrow´s last blog post ..Ebook Toolkit

    • David Merrill 101 June 19, 2013 at 11:21 pm #

      The only other solution to the international dial-in is Skype. And the nice thing about Skype is that people are not on the phone but on their computer, so you can drop links in the chat box and have them view your website (or Sale Page 🙂 ) right while you’re on the call.

  7. Sue Price June 18, 2013 at 1:54 am #

    Hi David

    Some great tips here. I like the idea of teleseminars after reading your points here. I can see that there are advantages over video. Especially no make up needed. I know that is slack given I spent my entire career until recently in front of people with make up on. Somehow a home based business meant being more casual for me.

    I like the concept of the preview call. With all that we hear about doing video this is a refreshing idea.

    Thanks David

    Sue
    Sue Price´s last blog post ..Financial Intelligence For Your Business

    • David Merrill 101 June 19, 2013 at 11:45 pm #

      I agree, Sue.

      We keep hearing how great video… and it is. But the telephone is also a very powerful tool, it’s more intuitive for most people, it’s a breeze to “produce” a teleseminar, and I guarantee your email open rates will skyrocket.

  8. Adrienne June 19, 2013 at 11:42 am #

    Hey David,

    You may or may not have noticed but I ask for a phone number when people opt into my list and trust me, that works. I spoke with a new subscriber just yesterday and she was honored that I called her. I had to smile over that one.

    I think building relationships with people via the phone is something a lot of people are missing out on. Now I know it’s different then the teleseminiar your speaking of but either way the phone is a very important tool that I don’t think people should discount.

    This is a great idea though so thanks for sharing this little gem with us. I’m going to have to go back and check out your entire series up to this point. Brilliant David, brilliant!

    ~Adrienne
    Adrienne´s last blog post ..Residual Income: What It Is and Why You Need It

    • David Merrill 101 June 19, 2013 at 11:52 pm #

      You’re a step ahead, Adrienne.

      Most people don’t ask for telephone numbers anymore because (1) asking for a phone number DOES reduce your opt in rate, and (2) few people are good at engaging people via telephone on a one-to-one basis.

      Many of my clients like teleseminars because they feel more comfortable addressing a group that is muted for some or all of the duration of the call, than having a direct conversation with a single person.

      But if you are good at the one-to-one communication, then definitely do it. I prefer soliciting phone numbers AFTER the opt in, though (because of #1 above). There are many creative ways to accomplish that.

  9. Rachel Lavern June 22, 2013 at 2:29 pm #

    Hi David,

    You and I are on the same page re the value of teleseminars. I believe that they are one of the most effective strategies for getting your message out, growing your email list, creating instant credibility,
    attracting new clients and growing your income. I read a survey that reported that 70% of business owners said they wanted teleseminars
    to be their number one strategy. And 70% ALSO said they had never done a teleseminar. Apparently people are held back from hosting their own teleseminars by fear that on one would attend, lack of confidence and fear that they would bore their audience.

    I think that if we are not using teleseminars in our business, we are missing out on a powerful business building tool and may be working much harder than we need to.
    Rachel Lavern´s last blog post ..12 Things That Separate Those Who Dream and Those Who Act

    • David Merrill 101 June 26, 2013 at 11:59 pm #

      Excellent points, Rachel.

      In fact, what’s the worst thing that can happen if your teleseminar doesn’t go well? You’ll learn to do it better next time. That’s the worst case scenario.

      Best case… you’ll be putting together an enormously powerful branding strategy.

  10. Patricia Gozlan June 23, 2013 at 8:48 am #

    Hi David,
    I believe teleseminars or webinars are a great way to build trust before having the client buy.
    I have been using a tool with thephone and I have people asking me to be able to see each other.
    Finding a tool that works and that is free has still been a challenge for me I also trust that soon I will find it!
    Thanks for sharing all these valeubale guidelines, the preview call is a smart strategy.
    Patricia Gozlan´s last blog post ..From Frustration to Fascination

    • David Merrill 101 June 23, 2013 at 9:15 pm #

      Keep checking out what’s available, Patricia.

      There are so many options and everyone has their own specific needs. I still think Skype is a great option for most people.

  11. The Food Curator June 28, 2013 at 6:25 am #

    David, another great post! I like the part where you mention “invisibility” in teleconferencing. If you aren’t to confident it’s a great way to get your message across while remaining composed.
    The Food Curator´s last blog post ..BBQ Season Part 2: Buffalo Wings

  12. Lydia Brown June 29, 2013 at 12:57 pm #

    Thank you David for the tips. I have had great results hosting webinars and since I added the use of teleseminars as support for my team their activity in their own business has increased.
    Lydia Brown´s last blog post ..Straight Talk with Jessica Higdon Facebook Marketing Queen

    • David Merrill 101 June 30, 2013 at 12:38 am #

      Sounds like you’re making it happen, Lydia.

      Ideas and strategies are good, but implementing them is the real gold mine. Nice lad to hear you’re digging in!
      David Merrill 101´s last blog post ..Lead Magnet Creation | Bootcamps

  13. Patricia Gozlan August 4, 2013 at 4:45 am #

    Tele-seminars are a great way to engage ith people and I like the idea of the preview call offering a tutorial.
    I am still looking for a platform easy to use and cheap that offers visual possibilities to engage even more.
    Thanks for sharing David your posts are always enlightening!

  14. William Amis August 11, 2013 at 6:10 am #

    David I am glad to see you are offering live interaction which we need more of out here. The better to have others hear from an experience professional such as yourself that will enhance their lives. That is the best solution to more of the people I speak with daily being their number one issue live interaction with others who offer something that will help them in personal growth as well as their business.

    You have a remarkable format and one that is accepted by a host of others out here.

    I look forward in attending one of them myself in the near future. Thank you for you lifetime dedicated services.
    William Amis´s last blog post ..There Comes A Time

    • David Merrill 101 August 18, 2013 at 8:48 pm #

      “Live interaction” is amazing, William.

      People are replacing the highly automated click, click world of internet consuming, and looking for real, human connections. If you can be there for them, they’ll be there for you.

      I know you got to great lengths to reach out to your clients, William, and that certainly puts you in the circle of “leaders” out here. Keep up the great job.

  15. Mark December 20, 2014 at 7:47 pm #

    What an extremely powerful potential marketing strategy David!

    I really like this idea! And I also love the potential benefits that you pointed out,
    with regards to conducting teleseminars as opposed to creating videos.

    Since no one can see you, thee’s no pressure there, as lots of people
    have a real phobia when it comes to being in front of the camera.

    And if they don’t currently know how to use Power Point, all they need is a notepad
    and their phone.

    And the back end marketing opportunities for other relevant products and services
    is extremely promising.

    Thanks for sharing such a powerful potential marketing opportunity!

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