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Write Blog Posts Your Readers Want

Write Blog Posts Your Readers Want

It seems more than obvious to write blog posts your readers want, doesn’t it?

Unfortunately, far too many bloggers write content that serves their own purpose far more than that of their readers.

You may want to write “great content” designed primarily to get people to buy your products or services, or to get them to your next webinar, or to have them subscriber to your email list.

Those things may well be things YOU want out of your blog post.

But is that what your readers want?

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Do you know what your readers want?

Now here’s some other questions for you.

Do you write blog content that …

  • is important for your readers?
  • is interesting to read?
  • is fun to read?
  • is full of information that you want them to know?
  • makes convincing points designed to get them to take targeted actions?
  • helps you target them better according to interests? challenges them to achieve specific goals?

These are all important reasons to deliver blog content.

The Bigger Picture

But here’s the most critical question to answer if you want your blog to excel:

Do you write blog content that your readers want?

You may be a bit confused, at this point, as to what… exactly… your readers actually do want.

This may help.

Do you write blog content that makes your readers’ world shift?

What do I mean by “shift?”

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I mean two things:

  1. to re-examine how they’re doing things… their “standard operation procedure.”
  2. to and make changes that will actually improve their lives.

You see, all of the other reasons for you to write content is secondary to this.

Drawing (Not “Driving” Traffic)

If you write blog posts that truly improve the lives of your readers, they won’t be reading your articles because they rank high in the search engines, or because you’ve been working the social media sites day and night to “get the word out” about your new post.

They’ll be reading your articles because, after all, they WANT their lives to improve, and they recognize that your articles can help that happen.

When there’s a compelling reason like this to read your blog, readers will come looking for it.

You won’t have to “drive” traffic to your blog, the traffic will be “drawn” to it.

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Furthermore, grateful readers will eagerly share it on their social media sites.

In fact, they’ll tell everyone they can think of about your blog.

“Friends of friends” will come because they want their lives improved, too.

The Shift

When you make their world shift under their feet, readers will take notice, and will happily become loyal followers and promoters of your blog.

When you make the world shift for your readers, they will put you on top of their list of people to follow… very carefully.

You want readers of your articles, visitors to your blog, subscribers to your email list, and buyers of your products and services.

But what do they want?

They want their lives to improve.

They want their world to shift.

Your readers are tired of being saddled with the same old struggles, and a history of repeated failures.

I repeat, they WANT a shift in their world.

Create content on your blog to make that happen.

That’s how to write blog posts your readers want.

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Do you make the “world shift” beneath your readers’ feet?

How do you make sure to write blog posts your readers want?

I’d love to hear from you in the comments section below. 

David Merrill 101
I'm an Internet Marketer and Online Marketing Coach. My students learn no-nonsense, power strategies and techniques to build solid blogging and internet businesses. David Merrill+

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39 Responses to Write Blog Posts Your Readers Want

  1. Donna Merrill August 15, 2015 at 2:35 pm #

    Indeed David!

    Our readers want to make that “Shift.” Everything we write, we must think of our readers. I like to Keep Things Simple! Many of my readers do enjoy that aspect. I come up with a topic that is related to my readers, write the post and make it simple enough to evoke a change in their lives.

    Well…at least I try lol.

    As bloggers if we could have one take away that makes someone’s life better, we are doing our job.

    -Donna
    Donna Merrill´s last blog post ..The 20 Percent Solution

  2. David Merrill 101 August 15, 2015 at 3:05 pm #

    Keeping things simple, Donna, is about the best way I know to actually help people move forward, and feel their world shift as they do.

    It’s an exciting feeling for them, and one they’ve often never felt.

    We coach online folks all the time, together.

    We know how great it feels for us, too, as coaches, to see that excitement take over when a client feel their world shift beneath their feet.

    It’s fun to watch, too!

    But it can never happen if we spend our coaching time trying to impress people with how much we know. That becomes about “us” and not “them.”

    When we write a blog post, or coach a client, or create a product….

    The key is to make it our business to know what folks want and need, and then simply deliver it in as clear and easy a format as possible.

    Thanks for visiting 🙂
    David Merrill 101´s last blog post ..Membership Site Communities

  3. Mark August 15, 2015 at 9:04 pm #

    Excellent and sound advice as usual David!

    As I was reading and pondering the content in your excellent extremely well
    written post, I definitely know I’ve got a lot more work to do,
    with regards to causes my audience to start finding my
    blog more often, as opposed to consistently driving traffic to my blog!

    And boy does that take an entirely different mind shift!

    So I’ll definitely need to effectively make the transition first, before
    I can assist others in doing so!

    Great advice as usual Coach! Much appreciated!
    Mark´s last blog post ..Why Your Email Marketing Campaign Definitely Needs This Extremely Powerful Five Letter Word!

  4. David Merrill 101 August 15, 2015 at 10:17 pm #

    Thanks for your comment, Mark.

    You’ve hit something, here, that I think many of us get so busy doing that we overlook.

    That’s this…

    We must make it our primary… PRIMARY purpose to improve the lives of those who would follow us.

    Now, we easily get distracted with the mechanics of blogging. Things like driving traffic, as you point out; or finding cool plugins to convert readers into subscribers; or collecting affiliate products and offers that we can use to monetize our blog.

    These are just a few of the things we get “busy” with.

    But that’s just the mechanics.

    Committing to changing people lives for the better is the heart and soul of our efforts.

    Or at least they better be.

    if they are not, your blog will not rise above the noise, your blog will be just another “ho-hum” and your business will flatline.

    People want to follow people who really care about them, and I don’t blame them.

    Finding our “heart” is not a strategy or technique, it’s something we hold deep inside of us. If we don’t know what is is, it’s time for serious reflection and meditation and prayer before going forward with nothing more than a bunch of tactics.

    I know from your blog, Mark, your heart is there. You only need to make sure it’s at the center of each and every thing you do in your business… always.
    David Merrill 101´s last blog post ..How To Get A Job

  5. Monna Ellithorpe August 17, 2015 at 4:01 pm #

    Hi David,
    I get a lot of my ideas for posts by seeing questions that people have asked on social sites, conversations in webinars or even chat windows, etc.

    I do hope that I am helping my readers when I write a post and I do encourage them to ask me questions for future posts.

    Thank you for all of the great posts you write.
    Monna Ellithorpe´s last blog post ..Best Way To Hide Affiliate Links

    • David Merrill 101 August 29, 2015 at 10:59 pm #

      There are many ways to learn what your readers want.

      Social media sites, as you point out, Monna… are great places to find this information. In fact, social media is one of the best marketing research tools that bloggers have, insofar as we make good use of it.

      I always like Facebook groups for this purpose, because there is a lot of conversation going on there, and it gives you a chance to join into that conversation and both inform others, and question them to determine what their precise needs are.
      David Merrill 101´s last blog post ..How Do Bloggers Make Big Bucks?

  6. Barrie Evans August 18, 2015 at 5:05 pm #

    I agree with you that we need to be “drawing” traffic instead of driving it. When you can write to the people instead of constantly pitiching as many do, you will gain a great reputation and build a great following and trust. What happens then? People buy from you.
    Thanks for this great value.
    Barrie
    Barrie Evans´s last blog post ..How A Choir Can Help Prove The Importance Of Teamwork In Business

    • David Merrill 101 August 29, 2015 at 11:11 pm #

      Good point, Barrie.

      Attraction marketing works because it brands you as a reliable source of information and leadership. Reliable sources are what your readers turn to when they opt in to offers and make purchases.

      Yes, pulling, drawing, attracting readers is a much better strategy than “driving traffic” to your blog.
      David Merrill 101´s last blog post ..Keep It Short Stupid

  7. Kathryn Maclean August 22, 2015 at 6:39 pm #

    By creating a shift in a readers world I think first you might have to ask them what would this
    important occurrence in their life might be.

    Perhaps by asking pointed questions about the subject that will change their world.
    Asking in a questionnaire perhaps Google Forms are very good for this purpose.

    By getting clarity on how to help, they also see that you care enough to ask.
    Kathryn Maclean´s last blog post ..Engagement Facebook – Why do you want it?

    • David Merrill 101 August 28, 2015 at 4:46 pm #

      Questionnaires, as you mentioned Kathryn, and surveys are great ways to stimulate conversation, and also to get real time feedback fro your readers.

      You don’t want to assume you know what your readers want to read, or your prospects want to buy or opt-in for. You want to know.

      There’s absolutely no better way to know than to ask.

      When you do this, too, your readers start to really understand that you actually care about them, their opinions and their preferences.

      This is a great branding tool in addition to pinpoint marketing insight.
      David Merrill 101´s last blog post ..Membership Site Communities

  8. Lesly Federici August 23, 2015 at 7:23 pm #

    Hi David,
    You’re asking the right questions … it’s no longer writing about yourself but rather helping others. There is a very strong drive for fresh, compelling content these days, and it’s competitive, but if you’re able to stick to being “YOU” because there’s no one else on the plane like you, and provide content that helps, “moves” a person in an emotional way, you’re going in the right direction .. GREAT insights and tips .. thank you
    Lesly Federici´s last blog post ..The Hook

    • David Merrill 101 August 28, 2015 at 8:57 pm #

      Your readers want, as you suggest Lesly, someone who is “there” for them… someone driven by the desire to help their readers, not just prey on them.

      I don’t even think it’s so much about “fresh, compelling content” as it is about “fresh, compelling sincerity.”

      Content is everywhere. Sincerity and the willingness coupled with the ability to really help your readers have a better life is almost nowhere.

      That’s the void you want to fill in your own unique way.
      David Merrill 101´s last blog post ..Blogging To Make Money

  9. BG Jenkins August 27, 2015 at 11:09 am #

    Hi David… Love this concept… shifting. We all want different perspectives to come from to give our readers what they need. Now for me, this is actually very deep. we really do have to dig in and find innovative ways to approach our readers to bring a new freshness to what we are saying so that there may be an epiphany for them and for us. Great post, David. I will have to think about this more.
    BG Jenkins´s last blog post ..Write On! You Are Right On Track!

    • David Merrill 101 August 28, 2015 at 9:17 pm #

      I really believe that bloggers must be passionate about changing people’s lives, BG.

      That means, helping them make a shift from where they are, to a place where they can be more, better and happier.

      There’s only one to accomplish that… change. Change requires that we shift from doing business or living life one level, to doing it on a new, higher level.

      That’s the essence of the “shift.”

      When we can effect that in our readers, we’re making the most of our potential.
      David Merrill 101´s last blog post ..Keep It Short Stupid

  10. Joan Harrington August 29, 2015 at 5:32 pm #

    Hi David!
    Really loved this post and can totally relate! If you blog and you do not THINK about your readers and just put out a post with no value, what is the point?? As bloggers it is so important to share content that your readers enjoy and can benefit from always 🙂 No other way around it . Such a simple approach, but so many do not follow….

    Thanks for sharing your value. I know for me, I always learn something I can implement in my own business every time I visit your blog 🙂
    Joan Harrington´s last blog post ..How To Create Compelling Content

  11. David Merrill 101 August 29, 2015 at 11:34 pm #

    Thanks for visiting, Joan.

    It’s certainly important to post valuable content that your readers want.

    I think most bloggers agree on this.

    The problem is actually trying to identify exactly what that means.

    It’s an important part of the business of being a blogger, and is critical to taking the next step of building a business with your blog.
    David Merrill 101´s last blog post ..Membership Site Communities

  12. Emi August 30, 2015 at 1:33 pm #

    Hi David,
    Good point you have here. You have to post what your readers are looking for; they are the one you have the content for in first place. It’s nuts to read a post that is written for the search engines.
    Such a waste of time. Great article, thank you for sharing.
    Emi´s last blog post ..Associate Your Blog With Your Youtube Channel

  13. David Merrill (@DavidMerrill101) August 30, 2015 at 8:54 pm #

    Actually, Emi, bloggers very often post content that they “think” their readers “should” find valuable.

    That’s often far off base from what their readers actually do want.

    Remember, we are not our readers… our readers are.

    Learn “from them” what’s valuable “to them”.

    That’s how you “draw” traffic.

    Nothing has intrinsic value, only relative value… that is, value that responds directly to the demands of your readers.
    David Merrill (@DavidMerrill101)´s last blog post ..How To Get A Job

  14. Theodore Nwangene August 31, 2015 at 12:26 am #

    Hello David,
    Its my first time on your blog and i must confess that i like what you’re doing here, please keep it up.

    Coming to your post, as blogger and writer, if you really want your articles to always be well received by your readers then, you must always give them what they want. Your posts must always be for them and not for yourself or the search engines.

    If you form the habit of publishing quality and engaging contents on your blog, your readers will always find it useful and you will reap the benefits later.
    Theodore Nwangene´s last blog post ..Newsjacking – 21 Ways to Be Sure You’re Doing it Right

    • David Merrill 101 September 20, 2015 at 4:17 pm #

      Glad to have you aboard, Theodore.

      It’s always important to give your readers what they want, but sometimes bloggers don’t really know what their readers want.

      So they guess.

      If my blog is about video marketing, I might assume that my readers would be really interested in finding out how to put an into and outro on my videos. Right?

      Well, after I write an incredible post all about that, I may realize that nobody really seemed to care.

      So how do I remedy that?

      I try to ask my readers in advance, what they want me to post about.

      If they’re on my email list or Facebook page, I could survey them and ask.

      Otherwise, I need to carefully read the comments I get on each article and get a real world, real time sense of what my readers are talking about and what their concerns are.

      If I don’t have many readers yet, I can go to forums or Facebook groups and see what people are talking about.

      Write what your readers want, but first, figure out what they want.
      David Merrill 101´s last blog post ..Sounds Green Morphability

  15. Chery Schmidt September 3, 2015 at 10:58 am #

    Hello David, Great post my friend! Lately I really have been just keeping my eyes open and also listening to what the questions people are asking or the topics that come up and then I write about this.

    I do try to add value, I do like to share tips I have learned from my own experiences.. You know been there done that sort of thing. LOL

    Thanks for sharing and do have an Amazing Day
    Chery :))
    Chery Schmidt´s last blog post ..Can A Success Mindset Help You Make Money Online?

    • David Merrill 101 September 20, 2015 at 4:21 pm #

      If you’ve been “just keeping my eyes open and listening to what the questions people are asking or the topics that come up” then you’re doing the single most important thing you can, Chery.

      Great job and keep it up.

      Too many bloggers get wrapped up in what THEY want to write about, and don’t listen and pay attention to what their readers really want to know about.

      Thanks for adding this important lesson for folks, so they can get a real world view of how an accomplished blogger finds relevant and in-demand topics for them to develop into content for their readers.
      David Merrill 101´s last blog post ..Keep It Short Stupid

  16. Sue Bride September 4, 2015 at 7:56 pm #

    If I wrote for the search engines I’d be talking about one main topic all the time but apart from attracting readers who aren’t interested, I’d not be talking to regular readers.

    I was pleased my posts on picture quotes were doing so well in terms of visitors. Then I dug deeper and discovered many were looking for software to manage business quotations. I now have visions of businesses not including just their name address and logo but an inspirational image quote too. Come to think of it, maybe that would encourage people to accept the quote 🙂
    Sue Bride´s last blog post ..A Round-Up Post About Roundup Posts

    • David Merrill 101 September 20, 2015 at 4:25 pm #

      You’re doing the important work, Sue, to prepare for writing your blogs and posting images.

      You must know what your readers want before you post it for them.

      Too often, bloggers only determine what is generally popular or important in their niche.

      That’s a good start.

      But then you have to go the extra step of determining what your specific readers are interested in. Sounds like you’ve been doing your homework there, so stick with it!
      David Merrill 101´s last blog post ..Getting Quality Backlinks To Your Blog

  17. Mary Sloane September 5, 2015 at 10:08 am #

    Wow David! That was really thought provoking and what a Duh moment.

    Why would we not consider writing what our readers want to read but it had not even dawned on me to think about that. Although I do sort of ask myself what would be of interest to my readers so I guess in a way t I do think about it?

    Anyway it is certainly going to motivate me to do a better job of researching what my readers want to read before I write my next article.

    Thanks so much for this inspiration!
    Mary Sloane´s last blog post ..What is the KEY to Your Online Success?

  18. Lawrence Bousquet September 11, 2015 at 12:40 pm #

    You really hit the nail on the head with the make their world shift comment. The content needs to be compelling to read and provide something to the reader was looking for in the first place.

    It is all in the strategic posturing of what your writing about and what the results your looking for are to be. Great points to keep in mind when starting any future posts.
    Lawrence Bousquet´s last blog post ..Facebook Automation Tip

  19. Atish Ranjan September 12, 2015 at 3:43 pm #

    David,

    An eye opener blog post for every blogger. You are right! We must think from the readers’ perspective and fulfil their needs. I try to write posts that somehow solves my readers’ queries, but yes after reading your post, I am thinking to focus more on this.

    Thank you for this awesome post, David.
    Atish Ranjan´s last blog post ..10 Free PDF Readers for Windows

  20. Erika Mohssen-Beyk September 13, 2015 at 8:38 pm #

    This is a very good way, to draw people,by shifting their world , David
    I like your concept and you are right.
    I think in the last years a lot of shift happen
    and it will continue .
    I like to make people think ,but I wish I would be better in writing .
    I see many bloggers around who are really good in this .
    Beautiful post
    Thank you
    Erika

  21. Nikhil September 15, 2015 at 3:07 am #

    Hi David,
    I strongly believe in your thoughts. Each piece of content is a waste if it doesn’t put an impact on the people’s life. Our readers come to our blogs to get something that can solve their issues, get them some useful suggestion to improve, to get out of the situation they are struggling with.

    You get me a great inspiration. By reading your article, I get to know one thing about you. You know the art of writing. It is not necessary that we will write in-depth article. The one thing that matter is conveying our message. You wrote a limited words article, but you got success to convey your message to me. I think- It is the biggest success.

    I loved this article. Thanks for sharing it….:)
    Nikhil´s last blog post ..How to Get Your Blog Noticed by Influential Bloggers

  22. Theodore Nwangene September 15, 2015 at 8:39 am #

    Great post David,
    While writing blog posts, we should always have our readers in mind unless we want to be the only ones that will end up reading the post.

    We should always aim at giving our readers exactly what they want and that will make them to always stick around longer on our blogs.

    Thanks for sharing.
    Theodore Nwangene´s last blog post ..GuestCrew Traffic Stats and Update – September 2015

  23. Sandeep September 21, 2015 at 1:40 am #

    When I first come in Blogging Industry
    I learned one lesson Write for your readers not for Search engines.
    This is again proven by you.
    An eye opener blog post for every blogger. You are right! We must think from the readers’ perspective and fulfil their needs.

  24. saransh September 23, 2015 at 11:43 am #

    seriously i am not very good at blogging. I am just average but with you blog and your article i can become a good blogger
    saransh´s last blog post ..How I Got my Disabled Adsense Account Back within 3 Days

  25. Khoff October 2, 2015 at 11:25 pm #

    I know I should write what my readers want. But I normall dont know exactly how to do it. Your blog does help me a lot, David

  26. MINHAJ UDDIN October 17, 2015 at 5:15 am #

    Hi David,

    I just landed your great blog post from Enstine’s blog!

    Definitely the points you have explained in this article is very informative. You are completely right! We should write for our audience but not for search engines. Days are gone when people try to play smart with search engines. Now days, we need to create high quality unique content targeting only our readers. Does it make any sense to write blindly which does not add value to readers?

    So, for better ranking on the SERP and getting more online exposure we should write useful stuff for readers which might add more value.

    Obviously, you deeply described this point especially in this post!

    Anyway, thanks a lot for sharing this informative article with us. Keep it up!

    I am always with your blog from now!

    Bookmarked!
    MINHAJ UDDIN´s last blog post ..Content Marketing Best Practices in 2015: Actionable 10 marketing Tips for blog

  27. Areesha Noor October 28, 2015 at 10:30 pm #

    HI David,

    Great post indeed!
    First of all thanks for sharing such interesting post with us. I called it interesting because it is not so long.

    I am first time here through Enstine Muki blog. I bookmarked this page for further usage.
    I totally agree with you because I only like those post that are not so long because reader like those posts that are not so long and are effective. We should create post especially for reader not for search engine, If we write for search engine then we create it very long but some time reader don’t like very long post.

    Any way good content and I so impressed with your writing style.
    Thanks for sharing such interesting post with us.

    Regards:
    Areesha Noor!

  28. Sandeep kumar November 2, 2015 at 11:49 am #

    Thanks David for sharing this valuable post with us.

    You are Right David.We should always think about our readers otherwise Google has also given guidelines that, Write for readers not for search Engines.
    It is mandatory to solve the problems of Readers not of search Engines.

  29. Mandy Allen April 12, 2016 at 8:32 am #

    Hi David, interestingly I always just write what I think others will be interested in reading. I have never been actively engaged in selling, it really isn’t my main aim for writing. I love your viewpoint on this, thanks for sharing!

    Enjoy the journey!
    Mandy Allen´s last blog post ..Helping Out Where We Can

  30. ikechi July 3, 2016 at 11:20 am #

    Hi David

    Yeah I try to write about things that make a difference in people’s life. I do agree that people like to read posts that will enable them to make a shift and improve their lives.

    Thank you for sharing such an awesome post as it is a food for though and one that will help bloggers to connect deeply with their audience. Thanks for sharing. Take Care
    ikechi´s last blog post ..Why Focused Passion Makes The Difference

  31. Hemantkumar August 17, 2016 at 10:57 am #

    Hey David !
    Amazing post. It’s my first visit on your Blog but it seems like there is plenty of nice stuff scattered around. I will certainly refer it gradually.
    Thanks for this wonderful article about writing Blog post’s, it is indeed a great help and a time saver. Gladly shared it on my twitter timeline 🙂
    Hemantkumar´s last blog post ..11 Awesome Steps To Write SEO Friendly Blog Post.

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